Tag Archives: Creates

BMW

Thrilling, supporting, unifying: sport is in our genes.

+++ BMW Group celebrates the International Day of Sport for Development and Peace +++ Ilka Horstmeier: “Sport creates unique moments, strengthens a sense of community, celebrates diversity, and builds bridges.” +++ Overview of the worldwide sporting involvement of the BMW Group +++

Munich. Golf execs benefit from the celebrations once they take only a few pictures to seek out the opening at a world-class match. Providing help to socially deprived kids by an academic challenge on the identical time although exhibits how two worthwhile goals can interconnect; an unforgettable sporting occasion and a social dedication to elevated equality of alternative. It is exactly this mix that the BMW Group helps with its “Eagles for Education” initiative at quite a few tournaments, a part of a world involvement in golf. The goal is to assist academic programmes and supply improved prospects and future alternatives for younger folks. 

The BMW Group has been concerned on this strategy on a social stage – for some a long time additionally with a particular sporting focus. “The BMW Group is much more than a car manufacturer. With around 150,000 employees from 110 nations, we are a part of society – both inside and outside of our factory gates and offices. That is why supporting this diversity within sport is particularly important to us”, defined Ilka Horstmeier, Member of the Board of Management of BMW AG, Human Resources and Real Estate, Labour Relations Director. “Sport creates unique moments for athletes and spectators, strengthens a sense of community, celebrates diversity, and builds bridges. At BMW Group, we are very proud to support sporting events around the world, helping to connect people from different backgrounds and cultures with one another.”

The Day of Sport for Development and Peace on sixth April is an effective cause to check out the BMW Group’s involvement on this space, sport is in our genes.

The BMW Group sporting involvement reaches throughout the globe, from Australia, Japan, and China, through India, South America, and the USA, to Finland and Italy. Golf and motorsport are each worldwide focus areas. However, established long-term nationwide involvements in working, basketball, and tennis all have an intensive historical past and custom throughout the firm.  Sport achieves one thing that hardly some other sphere of life is ready to do; it unites nations, crosses borders, and is a language that anybody can perceive.

Tradition meets the long run: how golf brings collectively top-class worldwide occasions and the nice trigger.

Golf is on the coronary heart of the sporting involvement of the BMW Group. Around 40 years in the past, the corporate established the biggest worldwide match sequence for beginner golfers, the BMW Golf Cup. BMW has been supporting skilled golf for practically as lengthy, since 1989. The BMW International Open in Munich is the best-known professional match in Germany and can happen for the thirty fifth time in 2024.  What makes it much more particular is that BMW is not only the sponsor, but in addition the organiser of this conventional match.

Over the a long time, BMW has additionally turn into established as a distinguished and dependable associate within the worldwide golf scene, supporting tournaments that entice world-class golfers: the BMW Championship within the USA, the BMW PGA Championship in Great Britain, the BMW Ladies Championship in Korea, and the BMW Japan Golf Tour Championship function skilled athletes competing in 4 extra tournaments that BMW helps as title sponsor. BMW gives help and assist as a associate of one other 22 tournaments – from the USA to South Africa and Australia – guaranteeing a premium expertise for all individuals.

The results of those occasions prolong far past sport itself, going hand in hand with accountable, social involvement. The BMW International Open 2023 noticed the beginning of the “Eagles for Education” initiative, because the BMW Group added one other module to its long-term, sustainable dedication to enhance training and future alternatives for younger folks. For every eagle chalked up by the highest gamers on the BMW International Open, the BMW Group donated 1,000 Euro to the “JOBLINGE” and “Kick ins Leben” organisations, each of which have been working with the BMW Group for a few years. BMW additionally elevated the donation quantity for every hole-in-one by 10,000 Euro. A complete of 99,000 Euro was raised through the conventional match, which the 2 organisations from Munich utilized to the advance of studying alternatives for deprived kids and younger adults.

