Volkswagen is placing its clients much more firmly on the heart of its advertising and marketing going ahead: the brand new YourWagen worldwide communications initiative options examples of how Volkswagen fashions have all the time been a dependable accomplice in folks’s lives – with emotional, playful and entertaining storytelling. The marketing campaign kicks off within the UK market on May 4 with a 60-second advert in the course of the “Britain’s Got Talent” broadcast on ITV. In parallel, additional real-life tales, photographs and movies about Volkswagen drivers and their vehicles shall be posted on the Volkswagen UK web site. There can even be a number of activations on social media channels, at retailers and at different occasions.
Susanne Franz, the VW model’s Chief Marketing Officer, commented: “The VW brand has always built the best cars to suit any situation in life. So what could be better than to put the people who love and live our brand at the center of our campaign?”
Starting May 4, the YourWagen marketing campaign showcases distinctive tales in regards to the lives of Volkswagen homeowners. SurfWagen, MumsWagen or WorkforceWagen – every buyer has their very own private YourWagen, as a result of no two relationships with their Volkswagen are the identical. The opening movie is about reminiscences of friendship and love, and of overcoming difficulties and turning hobbies into careers. It even contains a movie star – the legendary Herbie.
Volkswagen has established itself with modern promoting and legendary slogans comparable to “Think small”, “It runs and runs …” or “Das Auto”. The YourWagen communications initiative focuses on collaborative storytelling, thus setting it other than different campaigns: “We’ve involved our customers and fans from the very start and worked with them to create something that we feel is truly unique and collaborative,” Susanne Franz mentioned.
Imelda Labbé, Member of the Volkswagen Brand Board of Management chargeable for Sales, Marketing and After Sales, commented: “Without the Volks, there is no Wagen – that is the essence of the concept behind our YourWagen campaign. Our customers are of central importance for our brand, that is why we are placing them at the very heart of the new campaign.”
Few automotive producers can declare a practice that matches that of Volkswagen. For greater than 70 years, the model has been making modern applied sciences, the best high quality and engaging designs accessible to many individuals – with the likes of bestsellers such because the Beetle, the Golf and the all-electric ID. Family. It is that this human issue that makes Volkswagen so particular for its followers.
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The “buy-one-get-one-free” technique is a brilliant advertising and marketing tactic for driving enterprise, but it surely’s not usually we see it utilized to used automobiles. We do not assume we have ever seen it used with automobiles of this caliber. But, a Florida dealership is at present providing a free Rolls-Royce Wraith to whomever purchases the Bugatti Chiron it has in stock. Sounds like an attention-grabbing deal to us.
Naples Motorsports printed a “special offer” to Facebook earlier this week saying it could throw in a 2018 Wraith without spending a dime with the acquisition of a 2021 Bugatti Chiron. The Chiron in query appears to be like to be in nice form, with simply over 2,000 miles on the clock and completed in a beautiful two-tone Grenade and Glacier exterior.
The Rolls-Royce is, coincidentally, very similarly-specced, with a silver and brown two-tone exterior coat. According to Naples Motorsports’ web site it has been pushed over 17,000 miles. Forgo the Chiron, and you will be paying an asking value of $239,995.
It’s robust to gauge the worth of any given Chiron, given how few are available on the market on the time and the distinctive specs of every instance. Naples Motorsport is asking $3.85 million for the Chiron right here, making it the costliest we might discover at present listed within the US. It additionally has fewer miles than these automobiles, which might account for the larger price ticket.
The extra doubtless situation is the value of the Rolls has already been factored into the Bugatti’s determine. Take away the value of the Rolls from the Bugatti, and also you’re round $3.6 million—extra in keeping with different Chirons available on the market proper now.
So whereas this buy-one-get-one promo may not be the screaming deal it appears like, we commend this vendor for considering outdoors the field to get potential clients via the door.
All supplies on this website are for editorial use solely. The use of those supplies for promoting, advertising and marketing or every other business objective is prohibited. They could also be cropped however not in any other case modified. To obtain these supplies, you need to comply with abide by these phrases.
All supplies on this website are for editorial use solely. The use of those supplies for promoting, advertising and marketing or every other industrial function is prohibited. They could also be cropped however not in any other case modified. To obtain these supplies, it’s essential to comply with abide by these phrases.
Cars are sometimes in comparison with Formula One’s observe stars. The advertising and marketing normally works — everybody needs a slice of life within the quick lane. But, a automobile can hardly ever promise extra in efficiency than the elite racing sequence. Nio’s newest release does just that.
