Tag Archives: Peugeot

PeugeotUk

Peugeot Opens Orders for New 508 and New 508 SW

Peugeot has started accepting orders for the new 508, 508 SW, and 508 Peugeot Sport Engineered models. These models come with updated exterior and interior designs, new technologies, and simplified trim options. The prices for the new 508 range start at £34,020 OTR MRRP, while the Peugeot Sport Engineered variants start at £53,825. Deliveries are expected to begin in September.

The new Peugeot 508 range features various updates in exterior and interior styling that incorporate the latest Peugeot design developments. The front now boasts an extended grille with the Peugeot shield, body-colored accents on Allure and GT variants, and a black grille for a more aggressive look in the Peugeot Sport Engineered models.

Peugeot has also upgraded the front and rear lighting for all new 508 variants. Matrix LED headlights with the iconic 3-claw signature are now standard across all models, and the rear lights feature new Full 3D lights with the same signature and scrolling direction indicators.

The design update includes the introduction of two new wheel designs. Allure models offer 17-inch ‘MERION’ wheels with a new finish, and GT models come with 18-inch ‘EPHERRA’ wheels. Additionally, GT models offer 19-inch ‘AUGUSTA’ wheels as an option. The color options have expanded with the addition of three new metallic paints: Eclipse Blue, Titane Grey, and Okenite White. Selenium Grey, previously exclusive to the Peugeot Sport Engineered versions, is now available throughout the range.

Interior styling updates

Several changes have been made to the interior design of the new 508. Allure models now include a new half-leather trim with ‘Falgo’ cloth and ‘Quartz’ stitch detail. GT models feature a half-leather trim with Alcantara® and ‘Aikinite’ stitching. The optional ‘Mistral Black Nappa Leather’ seats now have the new Peugeot shield embossed on the front seat headrests. The steering wheel in all new 508 variants now also showcases the new Peugeot shield, and GT variants have PEUGEOT lettering on the front door sills.

Technology

One major update across the new 508 range is that every variant now comes standard with the Peugeot i-Connect® Advanced infotainment and 3D Connected Navigation. The 10-inch HD touchscreen can be fully customized, like a tablet, with eight individual driver and passenger profiles. The voice recognition command, “OK Peugeot,” enhances safety and convenience. The driver instrument cluster features a new design inspired by the new 308 and 408 range, and a new e-Toggle replaces the previous gear selector. PLUG-IN HYBRID variants offer an additional control to adjust the level of regenerative braking. The new 508 models also include upgrades in cameras, connectivity, and charging options.

Simplified trim line-up

Along with the model updates, Peugeot has simplified the trim line-up for both the new 508 and 508 SW. The models are now available in Allure, GT, and Peugeot Sport Engineered variants, making it easier for customers to choose the right model for their needs.

The prices for the new 508 start at £34,020 OTR MRRP, while the new 508 SW models start at £35,220 OTR MRRP. The high-performance Peugeot Sport Engineered models start at £53,825 OTR MRRP for the Fastback and £55,025 OTR MRRP for the SW.

New 508 Pricing

TRIM

ENGINE

OTR MRRP

ALLURE

1.2L PureTech 130 EAT8

£34,020

PLUG-IN HYBRID 225 e-EAT8

£43,640

GT

1.2L PureTech 130 EAT8

£36,670

PLUG-IN HYBRID 225 e-EAT8

£46,290

PEUGEOT SPORT ENGINEERED

PLUG-IN HYBRID4 360 e-EAT8 4WD

£53,825

New 508 SW Pricing

TRIM

ENGINE

OTR MRRP

ALLURE

1.2L PureTech 130 EAT8

£35,220

PLUG-IN HYBRID 225 e-EAT8

£44,840

GT

1.2L PureTech 130 EAT8

£37,870

PLUG-IN HYBRID 225 e-EAT8

£47,490

PEUGEOT SPORT ENGINEERED

PLUG-IN HYBRID4 360 e-EAT8 4WD

£55,025
First Drive

Peugeot e-2008 GT 2023 first drive

The Peugeot e-2008 has received an updated version of the e-CMP platform with a bigger 54kWh lithium-ion battery. This increase in battery capacity has boosted the car’s WLTP range from 214 to 251 miles. The new battery system also brings improved efficiency, with official figures showing an efficiency of 5.0mpkWh, which is better than its rivals such as the MG ZS EV Long Range.

