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Volkswagen

New Volkswagen marketing campaign tells clients’ private tales

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Volkswagen is placing its clients much more firmly on the heart of its advertising and marketing going ahead: the brand new YourWagen worldwide communications initiative options examples of how Volkswagen fashions have all the time been a dependable accomplice in folks’s lives – with emotional, playful and entertaining storytelling. The marketing campaign kicks off within the UK market on May 4 with a 60-second advert in the course of the “Britain’s Got Talent” broadcast on ITV. In parallel, additional real-life tales, photographs and movies about Volkswagen drivers and their vehicles shall be posted on the Volkswagen UK web site. There can even be a number of activations on social media channels, at retailers and at different occasions.

Susanne Franz, the VW model’s Chief Marketing Officer, commented: “The VW brand has always built the best cars to suit any situation in life. So what could be better than to put the people who love and live our brand at the center of our campaign?”

Starting May 4, the YourWagen marketing campaign showcases distinctive tales in regards to the lives of Volkswagen homeowners. SurfWagen, MumsWagen or WorkforceWagen – every buyer has their very own private YourWagen, as a result of no two relationships with their Volkswagen are the identical. The opening movie is about reminiscences of friendship and love, and of overcoming difficulties and turning hobbies into careers. It even contains a movie star – the legendary Herbie.

Volkswagen has established itself with modern promoting and legendary slogans comparable to “Think small”, “It runs and runs …” or “Das Auto”. The YourWagen communications initiative focuses on collaborative storytelling, thus setting it other than different campaigns: “We’ve involved our customers and fans from the very start and worked with them to create something that we feel is truly unique and collaborative,” Susanne Franz mentioned.

Imelda Labbé, Member of the Volkswagen Brand Board of Management chargeable for Sales, Marketing and After Sales, commented: “Without the Volks, there is no Wagen – that is the essence of the concept behind our YourWagen campaign. Our customers are of central importance for our brand, that is why we are placing them at the very heart of the new campaign.”

Few automotive producers can declare a practice that matches that of Volkswagen. For greater than 70 years, the model has been making modern applied sciences, the best high quality and engaging designs accessible to many individuals – with the likes of bestsellers such because the Beetle, the Golf and the all-electric ID. Family. It is that this human issue that makes Volkswagen so particular for its followers.

More info and the video clips can be found on the Volkswagen UK web site: https://www.vwpress.co.uk/en-gb/releases/5131

Motorsport

The Interior of Toyota’s New R&D Center Looks Like the Nurburgring Pit Lane

Toyota has been engaged on a brand new analysis and growth heart since April 2018 in Shimoyama—the identical place the place the corporate opened a 3.3-mile version of the Nürburgring. Work on the R&D web site has now been finalized, and there is one other connection to the well-known German circuit. This time, it is contained in the constructing the place vehicles are being developed.

Future Toyota GR and Lexus fashions can be created in an inside that simulates the feel and appear of the Nordschleife’s pit lane. This is the place groups from planning, design, engineering, and growth will meet for car testing to collectively iron out any points found alongside the best way. Aside from the R&D constructing itself, the Toyota Technical Center Shimoyama has a high-speed check course together with nation roads and a specialised check course that mimics sure street circumstances.


ToyotaUk

Sharing the Power of the Toyota Production System With Harbor-UCLA Medical Center

The Toyota Production System Support Center (TSSC) has been collaborating with Harbor-UCLA Medical Center community hospital in Los Angeles for almost ten years. Their goal is to create a work culture that is highly efficient and engaged in order to provide better service to their patients, staff, and community.

A notable success story is the orthopedics clinic, which specializes in complex surgeries for severe injuries that require months of rehabilitation. Implementing the principles of the Toyota Production System (TPS) in orthopedics care has had a significant impact.

Watch the video below to see the transformative power of TPS in the healthcare industry.

Originally published on September 21, 2023

Motorsport

Audi’s New Vehicle Safety Center Opens in Germany

Audi has recently unveiled its new Vehicle Safety Center at its technology park in Ingolstadt, Germany. This state-of-the-art facility will enable the automaker to conduct a variety of crash tests before introducing new car models to the market.

The construction of the facility took three years and cost approximately 100 million euros ($107 million). It currently employs around 100 staff members. Audi has designed the center to meet not only today’s crash standards but also future requirements that may arise in different markets.


News, Smartphones

Understanding Grade 5 Titanium: Why Apple Opted for It in the iPhone 15 Pro

Grade 5 titanium, also known as the ‘workhorse’ grade of titanium, is highly regarded for its exceptional tensile strength. It is the most widely used type of titanium and accounts for about half of the global titanium production. This versatile material finds applications in various industries, including medicine, maritime, aerospace, and chemical processing. Moreover, it has been utilized in sporting equipment and aircraft turbines among other things.

