PLANO, Texas (April 22, 2024) – Toyota Motor North America at the moment launched a content material marketing campaign starring Brock Purdy themed round each 2024 NFL Draft and the all-new 2025 Toyota Crown Signia.

Toyota will function Purdy in a nationwide advert spot because the Official Automotive Partner of the NFL welcomes a brand new era of Draft superstars. This marketing campaign marks the primary nationwide advert that Purdy has completed with Toyota.

Toyota’s marketing campaign will seize the spirit of the NFL Draft’s sudden moments within the following methods:

• Red Carpet Content Rollout: Toyota will rejoice the arrival of a brand new era of superstars as 13-year outdated Jazlyn “Jazzy” Guerra anchors a dwell content material collection interviewing the yr’s prime Draft prospects. The model will function the official sponsor of the “2024 NFL Draft Red Carpet Presented by Toyota.” Guerra will host dwell content material on her “Jazzy’s World TV” channels from the opening night time of the Draft on April 25. Brock Purdy will make a cameo in a teaser that may introduce the dwell content material collection. On April 27, Guerra will swap from the pink carpet to the rostrum by asserting a Day 3 choice on the NFL Draft stage in Detroit, MI. 
• Toyota Crown Signia advert starring Purdy: The spot, titled “Purdy Good Advice,” depicts Purdy giving unserious tricks to new gamers coming into the NFL Draft. The Toyota Crown Signia is showcased within the content material. The 30-second spot will play throughout linear, streaming and social channels, together with airings throughout NFL Network’s presentation of the 2024 NFL Draft (April 25-27). Purdy will even make a cameo in a teaser selling the model’s social content material for the NFL Draft.

• 2024 NFL Draft Experience in Detroit: Toyota will host a passport-style fan engagement contained in the NFL’s fan competition from April 25-27. Fans can be invited to draft new stars to their roster utilizing 5 Toyota automobiles: 2024 Tacoma, 2025 Toyota Crown Signia, 2024 Land Cruiser, the 2025 Camry and not too long ago revealed 2025 4Runner. Entry is free and NFL Draft Experience particulars will be discovered on NFL.com.

“I have been driving a Toyota since my NFL rookie season, so this NFL Draft ad campaign marks a milestone for me to be in a national ad spot for the brand,” stated Purdy. “I’m honored when people tell me that they find the beginning of my NFL journey inspiring, and I’ll forever be grateful for being drafted and for the people and organizations that have supported me along the way.”

“Toyota believes in celebrating the next generation of superstars, which is why we’re pairing up 24-year old Brock Purdy with 13-year old content dynamo Jazzy Guerra in a celebration of reaching your dreams through the NFL Draft,” stated Michael Tripp, group vp, Toyota division advertising and marketing. “We’re proud to feature Brock in a national campaign highlighting his ascension from the last pick in the Draft two years ago to become the role model for the next generation of dreamchasers like Jazzy”.

“For Toyota to sponsor the Red Carpet at the NFL Draft and hand me the mic to carry the show says a lot about their confidence and support in the next generation of movers and shakers,” stated Jazlyn Guerra. “This is a big moment for a girl from Bushwick, Brooklyn (NYC) but it’s nothing I can’t handle and I hope it inspires others to chase their dreams.”

Purdy was chosen with the ultimate decide, 262nd, within the 2022 NFL Draft. Since then, the 24-year outdated has helped information a San Francisco crew to wins in additional than 80% of the video games he’s began since coming into the league.

This previous February, Toyota introduced that Purdy signed to turn out to be a nationwide companion of content material throughout digital and linear platforms and at experiences designed to have interaction followers and Toyota sellers. Prior to the 2023 season, Purdy signed a deal to seem in Toyota’s regional promoting efforts throughout tv and social media for the Northern California Toyota Dealers.

With a nod to the previous and an eye fixed towards the longer term, Toyota not too long ago introduced the North American debut of the first-ever Toyota Crown Signia this previous fall. For virtually 70-years of Toyota historical past, the Toyota Crown title has turn out to be synonymous with high quality and class amongst Toyota automobiles. As the second entry within the U.S. Toyota Crown lineup, the 2025 Crown Signia will add a brand new dimension to the continuing legend, bringing North American prospects an elevated journey and premium high quality in a classy crossover bundle.

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