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Volkswagen

New Volkswagen marketing campaign tells clients’ private tales

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Volkswagen is placing its clients much more firmly on the heart of its advertising and marketing going ahead: the brand new YourWagen worldwide communications initiative options examples of how Volkswagen fashions have all the time been a dependable accomplice in folks’s lives – with emotional, playful and entertaining storytelling. The marketing campaign kicks off within the UK market on May 4 with a 60-second advert in the course of the “Britain’s Got Talent” broadcast on ITV. In parallel, additional real-life tales, photographs and movies about Volkswagen drivers and their vehicles shall be posted on the Volkswagen UK web site. There can even be a number of activations on social media channels, at retailers and at different occasions.

Susanne Franz, the VW model’s Chief Marketing Officer, commented: “The VW brand has always built the best cars to suit any situation in life. So what could be better than to put the people who love and live our brand at the center of our campaign?”

Starting May 4, the YourWagen marketing campaign showcases distinctive tales in regards to the lives of Volkswagen homeowners. SurfWagen, MumsWagen or WorkforceWagen – every buyer has their very own private YourWagen, as a result of no two relationships with their Volkswagen are the identical. The opening movie is about reminiscences of friendship and love, and of overcoming difficulties and turning hobbies into careers. It even contains a movie star – the legendary Herbie.

Volkswagen has established itself with modern promoting and legendary slogans comparable to “Think small”, “It runs and runs …” or “Das Auto”. The YourWagen communications initiative focuses on collaborative storytelling, thus setting it other than different campaigns: “We’ve involved our customers and fans from the very start and worked with them to create something that we feel is truly unique and collaborative,” Susanne Franz mentioned.

Imelda Labbé, Member of the Volkswagen Brand Board of Management chargeable for Sales, Marketing and After Sales, commented: “Without the Volks, there is no Wagen – that is the essence of the concept behind our YourWagen campaign. Our customers are of central importance for our brand, that is why we are placing them at the very heart of the new campaign.”

Few automotive producers can declare a practice that matches that of Volkswagen. For greater than 70 years, the model has been making modern applied sciences, the best high quality and engaging designs accessible to many individuals – with the likes of bestsellers such because the Beetle, the Golf and the all-electric ID. Family. It is that this human issue that makes Volkswagen so particular for its followers.

More info and the video clips can be found on the Volkswagen UK web site: https://www.vwpress.co.uk/en-gb/releases/5131

BMW

BMW International Open: Langer optimistic, just about all the highest German execs to play in Munich.

Munich. Bernhard Langer has his sights set firmly on the thirty fifth BMW International Open (third to seventh July 2024, Golfclub München Eichenried). Having undergone a profitable operation on the Achilles harm he suffered working towards in February, the two-time Masters champion, six-time Ryder Cup winner, and most profitable participant within the historical past of the PGA Tour Champions, says: “It feels good to be back on the golf course and practicing my short game. I am confident that I will be able to tee off at the BMW International Open in July as planned. I am very much looking forward to the iconic tournament in my native Bavaria.”

Golf followers wishing to present the 66-year-old a worthy send-off at his closing occasion on the DP World Tour (DPWT) usually are not the one ones hoping that Langer is ready to tee off at his residence occasion. The similar might be mentioned of the opposite high German gamers, who all wish to share the course with this distinctive sportsman, who has accomplished a lot for golf in Germany. With this in thoughts, Nick Bachem, Alex Cejka, the one German winner of the BMW International Open Martin Kaymer, Max Kieffer, Hurly Long, Jeremy and Yannik Paul, Matti Schmid, Marcel Schneider and Freddy Schott have all introduced that they are going to be enjoying on the 35th anniversary event. Stephan Jäger, who just lately claimed his maiden PGA TOUR title on the Texas Children’s Houston Open, will – like Marcel Siem – determine over the course of the season whether or not or not he’ll tee off at his residence membership.

After a one-year break, Kaymer returns for the 35th staging of the event, which he received again in 2008 to develop into the youngest champion – a document he nonetheless holds to at the present time. The two-time main winner says: “It fills me with a lot of joy to announce that I will be playing The BMW International Open in Germany, one of my all time favorite events, this year in Munich. I did fall in love with the course since I won there in 2008 and I’m looking forward to celebrate Bernhard Langer’s career and be part of his last tournament on the DP World Tour.”

In Alex Cejka, one in all Langer’s longest companions will make the journey from the USA to Munich. The three-time main winner on the PGA Tour Champions and reigning Senior Open champion at all times enjoys coming residence for the BMW International Open, with which he has numerous connections.

Max Kieffer, who completed third final 12 months and narrowly missed out on the title in Munich, can be wanting ahead to the 35th BMW International Open. “This is the tournament I am most looking forward to this season. Particularly after I came so close to winning it last year. That was a really special week,” says the 33-year-old. “You never know what might happen in golf, but it would be a dream to win on German soil this year.”

For the primary time because the 2016 BMW International Open, Jeremy and Yannik Paul will each tee off on the prestigious German event. Playing on the similar occasion is a uncommon deal with for the twins. Jeremy, who’s one minute older than his brother, performs on the Korn Ferry Tour, on which he received his first event in January. Yannik ended final season on the DP World Tour as the highest German within the Race to Dubai in a powerful 22nd place.

