Valencia. The finale of the 2023 MotoGP™ season in the Spanish city of Valencia showcased the BMW XM Label Red twice on Saturday. First, the winner of the 2023 BMW M Award, Francesco Bagnaia, was presented with the top-of-the-range variant of the first BMW M high-performance car with an electric drive system. Later, the new BMW XM Label Red Safety Car for the 2024 MotoGP™ season was unveiled by BMW M GmbH.
BMW M Award: The most powerful BMW M car for the fastest qualifier.
BMW M GmbH celebrated the 25th year as the “Official Car of MotoGP™” by presenting the BMW XM Label Red as the prize car for the BMW M Award. It combines a performance-enhanced M HYBRID system and individual design accents. Francesco Bagnaia, the Ducati rider, claimed the 2023 BMW M Award for the second time in a row, after consistently securing top results in qualifying throughout the season. With seven pole positions and eight front row starts, Bagnaia accumulated 369 points in the BMW M Award, 93 more than his closest rival Jorge Martín.
Bagnaia expressed his excitement for winning the award again and thanked BMW M for the recognition. He also promised to strive for another win next year.
High-performance for the racetrack: the BMW XM Label Red Safety Car.
The BMW XM Label Red will make its debut as the new MotoGP™ Safety Car in the upcoming 2024 season, marking the first time an electric high-performance car will lead the field in motorcycle racing. The BMW XM Label Red Safety Car was officially unveiled at the Valencia season finale and will be seen on the track for the first time at the opening round of the 2024 season in Qatar in March.
The CEO of Dorna Sports, Carmelo Ezpeleta, and CEO of BMW M, Franciscus van Meel, expressed their anticipation for the new safety car, emphasizing its powerful drive system and exceptional driving dynamics for MotoGP™ safety purposes.
The new BMW XM Label Red MotoGP™ Safety Car features a V8 engine, an e-motor integrated in the 8-speed M Steptronic gearbox, and various safety car elements, including additional flashing lights, safety car roof bar, front splitter, Recaro seats, six-point racing harness, and a fire extinguisher.
For more information about BMW M GmbH and the involvement as the ‘Official Car of MotoGP™’, see: www.bmw-m.com
* BMW XM Label Red: combined fuel consumption: 2.0 – 1.6 l/ 100 km; combined electricity consumption: 33.5 – 32.5 kWh/100 km; combined CO₂ emissions: 45 – 35 g/km in the WLTP cycle; figures for the NEDC cycle: –
Munich. At the season finale of the Intercontinental GT Challenge (IGTC), the Gulf 12 Hours on tenth December 2023, in Abu Dhabi (UAE), BMW and the three BMW M works drivers, Philipp Eng (AUT), Sheldon van der Linde (RSA), and Dries Vanthoor (BEL), are vying for titles within the producer and driver standings. Valentino Rossi (ITA) will compete on the Yas Marina Circuit within the #46 BMW M4 GT3 of BMW M Team WRT for the primary time.
In whole, BMW M Team WRT is fielding two automobiles and 6 BMW M works drivers. Eng and van der Linde are supported of their title pursuit by Charles Weerts (BEL) within the #32 BMW M4 GT3. In the #46 BMW M4 GT3, alongside Rossi and title contender Vanthoor, Nick Yelloly (GBR) will compete.
BMW is main the producer standings within the IGTC with 133 factors forward of the ultimate season race, however solely holds a nine-point lead over Mercedes. With victories on the Kyalami 9 Hour (RSA), the 24h Spa-Francorchamps (BEL), and the Indianapolis 8 Hour (USA), BMW M Motorsport groups have received three out of 4 IGTC season races. Only at Bathurst (AUS) on the season opener did they miss the rostrum. In the driving force standings, Eng is at the moment in second place, trailing the chief Jules Gounon (FRA, Mercedes) by eight factors, following his wins at Spa-Francorchamps and Indianapolis, in addition to a second-place end at Kyalami. Van der Linde and Vanthoor, who received along with Eng at Indianapolis a number of weeks in the past, are six factors behind in third place.
Quotes forward of the Gulf 12 Hours.
Andreas Roos (Head of BMW M Motorsport): “It’s fantastic to be able to compete for titles at the end of such a long and eventful season. The Intercontinental GT Challenge 2023 has been an incredible journey across five continents, delivering significant victories at Kyalami, Indianapolis, and especially the season highlight at Spa-Francorchamps. We can already say that our commitment to this race series has been more than worthwhile. Thanks to our winning teams WRT and ROWE Racing for their efforts, to our drivers for their top performances, and to all our colleagues at BMW M Motorsport. Now we want to crown the year in Abu Dhabi with titles in the manufacturer and driver standings!”
