Tag Archives: Campaign

ToyotaUk

Brock Purdy Stars in Toyota’s Effort to Roll Out Red Carpet for Every NFL Draft Pick – From First to Last Round

Leave a comment

“Official Automotive Partner of the NFL” unveils Draft-themed marketing campaign dedicated to the Toyota Crown Signia and the celebration of the following era of superstars

PLANO, Texas (April 22, 2024) – Toyota Motor North America at the moment launched a content material marketing campaign starring Brock Purdy themed round each 2024 NFL Draft and the all-new 2025 Toyota Crown Signia.

Toyota will function Purdy in a nationwide advert spot because the Official Automotive Partner of the NFL welcomes a brand new era of Draft superstars. This marketing campaign marks the primary nationwide advert that Purdy has completed with Toyota.

Toyota’s marketing campaign will seize the spirit of the NFL Draft’s sudden moments within the following methods:

  • Red Carpet Content Rollout: Toyota will rejoice the arrival of a brand new era of superstars as 13-year outdated Jazlyn “Jazzy” Guerra anchors a dwell content material collection interviewing the yr’s prime Draft prospects. The model will function the official sponsor of the “2024 NFL Draft Red Carpet Presented by Toyota.” Guerra will host dwell content material on her “Jazzy’s World TV” channels from the opening night time of the Draft on April 25. Brock Purdy will make a cameo in a teaser that may introduce the dwell content material collection. On April 27, Guerra will swap from the pink carpet to the rostrum by asserting a Day 3 choice on the NFL Draft stage in Detroit, MI. 
  • Toyota Crown Signia advert starring Purdy: The spot, titled “Purdy Good Advice,” depicts Purdy giving unserious tricks to new gamers coming into the NFL Draft. The Toyota Crown Signia is showcased within the content material. The 30-second spot will play throughout linear, streaming and social channels, together with airings throughout NFL Network’s presentation of the 2024 NFL Draft (April 25-27). Purdy will even make a cameo in a teaser selling the model’s social content material for the NFL Draft.

  • 2024 NFL Draft Experience in Detroit: Toyota will host a passport-style fan engagement contained in the NFL’s fan competition from April 25-27. Fans can be invited to draft new stars to their roster utilizing 5 Toyota automobiles: 2024 Tacoma, 2025 Toyota Crown Signia, 2024 Land Cruiser, the 2025 Camry and not too long ago revealed 2025 4Runner. Entry is free and NFL Draft Experience particulars will be discovered on NFL.com.

“I have been driving a Toyota since my NFL rookie season, so this NFL Draft ad campaign marks a milestone for me to be in a national ad spot for the brand,” stated Purdy. “I’m honored when people tell me that they find the beginning of my NFL journey inspiring, and I’ll forever be grateful for being drafted and for the people and organizations that have supported me along the way.”

“Toyota believes in celebrating the next generation of superstars, which is why we’re pairing up 24-year old Brock Purdy with 13-year old content dynamo Jazzy Guerra in a celebration of reaching your dreams through the NFL Draft,” stated Michael Tripp, group vp, Toyota division advertising and marketing. “We’re proud to feature Brock in a national campaign highlighting his ascension from the last pick in the Draft two years ago to become the role model for the next generation of dreamchasers like Jazzy”.

“For Toyota to sponsor the Red Carpet at the NFL Draft and hand me the mic to carry the show says a lot about their confidence and support in the next generation of movers and shakers,” stated Jazlyn Guerra. “This is a big moment for a girl from Bushwick, Brooklyn (NYC) but it’s nothing I can’t handle and I hope it inspires others to chase their dreams.”

Purdy was chosen with the ultimate decide, 262nd, within the 2022 NFL Draft. Since then, the 24-year outdated has helped information a San Francisco crew to wins in additional than 80% of the video games he’s began since coming into the league.

This previous February, Toyota introduced that Purdy signed to turn out to be a nationwide companion of content material throughout digital and linear platforms and at experiences designed to have interaction followers and Toyota sellers. Prior to the 2023 season, Purdy signed a deal to seem in Toyota’s regional promoting efforts throughout tv and social media for the Northern California Toyota Dealers.