At an event, Yang revealed that Grade 5 titanium is “an alloy with even higher tensile strength than pure titanium. It is typically used in applications where strength, formability, and weight balance are crucial. Interestingly, this is the same alloy deployed in the Mars Rover.” Its usage in collecting samples on Mars speaks volumes about the material. Furthermore, Yang discussed how this alloy possesses one of the highest strength-to-weight ratios among all metals.

This is likely the primary reason behind Apple’s choice. Grade 5 titanium offers strength and lightweight properties, enabling the tech giant to design the iPhone 15 Pro with a slimmer, lighter, and more durable framework. Thanks to this alloy, the new smartphone features a compact profile without compromising structural integrity. Additionally, it reduces the overall weight of the device while maintaining the same screen size.

Motorsport

Citroen Type Holidays Concept Debuts As Modern Camper With Retro Style

Campers and motorhomes are center stage right now at the 2023 Caravan Salon in Germany, and Citroen is there with a fresh concept that evokes the company’s past while pointing to the future. It’s called the Type Holidays, and beneath the ribbed-retro bodywork is a modern SpaceTourer van that previews a forthcoming line of adventure vehicles from the French brand.

Citroen fans will instantly recognize the distinctive exterior design as a hommage to the classic Type H panel vans, built from the late 1940s through the early 1980s. It’s certainly a way to stand out at an event that also featured new Ford Transit Nugget and Volkswagen T7 California Concept pop-top campers, but there’s nothing retro about the interior. Based on the SpaceTourer, Citroen adds a pop-up roof for extra headroom in the living space and sleeping accommodations for two. A bench seat in the back folds for a second bed, giving the Type Holidays enough room for four people to relax.

Citroen Type Holidays (2023)
Citroen Type Holidays (2023)
Citroen Type Holidays (2023)

Like the VW California Concept, Citroen adds a second sliding door on the left side of the van. That’s also where the kitchenette is located, allowing access both inside and outside. A sink and refrigerator are included, and a fold-down table with front seats on a 180-degree swivel create a cozy dining area. As for the outside, Citroen partnered with Italian coachbuilder Caselani for the old-school look.

It’s important to note that the Type Holidays is a concept at this point. As such, Citroen doesn’t offer details regarding onboard power, water tanks, or powertrain options. And while the Type H styling is certainly interesting, we doubt such a look would carry over to production.


ToyotaUk

Advancing STEM Education: Toyota Invests Up To $6.7 Million In Alabama Schools

Hands-On STEM Program, New Teacher Center Creates Opportunities for Huntsville Students

HUNTSVILLE, Ala. (August 10, 2023) – The Toyota USA Foundation has announced grants of up to $6.7 million to prepare students in Huntsville City Schools for future careers in science, technology, engineering, and math (STEM). This initiative is part of Toyota’s Driving Possibilities program and will be rolled out over five years in select schools.

“Our goal is to increase awareness of future STEM careers while building sustainable programs in the communities where our Toyota team members live and work,” said Tellis Bethel, Toyota’s Group Vice President of Social Innovation. “By providing $2.9 million in the first year and more in the years to come, we look forward to expanding Driving Possibilities in the Huntsville area.”

Driving Possibilities focuses on PreK-12 education and complements existing programs across the country. The initiative aims to address educational gaps for students through innovative, hands-on STEM programming while meeting the essential needs of students and families.

“The Driving Possibilities framework takes a holistic approach to addressing education gaps,” said Jason Puckett, President of Toyota Alabama. “Our mission is to collaborate with local schools, community partners, and other businesses to help students reach their full potential. The success of our students will determine the future of our community.”

“Toyota understands the importance of training and preparing our students for high-tech, 21st-century jobs when they graduate,” said Lt. Gov. Will Ainsworth. “Alabama consistently ranks among the nation’s leaders in economic development and industrial recruitment, and thanks to generous corporate partners like Toyota, we have the tools to maintain that top ranking for years to come.”

This announcement supports a new industrial tech program at the recently announced Huntsville City Schools Career Tech Center, providing a direct pathway into high-demand manufacturing careers. Driving Possibilities is also funding new teacher coaches, training, and mentorship at select schools in partnership with the New Teacher Center.

In 2022, the Toyota USA Foundation launched Driving Possibilities, a $110 million national career readiness and community engagement initiative aimed at preparing youth for future careers. This program brings together educators, local and national nonprofits, and communities to create limitless possibilities for all. With efforts spanning from PreK-12 education, it is the largest and most comprehensive initiative in Toyota’s history. Toyota USA Foundation, Toyota Motor North America (TMNA), and Toyota Financial Services (TFS) fund this initiative.

Huntsville, Alabama, is the fifth site to launch Driving Possibilities programming, building on over 60 years of active support for Toyota communities across the U.S. and leveraging the successful model in West Dallas.