Hurly Long and Nick Bachem have been 57th and 59th within the end-of-season rating to efficiently safe their DPWT tour playing cards for this season – as did Siem (24th) Kieffer (65th), Matti Schmid (74th), who additionally performs on the PGA TOUR, and Marcel Schneider (90th).

Freddy Schott held his nerve to win Qualifying School and earn his present tour card within the autumn. The 22-year-old says: “The tournaments in Germany are the highlights of my season and I am already looking forward to the German fans in Munich. Although I am still new to the DP World Tour, I would like to leave a lasting and positive mark on the impressive history of this tournament.”

So, in the case of homegrown gamers, the 35th BMW International Open leaves nothing to be desired. The high worldwide golfers on show at Golfclub München Eichenried will likely be introduced at a later date.


Tickets for the 35th BMW International Open can be found at www.bmw-golfsport.com/tickets

Technology

How To Quickly Add Emojis In Microsoft Outlook

According to 6sense, more than 3.3 million companies use Outlook as their mode of communication, accounting for at least 40% of the market share in the email management category. While Outlook offers many features such as ignoring conversations, sharing Outlook calendars, and reminding you to attach files to your messages, there are still lighter, more casual conversations where emojis are most definitely welcome.

If you find that the emoji pickers in both the desktop and web versions of Outlook are tucked away behind many buttons, there are quicker ways to add emojis to your messages.

Adding Emojis in the Windows desktop app

Windows emoji picker on Outlook SlashGear

For the Outlook desktop app, there are two ways to quickly insert emojis into your messages. The first method involves bringing up the emoji picker. In the Outlook reply box, bring your cursor right where you want to add the emoji. Then, press the Windows keyboard shortcut Win + . (period) or Win + ; (semi-colon). If you’re on a Mac, it’s Control + Command + Space. The emoji picker panel will appear on the screen, and you can scroll through the options to find what you want to use. 

The second method is to set up custom shortcuts for your frequently used emojis. Here’s how to do so:

  1. Reply to an existing email or create a new email in the Outlook desktop app.
  2. Navigate to Insert > Symbol > More Symbols.
  3. Change the Font to Segoe UI Emoji and the Subset to Extended Characters – Plane 1.
  4. Click on your preferred emoji.
  5. Hit the AutoCorrect button at the bottom.
  6. In the Replace field, type the shortcut you want to use. Make sure it isn’t a common word that’s already on the auto-correct list. To be safe, you can opt to use symbol combinations like :] or ^.^ as your shortcut.
  7. Click on Add.
  8. Hit OK to exit the dialog box.
  9. Close the Symbol picker dialog box.
  10. In the reply box, try using your shortcut. It should automatically be replaced with your chosen emoji.

Adding Emojis in the web app

Outlook web emoji picker Marinel Sigue/SlashGear

When using the Outlook web app, there are two methods to quickly add emojis to your messages. The first is by utilizing the emoji picker built into your computer. This feature is accessible not only in the Outlook desktop app but also in any text box across your device. For Windows PC, press Win + . or Win + ; to pull up the emoji picker. On a macOS, use Control + Command + Space.

The Outlook web app also offers its own emoji picker. To access it, compose a new email or reply to an existing one and type a colon (:) in the reply field. You should see the basic emoji picker on the screen, composed of six frequently used emojis (teary-eyed laugh, heart, heart eyes, sob, blush, and unamused). To see more options, click on the three horizontal dots. This opens an expanded emoji picker on the right side of the screen. You can switch between tabs like smileys, people, animals and nature, food and drink, travel and places, objects, and symbols to locate the particular emoji you wish to add. Alternatively, there’s a search bar at the top, where you can enter the emoji name.

News

2023 Distinguished Gentleman’s Ride Raised $7.4 Million For Men’s Health

In 2023, the Distinguished Gentleman’s Ride achieved great success, raising $7.4 million for men’s health. This annual event, which celebrated its 10th year in partnership with Triumph Motorcycles, saw a record-breaking turnout of 104,000 riders in 893 different cities around the world. These dapper riders came together to raise funds and awareness for both physical and mental health.

The $7.4 million raised represents a 24 percent increase from the previous year’s fundraising efforts, which is particularly impressive considering the challenging financial times many people are facing. This achievement highlights the dedication and generosity of the riders involved.

Mark Hawwa, the founder and director of the Distinguished Gentleman’s Ride, expressed his satisfaction with the event’s success. He emphasized the mission of challenging stereotypes associated with motorcyclists and using the classic motorcycle community as a force for good. Hawwa also highlighted the importance of prioritizing mental health, strengthening social connections, and ensuring that no one feels alone in their struggles.

Triumph Motorcycles played a significant role in the success of the Distinguished Gentleman’s Ride, supporting the event for 10 years. Triumph chief commercial officer Paul Stroud expressed his admiration for the record-breaking 2023 DGR event and the partnership between Triumph and the ride. He mentioned that Triumph released the Bonneville T120 Black DGR Limited Edition and a range of lifestyle clothing to contribute to fundraising efforts for men’s health.

Overall, the 2023 Distinguished Gentleman’s Ride demonstrated unity, resilience, and passion within the motorcycle community. The organizers and participants have much to be proud of in their global commitment to supporting men’s health.