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Volkswagen

New Volkswagen marketing campaign tells clients’ private tales

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Volkswagen is placing its clients much more firmly on the heart of its advertising and marketing going ahead: the brand new YourWagen worldwide communications initiative options examples of how Volkswagen fashions have all the time been a dependable accomplice in folks’s lives – with emotional, playful and entertaining storytelling. The marketing campaign kicks off within the UK market on May 4 with a 60-second advert in the course of the “Britain’s Got Talent” broadcast on ITV. In parallel, additional real-life tales, photographs and movies about Volkswagen drivers and their vehicles shall be posted on the Volkswagen UK web site. There can even be a number of activations on social media channels, at retailers and at different occasions.

Susanne Franz, the VW model’s Chief Marketing Officer, commented: “The VW brand has always built the best cars to suit any situation in life. So what could be better than to put the people who love and live our brand at the center of our campaign?”

Starting May 4, the YourWagen marketing campaign showcases distinctive tales in regards to the lives of Volkswagen homeowners. SurfWagen, MumsWagen or WorkforceWagen – every buyer has their very own private YourWagen, as a result of no two relationships with their Volkswagen are the identical. The opening movie is about reminiscences of friendship and love, and of overcoming difficulties and turning hobbies into careers. It even contains a movie star – the legendary Herbie.

Volkswagen has established itself with modern promoting and legendary slogans comparable to “Think small”, “It runs and runs …” or “Das Auto”. The YourWagen communications initiative focuses on collaborative storytelling, thus setting it other than different campaigns: “We’ve involved our customers and fans from the very start and worked with them to create something that we feel is truly unique and collaborative,” Susanne Franz mentioned.

Imelda Labbé, Member of the Volkswagen Brand Board of Management chargeable for Sales, Marketing and After Sales, commented: “Without the Volks, there is no Wagen – that is the essence of the concept behind our YourWagen campaign. Our customers are of central importance for our brand, that is why we are placing them at the very heart of the new campaign.”

Few automotive producers can declare a practice that matches that of Volkswagen. For greater than 70 years, the model has been making modern applied sciences, the best high quality and engaging designs accessible to many individuals – with the likes of bestsellers such because the Beetle, the Golf and the all-electric ID. Family. It is that this human issue that makes Volkswagen so particular for its followers.

More info and the video clips can be found on the Volkswagen UK web site: https://www.vwpress.co.uk/en-gb/releases/5131

VauxhallUk

DRIVERS LOOK TO LOCAL COUNCILS TO IMPROVE ON-STREET CHARGING INFRASTRUCTURE, FINDS VAUXHALL

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  • Research by Vauxhall reveals motorists throughout the nation are placing their religion in native councils to assist electrical automobile (EV) drivers with on-street charging provision
  • 75% of UK drivers count on their native councils to be the principle driving power behind putting in accessible on-street charging to assist EV possession
  • Fewer than one-in-10 drivers are proud of on-street charging of their space
  • Research comes forward of May’s native and mayoral elections, as motorists word an absence of dialog round charging infrastructure from candidates
  • Vauxhall’s Electric Streets of Britain initiative was established to assist native councils throughout the nation speed up on-street charging infrastructure
  • For extra data and to register your avenue go to: www.electricstreets.co.uk

Research by Vauxhall has highlighted the rising reliance drivers are putting on their native councils to extend on-street charging provision for electrical automobile (EV) drivers. According to its findings, Vauxhall revealed that 75% of motorists are relying on Local Authorities to put in on-street charging to fulfill the calls for and growing numbers of EV homeowners.

The new analysis comes forward of England and Wales’ native and mayoral elections, set to happen on 2nd May. While points regarding motorists are by no means removed from the information, Vauxhall’s research discovered that solely 25% of respondents observed points round charging infrastructure taking part in a task within the political manifestos and canvassing of native candidates, suggesting it has dropped off the political agenda.

According to Vauxhall, solely 30% of respondents say motorists who personal or need to personal an EV are supported by their native council, with numbers noticeably decrease in areas outdoors of London. Highlighting the problems additional, solely 10% of drivers advised Vauxhall they had been proud of the degrees of on-street charging of their space, with satisfaction charges in Wales dropping to as little as 4%.

Vauxhall launched Electric Streets of Britain to deal with the shortage of on-street charging provision within the UK, and assist councils throughout the nation with the acceleration of native charging infrastructure. On-street charging entry is crucial to make sure drivers can cost electrical autos with ease and comfort, particularly for the 40% of drivers within the nation with out entry to a driveway1.

