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BMW

Swedish artist Karin Westman creates this 12 months’s cellular paintings at Market Art Fair. Initiative is impressed by the well-known BMW Art Car sequence.

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Munich/Sweden. For the second 12 months in a row, electrical BMW automobiles dressed within the work of a Nordic artist will be seen round Stockholm. During this 12 months’s Market Art Fair, 17-19 May, the BMW automobiles designed by Swedish artist Karin Westman will likely be used to drive company to and from the honest. The thought for the initiative comes from the worldwide BMW Art Car venture, the place well-known artists have been making use of their artworks on automobiles since 1975. For the second time, a Nordic artist has been chosen and given the liberty to specific their artwork on the BMW automobiles that will likely be used as shuttle automobiles in the course of the days of the exhibition.

“Combining art and mobility has always been a passion for BMW. The collaboration with Market Art Fair gives us a unique opportunity to support young Nordic artists while emphasising our commitment to art and culture”, says Johanna Kriisa, CEO of BMW Sweden.

Mobile paintings on the streets of Stockholm
The artist behind this 12 months’s profitable entry “Wetland” is Karin Westman (GSA Gallery, SE), recognized for her sensual and summary paintings impressed by the Baroque and revolving round a dramatic and wealthy color palette.

The cellular artworks displaying Karin’s distinctive aesthetic will even be displayed exterior Liljevalchs in the course of the honest weekend.

“I believe that art can reach a wider audience through this kind of meeting. Industrial designers and artists work for different purposes, but both workcreatively. There are things to learn from each other, but only time will tell exactly what and where it will lead”, says Karin Westman.

Last 12 months’s winner was Swedish-ethnic artist Siiri Jüris (Galleri Duerr, SW), however the thought of getting Nordic artists’ work adorn BMW automobiles comes from the BMW Art Car venture, which has been operating since 1975.

“BMW has a long history of global cultural engagement. To be able to collaborate with such a natural partner and together promote a young artist and bring the art into the city in the form of mobile artworks feels fantastic”, says Petra Stenvall-Thompson Partnership Manager Market Art Fair.

The historical past of BMW Art Cars
For nearly 50 years, BMW has allowed world-renowned artists to specific their artwork utilizing the automotive as a canvas. The thought of collaborating with distinguished artists to remodel automobiles into rolling artistic endeavors started when, in 1975, French racing driver Hevré Poulain got here up with the concept of letting an artist, Alexander Calder, use the racing automotive as a canvas to color a chunk of artwork. No one might have predicted then that they had been making fashionable artwork historical past and that the automotive could be the beginning of the BMW Art Car venture.

Many world-famous artists have adopted in Calder’s footsteps, together with , Roy Lichtenstein, Andy Warhol, David Hockney, Jenny Holzer, Cao Fei, Esther Mahlangu and Jeff Koons to call however a couple of. This spring, the automotive of the 20 th artist, Julie Mehretu, will compete on the 2024 Le Mans 24-hour race. Known for her summary work, Mehretu is taken into account some of the influential artists of her technology.

BMW i5 M60 xDrive Sedan: Power consumption mixed in WLTP cycle: 20,6 – 18,2 kWh/100 km, Electric vary in WLTP cycle: 455 – 515 km.

BMW

BMW Group France declares the brand new profitable duo within the BMW ART MAKERS patronage programme, devoted to the visible arts and up to date picture. Artist Mustapha Azeroual and Curator Marjolaine Lévy have been chosen by the jury for his or her undertaking “The Green Ray”.

  • As a part of its name for purposes, BMW ART MAKERS is supporting a duo of an rising visible artist and a curator to create a undertaking.
  • The duo will start work in February and the undertaking can be introduced on the Rencontres d’Arles in summer time 2024, then at Paris Photo in November 2024.
  • BMW Group France is providing a grant of €10,000 to the artist, a grant of €8,000 to the curator and a analysis and manufacturing price range of €15,000, adopted by a solo exhibition on the Rencontres d’Arles and Paris Photo, of which BMW is an official accomplice.

Paris. Artist Mustapha Azeroual and curator Marjolaine Lévy have been unanimously chosen  by the jury to develop their undertaking “The Green Ray” as a part of the BMW ART MAKERS program.

The jury was composed of Florence Bourgeois, director of Paris Photo, Hervé Digne, president of Poush-Manifesto, Chantal Nedjib, founding father of l’Image par l’picture, Christoph Wiesner, director of Les Rencontres d’Arles, and Fannie Escoulen, delegate for images on the Ministry of Culture, Pascal Beausse, director of collections at Centre National de la Photographie, artwork critic and exhibition curator, Christophe Ono-dit-Biot, author and deputy editorial director of Le Point and Maryse Bataillard, head of company communications and CSR at BMW Group France.

