Tag Archives: Campaign

Lexus

THE FIRST-EVER 2024 LEXUS TX: THREE-ROW LUXURY WHERE EVERYONE WINS

Latest marketing campaign puts spotlight on a new modern family, that requires a new kind of vehicle

PLANO, Texas (Sept. 27, 2023) – For far too long, choosing a seat in an SUV has determined the quality of the journey. Passengers often compete for the best seat, fighting for a front-row USB plug or playing games to avoid a cramped third row. In its new marketing campaign for the first-ever 2024 TX, Lexus embraces a new family pecking order where everyone wins. Whether passengers prefer the front, back, or middle seat, the TX provides ample space, comfort, technology, and luxury.

Lexus customers have long requested a genuine three-row SUV, and with the introduction of the TX, the brand offers more than just transportation. It ensures a enjoyable journey for all.

“When heading to a sports practice with gear and kids, or taking a long ride to a weekend getaway, the TX will satisfy and delight the diverse needs of our customers,” said Vinay Shahani, vice president of Lexus marketing. “The arrival of the TX is a significant moment for Lexus, and our marketing campaign showcases a new era of three-row luxury, where every seat is crafted to feel like the best seat.”

Broadcast Spots

The marketing campaign features eight broadcast spots that highlight how every seat in the TX provides substantial space without compromising luxurious amenities. The spots have wide-reaching and targeted audiences.

In Team One’s spot, “Battle Out There,” a tired family returns to the airport after a long day of traveling. Their memories of bad seats fade away when they enter the spacious Lexus TX. The characters and their unique travel pain points are further explored in three 15-second spots: “Cargo,” “Captain’s Chair,” and “Interface.” These spots highlight the redemption the family members experience when they enter each row of the TX.

In Walton Isaacson’s spot, “The Road Best Traveled,” a Black family enjoys unexpected activities in unexpected ways with the help of the TX. In the agency’s second spot, “Cast of Characters,” a Hispanic family loves doing things together but in different ways. The TX’s ample space and innovative technology prove to be the perfect solution, allowing every passenger to shine.

 

In IW Group’s spot, “VVIPs,” stylish East Asian characters connect in their TX during an action thriller. In the agency’s second spot, “Here,” a family prepares for a big modern Asian Indian wedding, showcasing lively traditions and connections made possible by the TX.

Media Placements

The marketing campaign aims to position the TX as a central topic of conversation by appearing on various media platforms, including linear TV, streaming TV, audio, digital, programmatic, paid social, and print. Strategic partnerships will be formed with Billboard Music Awards, 100 Thieves, NTWRK, and others. TikTok, Instagram/Meta, and Pinterest will feature paid social ads.

For more information on the first-ever TX, visit www.lexus.com/tx and the Lexus Newsroom.

About Lexus

Lexus is passionate about bold design, innovative technology, and exhilarating performance, enabling the luxury brand to create incredible experiences for its customers. With its beginnings in 1989, Lexus started with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has expanded its lineup to cater to the needs of luxury customers in over 90 countries. In the United States, Lexus vehicles are available at 244 dealerships, offering a full range of luxury vehicles. As the leader in luxury hybrid vehicles, Lexus offers eight models equipped with Lexus Hybrid Drive. Additionally, Lexus provides nine F SPORT models, one F performance model, and one F model. Lexus is dedicated to being a visionary brand that anticipates the future needs of luxury customers.

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Motorsport

Kia Telluride Prepares for Rebelle Rally with Lift and Skid Plates

The upcoming Rebelle Rally, starting on October 12, will see Kia participating with a modified version of the 2024 Telluride X-Pro SUV. Prior to the rally, Kia has made some minor adjustments to the vehicle, preparing it for the challenging 1,600-mile journey through the deserts of California and Nevada.

The Kia Telluride has undergone several enhancements, including the addition of a roof rack and front and rear bumpers from Baja Forged. These upgraded bumpers not only improve the SUV’s approach and departure angles but also work in conjunction with the 1.5-inch suspension lift to enhance the vehicle’s off-road capabilities. As a result, the Telluride now boasts nearly 10 inches of ground clearance, allowing it to tackle rough terrains more effectively.