With a nod to the previous and an eye fixed towards the longer term, Toyota not too long ago introduced the North American debut of the first-ever Toyota Crown Signia this previous fall. For virtually 70-years of Toyota historical past, the Toyota Crown title has turn out to be synonymous with high quality and class amongst Toyota automobiles. As the second entry within the U.S. Toyota Crown lineup, the 2025 Crown Signia will add a brand new dimension to the continuing legend, bringing North American prospects an elevated journey and premium high quality in a classy crossover bundle.

About Toyota
Toyota (NYSE:TM) has been part of the cultural material in North America for greater than 65 years, and is dedicated to advancing sustainable, next-generation mobility by means of our Toyota and Lexus manufacturers, plus our greater than 1,800 dealerships.

Toyota instantly employs greater than 63,000 individuals in North America who’ve contributed to the design, engineering, and meeting of practically 47 million vehicles and vans at our 13 manufacturing crops. By 2025, Toyota’s 14th plant in North Carolina will start to fabricate automotive batteries for electrified automobiles. With extra electrified automobiles on the highway than another automaker, Toyota presently provides 27 electrified choices.

For extra details about Toyota, go to www.ToyotaNewsroom.com.

About the NFL
The National Football League is America’s hottest sports activities league, comprising 32 franchises that compete annually to win the Super Bowl, the world’s largest annual sporting occasion. Founded in 1920, the NFL developed the mannequin for the profitable trendy sports activities league, together with nationwide and worldwide distribution, intensive income sharing, aggressive excellence, and robust franchises throughout the nation.

NewsNew

RESERVATIONS BEING TAKEN FOR DUST ELECTRIC MOTORCYCLE

Press Release: Dust Moto has launched its second crowd-funding marketing campaign as a part of its clear “build in public” strategy, opening up 100 subscription spots by its “First100” program. The First100 program gives 100 bikes at 15% off the acquisition value, with funds unfold over 15 months with no curiosity. The month-to-month subscription mannequin aligns incentives for the client and firm, guaranteeing danger is minimized, perks are delivered, and every First100 participant receives a manufacturing bike. No different powersports firm has provided their clients entry to the event course of, a uncommon alternative to assist construct an American dust bike and model from scratch.

A Validated Prototype in Six Months

Six months after efficiently closing its preliminary Angel funding and Founders50 packages, Dust has a totally functioning Alpha_1 Prototype. Dust discovered success by involving members of its Founders50 program through the preliminary design and growth course of, with their suggestions serving to additional propel the model to its validated Alpha_1 prototype in solely six months. “The mid-sized Model_1 corners like a 125 and pulls like a 250,” explains Dust Moto Founder Colin Godby. “Initial rider feedback has validated the concept, and through our ongoing development program, Dust continues to refine its concept into a category-defining electric dirt bike.”

Unique Mid-Size Category Design

Dust is purposefully concentrating on the mid-size class by constructing a motorcycle that highlights the advantages of electrical, minimizes the drawbacks, and maximizes enjoyable with distinctive dimension, weight and powertrain traits. “This bike is not designed to replace the full-size gas-powered dirt bike in your garage,” explains Godby. “Instead, it’s a less intimidating, more user-friendly mid-sized dirt bike that opens up new opportunities for riders to spend more time riding moto, be it backyard tracks, freeride zones, or singletrack.” The result’s an electrical dust bike that delivers an exhilarating expertise for pro-level riders whereas interesting to much less skilled riders and crossover athletes from MTB, snow, and water sports activities.

Model_1 Target Specs

  • Bike Size – Mid-size (95% wheelbase of a full-size bike, and 95% stand over.)
  • Wheel Sizes – Full-size dust bike wheel spec (21″ Front, 18″/19″ Rear)
  • Suspension – 260mm entrance, 275mm rear with customized kinematics
  • Brakes – 260mm entrance brake disc, 220mm rear disc
  • Peak Power – 26kW+/35hp
  • Battery –5kWh swappable
  • Torque – 500Nm
  • Speed – 60+ mph
  • Weight – 91kg (Target 200lbs)
  • MSRP – $10,950

See it in Action: Alpha_1 Prototype Test Video

Join the Dust Moto First100 Program

Now is your alternative to assist construct an American dust bike model from scratch. Those who join one of many First100 program spots obtain a dust bike at a reduced charge and acquire entry to Dust’s month-to-month member conferences, newsletters, and behind-the-scenes updates. Once the ultimate manufacturing runs, First100 members obtain bike supply from the primary batch of bikes, together with unique customized touches.