This creative undertaking is a brand new experiment, the results of their collaboration, which is able to end in a brand new exhibition and can be proven as a part of BMW’s persevering with partnership with Les Rencontres d’Arles and Paris Photo.

The undertaking, The Green Ray
The Green Ray is in regards to the poetics of sunshine, providing a method of constructing the invisible seen to the attention. Mustapha Azeroual information daylight at dawn and sundown, to seize a palette of colors similar to the territory through which he’s taking pictures. The result’s a collection of summary pictures derived from this optical experiment. For BMW ART MAKERS, Mustapha Azeroual is thinking about taking pictures the solar on the excessive seas, a territory he has by no means explored earlier than. To preserve journey to a minimal, the duo can be making a group of sailors, scientists and artists. Each group could have a exact taking pictures protocol to observe. The Green Ray goals to indicate {that a} totally different sort of abstraction is feasible, one which displays the problems and issues going through our society, for the reason that color of the sky fluctuates in line with human exercise. An immersive, eco-responsible scenography can be designed to be reused and tailored to new areas.

Mustapha Azeroual and Marjolaine Lévy stated on the announcement of their nomination: “We are very pleased with this nomination, both because it’s a project that combines a reflection on narrative abstraction that we share, and because it’s also an exhibition that is based on a close collaboration, which is actually quite rare, between artist and curator, from the writing of the project to its realisation. Finally, the BMW ART MAKERS program, with its contemporary environmental and societal issues, seems to us to be the ideal context in which to bring our project “The Green Ray” to a successful conclusion, an installation firmly rooted in the issues of our time and offering a unique immersive experience to the public”.

The BMW ART MAKERS program will make this undertaking attainable.
“The particularity of this programme is that it brings together an artist and a curator. Our aim is to bring out the complementary nature of each to give birth to a large-scale project from the first thought to the final work. Working alongside the artist, the curator acts as artistic director, scenographer and consultant, ensuring that the project is carried out to the highest artistic standards and on schedule”. Maryse Bataillard, Head of Corporate Communications and CSR, BMW Group France.

Applications and developments recognized on this version of BMW ART MAKERS.
 Each yr, the tasks acquired in response to the decision for purposes reveal the developments and topics being explored by the artists. The 5 candidate duos have been chosen from amongst 70 candidates who submitted a file containing a press release of intent, a price range, a manufacturing schedule, a proposed scenography and pictures of their earlier work. The tasks submitted confirmed an excellent variety of profiles and work, with 50% of the candidates being blended duos, 35% girls’s duos and 15% males’s duos. 70% of those duos have been French, 30% worldwide, from greater than 25 international locations around the globe. Quite a lot of main developments emerged, reflecting present societal points: numerous proposals centered on the setting and the ecological transition, with a view to preserving the planet. Projects centered on daylight, water, crops and organic ecosystems. Another robust pattern was migrants, inclusion and invisibility, with a need to make minorities seen (incapacity, psychological or bodily sickness, gender, ethnic minorities, and many others.).

The exhibition’s scenography revealed a powerful immersive character, with using new applied sciences equivalent to video mapping, synthetic intelligence and digital actuality. In maintaining with the need to immerse guests, but additionally to anchor them bodily in the true world, most of the installations supplied guests the possibility to take a break by mendacity down or immersing themselves within the set up in a contemplative method.

The first number of tasks was made by a panel of visible arts professionals together with Clara Chalou, creative committee of the Festival Circulations, Karin Hemar, designer and technique marketing consultant, Fabrice Laroche, professor at Gobelins, l’école de l’Image, Maud Prangey, head of the Juvernas Prize and Maryse Bataillard, head of company communications and CSR at BMW Group France.

The pre-jury allowed 5 nominated artist-curator duos to be interviewed by the jury.
– Mounir Ayache (artist), Anne Bourassé (curator) with the undertaking « Le Mirage de Retz »
– Laure Winants (artist), Michel Poivert (curator) with the undertaking « Time Capsule »
– Maxime Riché (artist), Céline Lerebourg (curator) with the undertaking « Ecotone 1 » (Murmuratio)
– Alice Pallot (artist), Leonore Chirol (curator) with the undertaking « Là-haut les algues Bleues »

BMW

FIA WEC: The BMW M Hybrid V8 Art Car will bear the beginning quantity 20 on the 24 Hours of Le Mans.

