Munich. The BMW Museum has carried out intensive renovations to its entrance space. The main goals right here had been to create a contemporary and future-focused atmosphere, enhance accessibility for all company and use digital options to make the ticket-buying course of extra environment friendly.
Innovations for an improved customer expertise
The redesigned counter attracts guests’ consideration with a vibrant, lavish wall of vegetation, offering a really particular ambiance as they enter the Museum – and on the similar time serving to to create a greater indoor local weather. Opposite the counter, there’s a comfy new seating space that makes a really perfect place to satisfy individuals or take a fast break. A selected spotlight is the interactive, kinetic flooring within the north entrance, which invitations guests to generate electrical energy by means of their actions which can then activate an attention-grabbing gentle set up.
The on-line store has additionally been optimised, permitting not solely entry tickets, but in addition guided excursions, kids’s birthday events and vacation provides to be bought instantly. In addition, guests can now pay utilizing credit score and debit playing cards, Apple Pay or PayPal.
Redesign has a particular concentrate on individuals and nature
The adjustments to the foyer space took each ecological and social concerns under consideration. Indeed, the brand new design makes use of recyclable supplies and has above all improved the working setting for Museum employees. The addition of 4 ticket machines within the foyer has eased their workloads, whereas improved accessibility was a key consideration within the renovations to the foyer space.
With these intensive updates now full, the BMW Museum can supply all guests a really heat welcome inside a future-focused and accessible area.
In the occasion of enquiries please contact:
BMW Group Lisa Meindl Tel.: +49-89-382-31668 Mail: lisa.meindl@bmw.de
The BMW Group
With its 4 manufacturers BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s main premium producer of cars and bikes and in addition supplies premium monetary and mobility companies. The BMW Group manufacturing community contains over 30 manufacturing websites worldwide; the corporate has a worldwide gross sales community in additional than 140 international locations.
In 2023, the BMW Group bought over 2.55 million passenger automobiles and greater than 209,000 bikes worldwide. The revenue earlier than tax within the monetary yr 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 workers.
The success of the BMW Group has at all times been primarily based on long-term considering and accountable motion. The firm set the course for the long run at an early stage and constantly makes sustainability and environment friendly useful resource administration central to its strategic course, from the provision chain by means of manufacturing to the tip of the use section of all merchandise.
• Robert Deane joins Volvo Car UK as Commercial Operations Director
• Deane’s intensive automotive sector expertise will help the corporate’s direct-to-consumer (D2C) gross sales technique, strengthening its shopper and retailer relationships
Volvo Car UK is happy to announce the appointment of Robert Deane as its new Commercial Operations Director.
Deane joins the corporate with intensive expertise in senior positions within the automotive sector. Most just lately he was Commercial Director – International Markets on the electrical bike firm LiveWire and Director of Sales Planning and Network Development for the EMEA areas at Harley-Davidson. His expertise additionally covers time throughout Jaguar Land Rover, Volkswagen Group UK and PSA Peugeot Citroën, based mostly each within the UK and in China.
He took up his new function on 4 March, succeeding Nicole Melillo Shaw, who was appointed Managing Director of Volvo Car UK in November 2023.
Speaking about his new function, Deane stated: “We are in a fast-changing business landscape where we need to be able to do more than simply offer great products and meet consumer expectations. As well as making the consumer experience as smooth, straightforward and reassuring as possible, we have to strengthen and maintain mutually rewarding relationships with retailers as we develop our D2C sales strategy – this is something I am very passionate about. I’m delighted to be joining at this exciting time and am looking forward to this new chapter with Volvo.”
Welcoming Deane to the corporate, Nicole Melillo Shaw stated: “I am delighted with Robert’s appointment. His experience in leading the transition to a direct-to-consumer model, coupled with his longevity within the automotive sector, will help us to enhance our consumer journey and retailer relationships. These will ultimately drive further growth for our brand.”
