PEUGEOT gave its followers the opportunity to choose the design of the camouflage that will be used by the new PEUGEOT 3008 during its development tests on the roads of Europe.

 

During May, ten innovative and striking camouflage designs from PEUGEOT were submitted to a public vote on the brand’s social media pages. These designs disguise the shape and body lines of the new PEUGEOT 3008 while building excitement online for the upcoming reveal.

 

There were thousands of contributions from the public on the brand’s social media pages: Facebook, Instagram, Twitter and LinkedIn.

 

Of the ten options from the PEUGEOT designers, the six that received the most votes were the following:

 

•           Paint from the “Street Art” theme.

•           Menthol from the “Optic Art” theme.

•           Jazzy from the ‘Proto’type’ theme.

•           Neon from the “Street Art” theme.

•           Marrakech for the “Optic Art” theme.

•           Tokyo for the “Proto’type” theme.

 

The six camouflages selected by the public will be produced in June and will be used to cover the new PEUGEOT 3008 which will be tested on European roads between 15th July and 15th August.

 

During this time, we invite all those lucky enough to see one of these camouflaged PEUGEOT 3008s to take a photo of it (in compliance with road safety regulations) and post the image to one of the brand’s social media pages with the words #CamoCatch and @Peugeot.

 

All the entries (one entry per person) that have been submitted on social media will be collated by the brand to determine six winners, who will be invited to be among the first to experience the new PEUGEOT 3008 in 2024.

 

Peugeot has been implementing a strategy of collaborations and partnerships with young designers since the beginning of 2023. This time, the brand has broadened the collaboration to a wider, international audience via social media.