Munich. The countdown for the revealing of the twentieth BMW Art Car is underway. On twenty first May, the BMW M Hybrid V8, designed by artist Julie Mehretu and set to compete on the 24 Hours of Le Mans on fifteenth/sixteenth June, will probably be introduced on the Centre Pompidou in Paris, France. The artist is already offering glimpses into her work. Additionally, it’s now confirmed that the Art Car will carry the beginning quantity 20 and will probably be pushed by Sheldon van der Linde (RSA), Robin Frijns (NED), and René Rast (GER).

 

The #20 BMW M Hybrid V8 would be the first Art Car for the reason that 2017 season, the place the BMW M6 GTLM designed by John Baldessari raced on the 24 Hours of Daytona (USA), adopted by the digital BMW M6 GT3 Art Car by Cao Fei on the FIA GT World Cup in Macau (CHN). In the previous, essentially the most well-known BMW Art Cars have participated in Le Mans: in 1975, Alexander Calder’s BMW 3.0 CSL, in 1976, Frank Stella’s BMW 3.0 CSL, in 1977, Roy Lichtenstein’s BMW 320i Turbo, in 1979, Andy Warhol’s BMW M1, in 1999, Jenny Holzer’s BMW V12 LMR, and in 2010, Jeff Koons’ BMW M3 GT2. This illustrious assortment is now enriched by Julie Mehretu’s BMW M Hybrid V8.

Fusion of picture motif and racing automotive creates artwork on wheels.

For the design of the twentieth BMW Art Car, Mehretu makes use of the color and type vocabulary of an current large-format portray from a more moderen collection of works: obscured images, dotted grids, neon-coloured spray paint and Mehretu’s iconic gestural markings give her design an summary visible type. She transfers the ensuing picture motif as a high-resolution {photograph} onto the automobile’s contours utilizing a 3D mapping approach. This creates the distinctive creative foiling with which the BMW M Hybrid V8 will compete within the Le Mans race.

For the primary time, Mehretu is working with BMW on a three-dimensional format. The interaction of the surfaces and geometry of the automobile creates a remix of components of her portray and opens up new views for the artist in her inventive course of. In accordance with the laws of the FIA, the 3D model of the art work can solely be utilized to the BMW M Hybrid V8 with a movie wrap. For this, Mehretu is working carefully with the German Race Spirit group led by Manuel Eberl and Gertraud Brenninger to design the twentieth BMW Art Car. Race Spirit was already concerned in realising the design created by Jeff Koons for the seventeenth BMW Art Car.

Quotes on the twentieth BMW Art Car.

Julie Mehretu: “It wasn’t until after going to the 24 Hours race in Daytona last year that the idea of how to approach the BMW Art Car really crystallised. I was thinking about Frank Stella’s grid and how this could also be a shout-out to former BMW Art Car artists. And I kept thinking of this painting in my studio that I had just finished and the model of the Art Car was in my studio and I thought maybe we can try to have the car move through this painting. The creative play of what you can do in this new three-dimensional space and how many imaginations and inventions are played out to build it is highly instructive. It is not just the car itself but the designers and their deliberations as well as and foremost the drivers and their desires and aspirations which make it become this place of dreams where painting, conceptual art, aerodynamics, speed and aesthetics can participate.”

Franciscus van Meel, CEO of BMW M GmbH: “The prospect of competing in a BMW Art Car at the 24 Hours of Le Mans is an additional incentive for the entire M Motorsport team to prepare the BMW M Hybrid V8 as perfectly as possible for this big stage. In the 100th year of the race’s existence and 25 years after BMW’s last victory at Le Mans, winning there with a BMW Art Car would be the greatest possible success for all of us.”

Sheldon van der Linde: “I’m a big fan of the art that the BMW Art Cars represent. I still remember seeing the last Art Car, driven by Augusto Farfus in Macau in 2017. I’m proud to now be part of an Art Car crew myself. I haven’t seen the design yet, but I’m extremely curious and confident it will look really cool. For us, it’s something special to be even more in the spotlight at the 24 Hours of Le Mans, as if that wasn’t already the case at such a big event.”

Robin Frijns: “It’s the primary time in my profession that I’m driving a automotive with a particular design. That it is going to be one of many well-known BMW Art Cars is incredible. With such a automotive, we’ll stand out from the remainder of the sphere in Le Mans and appeal to consideration from each the media and followers. I’m positive we’ll have an action-packed week in Le Mans. Our objective is to be aggressive with the BMW M Hybrid V8 Art Car and obtain a great outcome.”

