Tag Archives: rethink

News

Renault seems to reshape picture in UK forward of 5 launch

Renault is on a drive to drastically reshape its model picture within the UK, revealing a brand new ‘rethink’ promotional marketing campaign aimed toward selling the distinctive design and technical attributes of its EVs.

Launched forward of the brand new Renault 5’s unveiling at Geneva in February, ‘Renault Rethink’ is a package deal of promotional content material – billboards, TV adverts, social media placements and print pages – that showcases the French model’s new ethos: “We never did ordinary, we don’t do same, we do revolution.”

It all ties into CEO Luca de Meo’s Renaulution transformation technique, launched in 2021 as an all-encompassing suite of measures aimed toward offering the premise for Renault’s future progress and increasing its EV line-up.

The featured vehicles are the model’s three present EVs: the 5, Scénic and Mégane.

News

Electric Shift Leads to a Major Shift in Car Manufacturing

The transition from traditional combustion engines to electric power has caused car manufacturers to completely rethink their approach to volume production. The new focus is on efficiency and cost-saving in order to meet the demands of the electric vehicle (EV) market.

Joerg Reger, the managing director of ABB’s automotive robotics division, a Switzerland-based robotics supplier, acknowledges the impact of EVs on the industry. He states, “EVs have completely changed the game.”

Until recently, the main objective in car manufacturing was to optimize the final assembly. However, the rise of electric vehicles has shifted the industry’s attention towards other aspects of production.

News

Chrome plating set to be banned over cancer concern

The use of chrome plating is facing a potential ban due to health concerns related to the creation of hexavalent chromium, a known carcinogen. The emissions produced during the plating process are reportedly 500 times more toxic than diesel and contribute to chronic lung cancer.

Attempts to reduce these emissions with chemical fume depressants have introduced another toxic substance called Perfluoroalkyl and Polyfluoroalkyl Substances (PFAS).

The European Union (EU) has proposed a ban on chrome plating starting from 2024, with California and other regions also considering similar measures. This ban is expected to have a significant impact on car design since chrome plating is widely used in the automotive industry for creating a premium look.

In addition to its use in car parts, chrome has been commonly employed in everyday household items like kitchen sinks and light fittings. It is also utilized in components requiring rust resistance, such as aircraft landing gear and fishing tackle.

Gilles Vidal, chief designer at Renault, expressed his hope that alternative materials will be explored even if a replacement for chrome is found. He believes it is time to move beyond chrome and embrace more sustainable alternatives. Renault has already started using materials like slate and cork finishes, as well as incorporating 60% recycled Alcantara.