Interested riders can join the Dust First100 program at www.dustmoto.com.

About Dust

Dust Moto is an electrical dust bike firm on a worldwide mission to be the #1 American Moto Brand. We’re dedicated to the imaginative and prescient of constructing an iconic model by distinctive merchandise, storytelling, and group constructing. There’s a large hole available in the market, and we’re assured that by partaking you, the passionate fanatic, we are able to construct one thing wonderful collectively. Dust believes we can assist create a brand new golden age for dust biking by bridging the powersports business to rising mobility tech. Dust builds reasonably priced efficiency electrical autos that maximize the connection between rider, machine, and surroundings. With the fitting components, extra individuals can join with the game than ever, enabling riders to interrupt free from the shackles of the eye economic system, push their limits, construct deeper connections to the individuals and world round them, and finally lead a life value residing. www.dustmoto.com

About the Dust Moto Team: https://blog.dustmoto.com/about/

Dust Moto Social: https://www.instagram.com/dust.moto/

News

Renault seems to reshape picture in UK forward of 5 launch

Renault is on a drive to drastically reshape its model picture within the UK, revealing a brand new ‘rethink’ promotional marketing campaign aimed toward selling the distinctive design and technical attributes of its EVs.

Launched forward of the brand new Renault 5’s unveiling at Geneva in February, ‘Renault Rethink’ is a package deal of promotional content material – billboards, TV adverts, social media placements and print pages – that showcases the French model’s new ethos: “We never did ordinary, we don’t do same, we do revolution.”

It all ties into CEO Luca de Meo’s Renaulution transformation technique, launched in 2021 as an all-encompassing suite of measures aimed toward offering the premise for Renault’s future progress and increasing its EV line-up.

The featured vehicles are the model’s three present EVs: the 5, Scénic and Mégane.

Featured

Hyundai Will Make Its Showrooms Easier To Use For The Differently Abled, Launch Specialist Accessories


The move has been announced as part of Hyundai’s new ‘Samarth’ campaign including partnering with NGOs

  • The Indian carmaker is actively bringing awareness to and supporting the mobility needs of the differently abled.

  • Hyundai has pledged for 100 percent dealerships and workshops to be wheelchair accessible by February 2024.

  • Partnered with GoSports Foundation to support Indian para athletes.

  • Also, tied up with Samarthan Trust for the Disabled to support visually impaired using the platform of blind cricket.

Hyundai Samarth initiative

Hyundai, a self-proclaimed provider of smart mobility solutions, is addressing the mobility concerns of the differently-abled in India. The company has launched the ‘Samarth’ initiative to raise awareness and empower people with disabilities, aiming to make a difference for the approximately 2.68 crore individuals in Indian society who are often overlooked due to their disabilities.

The carmaker is taking a comprehensive approach to this inclusive mobility project by making internal changes and partnering with humanitarian organizations. Below are some of the key plans:

Accommodating design for Hyundai businesses

Wheelchair accessibility

The effort for inclusivity applies to making the Hyundai website user-friendly for the differently-abled. The carmaker also plans to revamp its dealerships and workshops, aiming to make all of them wheelchair accessible by February 2024.

Specialist accessories for special needs

Driving or riding as a passenger can be challenging for the differently abled without specialist equipment. Hyundai is developing official accessories, like swivel seats with MOBIS, to make its cars accessible and friendly to use.

Swivel chair for disabled

Humanitarian partnerships

As part of the ‘Samarth’ campaign, Hyundai has announced a partnership with the GoSports Foundation to provide holistic support to para athletes in India. It will support players for both team and individual sports.

The company is also partnering with the Samarthan Trust for the Disabled to support differently abled people with assistive devices. The two organizations will work together to promote the development of the visually-impaired in India, using blind cricket as the platform.

Mr. Un Soo Kim, MD & CEO, HMIL, commented on the launch of the ‘Samarth’ initiative, stating, ” We are pleased to announce the launch of ‘Samarth’ initiative, which is a step towards creating a more aware and inclusive society towards differently abled in India. We aim to cultivate a more equitable and sensitized society for the differently abled and want them to see their true capabilities.”