René Rast: “It’s a great honour to drive a BMW Art Car and thus become part of a very special story. As drivers, we will undoubtedly be more in the media spotlight than usual. I am very much looking forward to being a part of it.”

 

BMW

BMW M Motorsport and PUMA current limited-edition BMW Art Car Capsule Collection impressed by Roy Lichtenstein.

Munich. To have fun the a centesimal birthday of legendary artist Roy Lichtenstein (1923 – 1997), BMW M Motorsport has teamed up with PUMA to current an unique assortment that brings the magic and attract of Le Mans and the BMW Art Cars onto the highway and into wardrobes. As one of many key figures within the pop artwork motion, Lichtenstein performed a defining function within the artwork scene of the Nineteen Fifties and 60s along with his comic-strip impressed works. In 1977 he got here up with a masterpiece on wheels as a part of the BMW Art Car venture. And the BMW 320i Turbo bearing his inventive signature wasted no time in recording class victory within the 24 Hours of Le Mans race that yr. Lichtenstein’s design, that includes the “Ben Day dots” that turned a private hallmark, depicted a panorama showing to maneuver over its bodywork. The solar and cloud imagery in numerous colors adorning the doorways of the automotive reference the 24-hour period of this storied fixture of the motor racing calendar.

Inspired by the sports activities automotive’s distinctive makeover, the “Ben Day dots” may be discovered on all of the gadgets within the BMW Art Car Capsule Collection in tandem with a vibrant color palette. Each garment within the strictly limited-run particular version vary has been rigorously crafted and enthuses with expressive design parts that take their cues from the Lichtenstein 320i Turbo. The assortment due to this fact represents a tribute to the celebrated artist, who at all times sought to blur the standard dividing traces between excessive artwork and low artwork. It items collectively a full outfit made up of jacket, sweatpants, T-shirt, cap and PUMA Suede sneakers.

The BMW M MOTORSPORT RL BOMBER JACKET catches the attention with an all-over print impressed by Roy Lichtenstein, BMW M Motorsport branding and an embroidered PUMA brand on the chest. A ribbed collar, facet pockets and colour-coordinated press studs mix with the jacket’s informal match to create a sporting look.

The BMW M MOTORSPORT RL SWEATPANTS echo the relaxed minimize of the jacket and complement its sporty look with closed cuffs and Roy Lichtenstein appliqués on each side of the legs. The sweatpants, made out of 70 per cent cotton and 30 per cent recycled cotton, are available an energising inexperienced tone and have a woven BMW M Motorsport brand on the again. Handy facet pockets improve their on a regular basis practicality.

With a big BMW Art Car print on the again and discreet particulars just like the PUMA cat brand on the chest and a BMW M Motorsport flag label on the facet seam, the BMW M MOTORSPORT RL T-SHIRT makes a robust visible assertion. Produced from 70 per cent cotton and 30 per cent recycled cotton, this white T-shirt is extraordinarily comfy to put on.

Also completed in timeless white, the BMW M MOTORSPORT RL CAP places smiles on faces with its hanging, Roy Lichtenstein-inspired entrance print. The five-panel baseball cap can also be adorned by a woven BMW M Motorsport brand on the facet and an embroidered PUMA cat brand on the again. An adjustable, premium-quality steel clasp ensures a safe match on any head.

The BMW M MOTORSPORT RL SNEAKER rounds off the gathering. Based on the PUMA Suede, a real icon of the sneaker world that has set hearts beating a little bit quicker for 50 years now, this shoe impresses with intricate embroidered graphics on the internal facet, woven PUMA Formstrips on each side and graphic detailing on the within of the tongue. The Puma brand badge on the entrance is complemented by a BMW steel pin on the heel – a element that highlights the exclusivity of the sneaker with only a trace of understatement.

The BMW Art Car Collection by Roy Lichtenstein from BMW M Motorsport and PUMA can be out there to any extent further by way of the BMW Online Shop at way of life.bmw.com, at chosen PUMA shops and at PUMA.com, priced as follows:

BMW M MOTORSPORT RL BOMBER JACKET, sizes S–XXL – € 200
BMW M MOTORSPORT RL SWEATPANTS, sizes S–XXL – € 120
BMW M MOTORSPORT RL T-SHIRT, sizes S–XXL – € 70
BMW M MOTORSPORT RL CAP, one dimension – € 50
BMW M MOTORSPORT RL SNEAKER, sizes 39–46 – € 120

In the occasion of enquiries please contact:

BMW

The MINI design studio collaborates with Constantin Prozorov to create stunning visuals for the new MINI model family

Munich. The MINI design studio has partnered with rising collage artist Constantin Prozorov to present the new MINI model family in a unique and fresh way. Prozorov, known for his striking image compositions, has previously made a name for himself in the fashion industry. For MINI design, he has created three captivating collages that feature the brand’s future models amidst fantastical illustrations and animations.