Philipp Eng (#32 BMW M4 GT3): “I’m very excited to enter the title fight in Abu Dhabi. The circuit is a lot of fun. It has changed a bit since I was last there in 2013, but I believe it should play to the strengths of our BMW M4 GT3. I have great teammates and a fantastic team. Of course, the competition is strong, but our chances are good.”
Valentino Rossi (#46 BMW M4 GT3): “Im a very happy to return to the Yas Marina Circuit. I did this race once in the past with a Ferrari and it was a great race, we finished third overall. I enjoyed it a lot, the track is fantastic. This year, the level of the race will be a lot higher with many fast cars and works drivers on the grid. We will see how we will perform and I can’t wait to race the BMW M4 GT3 at the Yas Marina Circuit. That will be a lot of fun.”
Nürburg. The season finale of the Rundstrecken-Challenge Nürburgring 2023, one of Germany’s most thrilling motorsport events, was the perfect stage for Bulldog Racing to showcase the new John Cooper Works logo in action. The logo’s dynamic design reflects the performance of John Cooper Works and stood out amidst the thrilling, rainy racing action.
The new John Cooper Works logo embodies passion and the sporty character of the brand. It will replace the previous JCW logo on all vehicles in the new MINI family, which was unveiled in September. Stefanie Wurst, MINI Brand Director, says, “The new John Cooper Works logo is a testament to the boundless enthusiasm and pride we have for John Cooper Works. John Cooper Works and motorsport are at the heart of MINI’s DNA. They will continue to drive our innovative spirit and creativity in the future.”
During the wet race, the MINI John Cooper Works Edition with a 6-speed manual transmission and the number #616 put up a solid performance, finishing 53rd out of 158 cars after completing 13 laps. In the class for production-based cars with 1,600 to 2,000 cc engines and turbochargers, the black MINI John Cooper Works Edition secured the 13th position out of 23 competing cars.
The MINI John Cooper Works Edition was raced by Sebastian Sauerbrei and Friedhelm Thelen, both from Germany. Sebastian Sauerbrei achieved his personal best placement in a 24-hour race this year while driving this particular car. Friedhelm Thelen, an expert of the Nürburgring, served as the team boss of Bulldog Racing.
Yamaha Racing Ironman: Motorcycle Race Report Strang Earns Finale Victory; DeLong Clinches First-Ever Overall Championship
The Progressive Grand National Cross Country Series presented by Specialized (GNCC Racing), an AMA National Championship, capped off its season with a record setting number of racers throughout the course of the weekend. The Yamaha Racing Ironman GNCC saw 2,834 racers signup to take part in the annual event held at Ironman Raceway in Crawfordsville, Indiana.
Josh Strang (Babbitts Online/Monster Energy/Kawasaki Team Green) battled back to earn the season finale overall win in Indiana. It was Josh’s 25th GNCC overall win on possibly his last race on the Green machine. Photo: Ken Hill
As the final green flag waved for the 2023 season it was Rockstar Energy Husqvarna Factory Racing’s Craig DeLong jumping off the line first to grab the $250 All Balls Racing XC1 Holeshot Award. However, DeLong knew what he needed to do throughout the race to secure the number one plate, and on a fast-paced terrain he was not going to push himself over the limit. DeLong would finish eighth overall at the conclusion of the three-hour race, which would be enough to secure his first-ever XC1 Open Pro GNCC National Championship.
“It still hasn’t sunk in that’s for sure,” said DeLong. “Just a great year, crazy year, I mean how many winners we had this year and to be able to stand up here with the number one plate, it’s awesome.”
Craig DeLong (Rockstar Energy Husqvarna Factory Racing) clinched his first-ever XC1 Open Pro GNCC National Championship at the Yamaha Racing Ironman GNCC. Photo: Ken Hill
The season finale race at Ironman saw an abundance of battles happening throughout the duration as Magna1 Motorsports/Husqvarna’s Jordan Ashburn held the lead for four laps. The Babbitt’s Online/Monster Energy/Kawasaki Team Green’s Josh Strang was pushing himself though as he started out in third. Strang would continue to push, making the pass for the lead and continuing to hold that position until the checkered flag came out.
“It was kind of a fast track and hard to pass,” said Strang. “But I was able to make some passes and then the last two laps were just all out. It’s fun, I enjoyed it, and it was definitely fast paced but I felt comfortable, and it was good.”