Samsung’s OLED TVs are recognized for his or her spectacular image high quality and in depth characteristic set, making them fairly costly. Luckily, for Presidents’ Day 2024, the corporate is providing deals on some of the most popular OLED TVs.
The heaviest low cost applies to the S90C sequence if one opts for the top-of-the-line 83-inch mannequin. This large OLED TV, which normally retails for $5,399, is now accessible for $3,499, translating to an enormous low cost of $1,900. Samsung additionally sells 77-inch, 65-inch, and 55-inch variants of the S90C, additionally accessible at discounted costs throughout this window.
The 77-inch S90C OLED TV, which usually retails for $3,599, is now accessible for $2,299. Then there may be the 65-inch variant, which is cheaper by $1,000, with its worth taking place to $1,599 from $2,599. The most reasonably priced of the S90 OLED lineup is the 55-inch mannequin, which has a $600 low cost relevant to it. This TV initially retailed for $1,899 and is obtainable for simply $1,299 as a part of the Presidents’ Day deal.
The S95C sequence of OLED TVs are additionally a part of this deal and apply to the 77-inch, 65-inch, and 55-inch fashions. The 77-inch mannequin usually retails for $3,499 however is now cheaper by $1,000 and could possibly be yours for $3,499. The 65-inch mannequin can be cheaper by $1,000 and is now on sale for $2,299 (versus $3,299). The 55-inch mannequin, at $1,899, is cheaper by $600.
One of the first benefits of Logic Pro in comparison with different digital audio workstations is its in depth free library. Anything from guitar riffs and percussive sounds to quirky sound results and ear candies, the Apple Loops library in Logic Pro affords a plethora of supplies for musicians to work with.
Moreover, Logic Pro offers you entry to many highly effective digital devices, such because the Alchemy, that you should utilize to create MIDI tracks. The digital devices in Logic Pro sound considerably higher than these in Ableton and have rather more selection. You can use Logic’s basic piano and string sounds for pop and people music or use a wide range of synthesizers for EDM and hip hop. On the opposite hand, Ableton’s VSTs predominantly revolve round digital music.
Another space wherein Logic Pro takes the highlight is entry to high-quality inventory impact plugins. Logic Pro’s ChromaVerb, Stereo Delay, multi-band Compressors, and Channel EQ are solely a number of the plugins praised by many professionals.
However, that isn’t to say Ableton’s VSTs and plugins sound horrible. Since Ableton’s vary of inventory instruments is narrower, you will most likely be extra depending on third-party plugins and VSTs down the road. Bear in thoughts that premium third-party plugins can value many occasions greater than what you initially pay for a DAW.
Rolls-Royce Sunningdale re-opens its doorways after in depth redesign and redevelopment
New showroom gives a recent, luxurious retail house, providing purchasers a wholly-immersive Rolls-Royce expertise
New visible language resonates with youthful demographic of purchasers
Expansion and redesign mirror rising demand for the marque’s pinnacle merchandise
“After extensive redesign and redevelopment, I am delighted to announce that Rolls-Royce Sunningdale has now re-opened its doors. During the last 18 months the highly dedicated, professional, and experienced team temporarily relocated to their aftersales facility, where they continued to offer our esteemed clients their expertise and a hyper-personalised client experience characterised by luxurious encounters.
“The reopening of the Sunningdale dealership, the showroom nearest to the Home of the Rolls-Royce in West Sussex, is a great moment for us. This new space, with its wealth of innovative digital technologies and elegant, luxurious design, is the perfect embodiment of the brand. It really captures the essence of the marque and brings our visual identity to life, reaffirming our position as a leading House of Luxury, distinct from an automotive manufacturer.” Boris Weletzky, Regional Director, United Kingdom, Europe, and Central Asia
Rolls-Royce has a profound understanding of its purchasers; their wants, expectations and their needs and strives to exceed these. Offering its patrons distinctive experiences is an integral a part of the continuing success of the world’s main luxurious marque, and so Rolls-Royce is delighted to announce its newly redesigned showroom in Sunningdale is able to welcome purchasers previous, current and future to its new luxurious house.