In terms of styling, the e-2008 now features a more aggressive and wider-looking front end with headlights and tail lights similar to those found on the Peugeot 508. Inside the car, higher-spec models offer new materials and a 10.0-inch touchscreen with wireless Apple CarPlay and Android Auto functionality.

It’s important to note that the 1.2-litre turbocharged three-cylinder petrol engine will still be available as an option in the Peugeot 2008 range, with the same style and interface updates.

While there haven’t been any changes to the suspension or steering, the e-2008 now comes with a more powerful 154bhp motor. Despite not being a performance-oriented vehicle, the e-2008 offers a pleasant mid-speed urgency and feels pokey enough for fast motorway merges. It also provides a comfortable and composed ride, even on 18-inch alloy wheels.

During acceleration from a standstill with a significant amount of lock applied, the front tyres may scrabble and squirm, causing the e-2008 to understeer when attempting sharp corners. However, overall, it performs well and offers a quiet and intuitive driving experience whether in urban environments or on scenic roads.

PeugeotUk

NEW PEUGEOT 2008 OPEN FOR ORDERS

PEUGEOT order books for the new 2008 will open Monday 12 June, with first deliveries due later this summer. Available in three trim levels – Active, Allure and GT – and with a choice of electric and petrol powertrains, prices for the new 2008 start from £24,020 OTR.

 

A more assertive design

 

With an updated, more assertive design, the new 2008 benefits from a wider front end incorporating the PEUGEOT shield. The extended grille is finished in gloss black on Active models, while Allure and GT trims feature a body-coloured grille design.

 

The front of the new 2008 also adopts the latest PEUGEOT light signature, first seen on the new 508 and 508 SW, with new ‘three-claw’ LED daytime running lights and new LED rear lights on all versions. Full LED headlights are available on GT models.

 

At the rear, PEUGEOT lettering runs across the entire width of the boot lid. Active models feature 16-inch wheels with a new stylish ‘Silom’ trim, while Allure and GT trims are fitted with new 17-inch ‘Karakoy’ diamond-cut alloys. GT models are further distinguished by a black diamond roof.

 

Electric and petrol powertrains

 

The new 2008 will be available from launch with a new, fully electric powertrain. Available across all trim levels, the e-2008’s new 54kWh battery brings an increased range of up to 251 miles (WLTP), while a new electric motor increases power to 156hp – an increase of 15%.

 

Customers can also opt for a 1.2-litre PureTech petrol engine. The PureTech 100, available exclusively in Active trim, is paired with a six-speed manual gearbox, while the PureTech 130 (available in Allure and GT trims) can be combined with either an EAT8 eight-speed automatic gearbox or a six-speed manual gearbox.

 

From 2024, a new 136hp HYBRID powertrain will join the 2008 line-up, combining a 1.2-litre PureTech petrol engine with a new six-speed dual-clutch electrified gearbox incorporating an electric motor – offering up to a 20% reduction in CO2 emissions over petrol models.

 

Specification

 

PEUGEOT has simplified the trim line-up on the new 2008, bringing it into line with the rest of the PEUGEOT range. Customers can choose from Active, Allure and GT, while a First Edition model is available exclusively on the fully electric e-2008.

 

Inside, all new 2008 models now come with a 10-inch central touchscreen as standard as part of PEUGEOT’s innovative i-Cockpit®, as well as a row of toggle switches for quick access to key functions. The upgraded i-Cockpit® also includes a new compact steering wheel featuring the PEUGEOT shield.