Alongside a web-based database for drivers to register charging wants of their space, Vauxhall has established an ‘Enablement Fund’ to assist Local Authorities, working with main charging operators char.gy, Connected Kerb and SureCharge.

Registrations to Vauxhall’s Electric Streets of Britain hub mirror considerations expressed by the most recent analysis, with excessive ranges of curiosity for cost level installations logged in cities together with Glasgow, Leeds and Birmingham – all in localities the place a big share of drivers advised Vauxhall EV homeowners require additional assist from their Local Authority.

Recent figures present London holds as much as 60% of the UK’s on-street chargers2, with wider areas lagging. This lack of parity is obvious in Vauxhall’s most up-to-date analysis, as London was discovered to be the one area of the nation the place the vast majority of motorists (60%) say EV drivers are supported by their native council. London was additionally the one space the place over 50% of drivers observed points round EV infrastructure taking part in a task in political campaigning forward of native elections.

James Taylor, Managing Director, Vauxhall, mentioned: “Electric automobile charging infrastructure is only one of many considerations that needs to be mentioned in nice element forward of this 12 months’s native and mayoral elections. While latest figures present cost level numbers are growing, our newest analysis highlights how drivers are more and more reliant on their Local Authorities to ensure infrastructure wants are being met.

“Our Electric Streets of Britain initiative was launched to support Local Authorities, working with our partners to educate councils on the importance of installing more accessible on-street charging to ensure no driver is left behind on the UK’s journey to electric. We hope to see local councils listening to these drivers who are reliant on their support to provide confidence and ensure motorists across the country feel they can join the electric transition efficiently and safely.” 

By the tip of this 12 months, Vauxhall will provide a completely electrical model of each automobile and van mannequin in its line-up. Vauxhall was the UK’s best-selling electrical van producer in 2023, whereas the Corsa Electric was the UK’s best-selling small electrical automobile and the Mokka Electric the best-selling electrical compact crossover mannequin final 12 months. 

UK motorists who need to have on-street residential EV chargers put in close to them can register their curiosity at www.electricstreets.co.uk.

News

Hyundai Ioniq 6 N primed as efficiency model’s second EV

Hyundai’s N division is placing the ending touches to a sizzling new model of the Ioniq 6 saloon, which can deliver Porsche Taycan ranges of efficiency and dynamic agility honed on the racetrack. 

Hyundai N’s second electric car, following the just-launched Ioniq 5 N, is coming into a sophisticated stage of growth shortly after the efficiency division confirmed it will cease growing combustion automobiles, following the elimination of the i20 N and i30 N hot hatchbacks from Europe. 

“Going forward in Europe, Hyundai is developing Hyundai N as a pioneer of high-performance EVs,” the model mentioned not too long ago. “Our customers will benefit from technological developments that will make EVs even more attractive in the future.”

The subsequent stage within the efficiency model’s transition to an all-EV line-up would be the launch of the Ioniq 6 N, which was previewed by the outlandish RN22e concept in 2022. It was not too long ago noticed testing on the model’s technical centre in Rüsselsheim, Germany, sporting solely mild camouflage to disclose the vary of styling tweaks it receives over the usual automotive. 

As with N’s first EV, the Ioniq 5 N, the visible modifications embody wider wheel arches, bigger alloys, pink brake calipers, deeper facet skirts, a bigger rear spoiler and a extra aggressive-looking rear bumper to go well with the automotive’s performance-oriented billing.

Riding on the identical E-GMP platform as the recent crossover, the sporting 6 is probably going to make use of an 86kWh battery to feed a dual-motor, four-wheel-drive powertrain that produces as much as 641bhp and 549lb ft. 

The Ioniq 5 N touts a BMW M3-beating 0-62mph time of round 3.5sec and 161mph prime pace, however its saloon sibling’s decrease profile and sleeker silhouette might permit it to enhance on these figures. 

The Ioniq 6 N can also be prone to obtain the identical chassis tweaks as its sibling, together with enhanced brakes, stiffened and lowered suspension, and a gearbox that simulates the behaviour of the eight-speed dual-clutch unit utilized by N’s combustion automobiles.

It might additionally obtain the 5’s synthetic exhaust be aware, which makes an attempt to seize the spirit of a conventional combustion sizzling hatch by matching street pace to ‘revs’, and works with the simulated gearbox to emulate the feeling of driving a petroleum sports activities automotive. 