Rocky Mountain/Tely Energy/KTM Racing’s Steward Baylor came into the season finale needing some help if he wanted to earn that National Championship. As the race got underway, Baylor was on a mission to get to the front of the pack and do what he needed to do. Baylor continued to push for the duration of the three-hour race, never giving up. Baylor ultimately crossed the finish line second overall, and he would earn second overall on the season.
Steadily making his way through the pack was FMF/KTM Factory Racing’s Jonathan Girroir as he came around eighth on the opening lap. Girroir would continue to make the necessary passes to get towards the front, and by lap four he would be running in the third place position. As the race continued on, Girroir would chase down the leaders and a race to the finish would ensue. Girroir would come away with third overall on the day.
Babbitt’s Online/Monster Energy/Kawasaki Team Green’s Grant Baylor would put in the work throughout the race as he started back in tenth on the opening lap. Baylor would steadily move through the pack each lap and came through fourth overall on the day as the checkered flag flew. AmPro Yamaha’s Ricky Russell would finish fifth overall at the season finale after having a consistent race in Indiana.
After moving into second early in the race, FMF/KTM Factory Racing’s Ben Kelley would struggle to hold the pace of the leaders after a halfway pit stop. Kelley would come through to finish sixth overall on the day. Ashburn would come through seventh overall after running in the lead position for the first half of the race.
Babbitt’s Online/Monster Energy/Kawasaki Team Green’s Lyndon Snodgrass and Enduro Engineering/Seven/GASGAS’ Josh Toth would round out the top 10 finishers in the XC1 Open Pro class. Snodgrass would earn 12th overall, while Toth came through 14th overall on the day.
Liam Draper (AmPro Yamaha) earned his first-ever championship, and is your 2023 XC2 250 Pro National Champion. Photo: Ken Hill
The XC2 250 Pro class would see a heated battle for the championship as well, with FMF RPM KTM Racing’s Angus Riordan and AmPro Yamaha’s Liam Draper. After Liqui Moly Factory Beta Racing’s Jonathan Johnson grabbed the $250 Steel City Men’s Clinic XC2 Holeshot Award, Phoenix Racing Honda’s Cody Barnes would lead the way on the opening lap. It wouldn’t take long for Riordan to make his way into the lead with Draper right on his back wheel.
Riordan would continue to hold the lead for the duration of the race, but Draper would not falter either. As they emerged from the woods and headed towards the finish line, Riordan would get the race win, but Draper would come through in second and clinch the 2023 250 Pro Sport GNCC National Championship.
Trail Jesters KTM Racing’s Grant Davis would put in a great ride as he came through to round out the top three finishers in the XC2 class and 11th overall on the day.
Hall’s Cycles/Enduro Engineering/Moose Racing’s Jhak Walker earned the FMF XC3 125 Pro-Am class win after leading for the entire six laps of the race. Drew Callaway and Matthew Sims rounded out the top three finishers in the XC3 class at the season finale in Indiana.
Taking home the Top Amateur honors at the Yamaha Racing Ironman GNCC was Kawasaki Team Green’s Joseph Cunningham of the 250 A class as he came through 16th overall on the day. Another Kawasaki Team Green racer, Nicholas DeFeo, would come through second on the Top Amateur podium with a second in the 250 A class as well. Rounding out the Top Amateur podium in third was Yamaha’s Michael Delosa, who also finished third in the 250 A class.
Rachael Archer (AmPro Yamaha) continued her winning ways as she earned the WXC class win at Ironman Raceway. Photo: Ken HillJosh Strang (center), Steward Baylor (right) and Jonathan Girroir (left) rounded out the top three finishers at the Yamaha Racing Ironman GNCC.
Yamaha Racing Ironman Results and Points Standings Crawfordsville, Indiana Round 12 of 12 Sunday, October 22, 2023
XC1 Pro Event Results:
Josh Strang (KAW)
Steward Baylor (KTM)
Jonathan Girroir (KTM)
Grant Baylor (KAW)
Ricky Russell (YAM)
Ben Kelley (KTM)
Jordan Ashburn (HQV)
Craig DeLong (HQV)
Lyndon Snodgrass (KAW)
Josh Toth (GAS)
*Overall National Championship Standings:
Craig Delong (233)
Steward Baylor (210)
Ben Kelley (200)
Jordan Ashburn (187)
Ricky Russell (159)
Grant Baylor (155)
Josh Strang (140)
Jonathan Girroir (124)
Angus Riordan (123)
Liam Draper (120)
*Indicates that the Overall National Championship Standings will determine the 2023 National Champion.
