Category Archives: Lamborghini

Esperienza Giro USA celebrates Lamborghini’s 60th Anniversary

Drivers cover 626 miles of magnificent Colorado landscapes

Aspen, CO 25 July 2023 – The Lamborghini Esperienza Giro celebrated Lamborghini’s 60th anniversary with a thrilling driving experience through the stunning Colorado scenery. From July 19 to 23, Lamborghini customers embarked on a 3-day journey from Aspen to Telluride, guided by Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, and Federico Foschini, Chief Marketing and Sales Officer.

During this special year, which marks 60 years since Lamborghini’s establishment in 1963, the Esperienza Giro brought together 40 Lamborghini super sports cars and super SUVs. The drive took participants through the picturesque mountainous terrain, showcasing the brand’s bold spirit and the joy of driving that Lamborghini customers and fans appreciate.

“To celebrate our 60th anniversary, we are delighted to offer our passionate customers an authentic Lamborghini driving program in our top global market, the United States. Witnessing Lamborghinis conquer the most beautiful landscapes in the U.S. emphasizes the exhilarating ‘fun-to-drive’ experience that our customers and fans cherish,” commented Winkelmann.

The journey commenced in Aspen and led participants to the charming town of Paonia, then through Colorado’s high plains in Montrose, ultimately arriving at the Mountain Village of Telluride. On the final day, drivers embarked on a memorable adventure to Ouray, experiencing the legendary Million Dollar Highway, a winding mountain road renowned for its breathtaking views of high peaks, steep cliffs, and awe-inspiring scenery.

As part of this customer event, the all-terrain Lamborghini Huracán Sterrato made its dynamic debut in the U.S. Designed to deliver maximum driving pleasure both on and off the asphalt, the Huracán Sterrato offers exceptional control and a whole new level of driving excitement. It can accelerate from 0 to 100 km/h (approximately 60 mph) in just 3.4 seconds and achieve a top speed of 260 km/h (approximately 160 mph).

Lamborghini Lounge Porto Cervo officially re-opens in Sardinia

Lamborghini DNA and exclusive lifestyle in a temporary venue open until September 10th

Sant’Agata Bolognese/Porto Cervo, July 24, 2022 – Automobili Lamborghini, in the year of the brand’s 60th anniversary, creates an exclusive and luxurious Lounge in Porto Cervo for the fifth summer in a row. During this summer the Lamborghini Lounge Porto Cervo, located on Promenade du Port in via Porto Vecchio, will welcome Lamborghini owners traveling to Costa Smeralda as well as greeting new customers in exclusive events and driving activities on some of Sardinia’s most beautiful roads and scintillating landscapes, under extraordinary sunsets. The lounge will remain open until September 10th, open to clients by appointment, and serving as the hub for test drive opportunities of the ‘lifestyle’ Super-SUV Urus S1, and the Huracán Tecnica2.

All Lamborghini Lounges, whether permanent (such as New York and Tokyo) or temporary (such as Doha or Dubai) are a point of reference for Lamborghini VIP customers and guests, combining the lifestyle of Lamborghini with the latest products, and embracing the brand’s DNA. The Lounge Porto Cervo, with its 600-square-meter inside area and the additional private patio, offers an immersive 360˚ brand experience via several elements, with furnishings designed together with partner Living Divani; designed accessories; and further Automobili Lamborghini branded projects.

Once inside, the main stars are two of the most recent super sports cars from Sant’Agata Bolognese. The new Lamborghini Revuelto3 shines in Bianco Monocerus as the marque’s first V12 super sports plug-in hybrid HPEV (High Performance Electrified Vehicle) and represents the next step towards electrification as per the company’s strategy Direzione Cor Tauri. At its side, the Huracán Sterrato4 in Verde Gea goes beyond the expected, being the eclectic first all-terrain car, produced in just 1499 pieces (all sold out).

Welcomed by Lamborghini scent in every corner of the lounge, guests can sip an Italian espresso in the living area furnished by the brand’s Italian partner Living Divani, or taking a closer look at the 3T bike Exploro Racemax x Huracán Sterrato, painted in Verde Gea mirroring the all-terrain V10-powered super sports car. The experience continues with visitors’ immersion into the Lamborghini “Epic Road Trip” NFT projects, where Lamborghini super sports cars are the unmissable protagonists in places that virtual travelers can discover thanks to a QR code explaining the campaign. 