Located in a distinguished location within the coronary heart of Sunningdale, the house has been utterly reworked each architecturally and aesthetically, making it nearly unrecognisable. The unique showroom has been considerably prolonged, providing extra space to showcase the marque’s beautiful merchandise and offering purchasers an unparalleled expertise, according to Rolls-Royce’s persevering with evolution as a real world luxurious items model. A terrace, with views over the Berkshire countryside, is a wholly new addition to the showroom; a soothing and alluring house for purchasers to attract nearer to the model.
The redesigned location, spanning two ranges, now showcases the marque’s up to date visible id, designed by award-winning company, Pentagram. The house affords purchasers an immersive expertise from the second they step foot into the constructing: the entrance door is modelled on Rolls-Royce’s well-known Pantheon grille and gives a discreet, tantalising glimpse of what lies inside. The doorway is topped by the marque’s iconic figurine, the Spirit of Ecstasy.
Inside, the brand new showroom continues to exude sophistication, up to date luxurious, and creativity, but nonetheless recognises the significance of heritage for the marque, with citations from the founding fathers of the model all through the showroom. The Cabinet of Curiosities, an eclectic mixture of intriguing, timeless and legendary design objects, is designed to spark the creativeness and conversations as a part of the fee course of. The pièce de résistance, the Atelier, homes a few of marque’s most beautiful examples of workmanship, together with wooden veneers, leathers, embroidery threads in quite a lot of vivacious hues, in addition to lambswool samples. The surface-finish samples are offered within the acquainted Rolls-Royce speedform form, making it simple to think about the just about limitless two-tone color mixtures; the leathers are rolled on wands with handles from Rolls-Royce’s well-known umbrellas, whereas the veneers are formed just like the cross-section of an aerofoil, recalling The Hon Charles Rolls’ aviation exploits. This sensory-inspired room helps purchasers to envisage their dream fee coming to life.
The outstanding transformation of the Sunningdale showroom is an additional signal of the dealership’s dedication to excellence which was recognised in two latest prestigious awards. In 2020, Rolls-Royce Motor Cars Sunningdale was honoured to obtain the title of ‘Global Bespoke Dealer of the Year’ and, in 2022, ‘Regional Provenance Dealership of the Year’, each recognising its unwavering dedication to the Rolls-Royce model and delivering personalised experiences to its cherished purchasers.
A Rolls-Royce is unapologetically luxurious, it’s unmistakable, synonymous with magnificence and magnificence, a real design icon, and so every mannequin rightfully enjoys its personal devoted house, framed, and is offered in accordance with its distinctive character and traits.
Munich. BMW M Motorsport has added a top-tier driver to its roster in preparation for the upcoming racing programme. Raffaele Marciello (SUI) will join as a BMW M works driver from the 2024 season onward. The 28-year-old, known for his impressive track record, is making the move to BMW M Motorsport to advance his career. Specific details about his racing schedule will be announced at a later date.
In recent years, Raffaele Marciello has been a standout GT driver under the Mercedes-AMG brand, achieving remarkable success on a global scale. His accolades include winning the Fanatec GT World Challenge Europe in 2023 and 2022, securing victory in the 24 Hours of Spa-Francorchamps (BEL), and claiming the driver’s title in the ADAC GT Masters in 2022. Additionally, he triumphed at the FIA GT World Cup in Macau (CHN) in both 2023 and 2019, and became the champion in the Blancpain GT Series in 2018. Prior to his GT racing career, Marciello achieved success in open-wheel racing, winning the FIA European Formula 3 Championship in 2013, achieving victories and podium finishes in the GP2 Series, and conducting Formula 1 tests for Ferrari and Sauber.