The assist for the Evans Scholar Foundation is following an identical path. The BMW Championship 2023, which passed off close to Chicago within the USA, generated a document whole of 5.5 million US {dollars} to finance full school scholarships for caddies in want. Since the BMW Championship debuted in 2007, greater than 3,300 younger folks have been given the chance to maneuver into additional training.

trigger can also be behind the BMW PGA Championship. Also often called the “Festival of Golf”, this takes place in Wentworth, simply exterior London and because of BMW’s involvement, the match has supported the Campaign Against Living Miserably (CALM) in recent times– an initiative that focuses on suicide prevention.

Even in a single-player self-discipline equivalent to golf, it’s simple to understand the ability of sport,  working collectively in direction of a single goal. This additionally grew to become clear on the Ryder Cup in Rome, that includes BMW as Worldwide Partner. Turning their differing kinds of play into collective power, the groups from the USA and Europe delivered thrilling golf at this occasion, which stands alone on the planet of sport. Individual pursuits retreat into the background. As Worldwide Partner of the Ryder Cup, BMW helps the legendary competitors with all-electric mobility to assist exactly this strategy of respectful collaboration.

BMW M Motorsport: the artwork of engineering involves the racetrack.

The firm has loved a few years of success in motor racing. This season, BMW M Motorsport is making a works entry within the FIA World Endurance Championship with the BMW M Hybrid V8 prototype, together with the 24 Hours of Le Mans because the spotlight of the season in June, and can also be competing within the IMSA WeatherTech SportsCar Championship in North America. The big selection of BMW M works drivers and BMW M Motorsport groups will even be racing with the BMW M4 GT3 in quite a few top-quality, worldwide GT racing sequence. Customer racing represents one other key pillar of this involvement. Privateer drivers and groups are competing around the globe, celebrating wins and titles with BMW M vehicles.

Basketball: new mobility partnership helps future alternatives.

BMW München has additionally been concerned in basketball for the reason that summer time of 2023, initiating a partnership with FC Bayern München Basketball GmbH. The gamers and coaching workers on the five-time German champions can now drive round in emission-free, all-electric autos.

In golf, it’s the eagles which might be particular, in basketball, it’s the dunks. The “Dunks for Tomorrow” marketing campaign from BMW München and FC Bayern München Basketball generates donations for training and equal alternatives – with appreciable success. For each dunk throughout a house sport on the BMW Park, the corporate will donate 1,000 Euro on the finish of the season to SOS-Kinderdorf e.V. This will assist to enhance the long run prospects for kids and younger adults from deprived households. A complete of 100,000 Euro had already been reached in early March when the one centesimal dunk was recorded by Devin Booker, the American energy ahead.

 

Bobsleigh and biathlon: expertise partnership picks up velocity.

Sport occasions entice fans on a world, nationwide, or regional stage. In Germany, BMW is concerned in winter sports activities, working and tennis.  The expertise partnership with the German Bobsleigh, Luge and Skeleton Federation (BSD) options information switch from the automotive business going down proper within the ice channel. The newest challenge is 3D printing processes from automotive growth and manufacturing will result in the manufacturing of the best footwear for the bobsleigh groups with brand-new spike plates to allow most acceleration within the ice channel. The goal it’s anticipated that the athletes shall be competing with the right footwear by the 2026 Winter Olympic Games on the newest, as they goal to extract the decisive lots of of a second required on the best way to a gold medal.

The expertise partnership additionally encompasses different initiatives, such because the BMW Data Coach. The evaluation expertise is used to optimise the complicated system of luge, athlete, and racing line – an strategy that has been normal process for years in car growth. In bobsleigh, sensors are put in within the coaching sleds to measure dynamic information equivalent to longitudinal and lateral velocity, acceleration and yaw charges, and ship high-resolution recordings. Analysis software program permits for exact reconstruction of every run.

The Bob Simulator that BMW constructed for the BSD, particularly for the 2022 Winter Olympic Games, can also be one among a sort. This allowed bob pilots in Munich to familiarise themselves with the beforehand unknown Olympic observe in Yanqing, months prematurely.