A key area of the Lounge Porto Cervo is the seasonal Ad Personam Studio: the dedicated area where even the most demanding Lamborghini customers can release their creativity to configure the super sports car of their dreams. In a vast assortment of samples, a plentitude of exterior colors, interior upholsteries, finishes and details available at Lamborghini can be selected in the virtual configurator with a Lamborghini product specialist. The brand’s main Ad Personam Studio located in Sant’Agata Bolognese re-opened to customers at the begininning of June after a major expansion. With a new setting and customer experience, it is an essential facet for the brand, showcasing more than 400 colours in its portfolio, and offering to customers infinite possibilities to express their own personality in their new super sports cars.

The Lounge experience in Porto Cervo is completed by an artistic representation of a core topic in both the strategy and the daily activity of Lamborghini: sustainability. Five artworks from the project “Inside Lamborghini” composed by Italian photographer Lucrezia Roda are exhibited here, showcasing emblematic examples of how the factory in Sant’Agata Bolognese became C02 neutral in 2015. It has stayed so ever since, even despite doubling the size of the production site: the state-of-the-art paintshop where all Urus are painted with 95% water-based paint, as well as the leather and carbon fiber upcycling process, are fully in line with the company’s philosophy of sustainability.

Originally from Lombardy, Lucrezia Roda’s vision, personal projects and commissions are mainly devoted to industry and the transformation of matter during industrial phases, which she processes and interprets through photography. Her artistic vision is defined by her command over colors and meticulous attention to detail. With industrial landscapes and abstract images, she blurs the lines between industrial photography and personal research.

The new Lamborghini Revuelto

Unveiled at the end of March 2023, the Lamborghini Revuelto is the first super sports V12 hybrid plug-in HPEV (High Performance Electrified Vehicle). Revuelto defines a new paradigm in terms of performance, sportiness and driving pleasure from its unprecedented new architecture; innovative design; maximum-efficiency aerodynamics; and a new carbon frame concept. An output of 1015 CV is delivered from the combined power of an entirely new combustion engine together with three electric motors, alongside a double-clutch gearbox that makes its debut on a 12-cylinder Lamborghini for the first time.

The powertrain combines high specific power elements: the new 128 CV/liter combustion engine works synergically with two front axial flux motors that deliver an outstanding weight-to-power ratio, with a radial flux electric motor positioned above the first eight-speed double-clutch gearbox debuting on a 12-cylinder Lamborghini. The three electric motors are powered by a lithium-ion high specific power (4500 W/kg) battery pack that also supports a fully-electric drive mode.

Carbon fiber, produced via artisan craftmanship in the Sant’Agata Bolognese factory, is the principal structural element within the new car, used not only in the monofuselage and frame but also in all elements of the bodywork apart from the doors and bumpers. The extensive use of carbon fiber and lightweight materials, combined with the potent engine power, contributes to achieving the best weight-to-power ratio in the history of Lamborghini: 1,75 kg/CV.

The new Revuelto combines these attributes together with outstanding new aerodynamic design to deliver performance figures at the peak of its segment: acceleration from 0-100 km/h in only 2,5 seconds; 0-200 km/h in less than seven seconds; and a top speed of more than 350 km/h. These numbers combine with its exceptional dynamism thanks to the introduction of electric torque vectoring, and four-wheel drive available also in fully-electric drive mode, ensuring the Revuelto super sports car expresses its amplified qualities both on track and in daily driving.

1 Fuel consumption and emission values of Urus S; Fuel consumption combined: 14,1 l/100km (WLTP); CO₂-emissions combined: 320 g/km (WLTP)

2 Fuel consumption and emission values of Huracán Tecnica; Fuel consumption combined: 14,5 l/100km (WLTP); CO₂-emissions combined: 328 g/km (WLTP)

3 The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data are in the type of approval stage.

4 Fuel consumption and emission values of Huracán Sterrato; Fuel consumption combined: 14,9 l/100km (WLTP); CO2-emissions combined: 337 g/km (WLTP)

2003 – 2023: 20 years of the Lamborghini Gallardo

The history of the “small” Lamborghini with a huge impact

Sant’Agata Bolognese, July 20, 2023: The Gallardo, which was introduced at the 2003 Geneva Motor Show, was the first Lamborghini production car with a V10 engine. It quickly became a commercial success for Lamborghini, setting numerous sales records. As the Gallardo celebrates its twentieth anniversary, Automobili Lamborghini looks back at the history of this iconic “baby Lambo”.

