- Consistently oriented to the Chinese market: Volkswagen is presenting the brand new design language and the brand new expertise customary of future Volkswagen fashions in China with the ID. CODE design present automotive unveiled at Auto China 2024
- Sharpened model expertise: Volkswagen plans to faucet into new buyer teams in China with the ID.UX electrical sub-brand
- Broad product portfolio: over 30 new Volkswagen fashions throughout all powertrains and in all segments for Chinese clients by 2030
- In China, for China: robust native tech improvement and partnerships for shorter improvement occasions
Volkswagen is systematically forging forward with its “in China, for China” technique. The aim is even nearer alignment with the particular necessities of shoppers on the planet’s largest auto market and to offer them with a convincing product providing in all related segments. The ID. CODE design present automotive that celebrates its world premiere this week on the Auto China 24 commerce truthful in Beijing (from April 25 to May 4, 2024) bears witness to this systematic orientation to the desires of Chinese clients. The idea automotive’s aesthetics are fully new and provides a preview of a giant electrical SUV. The ID. CODE is designed for Level 4 absolutely autonomous driving. The new progressive ID.UX sub-brand additionally performs a key function by way of Volkswagen’s profile within the Chinese market. With all-electric, lifestyle-oriented fashions, this sub-brand is designed to enchantment to youthful clients particularly.
“The Volkswagen brand can already look back on 40 years of success in China, and we are continuing this success story into the new mobility era, thus confirming the trust of our Chinese customers,” Thomas Schäfer, CEO of the Volkswagen model, mentioned. The sharpened technique in China has three pillars: a complete product portfolio accelerating the electrification of the model’s fashions, a model and design language developed particularly for the Chinese market, and native technical improvement with robust companions in China to speed up the tempo of innovation. Thomas Schäfer: “The ID. CODE gives a first preview of the future of VW in China: with a new design, a new technology standard and a holistic brand experience – specifically oriented to the needs and wishes of our Chinese customers. We are ushering in a new era of mobility in China, together with our Chinese partners.”
ID. CODE design present automotive debuts at Auto China 2024
With the world premiere of the ID. CODE at Auto China 2024, Volkswagen is giving a primary preview of the brand new design language of future fashions and on the similar time launching a brand new expertise period. The idea automotive was developed particularly for patrons in China. With its highly effective, clear and fluid surfaces the idea automotive is harking back to a Gran Turismo. The exterior additionally features as a projection floor for next-generation AI-assisted mild and show programs. This goes properly with the newly-designed dwelling house on board the ID. CODE, the place the true and digital worlds meet to create a brand new mobility expertise. The electric-powered idea automotive might be pushed conventionally or in Level 4 autonomous driving mode.
Broad product portfolio for Chinese clients by 2030 introduced
The ID. household will develop to a complete of 16 fashions by 2030. This contains 5 EVs from the brand new ID.UX sub-brand that can have a good time their market debut by 2027. Volkswagen can be introducing electrical variations of its ICE fashions step-by-step and increasing its portfolio in China with new, highly-efficient plug-in hybrids with an electrical vary of over 100 kilometers. Twelve new ICE fashions and 6 hybrids will debut by 2030. In addition, Volkswagen is complementing the confirmed MQB and MEB automobile architectures by including native platforms in China – for instance, by partnerships such because the cooperation with XPENG. Furthermore, Hefei-based Volkswagen China Technology Company (VCTC) is growing the Group’s first electrical platform particularly for China. At least 4 extra fashions for the electrical entry-level phase are to be constructed on the China Main Plattform (CMP) from 2026. Multiple platforms allow Volkswagen to supply its clients the fitting merchandise in all related segments and to fulfill all wants.
New all-electric ID.UX sub-brand expands product vary
Volkswagen is increasing its EV providing for brand new buyer teams in China with ID.UX. ID.UX combines confirmed VW virtues with lifestyle-oriented design DNA. Brand-specific options embrace a progressive exterior design together with a driver-centric inside that includes a completely new show and working idea (HMI) for younger clients. The first ID.UX mannequin is the ID.UNYX, scheduled to make its market debut in 2024.
Intensified native improvement for better innovativeness
Volkswagen is strengthening its ecosystem of manufacturing, improvement, procurement and battery manufacturing in China. By the tip of the yr, the variety of workers on the R&D web site in Anhui alone can have grown to three,000 consultants. The model can be intensifying localization to attain considerably shorter improvement cycles. Chinese companions similar to XPENG, Horizon Robotics and Thundersoft are to be built-in into the event course of at an early stage. In collaboration with XPENG, two new mid-class autos are deliberate from 2026. Employees on the CARIZON three way partnership with Horizon Robotics and the CARThunder three way partnership with Thundersoft are engaged in growing modern programs for autonomous driving, infotainment and connectivity.