Andreas Roos (Head of BMW M Motorsport): “I am thrilled to welcome Raffaele Marciello to the BMW M Motorsport family. Securing a driver of his caliber is a fantastic opportunity. He has consistently demonstrated his talent, particularly in GT cars. Beyond that, his previous success in open-wheel racing showcases his versatility, making him an excellent addition to our already strong team of works drivers. With the diverse race programmes planned in the coming years, we have many opportunities to utilize his skills. We will release more specific details about Raffaele Marciello’s racing plans in the upcoming weeks and months.”
Raffaele Marciello: “I am incredibly excited to be joining BMW M Motorsport as a works driver in the upcoming season. This represents a significant advancement in my career. As a long-time racing driver, I am deeply proud to have the opportunity to compete for BMW M Motorsport in the future.”
Ninth Passat generation can now be ordered in Europe. Base price with extensive equipment and 110 kW mild hybrid (eTSI): 39.995 euros
Next-generation cockpit design with large displays and self-explanatory menu structure developed in response to feedback from Volkswagen customers
High travel comfort thanks to maximum space, effective noise insulation, new seats and optional adaptive chassis control DCC Pro
The completely newly developed ninth generation of the Passat can now be ordered in the first countries in Europe. The model impresses with a new aerodynamic design, high quality and new high-efficiency drives. Deliveries of the new Passat, which is offered exclusively as a spacious Variant model, will start in the first quarter of 2024. With more than 34 million units sold so far, the Passat is one of the bestsellers of the Volkswagen brand.
New top Volkswagen duo in the mid-sized class: with the Passat and the likewise new all-electric ID.7, Volkswagen will offer two ultra-modern product lines in the high-volume mid-sized class in future. The new Passat is available with the complete spectrum of petrol (TSI), diesel (TDI), mild hybrid (eTSI) and plug-in hybrid (eHybrid) drive systems. With an electric range of up to 100 km and a DC fast charging function, the optimised eHybrid models bridge the gap to electric mobility – they are designed for all drivers who want to cover short and medium distances under electric power but want to complete long journeys without stopping to a charge. At the market launch, the new Passat will initially be offered with engines from the particularly successful 110 kW class (150 PS). In addition to a Passat “Business” 1.5 eTSI (from 44,995 euros3), the entry-level version – the Passat eTSI – will also be available soon from 39,995 euros. Both are equipped with a mild hybrid drive (48-volt technology), which is used for the first time in this model series. Also on offer: a 110 kW (150 PS) 2.0 TDI (from 48,495 euros) with extensive standard equipment.
Largest Passat of all times: thanks to its generous space, the new Volkswagen breaks down all the usual class boundaries.: The 50 mm longer wheelbase compared with the predecessor benefits above all the legroom in the rear. With its significantly enlarged luggage compartment capacity of up to 1,920 litres (previously 1,780 litres), the new Passat is the perfect all-rounder for business and leisure.
Next-generation interior: Volkswagen has completely re-designed the high-quality interior. The clearly structured, large display landscape is characterised by the standard 32 cm (12.9 inch) display, optionally available up to 38 cm (15 inches). The technical basis for this is the latest-generation modular infotainment matrix (MIB4). The new Passat shares the menu structure and graphic design with the all-electric ID. models, among others. The Passat additionally sets new standards in terms of comfort. This is particularly true in the case of the optional new adaptive chassis control (DCC Pro). Thanks to the use of two-valve shock absorbers in a Volkswagen for the first time, this system permits an unusually large spread between dynamics and comfort. The new Passat is also equipped with a Vehicle Dynamics Manager for the first time. This standard system ensures especially neutral, stable, agile and precise handling. The excellent long-distance driving comfort is enhanced further by the optionally available ergoActive seats with a new, pneumatic pressure point massage function.
Basic specification with high level of standard equipment: the new Passat can be configured in the four equipment lines “Passat”, “Business”, “Elegance” and “R-Line”. They have all been significantly enhanced compared with previous versions. Thebasic specification “Passat” already includes features such as the new MIB4 display, Car2X warning system, App Connect (wireless Apple and Android integration), automatic air conditioning, USB-C ports with 45 W charging capacity at the front, black roof rails, LED headlights, LED tail light clusters and numerous assist systems.