In the 1970s, Ferruccio Lamborghini recognized the demand for a smaller and more affordable Lamborghini. This led to the development of the Urraco, which later evolved into the Jalpa in the 1980s.

In 1987, Lamborghini began work on the L140 project, aimed at creating a more compact Lamborghini. Several prototypes were developed over the years, exploring various technical solutions including a V8 and later a V10 engine.

In 1998, Lamborghini decided to start fresh and develop a completely new car with a 10-cylinder engine. The development of the engine was led by engineers Massimo Ceccarani and Maurizio Reggiani. The engine featured a 90-degree V10 configuration with 5 liters of displacement and delivered 500 horsepower.

The first Gallardo also featured a 6-speed manual or robotized sequential gearbox and Lamborghini’s all-wheel drive system. The chassis was made from aluminum and the design of the car was inspired by aeronautics, with a focus on aerodynamics.

Throughout its production, the Gallardo underwent several updates and special editions. In 2005, the Gallardo Spyder was introduced with a new soft-top opening system. In 2007, the Gallardo Superleggera was unveiled, featuring a weight reduction and increased power. In 2008, the LP 560-4 version was introduced, followed by the LP 560-4 Spyder. In 2009, the Gallardo LP 550-2 Valentino Balboni was released, featuring rear-wheel drive. In 2010, the Gallardo LP 570-4 Superleggera, LP 570-4 Spyder Performante, and LP 570-4 Blancpain Edition were introduced.

In 2012, updated versions of the Gallardo were presented, including the Gallardo LP 560-4 and Gallardo LP 570-4 Edizione Tecnica. In 2013, Lamborghini announced the development of a GT3 program based on the Gallardo MY13, and introduced the Gallardo LP 570-4 Squadra Corse, inspired by the Gallardo Super Trofeo race car.

On November 25, 2013, the last Lamborghini Gallardo rolled off the production line. Over the course of its production, the Gallardo achieved significant success, with a total of 14,022 units produced and sold in 45 countries.

The Lamborghini Gallardo has left an indelible mark on the world of super sports cars, solidifying its place among the icons of Italian design and automotive engineering.

Sixty years of history in the book “LAMBORGHINI” published by Rizzoli

From 1963 to today, a refined, updated edition that guides the reader into the universe of super sports cars

Sant’Agata Bolognese, 18 July 2023 – Automobili Lamborghini and Rizzoli are proud to present “Lamborghini”, a book commemorating the company’s sixtieth anniversary. The book, written by Antonio Ghini, offers a comprehensive visual journey through the history of Automobili Lamborghini’s super sports cars, as well as delving into lesser-known aspects of the company’s past, such as unrealized Formula 1 projects and the development of offshore engines.

One chapter of the book is dedicated to the brilliant designers responsible for creating Lamborghini’s most iconic cars. Furthermore, a brand-new section explores the company’s commitment to sustainability through the “Direzione Cor Tauri” program. This includes the gradual electrification of Lamborghini models, utilizing hybrid technologies and even the introduction of a fully electric model that will retain the essence of a Lamborghini while embracing new technologies.

Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, stated, “In this book, you will discover numerous themes that reflect who we are as a company and how we envision our future, while paying homage to our past. Enjoy the journey through our history.”

The book features stunning imagery showcasing both past and present Lamborghini models, including the groundbreaking Lamborghini Revuelto, the first V12 coupé with hybrid propulsion and an impressive power output exceeding 1,000 horsepower. This updated edition, with new texts and images, includes all the latest models created in recent years. The Italian version is currently available for purchase in major bookstores, online stores, and lamborghini.com. The English translation can be found on the Lamborghini e-commerce website and will soon be distributed in over 70 countries, starting from October 10, 2023.