 

Active models feature a new ‘Calcite’ interior stitching and ‘Mistral’ roof lining as well as a suite of safety and convenience features, such as rear parking sensors, cruise control with speed limiter and automatic emergency braking. A new 10-inch Touchscreen and Wireless MirrorScreen for Apple Carplay™ and Android Auto™ complete the Active trim.

 

Meanwhile, Allure trim brings an enhanced technology offering including PEUGEOT’s i-Connect infotainment system with natural voice recognition, as well as a new 10-inch digital instrument cluster. Front parking sensors, an electronic handbrake and a drive mode selector are also standard on Allure models.

 

Completing the standard line-up, GT trim adds a 3D Quartz digital instrument cluster, an HD reversing camera and full LED headlights with Smartbeam Assist and automatic height adjustment. A leather steering wheel with GT lettering, keyless entry and wireless smartphone charging enhance comfort and connectivity. Drivers can also choose from eight colours of ambient lighting linked to the drive modes.

 

To celebrate the launch of the new e-2008, PEUGOT is offering a First Edition model with an enhanced specification based on GT trim. Additional features include heated Alcantara® seats with ‘Adamite’ stitching. The driver’s seat is also electrically adjustable and comes with a massage function. A tri-phase 11kW onboard charger is fitted as standard (available as an option on other trims), while upgraded infotainment is provided with the PEUGEOT i-Connect® Advanced with Connected Navigation.

 

The First Edition will be available exclusively in two new body colours for the new 2008 – Selenium Grey and Okenite White.

 

The new 2008 is available to order now, with prices starting from £24,020 OTR.

 

TRIM

ENGINE

CO2
g/km

OTR MRRP

EAER (MILES)

ACTIVE

1.2L PureTech 100 S&S

123

£24,020

–

Electric 54kWh 156

0

£36,350

251

ALLURE

1.2L PureTech 130 S&S

125

£27,220

–

1.2L PureTech 130 EAT8 S&S

133

£28,820

–

Electric 54kWh 156

0

£38,350

250

GT

1.2L PureTech 130 EAT8 S&S

133

£31,020

–

Electric 54kWh 156

0

£40,550

249

FIRST EDITION

Electric 54kWh 156

0

£41,600

249

 

 

PeugeotUk

PEUGEOT REVEALS NEW PANORAMIC i-COCKPIT®

PEUGEOT has revealed the new look panoramic i-Cockpit® that will debut on the new PEUGEOT 3008 later this year. The next-generation PEUGEOT i-Cockpit® features a 21-inch high-definition curved panoramic screen floating above the dashboard, a new compact steering wheel and touch-sensitive i-Toggles.

 

PEUGEOT celebrated 10 years of i-Cockpit® innovation this year with almost 10 million units sold. The different generations of PEUGEOT i-Cockpit® have included the latest technologies available – including a digital instrument cluster, wireless connectivity, voice commands, 3D effects, and customisable i-Toggles. The next generation i-Cockpit® continues this tradition of innovation by including a curved 21-inch high-definition floating touchscreen that incorporates the head-up display and central touchscreen.

 

The new design brings together two of the three fundamental elements of the i-Cockpit®, the raised head-up display and a large central touchscreen. These are now built into a curved panoramic screen made up of a single 21-inch high-definition panel, which extends from the left-hand end of the dashboard to the centre console. The screen is attached by a rear mount that is invisible from the passenger compartment to create a ‘floating’ effect, accentuated by LED mood lighting beneath the screen.

 

The screen is positioned for optimum ergonomics and is slightly curved towards the driver while remaining accessible to the passenger. It combines two key functions of the PEUGEOT i-Cockpit®:

 

  • On the left-hand side of the panoramic screen, the instrument cluster displays all the information relating to driving such as speed, power meter, driving aids and energy flow, all above the compact steering wheel.