Motorsport

2025 Ford Ranger PHEV Debuts With Up To 28 Miles Of Electric Range

Ford has unveiled the new 2025 Ranger PHEV, the first-ever plug-in hybrid version of the popular Ranger truck. Production is set to begin later this year, with deliveries expected to start in early 2025. It’s worth noting that Ford has currently only provided details for the European market, with no information about a potential North American release.

The Ford Ranger is currently Europe’s best-selling truck, and Ford is expanding its lineup by introducing a 2.3-liter plug-in hybrid system. This system combines the power of a turbocharged four-cylinder engine with an electric motor and a small battery pack. Although specific power figures have not been disclosed, Ford claims that the Ranger PHEV will have more torque than any previous production model. While we don’t have the exact numbers, we can make some comparisons for context.


ToyotaUk

Toyota Launches ‘Electrified Diversified’ Beyond Zero Campaign

Toyota’s Electrified Diversified campaign focuses on Toyota’s widest selection of low and zero emissions vehicles in the market

PLANO, Texas (Sept. 18, 2023) – Toyota is introducing the 2023 Beyond Zero “Electrified Diversified” campaign, encouraging drivers to shift towards electrified vehicles. Beyond Zero represents Toyota’s goal to go beyond carbon neutrality through its products, services, and operations to make a positive impact on the planet and society.

Toyota’s electrified vehicles play a crucial role in reducing carbon emissions and driving towards the Beyond Zero vision. Toyota provides a diverse range of Electrified powertrains, including Battery EV, Hybrid EV, Plug-In EV, and Fuel-Cell EV, ensuring that there is an option for every consumer.

“Toyota offers the highest number of low and zero emission vehicles compared to any other automaker. We provide battery electric, hybrid electric, plug-in hybrid electric, and fuel cell electric offerings,” said Mike Tripp, Vice President of Vehicle Marketing & Communications. “Beyond Zero is about giving our customers choices, and we’re excited to offer a wide range of vehicles with various electrified powertrains to suit their lifestyles and reduce their carbon footprint.”

The comprehensive “Electrified Diversified” campaign was developed by Saatchi & Saatchi. It emphasizes the confidence and excitement of driving Toyota’s lineup of electrified vehicles, including the Tundra Hybrid, Sienna, Prius, bZ4X, and Mirai, among others.

In a 30-second commercial titled “Electrified Diversified,” viewers are taken through various moments of life that showcase the possibilities of Toyota’s carbon-emission reducing vehicles. The commercial captures activities such as off-roading adventures, beach barbeques, children’s birthday parties, and fun nights out, highlighting the inclusivity and freedom of choice offered by Toyota’s electrified vehicles, which excel in style, power, and durability. The campaign emphasizes that there is an electrified vehicle for everyone.

Media Placements

The “Electrified Diversified” Beyond Zero campaign is being promoted across various platforms, including digital video, digital content, streaming audio, programmatic advertising, paid social media, and paid search. High-profile sports programming such as Thursday Night Football on Amazon will feature the campaign. Partnerships with iHeart Media, Wired, Forbes, Hearst, and others have been established, and paid social media ads are running on Meta and Reddit.

The commercial can be viewed here. Images and credits are available here.

About the Beyond Zero Vision

Toyota is committed to reducing carbon emissions by offering 16 electrified vehicles for customers to choose from. This includes 12 hybrid electric models, two plug-in hybrid electric models, the bZ4X battery electric vehicle, and the zero-emission hydrogen fuel cell electric Mirai (currently available in California).

In addition to the electrified vehicle lineup, Toyota’s efforts to achieve the Beyond Zero vision involve various conservation and other initiatives. For more information, please visit: https://www.toyota.com/electrified-vehicles/.

JeepUk

Jeep® Avenger Makes TV Debut in the UK with “Escape to the Real World” Campaign

  • The “Escape for the Real World” campaign launched in the UK on July 28th and utilizes digital and traditional media in an integrated omnichannel approach.
  • The video focuses on the new Jeep® Avenger and showcases a transition from the virtual to the real world, emphasizing the brand’s core values of freedom and adventure.
  • The Avenger is Jeep’s first all-electric model and has received international awards.

Jeep®’s “Escape for the Real World” campaign for the new all-electric Avenger model premiered in the UK on July 28th.