The all-electric supercar comes with an eye-watering price ticket of $3 million and a prolonged record of efficiency specs and lap information that put that intention to place that worth into perspective. Six minutes and 45 seconds on the Nürburgring and two minutes and forty seconds on the Circuit of the Americas despatched the flying saucer of a supercar up the ranks as each circuits’ document holder when examined in 2017.
Nearly seven years later, the Nio EP9, an abbreviation for the “Electric Performance 9,” is on the brink of hit the market. Here is every thing we all know to date.
Representing the top of automotive engineering, these are the highest supercars which are redefining velocity and luxurious in 2023
In order to provide the latest and correct info attainable, the info used to compile this text was sourced from numerous producer web sites and different authoritative sources, together with Nio, Formula E, and Lamborghini.
However, the model was decided to additional develop and check the automobile, stated David Hilton, the automotive’s senior design director. New patents were filed as recently as 2019 for the vehicle, in keeping with the United States Patent and Trademark Office. After an unique and restricted launch with out highway legality, it appears the Nio is lastly able to hit the streets and open up availability to on a regular basis consumers — or no less than consumers with $3 million of their wallets. In testing and enhancements, the supercar has placed on fairly the efficiency.
The energy and peak efficiency do not cease there. According to Nio, the EP9 supercar gives 1,091 pound-feet of most torque at its motor and 4,671 pound-feet of most torque at its wheel. Along with torque, the automotive gives 4 inboard motor producing items that “allow for fast cornering and track stability levels that few EV cars have ever achieved.” On prime of all of it, four-way dampers which are adjustable and paired with a hydraulic third actuator spherical out the supercar.
Acura’s latest idea automotive seems strikingly much like the NSX. Here is what an electrical model would want.
The Nio EP9 Has Proven Its Prowess Even On The Nürburgring
It Generates Up To 24,000 Newtons Of Downforce
Pegged as one of many quickest electrical automobiles on the earth by Nio, the EP9 is promised to be fast to say the least. From 0 to 124 MPH in simply “five heartbeats” (or 7.1 seconds), the acceleration charge of the EP9 is speedy past perception. While it could wow in velocity, the actual jaw-dropping issue lies in its downforce capabilities.
Twice The Downforce Of A Formula One Car
If the automotive’s observe occasions — record-setting ones — are something to go by, one factor the EP9 can do is persist with the pavement. With 24,019 newtons, the supercar is sort of a magnet on a observe’s floor; the surplus downforce thanks to an enormous rear wing solely helps propel the automotive ahead.
Doing The Talking On Track
Nio is not new to electrical sports activities automobiles. The Chinese brand helped usher in the popularity of Formula E, F1’s electrical cousin, with a debut race in Beijing and a staff boasting the Nio title. While the staff gained the primary FIA Formula E Drivers’ Championship, latest years haven’t been as variety. In the 2022-2023 season, Nio 333 completed ninth out of the 11 groups on the grid. For the upcoming 2024 season, Nio’s title has been dropped as new buyers swoop in.
These 10 electrical automobiles go away ICE supercars within the mud, combining energy, effectivity, and jaw-dropping acceleration.
A High-Tech Display Dominates The Cockpit
Nio
While specifics concerning the newest model of the automobile’s inside are beneath wraps, Nio’s other electric vehicles lengthen the model’s dedication to sustainability to the cockpit. The automaker’s eco-friendly line of cushioning and sustainably sourced wooden is joined by a sophisticated expertise show aimed to entertain, inform, and support in efficiency.
Nio’s Sustainable Material Mission
Clean+ is Nio’s bespoke line of environmentally-conscious supplies designed in-house with an emphasis on round economic system and renewable assets. These supplies embrace foam made out of soybeans and toxin-free material. On the 2023 Global 100 World’s Most Sustainable Companies record, Nio ranked first in comparison with all different automotive producers.
While Nio’s inside line of supplies aided within the firm receiving the award, its 2022 sustainability report and Clean Parks program — an initiative that advocates for electrical automobile use in nationwide parks and guarded pure areas in addition to investing in renewable vitality infrastructure globally — pushed it to the highest.
Nio’s Integration Of The Latest Technology
NIO
While the automobile first launched in 2016, the tech inside is something however dated. The automobile’s inside photographs present a whopping 4 screens adorning the entrance finish of the automotive. A long verticle iPad-like screen sits in the center performing as an infotainment middle above the gear stick, whereas a retractable passenger aspect display slides up and down out of the dashboard.