 

  • On the right-hand side, in the centre of the dashboard, the touchscreen section is accessible to both driver and passenger. It can be used to control the heating/air conditioning, navigation, media/connectivity and other systems.

 

The central part of the dashboard houses the i-Toggles, fully customisable touch-sensitive buttons that can be programmed with 10 pre-sets to provide rapid access to the user’s favourite functions, such as calling a favourite contact, starting navigation to a frequently used destination, tuning the radio to a favourite station, or setting the ideal temperature for the air conditioning.

 

The centre console is airy and uncluttered to increase the space available for storage and wireless smartphone charging. This has been made possible by moving the automatic gearbox selector to the dashboard, to the side of the steering wheel, and just next to the car’s stop/start button. This allows easy access to the gearbox control and to stop or start the engine in a single intuitive gesture.

 

The compact steering wheel has always been a fundamental element of the PEUGEOT i-Cockpit® and has been extensively reworked to offer an even greater driving feel and comfort. It has retained its compactness, yet features a more modern design – the redesigned central cushion is smaller and ‘isolated’ from the steering wheel spokes to give a levitating effect similar to the panoramic screen on the dashboard.

 

The controls located on the new compact steering wheel are now ‘tactile clicking’ for optimum user ergonomics. To avoid any accidental inputs, they automatically detect the driver’s fingers but are only activated when pressed.

 

The 21-inch floating panoramic screen is not the only element that contributes to the spectacular look of the new PEUGEOT panoramic i-Cockpit®. The strong appeal and technological character are enhanced by the ambient lighting which extends across the entire width of the dashboard and door panels. This lighting is reflected on an elegant piece of aluminium and can be customised in eight different colours.

 

PeugeotUk

OPERATION #CAMOCATCH FOR THE NEW 3008 HAS CLOSED AND THE RESULTS ARE IN

PEUGEOT gave its followers the opportunity to choose the design of the camouflage that will be used by the new PEUGEOT 3008 during its development tests on the roads of Europe.

 

During May, ten innovative and striking camouflage designs from PEUGEOT were submitted to a public vote on the brand’s social media pages. These designs disguise the shape and body lines of the new PEUGEOT 3008 while building excitement online for the upcoming reveal.

 

There were thousands of contributions from the public on the brand’s social media pages: Facebook, Instagram, Twitter and LinkedIn.

 

Of the ten options from the PEUGEOT designers, the six that received the most votes were the following:

 

•           Paint from the “Street Art” theme.

•           Menthol from the “Optic Art” theme.

•           Jazzy from the ‘Proto’type’ theme.

•           Neon from the “Street Art” theme.

•           Marrakech for the “Optic Art” theme.

•           Tokyo for the “Proto’type” theme.

 

The six camouflages selected by the public will be produced in June and will be used to cover the new PEUGEOT 3008 which will be tested on European roads between 15th July and 15th August.

 

During this time, we invite all those lucky enough to see one of these camouflaged PEUGEOT 3008s to take a photo of it (in compliance with road safety regulations) and post the image to one of the brand’s social media pages with the words #CamoCatch and @Peugeot.

 

All the entries (one entry per person) that have been submitted on social media will be collated by the brand to determine six winners, who will be invited to be among the first to experience the new PEUGEOT 3008 in 2024.

 

Peugeot has been implementing a strategy of collaborations and partnerships with young designers since the beginning of 2023. This time, the brand has broadened the collaboration to a wider, international audience via social media.

 

PeugeotUk

PEUGEOT LAUNCHES OPERATION #CAMOCATCH AHEAD OF NEW PEUGEOT 3008 REVEAL

Ahead of the reveal of the new PEUGEOT 3008 in September 2023, PEUGEOT is launching an operation across social media to allow budding designers to choose the camouflage for the new model.

 

Camouflaged prototypes of the new PEUGEOT 3008 will be on the roads of Europe this summer, and PEUGEOT’s #CamoCatch Operation opens the door for the public to have their say on how the long-awaited model will look ahead of launch.