About the book

Author: Antonio Ghini
Title: Lamborghini
Editor: Rizzoli
Pages: 256
Price: € 75.00
Publication date: 18 July 2023

Automobili Lamborghini 60°: pens in collaboration with Montegrappa

Limited edition fountain pens and rollerballs pay homage to Automobili Lamborghini’s 60th anniversary

Sant’Agata Bolognese – July 17th 2023 – Automobili Lamborghini and Montegrappa, the renowned Italian leader in luxury pens, have teamed up to create the Automobili Lamborghini 60° collection. This limited edition collection of fountain pens and rollerballs draws inspiration from the design of the sixties super sports cars, celebrating Lamborghini’s 60th anniversary.

The Automobili Lamborghini 60° collection is a meticulously crafted Italian masterpiece, combining advanced materials, technical excellence, and futuristic design to pay tribute to this iconic Italian brand.

The collection consists of sixty fountain pens and sixty rollerballs, each available in six distinct Lamborghini colors: Arancio Apodis, Bianco Siderale, Verde Viper, Blu Aegeus, Grigio Titans, and Nero Noctis. In total, there are 720 pens with sleek surfaces, precise lines, and proportions that beautifully capture the essence of super sports car design.

The ultra-light hexagonal profile of the pen, made from aerospace aluminum and covered in forged carbon fiber, reflects the unmistakable Lamborghini style. The mechanical performance of these pens is top-notch, with the fountain pens featuring Montegrappa’s Power-Push system, allowing for quick ink-filling with just a single touch. Both models also have a unique release system that provides easy access to the ink chamber. Drawing inspiration from the iconic Lamborghini aeronautical-inspired red toggle start button, there is a red alloy snap switch at the base of the pens that activates a mechanism integrated into the luxury writing instrument.

Additional features of the collection include a threadless, safety-locking cap, a black alloy Y-clip with a Lamborghini stamp, and a hexagonal plate bearing the 60th anniversary emblem of the automaker. The fountain pens boast a ruthenium-plated 18-karat gold nib engraved with the famous Automobili Lamborghini shield in gold. All pens come in a black 60th anniversary collector’s case.

The Automobili Lamborghini 60° collection will be available in September at selected retailers, boutiques, and on the official online shop montegrappa.com.

Lamborghini at Goodwood Festival of Speed 2023: from race to road and beyond the tarmac

Sant’Agata Bolognese, 14 July 2023 – Celebrating its 60th anniversary as Goodwood Festival of Speed celebrates its 30th, Automobili Lamborghini welcomed owners, international media and fans at the UK event, who witnessed the unveiling of the Italian marque’s first hybrid endurance racing LMDh prototype yesterday followed by the start of the weekend’s hill runs from six Lamborghini super sports car models.

“Goodwood Festival of Speed provides a perfect environment for Lamborghini to continue our 60th anniversary celebrations in 2023,” said Chairman and CEO Stephan Winkelmann. “Goodwood is an ideal venue to present our exciting new endurance racecar project and for the debut dynamic appearance of our new flagship hybrid V12 Revuelto: our first new model as we head on our path towards electrification. Importantly, not only do we welcome our clients to Goodwood in true Lamborghini style, but the Festival of Speed is a wonderful opportunity to put our cars and brand in front of so many Lamborghini enthusiasts who visit the UK event over the four days.”

Lamborghini and its Squadra Corse motorsport department presented the SC63 on a dedicated stand next to the Lamborghini VIP Lounge, its moniker celebrating the year in which Lamborghini was founded, 60 years ago. Joining Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, Chief Technical Officer Rouven Mohr and Head of Motorsport Giorgio Sanna on stage, were special guests including John Doonan, President of the International Motorsport Sports Association (IMSA), and Andrea Piccini, a founder and team principal of Lamborghini’s partner Italian race team Iron Lynx along with team owner Deborah Mayer, DC Racing Solutions Ltd. founder. From 2024 one car will campaign in the Hypercar class of the FIA World Endurance Championship including the 24 Hours of Le Mans, with a second car in the GTP class of the IMSA North American Endurance Championship Endurance Cup that includes the 24 Hours of Daytona and 12 Hours of Sebring.