Motorsport

The New Mercedes-AMG GT43 Coupe Has a Four-Cylinder Engine

After giving the SL roadster a four-cylinder engine in 2022, Mercedes-AMG is placing the identical 2.0-liter inside its coupe equal. The new GT43 serves because the entry-level mannequin in comparison with the warmer V-8 model. In addition, it loses all-wheel drive in favor of a rear-wheel-drive structure.

A extra snug 2+2 gran tourer than the previous devoted two-seater sports activities automotive, the brand new AMG GT Coupe inherits the Formula 1-derived electrical exhaust fuel turbocharger from the SL43. However, the brand new coupe packs a higher punch since its four-pot mill is sweet for 416 horsepower or 41 hp greater than the convertible.

2025 Mercedes-AMG GT43

It additionally has 369 pound-feet of torque, a rise of 15 lb-ft over the SL43. AMG has engineered the revamped GT with a mild-hybrid setup offering a short lived increase in energy of 14 hp. Output is routed to the rear axle by way of a nine-speed, dual-clutch computerized transmission.

Despite the additional oomph, the SL43 continues to be considerably slower than the V-8. It takes 4.6 seconds for the coupe to succeed in 62 miles per hour, on par with one thing just like the Volkswagen Golf R. Flat out, it will do 174 mph, which is simply a smidge greater than the recent hatchback.

Mercedes-AMG does not point out the curb weight, however it have to be considerably decrease after deleting 4 cylinders and the AWD structure. That mentioned, the second-generation mannequin is considerably chunkier than its predecessor after transitioning to a bigger and extra sensible GT automotive. For reference, the brand new V8-powered, all-wheel-drive GT63 ideas the scales at a colossal 4,343 pounds.

2025 Mercedes-AMG GT43
2025 Mercedes-AMG GT43

This particular GT43 is the European mannequin, the place Mercedes-AMG intends to promote the bottom model with a regular two-seat structure and an non-compulsory 2+2 association. All-wheel steering can be going to price further. When fitted, the rear wheels will steer in the wrong way because the entrance wheels at speeds of as much as 62 mph and in the identical course at greater speeds.

We’ve reached out to Mercedes and discovered the automotive can be coming to the United States as a 2025MY, the place the four-seat structure is normal. Pricing might be introduced at a later date; logic tells us it will considerably undercut the $136,050 GT55 coupe bought within the US. Just to get an thought, the SL43 convertible is roughly $31,000 cheaper than the SL55.

The GT43 and SL43 aren’t the one high-end fashions to make use of the two.0-liter engine borrowed from the compact “45” fashions. AMG makes use of the small unit within the newest C63 and GLC63. Internally codenamed M139l, the world’s strongest sequence manufacturing four-cylinder engine is mounted longitudinally in these costlier automobiles fairly than transversally as is the case with the CLA45, GLA45, and so on. The base Lotus Emira has the transverse model of this engine.

Technology

5 Ryobi Tools That Will Come In Handy When Building Your Own Outdoor Furniture

Odds are good that, it doesn’t matter what type of furnishings you are placing collectively, it may include a giant baggie full of various screws and fasteners. From exact screws to giant bolts, there’s going to be loads of fastening in your future, particularly if the piece you are assembling is bigger and extra complicated. All this work ought to begin with a stalwart screwdriver, however as a substitute of straining your wrists on twisting, get a motor to do it for you.

Ryobi’s Cordless ¼ in. Screwdriver is remarkably compact for a powered screwdriver, measuring in at solely 7.3 inches throughout. Within that slim physique is a 4V motor powered by a micro-USB-connected battery, which you’ll be able to cost up at any outlet or powered USB slot. Just stick a screw drill bit within the chuck, flip the change, and you have powered tightening and loosening motion. For added comfort, there are a pair of LEDs on the tip that illuminate your goal.

Ryobi’s Cordless ¼ in. Screwdriver is offered at Home Depot for $24.97, the place it has a person score of 4.6 out of 5. Users agree that the small, light-weight physique mixed with motor energy make it nice for all types of family functions. It’s appropriate with any Ryobi-branded bits, including versatility.

Motorsport

Bugatti Confirms New V16 Hybrid Will Replace The W16

The rumors have been true – Bugatti is putting a V16 engine inside its subsequent hypercar. The Chiron substitute is about to interrupt cowl in June. To ease the wait, the peeps from Molsheim have launched a video with the sound of the carbon fiber-bathed engine. As beforehand hinted by firm officers, the combustion engine will probably be a part of a hybrid powertrain.