An further display sits within the middle of the flat-bottomed racing-style steering wheel. The last display juts out simply above the steering wheel forward of the motive force. The assortment of devices is part of Nio’s integration of “wearable technology” into their automobiles.
According to Nio, the techniques work just like the supercar’s mind. By digesting efficiency info and the magnitude of pressure throughout the drive, the EP9 is ready to spit out simplified and simple steerage to ensure that the motive force to make split-second choices whereas on observe.
How It Stacks Up Against The Competition
Dubbed the costliest electrical automobile ever made, Nio’s supercar tops the charts simply behind the Aspark Owl’s $4 million all-electric hypercar. However, regardless of its observe information, relating to acceleration and prime speeds, the Nio EP9 isn’t as quick as another multi-million greenback electrical automobiles in the marketplace.
A Pretty Penny For Performance
At 195 MPH, the EP9 reaches its full speed potential. In comparison, the all-electric Lotus Evija hits 218 MPH for $700,000 less. In the opposite course, the Aspark Owl is faster by nearly 55 MPH for an additional million {dollars}. Where the EP9 does stand out among the many speedsters is in its aerodynamic capabilities. With a ton of downforce and a carbon fiber construction, the automobile is gentle and pliable as air swoops round it on observe.
Nio EP9 vs. Competition
Nio EP9
Aspark Owl
Lotus Evija
Pininfarina Battista
Layout
Four electrical motors
Four electrical motors
Four electrical motors
Four electrical motors
Horsepower
1,341 horsepower
1,980 horsepower
1,971 horsepower
1,900 horsepower
Torque
1,091 pound-feet
1,475 pound-feet
1,254 pound-feet
1,696 pound-feet
Top Speed
195 MPH
249 MPH
218 MPH
217 MPH
Price
$3 million
$4 million
$2.3 million
$2.25 million
(Data sourced from Nio, Lotus, Aspark, and Pininfarina)
How It Compares To The Best Of The Best
When the EP9 hit the infamous Nürburgring track in 2017, it launched electrical sports activities automobiles ahead by outperforming the earlier document holder: Lamborghini. Few electrical automobiles can declare to hit the numbers the EP9 does — in torque and energy.
However, a handful of electrical supercars rise above the requirements Nio has set in horsepower, torque, velocity, and acceleration. The Pininfarina Battista, for example, offers around 650 more ponies and almost the identical quantity of added torque. The Battista mannequin additionally tops a 217 MPH velocity whereas the Nio stays beneath the 200 MPH mark. All of that is introduced dwelling by the truth that the Battista is inexpensive.
In a rational world freed from automotive prejudice and proof against the magic of selling, the property automobile could be king. Delivering the entire versatility (and sometimes extra) of an SUV, however with the dynamic sharpness and higher effectivity of a saloon, these load luggers actually are ‘all the car you’ll ever want’.
What’s extra, regardless of the inexorable rise of off-road-themed options, which has come at the price of different genres of machine, the property automobile class retains a wholesome range. Not solely are there loads of choices in relation to dimension, however the elastic definition of those machines additionally means our kitchen-sink-carrying cohort contains the whole lot from glossy taking pictures brakes by to extra square-rigged choices that worth most quantity and worth above all else.
There’s additionally a large selection in relation to the way you need your load delivered. Whether you need cosseting consolation, fuel-sipping effectivity or supercar-chasing efficiency and dealing with, there needs to be an property automobile to go well with each style and funds. Some even handle to make a tremendous fist of mixing all these traits.
As has typically been mentioned throughout the Atlantic, there ain’t no substitute for cubic inches. So with that in thoughts, right here’s our decide of nice estates.
1. BMW 5 Series Touring
Pros: Excellent engine line-up, all the ability you’d ever want, plush inside
It’s not the most important property automobile cash should buy, however as a machine that covers all bases, the BMW 5 Series Touring is tough to beat. Elegantly styled, partaking to drive, nearly massive sufficient for many wants and filled with sufficient neat options to counsel the model has thought exhausting about how it will likely be used, the multi-talented German wins this area race.
If you need one, you’ll should be fast about it. The new 5 Series saloon is out, and though the property hasn’t been revealed but, it’s certain to not be far off. And if the saloon is something to go by, the brand new 5 Series Touring might be larger and extra unwieldy, and fussier to make use of. There might be an i5 Touring electrical model, although, which is one thing to sit up for as electrical estates are nonetheless a rarity.