Technology switch can also be efficient in biathlon. German biathletes have the chance to carry out assessments within the wind tunnel. In the BMW Group Aerolab, capturing from a standing place is simulated, analysed and improved beneath various wind circumstances. The aerodynamics specialists from the BMW Group and the German Ski Association (DSV) moreover work collectively intently to optimise the fabric for the athletes.

The BMW Group has loved a detailed connection to the DSV biathletes for a few years, as mobility associate, the corporate equips the athletes with electrical autos.

The quickest 42 kilometres on the planet.

The range and solidarity generated by sport additionally form the BMW presence in Berlin, the capital of Germany. This is not only the situation of the BMW Motorrad plant, the place as much as 900 autos are produced every day by motivated and enthusiastic staff for purchasers all around the globe. It can also be the place the extraordinarily atmospheric BMW BERLIN MARATHON takes place, which celebrates its fiftieth anniversary this 12 months, supported by the corporate as title associate.

The working occasion is a part of the World Marathon Majors and essentially the most worldwide sporting platform to function professionals and amateurs from all around the world racing the identical path to the end line. Last 12 months, Ethiopia’s Tigst Assefa celebrated a brand new world document with round a million followers alongside the 42.195 kilometre route. At the end line, the timer on the all-electric BMW i5 lead automobile stopped at 2:11:53 hours.

 

Looking forward to occasions in 2024: world-class athletes from tennis and golf to satisfy on the dwelling of BMW.

Tennis and BMW – that is additionally the story of a long-standing partnership. BMW is concerned in tennis around the globe, on the BNP Paribas Open in Indian Wells, California, and on the ATP Masters 1000 Rome in Italy. Since 1987, the BMW Open has allowed the corporate to supply a stage for world-class tennis not removed from its manufacturing unit gates. This will once more be the case from thirteenth to twenty first April, when the celebs of the scene serve on the clay courts of the celebrated MTTC Iphitos membership in Munich. The match will function German Olympic champion Alexander Zverev and former US Open champion and BMW Österreich model ambassador Dominic Thiem.

Another massive identify from the world of golf will entice consideration this summer time when going down for the thirty fifth time in July 2024, the BMW International Open will see Bernhard Langer, essentially the most profitable German golfer, tee off in München Eichenried. This shall be Langer’s closing match on the DP World Tour.

 

Topics and tales on the BMW Group.

The firm gives subjects and tales associated to chose nationwide and worldwide days of commemoration and motion. Feel free to strategy us proactively together with your subject concepts – we offer insights and introduce you to attention-grabbing folks on the BMW Group.

The BMW Group will even publish subjects and tales associated to today of commemoration and motion in 2024:

twenty first May: World Day for Cultural Diversity

twenty fourth June: Architecture Day

fifteenth July: World Youth Skills Day

14th September: World First Aid Day

ninth October: Fire Prevention Day

thirtieth November: Computer Security Day

third December: International Day of Persons with Disabilities

VolvoCars

Volvo Cars opens new, cutting-edge software testing centre in Sweden

Volvo Cars has unveiled its new software testing centre in Gothenburg, Sweden, as part of its commitment to investing in software development and testing. The centre will enable integrated software testing at all levels and support Volvo’s ambition to be a leader in new technology and a fully electric car company by 2030.

Spanning an impressive 22,000 square meters and with an initial investment of approximately SEK 300 million, the new testing facility is the largest in Volvo’s network of engineering centres and Tech Hubs globally. The company also operates software test centres in Lund, Sweden, and Shanghai, China.

The automotive industry is rapidly changing, and Volvo is adapting to this shift with its fully electric cars. These vehicles are hardware designed but software-defined, allowing for over-the-air software updates and continuous improvement. As a result, in-house software development and testing are crucial to Volvo’s strategy.