 

Camouflaging has become widespread practice across the automotive industry in the early stages of new product development, concealing the vehicle’s bodywork ahead of the final unveiling. By opening this important design phase to the public, PEUGEOT is embedding its design expertise into every detail of the development process.

 

The PEUGEOT designers have created 10 new, high impact and innovative camouflage patterns, which can conceal the details of the new PEUGEOT 3008’s exterior, whilst demonstrating the expertise of PEUGEOT’s graphic design team.  

 

PEUGEOT launched the initiative earlier today (15 May), with the first phase running until 2 June. PEUGEOT’s social media channels will invite the public to choose their favourite camouflage(s) from among the 10 options. Votes will be open across all of PEUGEOT’s UK social media channels: Facebook, Instagram, Twitter and LinkedIn.

 

The six camouflage designs that receive the most votes will be produced in June and used to cover the new PEUGEOT 3008 models that will be taking part in the open road testing this summer.

 

The new PEUGEOT 3008 camouflaged cars will take to the road between 1 July and 15 August. Anyone who sees the new model is invited to take a photo and post the picture on the PEUGEOT social media accounts with the hashtag #CamoCatch.

 

A selection of participants who have taken part will be invited to an exclusive drive of the car early in 2024.

 

PEUGEOT has been implementing a strategy of collaboration and partnership with young designer artists, such as J. Demsky and Emeric Tchatchoua, since the beginning of 2023.

 

 

PeugeotUk

PEUGEOT REVEALS NEW 2008 WITH UPDATED DESIGN AND NEW ELECTRIFIED POWERTRAINS

PEUGEOT has revealed the new 2008, with a more assertive SUV design, enhanced technology and new electrified powertrains.

 

Launched at the end of 2019 and with nearly 700,000 units produced, the PEUGEOT 2008 has consistently been among the top three best-selling B-segment SUVs in Europe, topping the list in 2021. The success of this model is attributed particularly to the e-2008, which accounted for 17.4% of European 2008 sales in 2022.

 

The new 2008 features an updated, more assertive design, an enhanced i-Cockpit® and a new electric powertrain for the new e-2008 that offers up to 252 miles of range (WLTP). It will be open for orders in the summer with a choice of three trim levels – Active, Allure and GT.

 

Design

 

The new 2008 features an updated design which reflects its move upmarket and strengthens its SUV status. The model has a new, wider front end incorporating the new PEUGEOT shield and includes a specific lateral pattern that connects to the headlamps. On Active versions, the front end is enhanced with a horizontal pattern in gloss black, while on Allure and GT versions, the front end has a vertical pattern in the same colour as the bodywork.

 

The front of the new 2008 also adopts the latest PEUGEOT light signature first seen on the new 508 and 508 SW, which is characterised by three vertical light claws integrated into the gloss black inserts on the bumper. GT versions feature exclusive full LED headlamps made up of three light modules. This distinguishes the GT versions from the rest of the range by giving them an exclusive front-end signature.

 

At the rear, the new 2008’s distinctive three-claw light signature has also been redesigned. The LED rear lights are made up of three superimposed horizontal double slats, which help to visually widen the car’s stance. The reversing lights and indicators are also LEDs.

 

The front, side and rear badges of the new 2008 have been given a new typeface and are finished in a new Basalt Grey colour, while the new e-2008 has an “E” badge in Dichroic Blue and White. At the rear, the PEUGEOT monogram runs across the entire width of the boot lid.

 

The new 2008 is available with alloy wheels ranging from 16-18 inches, with a disruptive design in line with those introduced on the new PEUGEOT 408. Customers have a choice of six body colours: Selenium Grey, Cumulus Grey, Okenite White, Nera Black, Elixir Red and Vertigo Blue. All versions feature gloss black door mirrors, while GT models feature a black bi-tone roof.

