PEUGEOT continues the international launch of the new 408, presenting the Chinese version, the 408X, at the Shanghai International Automobile Industry Exhibition from 18 to 27 April. The PEUGEOT INCEPTION Concept, a concept car illustrating PEUGEOT’s vision of the future, is also on display in Shanghai, and for the first time in Asia.
ALLURE: With the 408X and the PEUGEOT INCEPTION Concept, the PEUGEOT brand demonstrates its full creativity to Chinese customers.
EXCELLENCE: The new 408X is produced in China at PEUGEOT Dongfeng’s factory in Chengdu.
EMOTION: With its PEUGEOT i-Cockpit® and plug-in hybrid engines, the new 408X combines driving excitement with efficiency.
As unexpected and innovative in Asia, as it is in Europe, the new 408X* is one of the stars of the 20th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2023). A car with global ambitions, the new 408X demonstrates the creativity of PEUGEOT’s designers and engineers who have delivered, at the top end of the C-segment, a fastback silhouette that is unprecedented both in the history of the brand and in the current global automotive market. In China and Asia, just like in Europe, the new PEUGEOT 408X is the first of its kind.
The new PEUGEOT 408X is also a testament to the excellence of PEUGEOT’s engineering focus on efficiency and smart electrification with, as in Europe, two plug-in hybrid engines, delivering 180hp and 225hp, alongside the 130hp PureTech petrol engine. With the latest generation of the PEUGEOT i-Cockpit®, the new 408X sparks emotion and excitement through cutting-edge technologies dedicated to enhancing driving pleasure and making it more instinctive to use.
The new PEUGEOT 408X is produced at PEUGEOT Dongfeng’s factory in Chengdu, central China. Marketed in the country since January 2023, the new PEUGEOT 408X is already grabbing the attention of a large number of customers.
At Auto Shanghai 2023, PEUGEOT is also exhibiting the PEUGEOT INCEPTION Concept for the first time in Asia. Unveiled as a world premiere at CES in Las Vegas this past January, and subsequently presented in Europe in March, this concept car is a realistic expression of PEUGEOT’s optimistic vision of the future. With a whole new design language that demonstrates its feline and attractive attitude, its revolutionary interior and its promise of unprecedented driving sensations, the PEUGEOT INCEPTION Concept heralds a new era and embodies the brand’s vision for its future electric vehicles.
Linda Jackson, PEUGEOT Global CEO, spoke at Auto Shanghai 2023: “The new PEUGEOT 408X and the PEUGEOT INCEPTION Concept perfectly demonstrate PEUGEOT’s capacity for innovation and are a brilliant illustration of the brand’s three values: Allure, Emotion, Excellence. With their spectacular design, and their allure, these two vehicles will showcase PEUGEOT in a new light that is particularly appealing to Chinese customers.”
*The new PEUGEOT 408 is named the 408X in China because the PEUGEOT range in the country already includes a model called the 408.