The BMW Motorrad World Endurance Team concluded the thrilling FIM Endurance World Championship 2023 season with a podium finish at Le Castellet, securing third place in the world championship standings. The team, consisting of Markus Reiterberger, Ilya Mikhalchik, and Jérémy Guarnoni, finished third in the Bol d’Or race after completing 709 laps. This marked their third podium finish in the 24-hour races this season. The team finished just one point behind the second-placed team in the world championship standings, with the YART Yamaha Official EWC Team clinching the title.
The BMW Motorrad World Endurance Team started the season strong with a third-place finish at the 24 Hours of Le Mans and followed it up with another podium finish at the 24 Hours of Spa-Francorchamps. At the 8-hour race at Suzuka, they secured an outstanding sixth place, the best performance among the European teams. The team’s strong performance at the Bol d’Or and throughout the season solidified their third-place finish in the world championship.
In the season finale at Le Castellet, the BMW Motorrad World Endurance Team featured BMW Motorrad WorldSBK factory rider Loris Baz as the fourth rider. Despite some issues with electronics during the night, the team managed to fight their way back up the standings and secure a podium finish. Mikhalchik also set the fastest race lap with a time of 1:52.898 minutes.
The Tecmas-MRP-BMW Racing Team, competing in the Superstock class, had secured pole position with their BMW M 1000 RR but had to retire early in the race due to technical failure.
In addition to the BMW Motorrad World Endurance Team, three privateer BMW teams also participated in the race. The Team LRP Poland finished eleventh overall and seventh in the Formula EWC class with their BMW S 1000 RR. The Japanese TONE RT SYNCEDGE 4413 BMW team crossed the finish line in 22nd position overall and eleventh in the Superstock class. The French Seigneur Motorsport Team Mont Blanc team finished 30th overall and 19th in the Superstock class.
Marc Bongers, BMW Motorrad Motorsport Director, expressed satisfaction with the team’s performance throughout the season, highlighting their pole position and three podium finishes in the 24-hour races. Werner Daemen, Teammanager of BMW Motorrad World Endurance Team, acknowledged the team’s mixed feelings, recognizing their strong showing but also expressing the desire for more. Reiterberger, Mikhalchik, Guarnoni, and Baz shared their thoughts and praised the team’s efforts and improvements made throughout the season, with a focus on their goal of competing for the world championship title in the future.
The BMW Motorrad World Endurance Team has had an excellent start to the season finale of the FIM Endurance World Championship at Le Castellet. In the thrilling two-part qualifying for the 24-hour Bol d’Or race, the team secured pole position with the #37 BMW M 1000 RR, setting a new lap record. This is a crucial achievement for the team as they aim for the championship title. In the Superstock class, the Tecmas-MRP-BMW Racing Team will also start from pole position with the #9 BMW M 1000 RR, giving them a chance at the title in their category.
The BMW Motorrad World Endurance Team entered Le Castellet in third place in the overall standings, trailing the leaders by 38 points. Their primary objective was to secure pole position, which not only provides the best starting position for the race but also earns them five additional points. In the two-part qualification held on Thursday and Friday, they accomplished this with the best average time from the individual sessions. The team’s fastest lap times were set by Markus Reiterberger (1:51.596 minutes) and Ilya Mikhalchik (1:51.721 minutes) in the second part of qualifying on Friday morning.
In the Superstock class, the Tecmas-MRP-Racing Team entered the finale in fourth place overall with a 16-point deficit. In the qualifying session, Kenny Foray was the fastest rider for the team, ensuring the unbeatable performance of the #9 BMW M 1000 RR.
The 86th edition of the Bol d’Or will commence on Saturday, September 16th, at 15:00. The points awarded in the race will be multiplied by a factor of 1.5. This means that the winning team will receive 60 points, with 49.5 points for second place and 42 points for third place. Additional points will be given to the best teams in the interim standings after eight and 16 hours.
Here are some quotes from the teams and riders after the qualifying:
Markus Reiterberger (#37 BMW M 1000 RR, BMW Motorrad World Endurance Team): “Already yesterday, my lap time was very good. I did that alone and today I tried to find the slipstream, which helped me to gain a few more tenths. I want to thank the team. Our bike is incredibly fast, and I believe we are ready for the race. Our plan for the 24-hour race is to go full throttle. Our goal was to secure pole position and win the race. This is what we need to do to have a chance at the title.”