Displayed outside the Lamborghini VIP Lounge, which welcomed over 350 Lamborghini owners and guests over the weekend, was the new Lamborghini Revuelto and Huracán Sterrato: in the Supercar class, the Revuelto made its first dynamic appearance ahead of its official driving launch later this year. The first V12 super sports plug-in hybrid HPEV (High Performance Electrified Vehicle) was joined in running up the hill by the V10 Huracán range: the new Sterrato with its special RALLY mode that takes it ‘beyond the tarmac’ on dirt and loose surfaces; the track-oriented STO; the multi-faceted Huracán Tecnica; and the open-top lifestyle Huracán EVO Spyder. From the First Glance paddock, the Urus Performante Super SUV demonstrated its sporty pace and handling as it joined its Lamborghini stablemates on track.

Celebrating the theme ‘innovators of their time’ was a line-up of special models including the game-changing V12 Miura and Countach: the first Super SUV the LM 002; the one-off Reventón; and the present-day Huracán Sterrato, displayed at the entrance way to the prestigious Drivers’ Club in conjunction with Lamborghini’s ‘hyper horology’ partner and official Goodwood Festival of Speed timing partner Roger Dubuis.

Goodwood Festival of Speed presented by Mastercard is held at the Goodwood House estate in Sussex, UK from 13 to 16 July 2023.

[1] The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data are in the type of approval stage.
[2] Fuel consumption and emission values of Huracán Sterrato; Fuel consumption combined: 14,9 l/100km (WLTP); CO2-emissions combined: 337 g/km (WLTP)
[3] Fuel consumption and emission values of Huracán STO; Fuel consumption combined: 13.9 l/100km (WLTP); CO₂-emissions combined: 331 g/km (WLTP)
[4] Fuel consumption and emission values of Huracán Tecnica; Fuel consumption combined: 14,5 l/100km (WLTP); CO₂-emissions combined: 328 g/km (WLTP
[5] Fuel consumption and emission values of Huracán Evo Spyder; Fuel consumption combined: 14,9 l/100km (WLTP); CO₂-emissions combined: 338 g/km (WLTP)
[6] Fuel consumption and emission values of Urus Performante; Fuel consumption combined: 14,1 l/100km (WLTP); CO₂-emissions combined: 320 g/km (WLTP)

Lamborghini Introduces SC63: Hybrid Racing Prototype for Endurance Racing

The LMDh car, SC63, has been unveiled at the Goodwood Festival of Speed. It will compete in the 2024 FIA World Endurance Championship and IMSA WeatherTech Sportscar Championship racing programs.

Sant’Agata Bolognese/Goodwood, 13 July 2023 – Lamborghini Squadra Corse has unveiled its first hybrid endurance racing prototype, the SC63, at the Goodwood Festival of Speed. The SC63 will undergo testing and compete in the Hypercar class of the 2024 FIA World Endurance Championship, including the prestigious 24 Hours of Le Mans race, as well as in the GTP class of the IMSA WeatherTech Sports Car Championship Endurance Cup, which features iconic races like the 24 Hours of Daytona and 12 Hours of Sebring. Italian team Iron Lynx will partner with Lamborghini to run the car in international competition, and the team has signed top-tier drivers from Formula 1 and endurance racing.

The LMDh project is part of Lamborghini’s strategy for electrification, focusing on hybridizing the entire model range by the end of 2024 to enhance performance and driving experience. The SC63 embodies this approach in the motorsport program, becoming a new pillar of the Lamborghini Manifesto: Driving Humans Beyond.

“The SC63 is the most advanced racing car ever produced by Lamborghini, following our electrification roadmap ‘Direzione Cor Tauri’,” says Stephan Winkelmann, Lamborghini Chairman and CEO. “Competing in major endurance races with a hybrid prototype aligns with our vision for high-performance mobility, as demonstrated by the launch of the Revuelto road legal car. The SC63 LMDh represents a step into the highest echelons of motorsports and the future of Squadra Corse.”

The SC63 features an all-new 3.8-liter twin turbo V8 engine developed specifically by Lamborghini engineers for the racing program. It employs a ‘cold V’ configuration, where the turbos are mounted outside the vee angle of the engine for better cooling and servicing. This configuration also reduces the car’s weight and optimizes its center of gravity. Combined with a specially developed aerodynamic balance and attitude, this solution allows for excellent tire grip, balance, drivability, and consistent speed over both single laps and long-distance races.