Toyota USA Foundation

The Toyota USA Foundation is a charitable endowment created to support education programs that serve students from PreK to 12th grade and their teachers in the United States, with a focus on science, technology, engineering, and math (STEM). For more information about the Toyota USA Foundation, visit www.toyotaeffect.com/impact.

Featured

Tata Safari Facelift Uncamouflaged Interior Spied


The cabin of the Tata Safari facelift gets an updated center console and a Tata Avinya-inspired 4-spoke steering wheel with a display in the centre

2024 Tata Safari spied

  • The 2024 Tata Safari’s touchscreen housing could also be revised as part of the new centre console.
  • The SUV will likely get ventilated front seats, a 10.25-inch touchscreen and a panoramic sunroof.
  • Its safety kit could be updated with adaptive cruise control and six airbags as standard.
  • It will retain the 2-litre diesel engine from the current Safari.
  • The 2024 Tata Safari may also get the 1.5-litre turbo petrol engine showcased at the 2023 Auto Expo.
  • Expected to go on sale sometime next year, with prices likely starting from Rs 16 lakh (ex-showroom).

The Tata Safari facelift is being thoroughly put through its paces ahead of its expected launch in early 2024. While its updated interior had already been caught on camera earlier, the latest spy shots show it without any camouflage, providing a clear glimpse of the new center console and steering wheel design.

A Redesigned Center Console

Tata Safari Facelift Interior

The picture reveals significant updates to the centre console, including restyled centre AC vents and possibly a revised housing for the same 10.25-inch touchscreen unit. Below it is the new climate control setup, which is expected to come with haptic controls.

Another notable feature is the all-new 4-spoke steering wheel, inspired by Tata’s Avinya concept. It incorporates a display in the centre, which will possibly feature an illuminated Tata logo and additional driving information. As seen in previous spy images, it also gets a new drive mode selector, likely featuring a display similar to the one on the Tata Nexon EV Max. Behind that, a new gear selector is also visible.

Features To Expect

Tata Safari cabin

The 2024 Tata Safari will carry over numerous features from its current version, including a digital driver’s display, a 9-speaker JBL sound system, a wireless phone charger, an air purifier, a panoramic sunroof with ambient lighting, a 6-way power-adjustable driver seat, and ventilated front and middle row seats (the latter available only with the 6-seater configuration).

The current Safari is already equipped with advanced driver assistance systems (ADAS) features like forward-collision warning, blind-spot monitoring, and auto emergency braking. With the facelift, there’s a possibility of the Safari receiving adaptive cruise control and six airbags as standard. Other safety features will likely be retained include electronic stability control (ESC), tyre pressure monitoring system (TPMS) and 360-degree camera.

Also Read: Tata Nexon Facelift Test Mule Spotted In The Wild Once Again

Powertrains Check

Tata Safari engine

The facelifted SUV will most likely retain the 2-litre diesel engine (170PS and 350Nm) from the current model. This unit comes mated to a 6-speed manual or 6-speed automatic transmission.

Tata might also offer the updated Safari with the new 1.5-litre turbo-petrol engine which was showcased at the 2023 Auto Expo. The engine makes 170PS and 280Nm, and will likely be mated to a DCT transmission.

Expected Price And Rivals

The facelifted Tata Safari is expected to have a starting price of Rs 16 lakh (ex-showroom). It will continue its rivalry with MG Hector Plus, Mahindra XUV700, and Hyundai Alcazar.

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Lamborghini

Automobili Lamborghini Celebrates 60 Years with a Video Tribute to Its Employees

Company’s Success Attributed to Dedicated Employees

Sant’Agata Bolognese, June 23, 2023 – Putting people first. That is the underlying principle behind Automobili Lamborghini’s latest video, which pays homage to its employees in honor of the company’s 60th anniversary. Throughout its illustrious history, Lamborghini has accomplished remarkable feats, introduced groundbreaking innovations, and achieved unprecedented milestones – all thanks to its invaluable human capital. None of these accomplishments would have been possible without a group of individuals driven by a shared vision, possessing exceptional skills and unwavering passion for the brand. Their meticulous attention to detail and relentless dedication have allowed Lamborghini to offer its fans the absolute best products on the market. Through this video, the company aims to express its gratitude and celebrate the unwavering commitment of the countless individuals who have contributed to making Lamborghini a globally recognized icon. After all, as the video proclaims, “Lamborghini is a reflection of all those who have shaped it.”

Motorsport

Hyundai Puts Pony History On Full Display Alongside N Vision 74 Concept

Hyundai has been putting its history front and center over the last few years. It restored the original 1974 Pony Coupe Concept last year, and it’s now honoring the company’s early years with a new heritage exhibit at Hyundai Motorstudio Seoul.

Hyundai will display the concept, the N Vision 74 concept, and other historical items. The exhibit, “Pony, the timeless,” coincides with the publication of a book and a magazine series focusing on the historic model. The Pony was Korea’s first independently developed automobile.