Lexus

LEXUS “DECEMBER TO REMEMBER”: MOMENTS BEHIND THE ICONIC BIG RED BOW

PLANO, Texas (Nov. 20, 2023) — This year, Lexus’ annual “December to Remember” campaign goes beyond the iconic big red bow, focusing on the magic and thoughtful moments at the heart of the holiday season. In the campaign debuting today, Lexus will feature two new heartwarming broadcast commercials, “Overnight Lexus” and “Sled Dogs” as well as a unique holiday-themed collaboration with TikTok content creator @sebastianjern and a dramatic digital activation on Sphere in Las Vegas featuring the all-new 2024 Lexus GX.

“The focus of this year’s ‘December to Remember’ campaign is to intentionally celebrate the special moments that can’t be wrapped – from thoughtful surprises to making memories with loved ones,” said Vinay Shahani, vice president Lexus marketing. “We’re amplifying the spirit of the season year-round through curated marketing efforts and purposeful partnerships.”

Two New “December to Remember” Broadcast Spots

Lexus adds two all-new commercials to its “December to Remember” campaign, highlighting thoughtful surprises and the magic of the season.

In “Sled Dogs,” audiences are introduced to the all-new 2024 Lexus GX as it effortlessly travels down the road on snow-covered terrain. A woman sits confidently behind the wheel, while a Siberian Husky secured in the second-row stares ahead, seemingly barking orders. With the help of her furry companion, the driver navigates the GX to a secluded offroad area to find the dog’s owner and four-legged friends working on their broken sled. Grateful to be reunited, they drive off warm and cozy in the GX.

“Overnight Lexus” opens in a boy’s bedroom as his father sits bedside, reading him a familiar tale about magic beans that grow overnight. Upon seeing his son is asleep, Dad turns off the light and exits the room. As the door closes, the boy sneaks out to the family’s front yard to pack a toy Lexus under the snow in hopes the story is true. The next morning, the boy wakes excited to find a brand-new, full-size 2024 Lexus TX wrapped in a giant red bow, calling for Dad and Mom in wonderment at the surprise.

In addition to the two spots, Lexus also brings back its popular 2022 “December to Remember” commercial, “Time Machine,” featuring a heartwarming holiday family reunion storyline.

All three broadcast spots will air on cable, primetime, late night and sports programming now through January 2, 2024.

Amazing Holiday Experiences: Big and Small

Lexus is bringing to life the campaign’s iconic imagery in unique digital spaces this holiday season.

Tapping Las Vegas’ new landmark entertainment venue, Sphere, Lexus will debut a captivating ninety-second digital installation across its 580,000 sq. ft. LED exterior. Visitors will be entranced by a snow-covered globe’s icy exterior cracking open to reveal an all-new 2024 Lexus GX adorned with the brand’s signature big red bow. Las Vegas visitors can view the new holiday campaign live, November 20 – 26, 2023.

Continuing the momentum the brand has made in reaching a younger audience, Lexus has partnered with TikTok content creator, cinematographer, and VFX and miniature artist, Sebastian Jern (@sebastianjern). Tying into the popular TikTok miniatures trend, the brand has collaborated with Jern to create an intricate, miniature winter landscape featuring a Lexus RX topped with the automaker’s iconic holiday big red bow.

Lexus continues to be a proud partner of the Boys & Girls Clubs of America and will donate $150,000 this holiday season to support their important work in the community.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With eight models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, one F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

www.facebook.com/lexus
www.twitter.com/lexus
www.youtube.com/lexusvehicles
www.instagram.com/lexususa
https://www.pinterest.com/lexususa

Note to Editors: Lexus product information and images are available online via our news media website http://LexusNewsroom.com.

News

Stellantis upgrades electric van line-up

Stellantis is making significant updates to its van line-up in an effort to surpass Ford and become the world leader in the light commercial vehicle market by 2027. The key improvements include enhancing the capabilities of its electric vans and achieving best-in-class range figures in the compact and large van segments.

