Tag Archives: ENGINEERED

Why automotive fanatics love motorbikes, too

It was engineered to be solely as huge because it wanted to be. Ariel’s Simon Saunders has designed light-weight bikes and vehicles. He is aware of the Atom doesn’t have a lot spare room, however mentioned that discovering “2mm in the battery box” of the Ace bike “was a cause for great celebration”. If you like engineering purity, you’ll love the concept of a motorbike.

And you’ll know what it feels prefer to work together with even in case you haven’t ridden a bike, however have ridden a bicycle. In a automotive, your physique actions change levers and wheels that transfer different parts that flip different issues that alter pace or route whilst you’re successfully static.

There’s nonetheless motive energy on a motorbike too, however your physique actions, significantly leaning, have a splendidly direct affect on the route you’re going.

It’s a little bit of a cliché to say the bike appears like an extension of the individual, that human and machine are as one, that it expands your thoughts. And it’s dreadfully pretentious too. But there’s one thing in it. And there’s science behind it. 

A Tokyo college examine confirmed that riders of their forties elevated cognitive perform by driving to work for 2 months. A 2021 examine within the journal Brain Research confirmed driving a motorbike decreased stress biomarkers by 25%.

“No lab experiment can duplicate the feelings that a motorcyclist would have on the open road,” mentioned one of many professors behind it.

So it’s official. Bikes make you too chilly, too sizzling, moist, they price you time, price you cash, and make you extra weak. And they depart you far, far happier. I’ll be doing it so long as my legs will let me.

Steve Cropley on driving bikes

What I can by no means recover from with bike journey is how rather more immediately you work together with the weather on a motorbike than in any automotive. You discover temperature drops on the backside of valleys. You scent silage and harvested hay particularly keenly. You’re very conscious of street floor adjustments – for security’s sake – and particularly cautious of damp patches below timber.

Why do not automobile corporations have good slogans anymore?

Whatever occurred to ‘engineered like no other’?

My colleague Steve Cropley final week requested this about Mercedes-Benz’s erstwhile promoting strapline, which was first talked about in promotional copy in 1956 (with ‘…in the world’ on the tip) and which routinely accompanied the corporate’s publicity till 1995.

It was adopted, for those who keep in mind, by ‘the best or nothing’, a extra nothing than greatest phrase that also will get airtime immediately. It’s the title of a web page on Mercedes’ US web site not less than, though it doesn’t spotlight the tip of any new adverts I’ve seen.

Today, on-line, the place most adverts are seen, Mercedes advertisements are principally signed off solely by the three-pointed star and a clickable hyperlink to a related net web page. Sometimes there’s a distinct, model-appropriate slogan just like the additionally forgettable ‘so AMG’.

There isn’t, then, an overarching single Mercedes message – one factor that you need to affiliate with the model each time you see it.

Maybe in a world the place the mannequin vary and the promoting of it have each modified a lot and the place old-school engineering sits behind, say, type or connectivity, Mercedes doesn’t assume lasting consistency issues prefer it as soon as did. It nonetheless shouts about engineering immediately, however principally by means of its Formula 1 workforce. 

The world’s two different best-known automotive practitioners of the slogan artwork aren’t but prepared to present them up. 

BMW has toyed with just a few completely different phrases however primarily retains the identical ‘Freude am Fahren’ (‘sheer driving pleasure’) line it first utilized in 1965, adjusting it to ‘the ultimate driving machine’ for its two largest English-speaking markets, the US and the UK, in 1972.

Peugeot Opens Orders for New 508 and New 508 SW

Peugeot has started accepting orders for the new 508, 508 SW, and 508 Peugeot Sport Engineered models. These models come with updated exterior and interior designs, new technologies, and simplified trim options. The prices for the new 508 range start at £34,020 OTR MRRP, while the Peugeot Sport Engineered variants start at £53,825. Deliveries are expected to begin in September.

The new Peugeot 508 range features various updates in exterior and interior styling that incorporate the latest Peugeot design developments. The front now boasts an extended grille with the Peugeot shield, body-colored accents on Allure and GT variants, and a black grille for a more aggressive look in the Peugeot Sport Engineered models.

Peugeot has also upgraded the front and rear lighting for all new 508 variants. Matrix LED headlights with the iconic 3-claw signature are now standard across all models, and the rear lights feature new Full 3D lights with the same signature and scrolling direction indicators.

The design update includes the introduction of two new wheel designs. Allure models offer 17-inch ‘MERION’ wheels with a new finish, and GT models come with 18-inch ‘EPHERRA’ wheels. Additionally, GT models offer 19-inch ‘AUGUSTA’ wheels as an option. The color options have expanded with the addition of three new metallic paints: Eclipse Blue, Titane Grey, and Okenite White. Selenium Grey, previously exclusive to the Peugeot Sport Engineered versions, is now available throughout the range.

Interior styling updates

Several changes have been made to the interior design of the new 508. Allure models now include a new half-leather trim with ‘Falgo’ cloth and ‘Quartz’ stitch detail. GT models feature a half-leather trim with Alcantara® and ‘Aikinite’ stitching. The optional ‘Mistral Black Nappa Leather’ seats now have the new Peugeot shield embossed on the front seat headrests. The steering wheel in all new 508 variants now also showcases the new Peugeot shield, and GT variants have PEUGEOT lettering on the front door sills.

Technology

One major update across the new 508 range is that every variant now comes standard with the Peugeot i-Connect® Advanced infotainment and 3D Connected Navigation. The 10-inch HD touchscreen can be fully customized, like a tablet, with eight individual driver and passenger profiles. The voice recognition command, “OK Peugeot,” enhances safety and convenience. The driver instrument cluster features a new design inspired by the new 308 and 408 range, and a new e-Toggle replaces the previous gear selector. PLUG-IN HYBRID variants offer an additional control to adjust the level of regenerative braking. The new 508 models also include upgrades in cameras, connectivity, and charging options.

Simplified trim line-up

Along with the model updates, Peugeot has simplified the trim line-up for both the new 508 and 508 SW. The models are now available in Allure, GT, and Peugeot Sport Engineered variants, making it easier for customers to choose the right model for their needs.

The prices for the new 508 start at £34,020 OTR MRRP, while the new 508 SW models start at £35,220 OTR MRRP. The high-performance Peugeot Sport Engineered models start at £53,825 OTR MRRP for the Fastback and £55,025 OTR MRRP for the SW.

New 508 Pricing

TRIM

ENGINE

OTR MRRP

ALLURE

1.2L PureTech 130 EAT8

£34,020

PLUG-IN HYBRID 225 e-EAT8

£43,640

GT

1.2L PureTech 130 EAT8

£36,670

PLUG-IN HYBRID 225 e-EAT8

£46,290

PEUGEOT SPORT ENGINEERED

PLUG-IN HYBRID4 360 e-EAT8 4WD

£53,825

New 508 SW Pricing

TRIM

ENGINE

OTR MRRP

ALLURE

1.2L PureTech 130 EAT8

£35,220

PLUG-IN HYBRID 225 e-EAT8

£44,840

GT

1.2L PureTech 130 EAT8

£37,870

PLUG-IN HYBRID 225 e-EAT8

£47,490

PEUGEOT SPORT ENGINEERED

PLUG-IN HYBRID4 360 e-EAT8 4WD

£55,025