The video on demand (VOD) features a Jeep Avenger driving through imaginary settings in a virtual world, with a fictional character behind the wheel. The turning point occurs when the protagonist removes a virtual reality headset and returns to the real world. The video then shows a woman driving the actual model of the 100% electric SUV, embarking on a real Jeep adventure. The voiceover emphasizes the transition from the imaginary to the real world, stating, “There’s a world full of freedom and adventure and the all-new Jeep Avenger lets you get out and experience it for real.”

The campaign highlights the evolution of the Jeep brand, bridging the gap between its past and future. The Avenger is seen as an important milestone in the brand’s journey.

The commercial, created in collaboration with the agency Leo Burnett/Saatchi & Saatchi, was entirely produced in Europe. The video was filmed in Portugal, and all parties involved were from the continent. The Jeep Avenger, designed specifically for the European market, represents a European campaign for a European vehicle.

Throughout the video, key features of the Jeep Avenger are highlighted using a combination of images and overlaying text. The vehicle offers a standard 10.25-inch radio screen with Uconnect Infotainment and a full digital cluster, showcasing its connectivity.

The new Avenger is a compact all-electric SUV positioned in the rapidly growing B-SUV segment. With a length of just four meters, it is designed for active individuals seeking an SUV with compact dimensions but ample space and storage options. As a fully Jeep-designed vehicle, the Avenger embodies the brand’s DNA, combining capability, style, functionality, and technology in a compact SUV.

Equipped with a new electric powertrain, the Avenger offers a range of up to 250 miles* in the WLTP cycle. It features a unique 400-volt electric motor with 115 kilowatts, 260 Nm of maximum torque, and a new 54 kWh battery.

The introduction of the Avenger in Europe marks the beginning of the next phase of Jeep’s electrification journey, with the goal of achieving 100% pure electric European sales for the Jeep brand by the end of 2030.

Jeep® Brand

With over 80 years of legendary heritage, Jeep is the authentic SUV brand that brings capability, craftsmanship, and versatility to those who seek extraordinary journeys. The Jeep® brand offers a broad range of vehicles that inspire owners to live life to the fullest, providing a sense of safety, security, and confidence to tackle any adventure. The Jeep® vehicle lineup includes the Avenger BEV, Compass e-Hybrid & 4xe, Grand Cherokee, Renegade e-Hybrid & 4xe, and Wrangler. The brand also offers Jeep® Wave, a premium owner loyalty and customer care program filled with benefits and exclusive perks. The brand’s global electrification initiative, transforming 4xe into a new 4×4, aims to enhance Jeep’s legendary off-road capability while achieving Zero Emission Freedom. By 2025, all Jeep® brand vehicles will have an electrified variant.

*estimated WLTP electric range.

Credits

Agency: Leo Burnett

Production Company: Movie Magic International

TV Department: Prodigious

Postproduction: B612

Music: “Welcome to the Future” – Luciana Caporaso, Kobalt Music Publishing America, Inc., SUGAROO!

Media: Starcom

Contacts

Alice Cross-Watson, PR Manager, Jeep

alice.cross-watson@jeep.com

07395 375272

Matthew Bendall, Head of PR, Jeep, Fiat, Abarth, Vauxhall

matthew.bendall@stellantis.com

07920 163854

ENDS

Motorsport

New Nissan Nismo Model Premieres On August 8

Nissan has announced that a new Nismo model will be unveiled on August 8. The teaser campaign has piqued the interest of automotive enthusiasts who are eager to find out which vehicle will receive the sporty Nismo treatment.

The accompanying Japanese text on the teaser does not provide any additional hints about the identity of the vehicle. It simply states, “8/8 10:30 New model released.”

Based on the current Nismo lineup, which includes the Leaf, Note Aura, GT-R, and the recently launched Z, it is safe to say that the new model will not be any of these existing models. The silhouette in the teaser suggests that the vehicle could be a sedan or a hatchback, ruling out the possibility of it being a crossover or a van.

It is highly unlikely that the new Nismo model is the rumored hybrid sports car that Nissan’s CEO mentioned to be under development. No specific details about the hybrid sports car have been provided so far.

Nissan has expressed interest in building an electric sports car with solid-state batteries, but it is unlikely that this new Nismo model is the electric sports car in question. The company does not expect to have the technology for production until 2028.

The most recent addition to the Nismo sub-brand is the Nismo Z, which features a twin-turbocharged 3.0-liter V6 engine producing 420 horsepower and 384 pound-feet of torque. The Nismo Z comes with a nine-speed automatic gearbox, revised styling for enhanced aerodynamics, and improved suspension. It will be available for sale this fall.