These standard systems include:
Adaptive Cruise Control (ACC)
Side Assist (lane change assist)
Front Assist (Autonomous Emergency Braking)
Lane Assist (lane keeping system)
oncoming vehicle braking when turning function
Park Distance Control (acoustic and visual warning signals at the front and rear)
Rear View (rear view camera system)
Dynamic Road Sign Display
“Business” specification for frequent drivers: In view of the fact that the Passat is one of the most successful company cars in Europe, Volkswagen is also offering the optional “Business” specification in the new generation. From the outside, this model can be recognised by chrome trim on the side windows, silver-anodised roof rails and chrome elements at the front and rear, among other things. In Germany, dark privacy glass is added for the rear windows. On the inside, the Passat Business is characterised, among other things, by seat covers in ArtVelours, own interior applications, partially electric seats with massage function, additional 45-watt USB-C ports in the rear and three-zone automatic air conditioner. Systems such as Light Assist (automatic lighting control, Park Assist (assisted driving into and out of parking spaces) and Travel Assist (partially automated driving) additionally come as standard. Also standard in Germany is the new IDA voice assistant. This can be used to control functions such as navigation or to ask general knowledge questions to obtain information such as a weather forecast, for example.
“Elegance” and “R-Line” as the top versions: Volkswagen has positioned the “Elegance” and “R-Line” versions above the “Business” equipment line. With these specifications, the Passat can be made either more stylish (“Elegance”) or more dynamic (“R-Line”), depending on preference. Compared to the Business version, both lines share additional equipment details such as:
the new-generation IQ.LIGHT LED matrix headlights with high-performance main beam (range of up to 500 m)
LED tail light clusters with dynamic turn signals
seat heating
extended seat massage (12 instead of three pneumatic massage elements)
keyless locking and starting system Keyless Access
electrically operated boot lid
30-colour background lighting
IDA voice control (for all markets)
the new Park Assist Plus with memory function
Dynamic Light Assist main-beam control system
The Passat R-Line is equipped with sports seats with integrated head restraints. In the top-of-the-range R-Line Signature model, the roof pillar trims and headliner are finished in dark ArtVelours in the Passat R-Line. These features are complemented by matching aluminium decorative trims with a dark anodised finish. “Puglia” leather that has been sustainably tanned with olive-leaf extract is optionally available – this made its debut in the premium-class Touareg. The front and rear ends of the Passat R-Line have a sporty R design. Its roof and the exterior mirror caps have a sporty Black paint finish.
Optional 19-inch alloy wheels. Further custom features of the top models include specific 17-inch alloy wheels (optionally 18-inch) for the Passat Elegance and 18-inch alloy wheel rims for the R-Line version. Both top versions can also be optionally ordered with 19-inch alloy wheels.
The SEMA show, which takes place in Las Vegas, Nevada is one of the most extensive automotive gatherings of any kind on the face of planet Earth. Five full days of jam-packed action, insightful vendors, new industry products/techniques, and on. There really is something for everyone at SEMA. The acronym SEMA stands for Specialty Equipment Market Association, a fancy way of saying absolutely everything aftermarket. While the specially built vehicles at SEMA are impressive on their own merit, it’s important to view them as individual showcases of the builder’s specialty, whether that be proprietary tech, design, or parts.
Amongst all the specialty equipment were some truly impressive builds. Some prove to be extremely extensive, while others are relatively simple, but, in a stroke of genius, solve existing problems. SEMA is a powerhouse of both engineering and design. The two come together in a wonderful way to give us some of the most impressive aftermarket-built vehicles ever. While we can’t name them all since SEMA exists as one of the largest shows of its kind, there are a few worth mentioning that gives a great perspective on what you might expect if you were to visit.
We gathered information photography/video from the SEMA show in Las Vegas, NV to compile this top-build list. Vehicles are ranked based on initial impressions, and overall popularity at the time they were photographed.