Bugatti is not keen to offer further particulars in the intervening time. Previous stories hinted that the brand new engine has been developed by Cosworth with an enormous 8.3-liter displacement. It would possibly even be naturally aspirated, which would not come as a shock for the reason that video does trace at a high-revving engine.

Some say it revs to a screaming 9,000 rpm and works with three electrical motors to ship a mixed output of 1,800 horsepower. However, the one confirmed truth is that the powertrain is a hybrid V16, so take these different particulars with a heavy dose of salt. More official data must be disclosed within the months main as much as the massive debut in June.

It’s price noting Bugatti toyed round with the concept of an excellent crazier engine many moons in the past. Back in September 1999, the 18/3 Chiron roared into the Frankfurt Motor Show with a colossal 6.3-liter W18 that was additionally used within the 1999 EB 218 sedan.

It will not be the primary manufacturing automotive to make use of a V16 engine since that honor goes to the Cadillac V-16 from 1930. The American luxurious model revisited the concept in 2003 with the Sixteen idea. A yr later, the Rolls-Royce 100EX idea additionally rocked a V16. The Devel Sixteen additionally promised a V16 however that automotive remains to be lacking in motion. Lest we overlook there have been prototypes of a BMW 7 Series Goldfisch and a Bentley Mulsanne with a V16. Perhaps the best-known automotive to have a V16 was the 1991 Cizeta-Moroder V16T.

Beyond the engine, the French hypercar is anticipated to be an all-new mannequin reasonably than an evolution of the Veyron and Chiron. It’s going to be the final mannequin penned by Bugatti Director of Design Achim Anscheidt. Future fashions that may arrive after the Chiron’s successor are going to be designed by a staff led by Frank Heyl.

Although we’re just a few months away from the world premiere, rich prospects desperate to get behind the wheel are in for a protracted wait. Production and deliveries usually are not going to start out till 2026 as a result of Bugatti has its plate full with the Mistral roadster and the track-only Bolide. These are the final two automobiles with a W16 engine however that does not imply the upcoming mannequin has been bitten by the downsizing bug. The sixteen cylinders will probably be rearranged for a automotive that guarantees to be “incomparable in every detail.”

The follow-up to the Veyron and Chiron is touted as being “a pure embodiment of Bugatti’s DNA, created not just for the present, or even the future – but pour l’éternité (for eternity).”

Technology

5 Little-Known Microsoft OneNote Features You Didn’t Know You Needed

Picture this: you are in a lecture or a gathering placing each essential level down on OneNote, and the speaker begins scribbling down a string of equations on the whiteboard. Typically, you’d word these down on paper utilizing a pen or enter them in Excel. However, OneNote has a function that may help you jot down these formulation in actual time utilizing the built-in math instruments, with out having to modify to a different app.

It comes with a spread of capabilities to control and analyze equations proper inside your notes. You can remedy quadratic equations, plot a graph to visualise your knowledge, and carry out different difficult duties simply.

To entry this function, head over to the Draw part in OneNote. Click on the three dots on the far-right facet of the toolbar and select Ink to math. You can now draw your equation within the dialog. It will seem as a mathematical system in the identical dialog. Once you’re executed, click on Insert so as to add the system to your word.

This is usually a nice function for college students and professionals in STEM fields. Even if math is not your forte, you need to use it when you find yourself working with numbers, like making a funds sheet.

News

This Supercharged Harley-Davidson Fat Boy Makes 234 Horsepower

Are you aware of the nice work that UK enhance store TTS Performance is placing out into the world? If you’re, likelihood is wonderful that you’ve got seen the TTS SuperBusa, which is the corporate’s flagship supercharged Suzuki Hayabusa challenge. That absolute beast makes 372 horsepower on the dyno, along with sounding and going just like the meanest factor you might ever have heard.

Although Hayabusa followers may not need to admit it, boosted or not, a store sadly can’t reside on two-wheeled peregrine falcons alone. Thus, TTS Performance crafts and checks quite a few aftermarket efficiency elements for numerous different bikes, which is after all very fortunate for people who personal machines that are not Hayabusas.

Take, for instance, this Harley-Davidson Fat Boy. When it got here to TTS, it had just a few Screamin’ Eagle efficiency mods already nestled neatly within the engine circumstances. The of us at TTS added not solely their supercharger, but in addition some key supporting modifications to ensure all the things works and transmits the additional energy in a usable, steady approach. We’re speaking further oil coolers (together with one which’s neatly tucked away underneath the chin spoiler), an intercooler, a trick clutch with a glass cowl, and extra.