Werner Daemen, Team Manager BMW Motorrad World Endurance Team: “Our plan was to secure pole position because we are quite far behind the two teams ahead of us in the standings. The only way to keep the championship open for us was to take pole position and earn as many points as possible after eight, 16, and 24 hours. In our position, we have to give everything and maybe take a bit more risk than the other teams to try to win. The teams ahead can focus on managing the points, but as we saw last year, this is a long race, not just for the riders but also for the bikes. Anything can happen. We will see on Sunday at 15:00 if we are still in the running, and I hope we will be on the top step of the podium and see what the others do.”
Kenny Foray (#9 BMW M 1000 RR, Tecmas-MRP-BMW Racing Team): “Our target is the same as the #37 BMW M 1000 RR, we just need to win to take the title. It’s a 24-hour race, so it’s really long. But the only objective is to win the race.”
Le Castellet. BMW Motorrad Motorsport is eagerly awaiting the thrilling season finale of the 2023 FIM Endurance World Championship (FIM EWC) this coming weekend (14th to 17th September). The world championship title will be decided at the 24-hour Bol d’Or race at Le Castellet (FRA). Werner Daemen’s (BEL) BMW Motorrad World Endurance Team is in third place overall as they head to the South of France, making them one of the main players in the race for the title. In the Superstock class, Tecmas-MRP-BMW Racing Team is also in a promising position.
The factory riders Markus Reiterberger (GER), Ilya Mikhalchik (UKR), and Jérémy Guarnoni (FRA) on the #37 BMW M 1000 RR of BMW Motorrad World Endurance Team started the season with two podium positions. They finished both the 24-hour race at Le Mans (FRA) and the one at Spa-Francorchamps (BEL) in third place. At the Suzuka 8-hour race, the team finished in an excellent sixth place, making them the best European team.
In the world championship standings, BMW Motorrad World Endurance Team is in third place going into the finale, trailing the leaders by just 38 points. The number of points awarded at the Bol d’Or will be multiplied by a factor of 1.5. This means that the winning team will receive 60 points, and there will be 49.5 points for second place and 42 points for third place. In addition, further points will be awarded to the best teams in the interim standings after eight and 16 hours. There will also be points for the top positions in qualifying.
BMW Motorrad World Endurance Team used the private day of testing at Le Castellet on Tuesday to make their final preparations for the finale. In addition to regular riders Reiterberger, Mikhalchik, and Guarnoni, BMW Motorrad WorldSBK factory rider Loris Baz (FRA) will also be at the Bol d’Or as the fourth rider.
In the Superstock class of the FIM Endurance World Cup, the new Tecmas-MRP-BMW Racing Team with the #9 BMW M 1000 RR had a perfect start to their maiden season when Kenny Foray (FRA), Jan Bühn (GER), and Loïc Arbel (FRA) won the 24 Hours of Le Mans. Going into the finale, the team, managed by Arnaud Sassone (FRA), which is collaborating with Werner Daemen’s company Motorcycle Racing Parts and with BMW Motorrad Motorsport, is in fourth place in the Superstock class. They are just 16 points off first place. The fourth rider in this team at the Bol d’Or is Nelson Major (FRA), the newly crowned champion of the French European Bikes Championship.
The first qualifying sessions get underway late afternoon on Thursday, followed by the second round of qualifying on Friday morning. The 86th edition of the Bol d’Or gets underway at 15:00 CEST on Saturday 16th September. The race will finish 24 hours later. In addition to BMW Motorrad World Endurance Team and Tecmas-MRP-BMW Racing Team, the privateer BMW teams LRP Poland, TONE RT SYNCEDGE 4413 BMW, and Seigneur Motorsport Team Mont Blanc will also be contesting the Bol d’Or.
Quotes ahead of the Bol d’Or.
Marc Bongers, BMW Motorrad Motorsport Director: “We are full of confidence as we eagerly await the season finale. We did some testing recently and had some strong performances. We are very well prepared, and I am convinced that we have the pace to win the Bol d’Or. But it is a 24-hour race, and we know that anything can happen. There are a lot of points up for grabs, and we are 38 points behind the leader. Can we win the world championship? We have to try to win, and then we will also need a bit of luck in terms of the results of the other teams. But I am feeling confident.”