Regulations restrict the power from the engine and the hybrid system, standardized across LMDh-category cars, to 500kW (680 CV). The Power Unit is managed by a Bosch electronic control unit. The LMDh rule set specifies standard gearbox, battery, and motor generator unit (MGU) to control development costs for the prototype.

Lamborghini engineers have leveraged their expertise in various aspects of the car’s design and performance. Despite a standardized gearbox for LMDh cars, customization is allowed, including gear ratio selection and mechanical differential slip. The monocoque for the SC63 is developed and built by renowned experts Ligier, with Lamborghini able to determine specific requirements such as the push rod front suspension design, weight distribution, and ease of service for critical components. The bellhousing, which connects the rear of the engine to the front of the gearbox, enhances torsional stiffness and houses the electric engine.

In terms of braking, the system must deliver high performance and reliability in all conditions. The challenge is to strike a balance between weight and durability, effective cooling, and the ability to accommodate different driving styles.

The exterior design of the SC63, created by Lamborghini’s Centro Stile design department in collaboration with the race design team, incorporates distinctive brand features, including the iconic y-shaped lights at the front and rear.

Team drivers Mirko Bortolotti, Andrea Caldarelli, Daniil Kvyat, and Romain Grosjean have provided valuable input in tuning the LMDh system. The latter two have recent experience with hybrids in Formula 1 and have contributed to designing the steering wheel controls to enable the driver to manage the hybrid system effectively.

“Motorsport is a valuable and demanding proving ground for our technology,” says Rouven Mohr, Lamborghini Chief Technical Officer. “Our LMDh car, the Lamborghini SC63, represents an exciting technical and human challenge. Developing our internal combustion engine, efficient aerodynamics, and overall technical package has pushed us to constantly raise our standards. Now, it’s time to hit the track and be ready to compete in the 2024 season. We also aim to transfer our learnings from motorsport to our future production cars whenever possible.”

The SC63 will run in a livery consistent with the branding seen on Lamborghini’s Huracán GT3 challenger. The cars will have a Verde Mantis green color with a black Nero Noctis strip over the cabin, front hood, carbon diffuser, rear fin, and wing. They will also feature the Italian Tricolore colors of green, white, and red, as well as the branding of Lamborghini’s long-time partner, Swiss watch manufacturer Roger Dubuis.

With its cooling layout greatly influencing the engineering and design, the SC63 incorporates eight radiators, including those for intercoolers, gearbox, air conditioning, Energy Recovery System (ERS), Energy Storage System (ESS), and water.

Due to regulations, there is only one allowed body kit configuration with limited changes between races. As a result, the design team has to consider worst-case scenarios, such as high ambient temperatures, and manage the thermal efficiency of the car at both IMSA and WEC circuits.

The SC63 has been designed and developed to provide optimal performance while ensuring tire preservation, even on demanding track surfaces. Prior to on-track testing, extensive development work has been conducted using a Driver in the Loop (DiL) simulator.

Starting in 2024, Lamborghini will enter one car in the full FIA World Endurance Championship and another in the North American Endurance Championship races of the IMSA series. Both cars will be run by the Iron Lynx team, which was introduced as a partner at the 2022 Lamborghini Grand Finals. The driving lineup will include Bortolotti, Caldarelli, Grosjean, and Kvyat, with more drivers to be announced later in 2023.

ABOUT ROGER DUBUIS

Roger Dubuis is a watchmaker known for its distinctive character and horological expertise. Since 1995, the brand has been at the forefront of expressive watchmaking, constantly reinventing Haute Horlogerie with its bold Hyper Horology™ concept. With its fully-integrated manufacture, Roger Dubuis is committed to performance and excellence, crafting traditional yet contemporary masterpieces that showcase radical skills and ancestral craftsmanship. The Maison brings its avant-garde and daring energy to an exclusive circle of clients, offering the most exciting way to experience Hyper Horology™.

NO RULES, OUR GAME™

Lamborghini launches Beyond: A Lamborghini Podcast

Lamborghini’s new podcast reveals the stories of the people behind the iconic cars and introduces special guests

Sant’Agata Bolognese, 11 July 2023 – Lamborghini is renowned for its groundbreaking super sports cars. However, the company also takes immense pride in the individuals who work tirelessly behind the scenes. And now, a brand-new podcast series is set to open the doors of the prestigious Sant’Agata factory and provide a unique guided tour for listeners.