10Obsession R Nissan Skyline GTR R32
Stand Out Modification: Interior materials
Garret Donahue
The overarching theme throughout SEMA is power, glitz, and being as bold as possible. It isn’t until you take a deeper look into the show that you find the true gems. Obsession R’s Nissan Skyline GTR is a project that speaks to those genuinely interested in R32 ownership. A very common problem with R32 generation cars is their interiors tend to fall apart.
Obsession R aims to remedy that problem by offering a nearly complete interior replacement kit for R32s. Trim pieces, seat material, plastics, and more are available through the aftermarket company that makes the car look, well, back to factory finish. This particular car sported Obsession R’s full interior kit, along with a tasteful blue-on-bronze paint/wheel combination. The company also offers performance upgrades.
Build Highlights:
Color combination
Stock+ feel, makes this R32 appear solidly built
Color-matched underhood components
Completely restored interior
9Endless Lifted Trucks
Stand Out Modification: Ridiculous lift kit
Garret Donahue
SEMA wouldn’t be the same without the sea of lifted trucks/SUVs showing off extreme lifts, custom fabrication, and sometimes, some clever solutions to high-riding life complications. Take a walk outside the Las Vegas Convention Center, and you’ll find the majority of lifted vehicles parked all around the property.
It wasn’t until the last day of the show that we stumbled upon what can only be described as, “the final boss of SEMA.” This Ford F-Series pickup was raised seemingly 10 feet tall, on air suspension, and was equipped with a train horn as if its appearance wasn’t bold enough. This vehicle was so tall that it made the other massively large, lifted trucks seem like toys in comparison.
Build Highlights:
Train horn makes this Ford a loud as it looks
Massive wheels/tires fit the theme of the build
Air suspension allows for some ride height adjustment
Completely driveable without having to disconnect the driveshaft for show purposes
8R44 BMW M3 Touring
Stand Out Modification: Single-Turbocharger Conversion
Garret Donahue
It’s not enough that the R44 and support teams were able to retrieve a European market-only BMW M3 Touring and bring it Stateside. The team went ahead and converted the S58 twin-turbo engine into a single-turbo monster of a wagon that also solves one of the S58’s shortcomings.
That would be the sound. A few examples of this modification have proven that, with the right exhaust and one less turbocharger, the S58 can create the aural sound many BMW enthusiasts are longing for.
Build Highlights:
Rare M3 Touring inside the USA is extremely difficult to obtain
The K5 Blazer has garnered something of a cult following. There have been restoration companies dedicated to bringing back such vehicles using vintage trucks. Flat Out Autos is not that. Instead, they purchase brand-new trucks from GM and convert them into the K5 of today. Appropriately named, “KR2”, the modified vehicle starts as a Silverado long bed, short cab, and is then chopped after the cab.
To achieve the right proportions and retain as much original hardware as possible, while accounting for aspects such as aero, we’re told this is the best way to achieve the KR2’s signature K5 styling. Using modern ZR2 body panels, the KR2 takes the shape of a modern Blazer. From there, the options are endless, from custom interior colors to a supercharged engine. Fox Race suspension to a myriad of aftermarket wheels and tires, you name it, and Flat Out will add it.
Build Highlights:
Supercharged V-8 engine
Widebody fiberglass panels
Fox suspension
Takes the best attributes of a ZR2 and applies them to a two-door, short-wheelbase truck
6Pit+Paddock M3 GTS
Stand Out Modification: Dinan 4.6-liter V-8 engine
Garret Donahue
How about another BMW M wagon that we never saw? This Frankenstein of creation is nothing short of a masterpiece. The M3 GTS of the time was known for its “Limerick Orange” paint, and this M3 is reminiscent of that car.