Werner Daemen, Team Manager BMW Motorrad World Endurance Team: “The test day was really good. Our riders rode very well. We made some changes to prepare for qualifying and the lap times are looking strong. At the test, there were no transponders but I am sure that we are within the top three. Our riders are quite happy. Of course, we still have some things on the list where we can further improve. That’s our homework now and then we are ready for the qualifying and the race.”
Markus Reiterberger: “We enter the final race of the season highly motivated. The track is a high-speed circuit, which should suit our bike. We have a powerful engine and good aerodynamics, which worked in our favor last year when we secured the pole position. Our recent test here was also quite promising. We were able to further optimize our bike, experimented a lot, and will continue working to get the best package for the weekend. We still have a chance to become world champions. Our goal is to secure the pole position and, in the race, at least make it to the podium, but preferably take the victory. However, endurance races are always unique, and the track is demanding on both the machine and the rider. Many things can happen, but we are hopeful for a successful race and bringing the title home for BMW.”
Ilya Mikhalchik: “I am looking forward to the race. The feeling on test day was quite good. The bike worked well, and the performance of the tires was also not bad. Overall, all was good, all riders have been fast. Now we just have to find something extra to be more constant in the race. We just want to do our best in the final race, we try to fight until the end and to see where we can finish and what we can do.”
Jérémy Guarnoni: “This weekend will be really important for us. We have two goals: we want to win the race, and if we are successful, we probably can be world champions. So it’s only about going full gas all week and in the race and to have clean and trouble-free 24 hours.”
Loris Baz: “I am really happy to be here at the Bol d’Or and help the guys. I would have come here anyway to visit and support my friend Jérémy and the entire BMW Motorrad World Endurance Team. Now it’s great to do some laps. The people know how much I like endurance and how important it is for French people. It’s really cool to be here.”
Arnaud Sassone, Team Manager Tecmas-MRP-BMW Racing Team: “We are feeling confident. We have everything in place. We know that the motorcycle is the most powerful bike in the field, and our riders are in top form. If we put in the same level of performance as we have thus far, we have a chance of getting the win at Le Castellet. Everything else depends on how our direct rivals perform.”
The TOYOTA GAZOO Racing brand and U.S Lineup were launched in a three-part series
TOYOTA GAZOO Racing North America team drivers bring the action movie inspired stunts to life
In this follow-up, “The Shoot,” stars the 300-HP Rally Inspired Toyota GR Corolla Hot Hatch
“The Pitch” had the GR Supra as the starring model in 2021
PLANO, Texas (June 13, 2023) – The final installment of the exciting “The Pitch” campaign, “The Shoot,” features Toyota’s GR Sports Car trio. The showstoppers in the episode include an adrenaline-pumping car chase in a snowy mountain road, a high-speed dash out of a roadside trap, and a dusty getaway in a one-horse Western town.
The episode, a four-minute spot shot across different locations in California and Park City, Utah, sees professional drivers behind the wheel of GR sports cars, including TGR-NA drivers Frederic Aasbø and Ken Gushi, and Ryan Tuerck. They bring the creative team’s ideas to life while the executives continue to give them notes. The episode also pays tribute to an old Corolla commercial from Australia. It is the conclusion of a three-part series that launched the TOYOTA GAZOO Racing brand and the U.S. lineup.
In the debut episode, “The Pitch” (2021), GR Supra was the starring model, and the GR badged model was launched in the US. “The Focus Group” (2022) saw the newly added GR86 appeared.
The episodes, created by Sweatpants Media in association with TOYOTA GAZOO Racing, showcased the self-expression and fun-to-drive characteristics of Toyota’s stylish sports cars. They sought to establish the brand’s unique identity in the eyes of young Americans.
The GR Corolla, available in Core Grade, Circuit Edition, and ultra-limited MORIZO Edition, features the GR-Four All Wheel Drive, a 1.6L Turbo 3 Cylinder G16E-GTS engine, and 6-speed intelligent Manual Transmission. The car is Toyota’s hot-hatch entry in the GR sports car lineup.
Product Highlights Include:
The GR Corolla hot hatch’s final exciting campaign will target sports car enthusiasts and auto intenders alike, sharing across different digital and social media platforms.
The epic finale of “The Pitch” campaign, “The Shoot,” sees the 300-HP Rally Inspired Toyota GR Corolla Hot Hatch bring more GR to the streets for a final series of stunts. The episode brings Sweatpants Media and TOYOTA GAZOO Racing’s partnership to an eye-catching end, showcasing the self-expression and fun-to-drive attributes of Toyota’s lineup of stylish sports cars.
Unlock Your Automotive Passion and Explore the Road Ahead