Anders Bell, Global Head of R&D at Volvo, stated, “This is a state-of-the-art facility that will be the hub for our global software testing and validation activities. With this new testing centre, we’ve set a new benchmark for the automotive industry.” 

Initially, the new testing centre will employ around 100 people, but that number is expected to increase to 300 once the facility is running at full capacity. The site will eventually house approximately 500 testing rigs and digital test environments.

The Gothenburg testing centre will collaborate closely with Volvo’s other engineering centres worldwide. Recently, the company established a Tech Hub in Singapore and announced plans for an additional software-focused Tech Hub in Krakow, Poland. 

Alwin Bakkenes, Global Head of Software Engineering at Volvo, explained, “Our growing ranks of software engineers work on a wide variety of exciting challenges. The aim is to boost our innovation speed by developing software for key areas, from core safety technology to software for future autonomous driving.” 

Volvo is actively recruiting software engineers worldwide to support its software development efforts. The company has Tech Hubs in Stockholm and Lund in Sweden, Bangalore in India, and large engineering centres in Shanghai, China, and Gothenburg, Sweden. Together, these locations form a network of innovation centres that drive Volvo’s global innovation initiatives. 

ToyotaUk

Advancing STEM Education: Toyota Invests Up To $6.7 Million In Alabama Schools

Hands-On STEM Program, New Teacher Center Creates Opportunities for Huntsville Students

HUNTSVILLE, Ala. (August 10, 2023) – The Toyota USA Foundation has announced grants of up to $6.7 million to prepare students in Huntsville City Schools for future careers in science, technology, engineering, and math (STEM). This initiative is part of Toyota’s Driving Possibilities program and will be rolled out over five years in select schools.

“Our goal is to increase awareness of future STEM careers while building sustainable programs in the communities where our Toyota team members live and work,” said Tellis Bethel, Toyota’s Group Vice President of Social Innovation. “By providing $2.9 million in the first year and more in the years to come, we look forward to expanding Driving Possibilities in the Huntsville area.”

Driving Possibilities focuses on PreK-12 education and complements existing programs across the country. The initiative aims to address educational gaps for students through innovative, hands-on STEM programming while meeting the essential needs of students and families.

“The Driving Possibilities framework takes a holistic approach to addressing education gaps,” said Jason Puckett, President of Toyota Alabama. “Our mission is to collaborate with local schools, community partners, and other businesses to help students reach their full potential. The success of our students will determine the future of our community.”

“Toyota understands the importance of training and preparing our students for high-tech, 21st-century jobs when they graduate,” said Lt. Gov. Will Ainsworth. “Alabama consistently ranks among the nation’s leaders in economic development and industrial recruitment, and thanks to generous corporate partners like Toyota, we have the tools to maintain that top ranking for years to come.”

This announcement supports a new industrial tech program at the recently announced Huntsville City Schools Career Tech Center, providing a direct pathway into high-demand manufacturing careers. Driving Possibilities is also funding new teacher coaches, training, and mentorship at select schools in partnership with the New Teacher Center.

In 2022, the Toyota USA Foundation launched Driving Possibilities, a $110 million national career readiness and community engagement initiative aimed at preparing youth for future careers. This program brings together educators, local and national nonprofits, and communities to create limitless possibilities for all. With efforts spanning from PreK-12 education, it is the largest and most comprehensive initiative in Toyota’s history. Toyota USA Foundation, Toyota Motor North America (TMNA), and Toyota Financial Services (TFS) fund this initiative.

Huntsville, Alabama, is the fifth site to launch Driving Possibilities programming, building on over 60 years of active support for Toyota communities across the U.S. and leveraging the successful model in West Dallas.

Toyota USA Foundation

The Toyota USA Foundation is a charitable endowment created to support education programs that serve students from PreK to 12th grade and their teachers in the United States, with a focus on science, technology, engineering, and math (STEM). For more information about the Toyota USA Foundation, visit www.toyotaeffect.com/impact.