 

PEUGEOT i-Cockpit®

 

PEUGEOT’s innovative i-Cockpit® has been updated for the new 2008, with a new design for the 10-inch digital instrument cluster, which features a 3D display on GT versions. The colour of the display, the order and the layout of the information can be fully adjusted to suit the driver’s preferences.

 

All new 2008 models now come with a 10-inch central touchscreen as standard. Under the central screen, the piano keys allow quick access to key functions.

 

Finally, the new 2008’s compact steering wheel displays the new PEUGEOT logo in its centre and houses controls for the infotainment system, as well as voice control. On GT models, steering wheels also feature a new GT badge on the lower part of its rim.

 

The interior of the new 2008 also benefits from new seat fabrics throughout, including new Alcantara® upholstery available as an option on GT versions.

 

Technology

 

On Allure trims and above, the new 2008 is available with PEUGEOT’s i-Connect® infotainment system, which offers full connectivity through wireless phone mirroring (Apple CarPlay™/Android Auto). The system can be controlled via the central 10-inch high-definition touchscreen or via natural voice recognition, activated by saying “Ok PEUGEOT.”

 

PEUGEOT i-Connect®  Advanced is available as an option across the range, which adds a high-performance TomTom® connected navigation system with over-the-air updates.

 

For easier and safer driving, the new 2008 comes with a range of driver assistance features, including Adaptive Cruise Control with Stop & Go, Automatic Emergency Braking, Extended Traffic Sign Recognition, Lane Keeping Assist, Driver Attention Alert and Blind Spot Monitoring. For enhanced traction, Advanced Grip Control, together with all-season tyres, is also offered, which provides access to three additional driving modes: Sand, Mud and Snow.

 

Powertrains

 

The new 2008 will be available with a range of electric, hybrid (from 2024), and petrol powertrains, enabling each customer to choose the version that best suits their needs.

 

From launch, the new fully-electric PEUGEOT e-2008 benefits from a larger 54kWh battery and a new electric motor, with maximum power increasing by 18% to 156hp. The range also increases to 252 miles (WLTP mixed cycle), up from 214 miles.

 

Two types of onboard chargers are available on the new PEUGEOT e-2008: as standard, a single-phase 7.4kW charger and, as an option, a three-phase 11kW charger. The new e-2008 can be recharged from 0-80% in 30 minutes from a 100kW rapid charger, or 7 hours 30 minutes from a 7.4kW charger.

 

In 2024, the new 2008 will also be available with a new 48V HYBRID powertrain, which consists of a new-generation 136bhp 1.2-litre PureTech petrol engine, coupled with a new six-speed dual-clutch electrified gearbox that includes an electric motor. Thanks to a battery that recharges while driving, this technology offers extra torque at low engine speeds and up to 15% lower fuel consumption. In urban driving, the new 2008 equipped with the HYBRID system can operate more than 50% of the time in electric mode.

 

PEUGEOT will continue to offer customers a choice of advanced 1.2-litre three-cylinder petrol engines. The PureTech 100 is paired with a six-speed manual gearbox featuring a new gearshift knob for improved ergonomics, while the PureTech 130 can be combined with either the EAT8 eight-speed automatic gearbox or a six-speed manual gearbox.

 

MyPEUGEOT® app

 

The launch of the new 2008 coincides with the introduction of three new features to the MyPEUGEOT® app, including a virtual maintenance book which stores all invoices and keeps a record of all work carried out on the car. Journey details can also be sent to the onboard navigation system in advance via the app. Lastly, MyPEUGEOT® can now assist with journey planning for electric vehicle drivers by predicting the level of charge available when you arrive at your destination. Drivers can continue to pre-condition the cabin and to check, schedule, start or defer charging remotely via the app.