The small electric van, sold under different brands such as Citroën ë-Berlingo, Fiat E-Doblò, Opel/Vauxhall Combo Electric, and Peugeot e-Partner, now offers a range of 205 miles between charges, which is an increase of 30 miles compared to the previous version. Additionally, each van is equipped with a larger 10-inch infotainment display, level-two autonomous driving capabilities, a 360-degree camera view, and wireless connectivity to fleet management systems.

Stellantis’s medium electric van, available as the Citroën ë-Dispatch, Fiat E-Scudo, Opel/Vauxhall Vivaro Electric, and Peugeot e-Expert, has also seen an improvement in its range. Vans fitted with the 75kWh battery now provide a range of 224 miles, an increase of 28 miles. Similar interior upgrades have been made in the medium-sized vans as well.

The large electric van, sold as the Citroën ë-Relay, Fiat E-Ducato, Opel/Vauxhall Movano Electric, and Peugeot e-Boxer, now features a larger 110kWh battery, delivering an extended range of 261 miles. Notably, the charging speed has also been significantly enhanced, allowing for recharge rates of up to 150kW, compared to the previous limit of 50kW. These vans share the same interior improvements found in the smaller and medium-sized models.

Despite the upgrades, Stellantis claims that the vans’ capabilities, such as carrying capacities, remain uncompromised. The company aims to provide fleet operators with cost-effective charging and maintenance solutions, as well as on-board coaching for economical driving.

Motorsport

This “Stock” Nissan Frontier Is About to Participate in a 500-Mile Desert Race

In an exciting collaboration, Nissan has partnered with Forsberg Racing to enter a slightly modified version of the Nissan Frontier pickup truck in the upcoming NORRA 500 race in Mexico, which kicks off on October 20.

The 2023 Frontier Pro-4X, which can be found here, is equipped with a variety of official Nismo Off Road parts. The most notable upgrade is the lift kit and high-performance suspension, which increase the front and rear heights by 1.5 and 1.0 inches respectively. These enhancements are available for purchase and can be added to any Frontier model currently on sale.


BMW

MINI says “Nice to Meet You Again”: Global campaign for the launch of the New MINI Family.

Munich. MINI is introducing its new MINI family with the campaign slogan “Nice to Meet You Again,” celebrating the launch of the new all-electric MINI Cooper and the new MINI Countryman. The global campaign, which includes digital, TVC, print, OOH, and social media, presents a fresh visual identity for MINI. It was created by the MINI creative team in Munich and the marketing agency Anomaly.

The MINI brand has been an automotive legend that has inspired generations with its joy, unconventional approach, and innovative ideas. The new MINI family was unveiled in September 2023, featuring innovative technology, MINI’s signature driving experience, distinctive design, a new digital interface, and a commitment to becoming a fully electric brand by 2030.

The new MINI Cooper Electric combines emission-free mobility with the exhilarating feeling of driving a go-kart. As a reinvented icon with a new drivetrain, the new Cooper E and SE models stay true to their roots and retain classic design features.

The new MINI Countryman, the largest model in the MINI lineup, offers versatility and power. With its range of powertrains, it is suitable for both urban driving and more challenging terrains.

Sebastian Beuchel, Head of MINI Marketing & Brand Management, expresses that the campaign’s visually striking and distinctive language attracts attention and sets MINI apart. The “Nice to Meet You Again” campaign leverages digital platforms to engage with the MINI community through personalized content. Collaboration with agency partners Anomaly and Media Monks enables MINI to showcase the DNA of the new MINI family in a unique and emotional way, reflecting the spirit of innovation and courage seen in the new MINI models.

“Nice to Meet You Again” serves as the introduction to the new MINI edition, while “Big Love” concludes the campaign. The all-electric MINI Cooper is showcased in a stylish and charming world, while the new MINI Countryman appears more adventurous and inquisitive.

The campaign uses an extreme fisheye effect to emphasize the sensual, individual, and playful nature of the new MINI family. The Technotronics classic “Pump Up The Jam” remix complements the presentation of new features in the MINI Cooper and MINI Countryman.

The recurring circular shape in the campaign draws inspiration from iconic MINI design elements, and the color scheme incorporates bold color blocking techniques. With over 1000 assets, the campaign establishes a fresh and distinctive visual language for the MINI brand.