Beyond: A Lamborghini Podcast puts the spotlight on key Lamborghini personnel, offering an inside look into their lives and work at the company. They will share personal anecdotes, insights into the ever-evolving automotive world, and engage in conversations with special guests from diverse fields outside of the car industry who share similar roles and inspirations with senior Lamborghini figures.

The podcast is hosted by Lamborghini’s Director of Communications, Tim Bravo, and broadcaster Giulia Salvi, known for her work with Virgin Radio Italy and her expertise in lifestyle and music. Beyond: A Lamborghini Podcast breaks the standard notion of brand interaction by covering a wide range of subjects including music, art, design, science, fashion, and more. Its goal is to bring a fresh perspective to the world of Lamborghini and truly go beyond expectations.

The series will debut on July 11, featuring the Chairman and CEO of Automobili Lamborghini, Stephan Winkelmann, as the first guest. As Lamborghini celebrates its 60th anniversary and achieves record sales and turnover, it is an opportune moment for Winkelmann to reflect on the company’s success, discuss the ‘Direzione Cor Tauri’ plan for the future, and share some of his personal achievements. Listeners will witness a reflective and inspiring side of Winkelmann seldom seen.

Winkelmann remarks, “Going beyond is about what we do and how we do it, creating icons that will endure for decades. Additionally, we want to be recognized for our approach. We are a team of people based here in the ‘Motor Valley,’ and I’m not just referring to our automotive business. I’m talking about how we tackle challenges and opportunities in a broader sense.”

In the first episode of Beyond: A Lamborghini Podcast, Winkelmann also opens up about the challenges Lamborghini faces during this transformative period for the automotive industry as a whole. The decisions made now will shape the company’s future and Winkelmann’s legacy.

“When you commit yourself to the same company for such a long time, you become part of its history, as well as the history of its products,” he explains. “You bear tremendous responsibility because we are a small company with high investments…so we cannot afford to make any mistakes. Now, we must navigate the company through this revolutionary transition phase, from internal combustion engine cars to plug-in hybrids, and potentially, to fully electric cars, considering all the opportunities and challenges. Being part of this journey brings immense pressure and responsibility.”

Beyond: A Lamborghini Podcast is available for listening on Spotify and Apple Podcasts, for watching on YouTube to fully immerse oneself, and through the dedicated podcast hub on Lamborghini.com/podcast. A new episode will be released each month.

Automobili Lamborghini launches Esperienza Avventura in China

The “Expedition into the Wild” experience with the Urus Performante in southern Gansu ignites a passion for adventure

Gansu, 10 July 2023 – Lamborghini Esperienza Avventura has arrived in China for the first time, marking a new chapter in Lamborghini’s experience program. The “Expedition into the Wild” allowed guests to travel nearly 900 km across varying road conditions in the Lamborghini Urus Performante. Along the way, they experienced dramatic landscapes as the Lamborghini Super SUV conquered the wilderness, starting from the golden city of Lanzhou.

“On the occasion of the brand’s 60th anniversary, the Lamborghini Esperienza Avventura enters China for the first time, demonstrating our confidence in and focus on the Chinese market once again,” said Konstantin Sychev, Managing Director of Automobili Lamborghini Chinese mainland, Hong Kong & Macao. “With this new program dedicated to the Urus family, our customers can participate in an authentic driving activity, with the brave spirit of Lamborghini and its Super SUVs delivering the ultimate lifestyle experience.”

During the four-day trip, a fleet of 12 Lamborghini Urus vehicles set off from Lanzhou and drove through the Ganjia Secret Land, which features distinct peaks, valleys, wild dirt roads, and highland meadows with stunning views of the Secret Land from the vast grasslands. On the Sangke Grasslands, the Urus Performante showcased its capabilities away from the road, as the powerful Super SUV drove through the summer grazing routes.