 

 

PeugeotUk

PEUGEOT AND YELLOWKORNER TEAM UP TO CHALLENGE FIVE PHOTOGRAPHERS TO DEFINE ALLURE

PEUGEOT has partnered with leading publisher and distributor of art photographs, YellowKorner, to offer five photographers the opportunity to define their vision of Allure. The resulting images will be exhibited in YellowKorner galleries and the PEUGEOT network from October onwards.

 

PEUGEOT believes the world is better with Allure, with a vision for the future that should be imagined with style, creativity, and ambition with a human-centric approach. Allure is key to the PEUGEOT brand and is much more than the expression of outstanding design. It is also a state of mind, an attitude and behaviour that goes far beyond mere appearance.

 

YellowKorner is the leading publisher and distributor of art photographs through a network of 130 galleries in 20 countries and the yellowkorner.com online gallery.

 

The partnership will see five renowned photographers interpret the concept of ‘Allure’ within their own creative universe by creating a set of 15 images each. Three of these images will feature a model from the PEUGEOT range chosen by the artist.

 

The collaboration was launched at the Venice International Photography Festival on 20th April, of which YellowKorner is a partner. YellowKorner invited PEUGEOT to the opening ceremony of the festival, during which a film was presented introducing the partnership and the vision of the five selected photographers.

 

Five photographers, five concepts of Allure

Teresa Freitas: “Finding Allure in Colours” in Morocco

Laurent Baheux: “Allure of the Lion” in Kenya

Mister Fifou: “The Pride of Allure” in the Suburbs of Paris

Laurence Laborie: “Feminine Allure” in Lanzarote

Oliviero Toscani: “The Landscape of Allure” in Tuscany

 

The images will be displayed from October 2023 in YellowKorner galleries and on the YellowKorner website. They will also be displayed in a private viewing, with the photographers present, at some of the largest YellowKorner galleries in Europe. The images will also be displayed across the PEUGEOT network and as with all works published by YellowKorner, the photos from the collaboration with PEUGEOT will be available for purchase by the public.

 

Empowered by this ambition, PEUGEOT wants to promote this optimistic vision and become a true ‘Allure Activist’. The partnership with YellowKorner is the latest in a series of collaborations between PEUGEOT and the visual arts. Recently, artistic collaborations with Emeric Tchatchoua, founder of clothing brand 3.PARADIS and the visual artist J. Demsky have also been revealed to the public.

 

PeugeotUk

PEUGEOT PRESENTS THE NEW 408X & PEUGEOT INCEPTION CONCEPT AT AUTO SHANGHAI 2023

PEUGEOT continues the international launch of the new 408, presenting the Chinese version, the 408X, at the Shanghai International Automobile Industry Exhibition from 18 to 27 April. The PEUGEOT INCEPTION Concept, a concept car illustrating PEUGEOT’s vision of the future, is also on display in Shanghai, and for the first time in Asia.

 

ALLURE: With the 408X and the PEUGEOT INCEPTION Concept, the PEUGEOT brand demonstrates its full creativity to Chinese customers.

 

EXCELLENCE: The new 408X is produced in China at PEUGEOT Dongfeng’s factory in Chengdu.

 

EMOTION: With its PEUGEOT i-Cockpit® and plug-in hybrid engines, the new 408X combines driving excitement with efficiency.

 

As unexpected and innovative in Asia, as it is in Europe, the new 408X* is one of the stars of the 20th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2023). A car with global ambitions, the new 408X demonstrates the creativity of PEUGEOT’s designers and engineers who have delivered, at the top end of the C-segment, a fastback silhouette that is unprecedented both in the history of the brand and in the current global automotive market. In China and Asia, just like in Europe, the new PEUGEOT 408X is the first of its kind.

 

The new PEUGEOT 408X is also a testament to the excellence of PEUGEOT’s engineering focus on efficiency and smart electrification with, as in Europe, two plug-in hybrid engines, delivering 180hp and 225hp, alongside the 130hp PureTech petrol engine. With the latest generation of the PEUGEOT i-Cockpit®, the new 408X sparks emotion and excitement through cutting-edge technologies dedicated to enhancing driving pleasure and making it more instinctive to use.