Fuel consumption, CO2 emission figures, and power consumption are measured using the required methods according to Regulation VO (EC) 2007/715 as amended. These figures pertain to vehicles in the German automotive market. The NEDC figures account for differences in wheel and tire size, while the WLTP figures consider the effects of optional equipment. For vehicles newly approved since January 1, 2021, official specifications are available only according to WLTP. Starting from January 1, 2023, EU Regulation 2022/195 will no longer include NEDC values in the EC certificates of conformity.

All figures are calculated based on the new WLTP test cycle, and NEDC figures have been adjusted to the relevant NEDC measurement method where applicable. WLTP values serve as the basis for assessing taxes and other vehicle-related duties based on CO2 emissions and, if applicable, for vehicle-specific subsidies. Additional information on the WLTP and NEDC measurement procedures can be found at www.bmw.de/wltp.

For the official fuel consumption figures, CO2 emissions, and specific information of new cars, please refer to the “Manual on the fuel consumption, CO2 emissions, and power consumption of new cars.” This manual is available free of charge at sales outlets, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, and at https://www.dat.de/co2/.

MINI Cooper SE (electricity consumption combined: 14.7 – 14.1 kWh/100 km according to WLTP; CO2 emissions combined: 0 g/km).

MINI Countryman SE ALL4 (electricity consumption combined: 18,5 – 17,0 kWh/100 km according to WLTP; CO2 emissions combined: 0 g/km).

*All specified technical data are preliminary.

Motorsport

2024 Skoda Kodiaq Debuts With More Space And Plug-In Hybrid Power

The long-awaited 2024 Skoda Kodiaq has finally arrived, following an extensive teaser campaign. As a more spacious alternative to the 2024 Volkswagen Tiguan, this midsize SUV features an evolutionary exterior design and an updated interior that prioritizes screens while retaining traditional controls. The second generation of the Kodiaq also introduces a much-needed plug-in hybrid powertrain, along with other updates.

Starting with its exterior, the 2024 Skoda Kodiaq has been lengthened by 2.4 inches (61 millimeters), resulting in an overall length of 187.3 inches (4758 mm). The wheelbase remains unchanged at 116.9 inches (2971 mm). Interestingly, the width of the vehicle has actually decreased by 0.7 inches (18 mm) to 73.3 inches (1864 mm), while the height has also been reduced by 0.6 inches (17 mm) compared to the previous model, now measuring 65.3 inches (1659 mm).


Motorsport

2024 Skoda Kodiaq Rendering Takes After Teasers, SUV Debuts October 4

The second-generation Skoda Kodiaq will be unveiled on October 4, following a prolonged teaser campaign. In the meantime, an unofficial rendering has been created based on the sketches released by Skoda, offering a realistic preview of what the mid-size SUV will look like.

The 2024 Kodiaq will retain the familiar design elements of its predecessor, including double lights, squared-off wheel arches, and the traditional front grille. Skoda has chosen to take an evolutionary approach in terms of design and has not taken any major risks.



 2024 Skoda Kodiaq final rendering

The new Kodiaq will feature second-generation matrix LED adaptive headlights, a rear light bar, and a dark chrome finish for the D-pillars. Skoda has also updated the font used for the brand’s name on the center of the tailgate. However, it has decided not to revert back to the previous logo depicting a winged arrow. Wheel sizes will range from 17 inches for the base model to 20 inches for the higher-end trims.

While the exterior design remains largely unchanged, the interior of the 2024 Kodiaq will undergo a revolution. It will feature an all-new dashboard with a massive 13-inch touchscreen and three 1.25-inch displays mounted within a rotary knob on the center console. These smaller screens will provide additional functionality and reduce clutter. The driver will also benefit from a 10.25-inch digital instrument cluster.

In terms of space, Skoda has increased the dimensions of the Kodiaq. The SUV is now 61 mm (2.4 in) longer, offering greater cargo capacity for both the five- and seven-seat versions. Additionally, the roofline has been adjusted to provide more headroom for passengers in the rear seats, making the second-generation Kodiaq exceptionally spacious.

The 2024 Kodiaq will be one of the last VW Group vehicles to be offered with combustion engines. It will be available with a range of engine options, including a 1.5 TSI that will power a plug-in hybrid version. All variants of the SUV will be equipped with a dual-clutch automatic transmission, and some will have all-wheel drive.