JeepUk

Jeep® Avenger Makes its TV Debut in the UK with “Built for the Real World” Campaign

  • The “Escape for the Real World” campaign was launched in the UK on July 28th, utilizing both digital and traditional media in an integrated omnichannel approach.
  • The video focuses on the new Jeep® Avenger, showcasing a transition from the virtual world to the real world, highlighting the brand’s values of freedom and adventure.
  • The Avenger is Jeep’s first all-electric model and has received international awards.

 

 

Jeep® officially launched their “Escape for the Real World” campaign for the new all-electric Avenger model on July 28th in the UK.

 

The video showcases a virtual world where a virtual Jeep Avenger is being driven by a fictional character. The turning point happens when the protagonist removes her virtual reality headset and enters the real world, driving an actual model of the electric SUV on a Jeep adventure. The voiceover emphasizes the transition from the imaginary world to the real one, stating, “There’s a world full of freedom and adventure, and the all-new Jeep Avenger lets you get out and experience it for real.”

 

The campaign symbolizes the shift from Jeep’s past to its future, with the Avenger representing an important milestone in the brand’s journey.

 

The commercial was created in collaboration with the agency Leo Burnett/Saatchi & Saatchi and was entirely produced in Europe. The scenes were filmed in Portugal, with all the involved parties coming from the continent. The Jeep Avenger is the first Jeep model designed specifically for the European market, making this a European campaign for a European vehicle.

 

Throughout the video, key features of the Jeep Avenger are highlighted through images and overlaying text. Features such as a standard 10.25-inch radio screen, Uconnect Infotainment, and a full digital cluster showcase the vehicle’s connected capabilities.

 

The new Avenger is a compact all-electric SUV positioned in the rapidly growing B-SUV segment. With a length of just four meters, it offers ample space and storage options, catering to active individuals seeking an SUV with compact dimensions. Designed and built as a Jeep vehicle from the ground up, the Avenger combines capability, style, functionality, and technology.

 

Equipped with a unique 400-volt electric motor delivering 115 kilowatts and 260 Nm of torque, as well as a new 54 kWh battery, the Avenger has a range of up to 250 miles* in the WLTP cycle.

 

The introduction of the Avenger in Europe marks the beginning of the Jeep brand’s electrification phase – the BEV wave. By 2030, the brand aims for 100% of its European sales to be pure electric.

 

About the Jeep® Brand

With over 80 years of legendary heritage, Jeep is the authentic SUV brand that offers capability, craftsmanship, and versatility to those who seek extraordinary journeys. The Jeep® brand provides a wide range of vehicles that inspire owners to live life to the fullest, offering a sense of safety and security for any adventure. The Jeep® vehicle range includes the Avenger BEV, Compass e-Hybrid & 4xe, Grand Cherokee, Renegade e-Hybrid & 4xe, and Wrangler. Jeep® Wave, a premium owner loyalty and customer care program, is available to all Jeep 4×4 owners, providing exclusive benefits and dedicated 24/7 support. The brand is committed to global electrification, aiming to offer an electrified variant for all Jeep vehicles by 2025.

 

*Estimated WLTP electric range.

 

Credits

Agency: Leo Burnett

Production Company: Movie Magic International

TV Department: Prodigious

Postproduction: B612

Music: “Welcome to the Future” – Luciana Caporaso, Kobalt Music Publishing America, Inc., SUGAROO!

Media: Starcom

Contacts

Alice Cross-Watson, PR Manager, Jeep

alice.cross-watson@jeep.com

07395 375272

Matthew Bendall, Head of PR, Jeep, Fiat, Abarth, Vauxhall

matthew.bendall@stellantis.com

07920 163854

 

 

ENDS

Motorsport

Rendering Reveals Potential Look of BMW M5 Touring Sporty Wagon

The official teaser campaign has begun for the upcoming BMW M5 Touring. While the initial image only provides a glimpse of the high-performance wagon covered in a sheet, the team at Kolesa has attempted to uncover what the production version might look like.

The M5 Touring shares its front end design with the sedan, featuring an aggressive fascia with prominent inlets on the outer edges. In the center, there is a trapezoidal section divided into segments by vertical bars. The grille is broad, although not as large as in other BMW models like the latest 4 Series. The hood has a dip in the center.