Complete with a Carbahn 4.6-liter “stroked” S65 V-8 that makes 516 horsepower and 400 pound-feet of torque, eclipsing even the mighty M5 of the era. BBS wheels, a BMW aftermarket wheel of choice, and up to 60 pounds of weight loss make the Pit + Paddock M3 as true to the GTS formula as possible.
Build Highlights:
GTS orange paint
Weight removed from the vehicle
Over 100 horsepower added to normal M3 engine
Wagon converted to M3, a car that never existed
5Superformance Shelby Cobra
Stand Out Modification: GT500 Supercharged 5.2-liter V-8 Engine
Mercedes-Benz is set to release a comprehensive over-the-air update to its multimedia system in September. This update will be available to over 700,000 vehicles worldwide with the second-generation MBUX1. The update includes several enhancements such as the addition of Dolby Atmos, improvements to the Voice Assistant, and upgrades to the navigation and entertainment functionality.
Owners of these vehicles will receive notifications for the MBUX Entertainment Update 2.4 via the Update Wizard or the Mercedes me mobile app. The update will be delivered over-the-air using MBUX’s built-in capability. Along with Dolby Atmos and Voice Assistant improvements, the software update will also introduce new features such as NewsFlash and the YouTube Web app on select 2024 model year vehicles equipped with the Entertainment Package Plus, including the S-Class, EQE, and EQS models.
Dolby Atmos, supported by Apple Music, will provide an immersive stereo sound experience in Mercedes-Benz vehicles. This technology adds more space, clarity, and depth to music, allowing listeners to experience the artist’s original vision. With Dolby Atmos, you can hear the movement of instruments, the singer’s breath between lyrics, and feel the melodies in a whole new way.
The updated Voice Assistant in MBUX enables occupants of the vehicle to control infotainment features using the “Hey Mercedes” command. In addition to this, the update also includes NewsFlash, a feature that will be available in the US later this year. NewsFlash allows users to listen to news on various topics such as general news, business, finance, and culture. Users can configure their favorite radio channels in the Mercedes me app and use the MBUX Voice Assistant with the “Hey Mercedes” command to enjoy news or play their favorite music.
Mobility for everyone: Volkswagen is showing its extensive current and future product range at the IAA Mobility
Thomas Schäfer, CEO of Volkswagen Passenger Cars: “Whether electric, combustion engine or hybrid vehicles, it will be possible to see the complete range of our new brand orientation.”
World premiere of the ID. GTI Concept: the emotive GTI label is being transported into the electric future
An accessible brand: in the Open Space on the Odeonsplatz, Volkswagen will engage in discussions with visitors
The Volkswagen brand is giving its electric offensive an additional boost: by 2027, Europe’s largest automotive manufacturer will launch eleven new all-electric models and thus offer the widest electric vehicle range of all manufacturers – from a compact car priced as less than 25,000 euros through to a family saloon. In the future, there will also be sporty and emotive GTI versions of selected models from the all-electric ID. family. The ID. GTI Concept show car presented for the first time at the IAA Mobility in Munich provides a concrete insight into how Volkswagen will transport the iconic GTI label into the electric future. At the international motor show, the new orientation of the brand will be visible in all areas for the first time. Alongside electric vehicles such as the ID. GTI Concept, ID.4, ID.5 and new ID.7, Volkswagen will also continue to offer efficient combustion engine vehicles such as the new generations of the Passat and the Tiguan In the Open Space on the Odeonsplatz, Volkswagen will also show itself as an approachable brand that is looking to engage in discussions with visitors.
Thomas Schäfer, CEO of Volkswagen Passenger Cars, says: “We have realigned Volkswagen over the course of recent months. Our actions are always focused on the question of what customers expect from us. The complete range of our new orientation will be visible for the first time at the IAA Mobility. Volkswagen is delivering what customers want: whether electric, combustion engine or hybrid vehicles – all our new models impress with enjoyable efficiency, intuitive operation and high quality that is evident in all areas. In this way, we are meeting our promise of once more focusing completely on customer needs.”
Thomas Schäfer, CEO Volkswagen Brand and the new ID. GTI Concept.
