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Hyundai Will Make Its Showrooms Easier To Use For The Differently Abled, Launch Specialist Accessories


The move has been announced as part of Hyundai’s new ‘Samarth’ campaign including partnering with NGOs

  • The Indian carmaker is actively bringing awareness to and supporting the mobility needs of the differently abled.

  • Hyundai has pledged for 100 percent dealerships and workshops to be wheelchair accessible by February 2024.

  • Partnered with GoSports Foundation to support Indian para athletes.

  • Also, tied up with Samarthan Trust for the Disabled to support visually impaired using the platform of blind cricket.

Hyundai Samarth initiative

Hyundai, a self-proclaimed provider of smart mobility solutions, is addressing the mobility concerns of the differently-abled in India. The company has launched the ‘Samarth’ initiative to raise awareness and empower people with disabilities, aiming to make a difference for the approximately 2.68 crore individuals in Indian society who are often overlooked due to their disabilities.

The carmaker is taking a comprehensive approach to this inclusive mobility project by making internal changes and partnering with humanitarian organizations. Below are some of the key plans:

Accommodating design for Hyundai businesses

Wheelchair accessibility

The effort for inclusivity applies to making the Hyundai website user-friendly for the differently-abled. The carmaker also plans to revamp its dealerships and workshops, aiming to make all of them wheelchair accessible by February 2024.

Specialist accessories for special needs

Driving or riding as a passenger can be challenging for the differently abled without specialist equipment. Hyundai is developing official accessories, like swivel seats with MOBIS, to make its cars accessible and friendly to use.

Swivel chair for disabled

Humanitarian partnerships

As part of the ‘Samarth’ campaign, Hyundai has announced a partnership with the GoSports Foundation to provide holistic support to para athletes in India. It will support players for both team and individual sports.

The company is also partnering with the Samarthan Trust for the Disabled to support differently abled people with assistive devices. The two organizations will work together to promote the development of the visually-impaired in India, using blind cricket as the platform.

Mr. Un Soo Kim, MD & CEO, HMIL, commented on the launch of the ‘Samarth’ initiative, stating, ” We are pleased to announce the launch of ‘Samarth’ initiative, which is a step towards creating a more aware and inclusive society towards differently abled in India. We aim to cultivate a more equitable and sensitized society for the differently abled and want them to see their true capabilities.”