Gretchen Saegh-Fleming has been selected to lead Volvo Cars’ global marketing team, starting from July 3rd. Her role will involve contributing to the company’s growth and strengthening the emotional connection between Volvo Cars and consumers. Additionally, she will play a crucial part in supporting the company’s efforts to expand its online business and establish direct consumer relations.

Gretchen comes to Volvo Cars after serving as the Chief Commercial Officer at connected fitness company Hydrow. Prior to that, she spent eight years at L’Oreal, where she held various executive positions, the most recent being the leader of the marketing function in the US. During her time at L’Oreal, Gretchen contributed to the brand’s growth through the implementation of new marketing strategies, acceleration of digital innovation, and establishment of strategic partnerships across their wide range of iconic brands.

Björn Annwall, Chief Commercial Officer and Deputy CEO of Volvo Cars, expresses confidence in Gretchen’s appointment, stating, “Gretchen is a results-driven and digital-first business leader with an impressive track record, and I feel confident that this will be a great match.”

Gretchen’s professional history includes successful contributions to business growth and profit improvement at companies such as General Electric and web startups. She is an accomplished marketing leader, recognized for her expertise in accelerating e-commerce, and a strong advocate for diversity and inclusion.

Björn adds, “With her extensive experience in leading marketing teams and developing direct-to-consumer businesses, Gretchen will play a vital role in growing our brand and attracting more fans to Volvo Cars as we progress in our journey towards full electrification.”

Gretchen joins Volvo Cars during a transformative period for the company, marked by changes in their product offerings, sales strategies, and distribution channels. This transformation is vital to the long-term ambitions and growth of the company.

Volvo Cars plans to achieve full electrification by 2030, introduce new methods of accessing their vehicles, provide a seamless online and in-store retail experience, and establish closer relationships with their expanding consumer base worldwide.

Gretchen expresses her enthusiasm for joining Volvo Cars, stating, “I’m truly thrilled to be joining Volvo Cars! Our family has been a customer of the brand for many years, and I now look forward to meeting my new colleagues across the world. Together, as one global marketing team, we will help position the company for a profitable, successful, and exciting future.”

Gretchen will be based at Volvo Cars’ US headquarters in Mahwah, New Jersey. She will report directly to Björn Annwall and become a member of the Group Management Team (GMT).