In terms of styling, the rendering of the M5 Touring matches the sedan up to the A-pillar. The rendered M5 boasts wheels with a complex design of split spokes, finished in black and with red calipers visible behind them.

From the rear, one can clearly see the wide fenders of the M5 Touring. The roof spoiler features two raised sections, and underneath the hatchback, there is a prominent diffuser with dual exhaust pipes on each side.

According to reports, both the M5 sedan and Touring wagon will feature a twin-turbo 4.4-liter V8 engine paired with an electric motor for additional assistance. In the BMW XM Label Red, this powertrain setup produces an impressive 738 horsepower and 738 pound-feet of torque, although official figures for these cars are not yet available.

While there are no pictures of the new M5’s interior at this time, it is likely to resemble the regular 5 Series. The standard model of the 5 Series features a 12.3-inch instrument cluster and a 14.9-inch infotainment screen. The performance-focused M5 might have additional upgrades such as seats with thicker side bolsters and sporty trim, possibly including carbon-fiber elements.

BMW has confirmed that the M5 Touring is being developed and tested on public roads in Munich, Germany, at the M GmbH headquarters in Garching, as well as at the Nürburgring racetrack. The wagon is expected to go on sale in 2024.

This will be the third generation of the M5 Touring, following the introduction of the first model in 1992 and the V10-powered variant in 2007.

The new M5 Touring is set to debut around the same time as rival models from its German competitors. Audi has a refreshed RS6 Avant with wider front fenders on the way, and there is confirmation of a new E63 wagon from Mercedes-AMG, although only spy shots of the E53 variant have been revealed so far.

ToyotaUk

TOYOTA GAZOO Racing’s “The Shoot” Finale Impress With 300-HP Rally-Inspired Toyota GR Corolla

  • The TOYOTA GAZOO Racing brand and U.S Lineup were launched in a three-part series
  • TOYOTA GAZOO Racing North America team drivers bring the action movie inspired stunts to life
  • In this follow-up, “The Shoot,” stars the 300-HP Rally Inspired Toyota GR Corolla Hot Hatch
  • “The Pitch” had the GR Supra as the starring model in 2021

PLANO, Texas (June 13, 2023) – The final installment of the exciting “The Pitch” campaign, “The Shoot,” features Toyota’s GR Sports Car trio. The showstoppers in the episode include an adrenaline-pumping car chase in a snowy mountain road, a high-speed dash out of a roadside trap, and a dusty getaway in a one-horse Western town. 

The episode, a four-minute spot shot across different locations in California and Park City, Utah, sees professional drivers behind the wheel of GR sports cars, including TGR-NA drivers Frederic Aasbø and Ken Gushi, and Ryan Tuerck. They bring the creative team’s ideas to life while the executives continue to give them notes. The episode also pays tribute to an old Corolla commercial from Australia. It is the conclusion of a three-part series that launched the TOYOTA GAZOO Racing brand and the U.S. lineup.

In the debut episode, “The Pitch” (2021), GR Supra was the starring model, and the GR badged model was launched in the US. “The Focus Group” (2022) saw the newly added GR86 appeared. 

The episodes, created by Sweatpants Media in association with TOYOTA GAZOO Racing, showcased the self-expression and fun-to-drive characteristics of Toyota’s stylish sports cars. They sought to establish the brand’s unique identity in the eyes of young Americans.

The GR Corolla, available in Core Grade, Circuit Edition, and ultra-limited MORIZO Edition, features the GR-Four All Wheel Drive, a 1.6L Turbo 3 Cylinder G16E-GTS engine, and 6-speed intelligent Manual Transmission. The car is Toyota’s hot-hatch entry in the GR sports car lineup.

Product Highlights Include:

The GR Corolla hot hatch’s final exciting campaign will target sports car enthusiasts and auto intenders alike, sharing across different digital and social media platforms.

The epic finale of “The Pitch” campaign, “The Shoot,” sees the 300-HP Rally Inspired Toyota GR Corolla Hot Hatch bring more GR to the streets for a final series of stunts. The episode brings Sweatpants Media and TOYOTA GAZOO Racing’s partnership to an eye-catching end, showcasing the self-expression and fun-to-drive attributes of Toyota’s lineup of stylish sports cars.