The MINI design team draws inspiration from the art and fashion scene, and Prozorov, who has previously worked with luxury fashion brands, brings his modern and avant-garde aesthetics to this collaboration. Using digital technology, he reinterprets the background motifs provided by the MINI designers and combines them with his distinctive fantastical figures and floral elements.

“Constantin Prozorov’s artistic style provides an inspiring perspective on the design of the new MINI family,” says Oliver Heilmer, Head of MINI Design. “It is unique, playful, and exudes positive energy.” Over the course of their collaboration, Prozorov and the MINI design studio have created three urban dream worlds, seamlessly merging surreal elements with the depiction of the new MINI models and their surroundings. Each collage consists of up to 200 layers and can be experienced as both a static image and an animated clip.

All three collages share common stylistic elements, forming a triptych. These include a vibrant rooftop stage for the all-electric MINI Cooper, a water-rich landscape with a picnic area for the all-electric MINI Countryman, and a bright urban environment showcasing the future all-electric MINI Aceman. Additionally, hidden details can be discovered upon closer inspection, such as the Spike character rendered as an art toy in the MINI Cooper collage, a glistening dolphin crossing the path of the MINI Countryman, and a stylized playing card representing the MINI Aceman.

Prozorov has a keen eye for fashion and has incorporated design features like recycled knitwear, which is a prominent interior surface in the new MINI models. These elements appear abstracted and oversized in his collages. Furthermore, he integrates the brand’s trademark slotted hole and familiar motifs from pop culture and contemporary art, encouraging observers to think beyond traditional boundaries and explore the diverse possibilities of art and design.

The collaboration with Constantin Prozorov has opened up new perspectives on the MINI models for the MINI designers themselves. Engaging in conversations with creative individuals from various disciplines has always been a key source of inspiration for them. The results of this collaboration will be presented during the IAA Mobility 2023.

PeugeotUk

THE PEUGEOT 9X8 AND J. DEMSKY’S GRAPHIC DESIGN SPACE AT MILAN DESIGN WEEK

The new graphic design of the PEUGEOT 9X8 Hypercar has been created in collaboration with the artist J. Demsky and has been unveiled at the Milan Design Week. Not only a premiere of the PEUGEOT 9X8 Hypercar’s new livery, but the collaboration also offers a unique exhibition of a full graphic universe with the exclusive artistic signature of J. Demsky.

 

During the Milan Design Week, PEUGEOT will be showcasing an environment specially created for this event, which combines art and technology. Visitors to the exhibition can dive into an immersive universe, made up of an array of digital screens featuring both the unique style of J. Demsky’s graphic art and the new livery for the PEUGEOT 9X8 Hypercar.

 

Matthias Hossann, PEUGEOT Design Director, Phil York, PEUGEOT Global Marketing and Communication Director, and Gustavo Menezes, PEUGEOT TotalEnergies Team Driver, were all in attendance for the reveal of the new livery. The PEUGEOT 9X8 Hypercar will be on public display until 23 April.

 

When imagining the new livery for the 9X8, J. Demsky went beyond just decorating a car, he is sending out a powerful message, in the great tradition of the Art Cars that have marked automotive history, by applying it to a sports car that expresses the very best of PEUGEOT in terms of design, efficiency and technology. J. Demsky is a Spanish artist with an eclectic style that has been put to further use by creating a graphic design for the drivers’ suits and helmets as well.

 

PEUGEOT is pursuing its strategy of partnering with talented young artists. The graphic design of the PEUGEOT 9X8 is the second collaboration in 2023 and perfectly illustrates the promise that “The world is better with style“.

 

The unique graphic design featured on the 9X8 will take part in the legendary 24 Hours of Le Mans, which will celebrate its 100th anniversary this year. The PEUGEOT 9X8 Hypercar will thus follow in the footsteps of its illustrious predecessors, the 905 (winner at Le Mans in 1992 and 1993) and the 908 (2009). This 4-wheel drive hypercar brings PEUGEOT’s hybrid know-how to the world stage of motorsport at the highest level.

 

The PEUGEOT TotalEnergies Team has been involved in the FIA World Endurance Championship (WEC) since July 2022 with two 9X8s. In 2023, for its first full season, PEUGEOT Sport is aiming for the podium.