At 560 litres, boot capability on the present 5 Series Touring is about common (it shrinks to 430 litres within the plug-in hybrids), however the load space is properly formed and the model’s trademark opening rear glass makes it simpler to load smaller gadgets in a good spot. Fold the useful 40/20/40-split rear bench and there’s as much as 1700 litres to play with. What’s extra, air suspension is customary for the rear axle, serving to ship each self-levelling for heavy hundreds and, mixed with non-compulsory adaptive dampers, enhanced consolation.
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The Specialty Equipment Marketing Association (SEMA) 2023 event has begun, and Ford has unveiled a range of modified vehicles covering different segments of the market. Among the highlights is the introduction of a new supercharger kit for the latest Mustang. Ford also showcased other exciting packages and concepts at the Las Vegas Convention Center.
The seventh generation Mustang receives a significant power boost with the introduction of a 3.0-liter twin-screw supercharger kit. This kit is compatible with all new Mustangs equipped with a 5.0-liter V8 engine. It includes various components such as a new heat exchanger with a high-flow intercooler pump, new fuel injectors, an integrated intercooled air-bypass system, a 92-mm throttle body, a 120-mm dual air intake system, and dual high-flow filters. These upgrades are suitable for both manual and automatic transmissions.
Latest marketing campaign puts spotlight on a new modern family, that requires a new kind of vehicle
PLANO, Texas (Sept. 27, 2023) – For far too long, choosing a seat in an SUV has determined the quality of the journey. Passengers often compete for the best seat, fighting for a front-row USB plug or playing games to avoid a cramped third row. In its new marketing campaign for the first-ever 2024 TX, Lexus embraces a new family pecking order where everyone wins. Whether passengers prefer the front, back, or middle seat, the TX provides ample space, comfort, technology, and luxury.
Lexus customers have long requested a genuine three-row SUV, and with the introduction of the TX, the brand offers more than just transportation. It ensures a enjoyable journey for all.
“When heading to a sports practice with gear and kids, or taking a long ride to a weekend getaway, the TX will satisfy and delight the diverse needs of our customers,” said Vinay Shahani, vice president of Lexus marketing. “The arrival of the TX is a significant moment for Lexus, and our marketing campaign showcases a new era of three-row luxury, where every seat is crafted to feel like the best seat.”
Broadcast Spots
The marketing campaign features eight broadcast spots that highlight how every seat in the TX provides substantial space without compromising luxurious amenities. The spots have wide-reaching and targeted audiences.
In Team One’s spot, “Battle Out There,” a tired family returns to the airport after a long day of traveling. Their memories of bad seats fade away when they enter the spacious Lexus TX. The characters and their unique travel pain points are further explored in three 15-second spots: “Cargo,” “Captain’s Chair,” and “Interface.” These spots highlight the redemption the family members experience when they enter each row of the TX.
In Walton Isaacson’s spot, “The Road Best Traveled,” a Black family enjoys unexpected activities in unexpected ways with the help of the TX. In the agency’s second spot, “Cast of Characters,” a Hispanic family loves doing things together but in different ways. The TX’s ample space and innovative technology prove to be the perfect solution, allowing every passenger to shine.
In IW Group’s spot, “VVIPs,” stylish East Asian characters connect in their TX during an action thriller. In the agency’s second spot, “Here,” a family prepares for a big modern Asian Indian wedding, showcasing lively traditions and connections made possible by the TX.
Media Placements
The marketing campaign aims to position the TX as a central topic of conversation by appearing on various media platforms, including linear TV, streaming TV, audio, digital, programmatic, paid social, and print. Strategic partnerships will be formed with Billboard Music Awards, 100 Thieves, NTWRK, and others. TikTok, Instagram/Meta, and Pinterest will feature paid social ads.
Lexus is passionate about bold design, innovative technology, and exhilarating performance, enabling the luxury brand to create incredible experiences for its customers. With its beginnings in 1989, Lexus started with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has expanded its lineup to cater to the needs of luxury customers in over 90 countries. In the United States, Lexus vehicles are available at 244 dealerships, offering a full range of luxury vehicles. As the leader in luxury hybrid vehicles, Lexus offers eight models equipped with Lexus Hybrid Drive. Additionally, Lexus provides nine F SPORT models, one F performance model, and one F model. Lexus is dedicated to being a visionary brand that anticipates the future needs of luxury customers.
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