Even faster pace in electric mobility. Volkswagen will launch eleven new electric models by 2027. Presales of the ID.7, the first all-electric Volkswagen saloon with a spacious interior and ranges up to 700 kilometres, started just a few days ago. With the ID. GTI Concept show car at the IAA Mobility, Volkswagen is demonstrating for the first time how the GTI label will be transported into the age of electric mobility. The production version of the vehicle based on the modular electric drive (MEB) platform is scheduled to hit the roads in 2027. “The perfect combination of driving pleasure and everyday usability – that is what the three letters GTI have meant for decades,” says Schäfer. With the ID. GTI Concept, we are taking the GTI DNA into the electric age. It remains sporty, iconic, technologically progressive and accessible, but now with a new interpretation for tomorrow’s world: electric, fully connected and extremely emotive. Here, driving pleasure and sustainability are a perfect match. This means GTI has a future – for our brand and for the fans. A Volkswagen sports car for the electric age that is suitable for everyday driving: 100 per cent electric – 100 per cent emotion.”
You can find a detailed press kit for the ID. GTI Concept under this link
Focus on core models. By 2033 at the latest, Volkswagen will produce only electric vehicles in Europe. Until then, efficient combustion engine vehicles will continue to play an important part in the product range. In future, Volkswagen will concentrate above all on its successful core models such as the Golf, T-Roc, Passat and Tiguan. At the IAA Mobility, visitors can take a closer look at the new generations of the Passat and the Tiguan. There will also be plug-in hybrid versions of these two models based on the successful modular transverse matrix (MQB) platform. These will offer an electric range of around 100 km and allow DC fast charging with a charging capacity of up to 50 kW. “With the new Tiguan and the new Passat, we are bringing the MQB to our customers in the best possible way. We are making the final generation of our combustion engine models better than ever before,” says Schäfer.
You can find a detailed press kit for the new Passat under this link
The new Passat Variant
Revamped brand DNA and extended product features. Over the course of recent weeks and months, the company has driven forward the implementation of its ACCELERATE strategy. With realigned model planning and a clear customer focus, Volkswagen wants to become a love brand. This includes offering affordable mobility products for everyone. In 2026, the ID. 2all – an electric car for less than 25,000 euros – will extend the brand portfolio in the entry-level segment.
The design language is also new at Volkswagen and is based on the pillars of stability, likeability and excitement. In the vehicle interior, it focuses on a high-quality appearance and an intuitive user experience typical for the brand. In the area of software and infotainment, Volkswagen is introducing enhanced features in all models, including the intelligent IDA voice assistant, larger displays and features-on-demand services for functions such as navigation.
An accessible brand. With the Open Space at the Odeonsplatz in the centre of Munich, Volkswagen is creating a place for interesting encounters and dialogue. Up to and including Sunday, 10 September, visitors can enjoy a varied programme including living room concerts by Ian Hooper and Loraine. There will also be panel discussions under the motto #OneFuture dealing mainly with social topics. On Tuesday, Imelda Labbé, Member of the Board of Management for Sales, Marketing and After Sales, will welcome multiple Paralympics gold medallist Verena Bentele to discuss diversity and inclusion with her and other guests. Inclusion plays an important part in all Volkswagen’s activities at the IAA. Both the exhibition stand and the Open Space are accessible for wheelchair users. A sign language interpreter will be present at all events in the Open Space, and special stand tours will also be offered for blind persons. “The Open Space is an example of how we put diversity and inclusion into practice at Volkswagen. As our name already says, we are a brand for all people. It must therefore be our aim to eliminate as many barriers as possible so that we can engage in discussions with as many people as possible. Only in this way can we find out what our customers want from us in areas such as vehicle design and operation,” says Labbé.
You can find a detailed press kit on the subject of #OneFuture under this link
In the heart of Munich’s city centre: Volkswagen’s Open Space.
Unlock Your Automotive Passion and Explore the Road Ahead
