• Rolls-Royce Sunningdale re-opens its doorways after in depth redesign and redevelopment
• New showroom gives a recent, luxurious retail house, providing purchasers a wholly-immersive Rolls-Royce expertise
• New visible language resonates with youthful demographic of purchasers
• Expansion and redesign mirror rising demand for the marque’s pinnacle merchandise

“After extensive redesign and redevelopment, I am delighted to announce that Rolls-Royce Sunningdale has now re-opened its doors. During the last 18 months the highly dedicated, professional, and experienced team temporarily relocated to their aftersales facility, where they continued to offer our esteemed clients their expertise and a hyper-personalised client experience characterised by luxurious encounters.

“The reopening of the Sunningdale dealership, the showroom nearest to the Home of the Rolls-Royce in West Sussex, is a great moment for us. This new space, with its wealth of innovative digital technologies and elegant, luxurious design, is the perfect embodiment of the brand. It really captures the essence of the marque and brings our visual identity to life, reaffirming our position as a leading House of Luxury, distinct from an automotive manufacturer.”
Boris Weletzky, Regional Director, United Kingdom, Europe, and Central Asia

Rolls-Royce has a profound understanding of its purchasers; their wants, expectations and their needs and strives to exceed these. Offering its patrons distinctive experiences is an integral a part of the continuing success of the world’s main luxurious marque, and so Rolls-Royce is delighted to announce its newly redesigned showroom in Sunningdale is able to welcome purchasers previous, current and future to its new luxurious house.

Located in a distinguished location within the coronary heart of Sunningdale, the house has been utterly reworked each architecturally and aesthetically, making it nearly unrecognisable. The unique showroom has been considerably prolonged, providing extra space to showcase the marque’s beautiful merchandise and offering purchasers an unparalleled expertise, according to Rolls-Royce’s persevering with evolution as a real world luxurious items model. A terrace, with views over the Berkshire countryside, is a wholly new addition to the showroom; a soothing and alluring house for purchasers to attract nearer to the model.

The redesigned location, spanning two ranges, now showcases the marque’s up to date visible id, designed by award-winning company, Pentagram. The house affords purchasers an immersive expertise from the second they step foot into the constructing: the entrance door is modelled on Rolls-Royce’s well-known Pantheon grille and gives a discreet, tantalising glimpse of what lies inside. The doorway is topped by the marque’s iconic figurine, the Spirit of Ecstasy.

Inside, the brand new showroom continues to exude sophistication, up to date luxurious, and creativity, but nonetheless recognises the significance of heritage for the marque, with citations from the founding fathers of the model all through the showroom. The Cabinet of Curiosities, an eclectic mixture of intriguing, timeless and legendary design objects, is designed to spark the creativeness and conversations as a part of the fee course of. The pièce de résistance, the Atelier, homes a few of marque’s most beautiful examples of workmanship, together with wooden veneers, leathers, embroidery threads in quite a lot of vivacious hues, in addition to lambswool samples. The surface-finish samples are offered within the acquainted Rolls-Royce speedform form, making it simple to think about the just about limitless two-tone color mixtures; the leathers are rolled on wands with handles from Rolls-Royce’s well-known umbrellas, whereas the veneers are formed just like the cross-section of an aerofoil, recalling The Hon Charles Rolls’ aviation exploits. This sensory-inspired room helps purchasers to envisage their dream fee coming to life.

The outstanding transformation of the Sunningdale showroom is an additional signal of the dealership’s dedication to excellence which was recognised in two latest prestigious awards. In 2020, Rolls-Royce Motor Cars Sunningdale was honoured to obtain the title of ‘Global Bespoke Dealer of the Year’ and, in 2022, ‘Regional Provenance Dealership of the Year’, each recognising its unwavering dedication to the Rolls-Royce model and delivering personalised experiences to its cherished purchasers.

A Rolls-Royce is unapologetically luxurious, it’s unmistakable, synonymous with magnificence and magnificence, a real design icon, and so every mannequin rightfully enjoys its personal devoted house, framed, and is offered in accordance with its distinctive character and traits.