•    Robert Deane joins Volvo Car UK as Commercial Operations Director

•    Deane’s intensive automotive sector expertise will help the corporate’s direct-to-consumer (D2C) gross sales technique, strengthening its shopper and retailer relationships

Volvo Car UK is happy to announce the appointment of Robert Deane as its new Commercial Operations Director.

Deane joins the corporate with intensive expertise in senior positions within the automotive sector. Most just lately he was Commercial Director – International Markets on the electrical bike firm LiveWire and Director of Sales Planning and Network Development for the EMEA areas at Harley-Davidson. His expertise additionally covers time throughout Jaguar Land Rover, Volkswagen Group UK and PSA Peugeot Citroën, based mostly each within the UK and in China.

He took up his new function on 4 March, succeeding Nicole Melillo Shaw, who was appointed Managing Director of Volvo Car UK in November 2023.

Speaking about his new function, Deane stated: “We are in a fast-changing business landscape where we need to be able to do more than simply offer great products and meet consumer expectations. As well as making the consumer experience as smooth, straightforward and reassuring as possible, we have to strengthen and maintain mutually rewarding relationships with retailers as we develop our D2C sales strategy – this is something I am very passionate about. I’m delighted to be joining at this exciting time and am looking forward to this new chapter with Volvo.”

Welcoming Deane to the corporate, Nicole Melillo Shaw stated: “I am delighted with Robert’s appointment. His experience in leading the transition to a direct-to-consumer model, coupled with his longevity within the automotive sector, will help us to enhance our consumer journey and retailer relationships. These will ultimately drive further growth for our brand.”