 

The new PEUGEOT 408X is produced at PEUGEOT Dongfeng’s factory in Chengdu, central China. Marketed in the country since January 2023, the new PEUGEOT 408X is already grabbing the attention of a large number of customers.

 

At Auto Shanghai 2023, PEUGEOT is also exhibiting the PEUGEOT INCEPTION Concept for the first time in Asia. Unveiled as a world premiere at CES in Las Vegas this past January, and subsequently presented in Europe in March, this concept car is a realistic expression of PEUGEOT’s optimistic vision of the future. With a whole new design language that demonstrates its feline and attractive attitude, its revolutionary interior and its promise of unprecedented driving sensations, the PEUGEOT INCEPTION Concept heralds a new era and embodies the brand’s vision for its future electric vehicles.

 

Linda Jackson, PEUGEOT Global CEO, spoke at Auto Shanghai 2023: “The new PEUGEOT 408X and the PEUGEOT INCEPTION Concept perfectly demonstrate PEUGEOT’s capacity for innovation and are a brilliant illustration of the brand’s three values: Allure, Emotion, Excellence. With their spectacular design, and their allure, these two vehicles will showcase PEUGEOT in a new light that is particularly appealing to Chinese customers.” 

 

*The new PEUGEOT 408 is named the 408X in China because the PEUGEOT range in the country already includes a model called the 408.

 

 

PeugeotUk

THE PEUGEOT 9X8 AND J. DEMSKY’S GRAPHIC DESIGN SPACE AT MILAN DESIGN WEEK

The new graphic design of the PEUGEOT 9X8 Hypercar has been created in collaboration with the artist J. Demsky and has been unveiled at the Milan Design Week. Not only a premiere of the PEUGEOT 9X8 Hypercar’s new livery, but the collaboration also offers a unique exhibition of a full graphic universe with the exclusive artistic signature of J. Demsky.

 

During the Milan Design Week, PEUGEOT will be showcasing an environment specially created for this event, which combines art and technology. Visitors to the exhibition can dive into an immersive universe, made up of an array of digital screens featuring both the unique style of J. Demsky’s graphic art and the new livery for the PEUGEOT 9X8 Hypercar.

 

Matthias Hossann, PEUGEOT Design Director, Phil York, PEUGEOT Global Marketing and Communication Director, and Gustavo Menezes, PEUGEOT TotalEnergies Team Driver, were all in attendance for the reveal of the new livery. The PEUGEOT 9X8 Hypercar will be on public display until 23 April.

 

When imagining the new livery for the 9X8, J. Demsky went beyond just decorating a car, he is sending out a powerful message, in the great tradition of the Art Cars that have marked automotive history, by applying it to a sports car that expresses the very best of PEUGEOT in terms of design, efficiency and technology. J. Demsky is a Spanish artist with an eclectic style that has been put to further use by creating a graphic design for the drivers’ suits and helmets as well.

 

PEUGEOT is pursuing its strategy of partnering with talented young artists. The graphic design of the PEUGEOT 9X8 is the second collaboration in 2023 and perfectly illustrates the promise that “The world is better with style“.

 

The unique graphic design featured on the 9X8 will take part in the legendary 24 Hours of Le Mans, which will celebrate its 100th anniversary this year. The PEUGEOT 9X8 Hypercar will thus follow in the footsteps of its illustrious predecessors, the 905 (winner at Le Mans in 1992 and 1993) and the 908 (2009). This 4-wheel drive hypercar brings PEUGEOT’s hybrid know-how to the world stage of motorsport at the highest level.

 

The PEUGEOT TotalEnergies Team has been involved in the FIA World Endurance Championship (WEC) since July 2022 with two 9X8s. In 2023, for its first full season, PEUGEOT Sport is aiming for the podium.