Guests had the opportunity to experience a unique blend of natural beauty and traditional culture with a blessing at Labrang Monastery, followed by a visit to Norlha Workshop to appreciate Tibetan textiles and styling. Finally, the fleet reached the Amigonghong rangeland to savor local cuisine, with the adventurers enjoying an exclusive Lamborghini outdoor evening celebration.

The Urus convoy demonstrated the versatility of the Urus SSUV and its V8 twin turbo engine, which ensured easy city driving, maximum comfort during long stretches, dynamic performance on the road, and powerful capabilities across various off-road routes, highlighted by a wide range of weather conditions.

Taking the fun-to-drive sportiness of the Super SUV to a new level on dirt tracks, the Urus Performante introduces a new Rally mode. This mode enhances the oversteer character of the vehicle with optimized anti-roll and damping systems for rough and extreme surfaces. The Active Torque Vectoring guarantees agility and precision on mountain roads under highland weather conditions with reduced grip. The Urus’ powerful terrain-conquering abilities and adventurous spirit are perfectly illustrated by its ability to navigate rough and uneven roads, making it the perfect choice for an “expedition into the wild.”

The bold brand spirit was showcased throughout the journey, both in terms of the different landscapes crossed by the Urus Performante and the highly adventurous nature of the event. The Urus Performante offers numerous Ad Personam configurations with a virtually limitless range of colors and personalization options, reflecting the individuality of Urus owners.

[1] Fuel consumption and emission values of Urus Performante in China: CO2-emissions combined: 308 g/km (c6b WLTC)

Lamborghini at Goodwood Festival of Speed 2023: LMDh prototype racing car to be unveiled in global premiere

New Lamborghini Revuelto and Huracan Sterrato run ‘up the hill’, in year Automobili Lamborghini celebrates its 60th anniversary

Sant’Agata Bolognese, 6 July 2023 – Automobili Lamborghini will reveal their new LMDh racing prototype at this year’s Goodwood Festival of Speed. The car is designed to compete in the Hypercar class of the 2024 FIA World Endurance Championship, including the prestigious 24 Hours of Le Mans, as well as the GTP class of the IMSA WeatherTech Sports Car Championship Endurance Cup, which features iconic races like the 24 Hours of Daytona and 12 Hours of Sebring.

The debut of the car will take place on Thursday, July 13, at a dedicated stand next to the Lamborghini Lounge adjacent to Ristorante 1963. Lamborghini Chairman and CEO Stephan Winkelmann, Chief Technical Officer Rouven Mohr, and Head of Motorsport Giorgio Sanna, along with their partner Iron Lynx, will be present for the presentation.

As Lamborghini celebrates its 60th anniversary, the Festival of Speed 2023 will also feature new models running ‘up the hill’ including the Lamborghini Revuelto, which was unveiled earlier this year as the successor to the Aventador and the first V12 super sports plug-in hybrid HPEV (High-Performance Electrified Vehicle). Another car making its dynamic debut in the UK is the V10 Huracan Sterrato, which features a special Rally mode for off-road driving.

Visitors to the Goodwood Festival of Speed 2023 can see a Lamborghini Revuelto and Huracan Sterrato displayed outside the Lamborghini Lounge, as well as a Huracan Tecnica, Huracan STO, and Urus Performante in the Sports Car and First Glance paddocks. These cars will also participate in the hill climb throughout the event.

The Goodwood Festival of Speed, presented by Mastercard, will take place at the Goodwood House estate in Sussex, UK, from July 13 to 16, 2023.

[1] The vehicle is not currently available for sale and is not subject to Directive 1999/94/EC. Fuel consumption and emissions data are currently in the type approval stage.

[2] Fuel consumption and emission values of the Huracan Sterrato: Fuel consumption combined: 14.9 l/100km (WLTP); CO2 emissions combined: 337 g/km (WLTP)

[3] Fuel consumption and emission values of the Huracan Tecnica: Fuel consumption combined: 14.5 l/100km (WLTP); CO2 emissions combined: 328 g/km (WLTP)

[4] Fuel consumption and emission values of the Huracan STO: Fuel consumption combined: 13.9 1/lOOkm (WLTP); CO2 emissions combined: 331 g/km (WLTP)

[5] Fuel consumption and emission values of the Urus Performante: Fuel consumption combined: 14.1 l/100km (WLTP); CO2 emissions combined: 320 g/km (WLTP)