How Much Power Are We Talking, Exactly?

The actual proof within the pudding of any efficiency modifications is, after all, getting the factor on the dynamometer to see what sort of energy it is making. When TTS wheeled this Fat Boy in for testing, it discovered that this explicit boosted Fat Boy makes a formidable 234 horsepower at 5,900 rpm. Torque-wise, it is now outputting 215 pound-feet at 5,300 rpm. 

For reference, a inventory 2024 Harley-Davidson Fat Boy makes a claimed 94 horsepower and 119 pound-feet of torque. This one was presumably making a little bit extra energy than that with its earlier Screamin’ Eagle mods, nevertheless it’s nonetheless a formidable factor to see and listen to. 

Project Updates

After giving us a peek into the completion of this Fat Boy challenge that it did for a buyer, TTS then takes us on a little bit store stroll to see just a few different tasks which might be underway. One is a Yamaha Niken GT that is patiently ready its flip to get a little bit supercharger magic thrown its approach. We cannot wait to see how that one seems, as a result of it must be fascinating.

One different factor that TTS mentions on this replace is that it is at present searching for a brand new worker for the store. There are extra particulars on the finish of the video, however in the event you’re , have the required abilities, and reside within the space of Silverstone, England, it is best to in all probability test it out and ship them an e-mail.

Accessories and Peripherals

5 Basic Milwaukee Tools No Handy Man Should Be Without

Whether you are laying pipe or placing up a shelf, it’s of essential significance that every part is exactly on the extent. After all, for those who construct a complete shelf with out ensuring it is leveled, it’s possible you’ll discover the complete factor itemizing ahead as quickly as you let go of it, unceremoniously dropping your knickknacks onto the ground. To make sure that little tragedy would not occur, you want a precision device for checking the extent at any angle.

Milwaukee’s 360-degree Locking Torpedo Level isn’t just an correct degree, it is also extremely adjustable for any level-checking scenario. You can lay it down on a horizontal floor as standard, however because of the 360-degree rotating and locking vial, you may verify for degree on any flat floor, regardless of the way it’s oriented. As an added bonus, the extent incorporates amplified uncommon earth magnets, permitting it to stay quick to any metallic floor, which makes degree checking a lot simpler on partitions and overhangs.

The Milwaukee 360-degree Locking Torpedo Level is offered at Home Depot for round $50, the place it has a person score of 4.6 out of 5. This degree is beneficial by Kenny Koehler of Pro Tool Reviews. In addition to the extent’s locking system for making certain measurement accuracy, he additionally appreciated the comfort of the extent’s magnified vials and sharp black traces, which make it straightforward to learn at a look.

Motorsport

Feds Say Tap The Brakes On Punny Highway Signs

The punny messages states have been placing on their freeway indicators gained’t be as enjoyable any further. The Federal Highway Administration (FHWA) introduced new steering final month on how states ought to use these email correspondence boards to convey essential data to drivers, and it doesn’t embody pop-culture references or jokes.

According to the FHWA, freeway messages needs to be “simple, direct, brief, legible, and clear” to drivers. The new rule recommends that states not show messages with “obscure or secondary meanings, such as those with popular culture references, unconventional sign legend syntax, or that are intended to be humorous” on visitors management gadgets. Such playful language is likely to be “misunderstood or understood only by a limited segment of road users” and will “adversely affect respect for the sign.”

 

It’s a tragic finish to some freeway playfulness, however the brand new guidelines don’t come as a shock. The Feds informed New Jersey close to the top of 2022 to cut it with cute and creative messages, which was one of many first indications that the US authorities would possibly implement new guidelines about freeway visitors indicators.

New Jersey ran some baller messages like: “We’ll be blunt – don’t drive high,” “Get your head out of your apps,” and “Hocus pocus, drive with focus.” But the state additionally needed to inform its drivers to cease taking footage of its inventive indicators, saying in a tweet by means of the New Jersey Department of Transportation that snapping pics is “very dangerous and defeats the message we’re trying to drive home.”

Utah, Delaware, Ohio, Tennessee, and different states have additionally transmitted enjoyable and inventive messages on their freeway indicators.

If you need to be taught extra about how the federal government controls the roads, try the 1,100-page Manual on Uniform Traffic Control Devices for Streets and Highways eleventh Edition, revealed final month. The new guidelines for the digital management boards are on web page 519.