Renault is on a drive to drastically reshape its model picture within the UK, revealing a brand new ‘rethink’ promotional marketing campaign aimed toward selling the distinctive design and technical attributes of its EVs.

Launched forward of the brand new Renault 5’s unveiling at Geneva in February, ‘Renault Rethink’ is a package deal of promotional content material – billboards, TV adverts, social media placements and print pages – that showcases the French model’s new ethos: “We never did ordinary, we don’t do same, we do revolution.”

It all ties into CEO Luca de Meo’s Renaulution transformation technique, launched in 2021 as an all-encompassing suite of measures aimed toward offering the premise for Renault’s future progress and increasing its EV line-up.

The featured vehicles are the model’s three present EVs: the 5, Scénic and Mégane.