- The TOYOTA GAZOO Racing brand and U.S Lineup were launched in a three-part series
- TOYOTA GAZOO Racing North America team drivers bring the action movie inspired stunts to life
- In this follow-up, “The Shoot,” stars the 300-HP Rally Inspired Toyota GR Corolla Hot Hatch
- “The Pitch” had the GR Supra as the starring model in 2021
PLANO, Texas (June 13, 2023) – The final installment of the exciting “The Pitch” campaign, “The Shoot,” features Toyota’s GR Sports Car trio. The showstoppers in the episode include an adrenaline-pumping car chase in a snowy mountain road, a high-speed dash out of a roadside trap, and a dusty getaway in a one-horse Western town.
The episode, a four-minute spot shot across different locations in California and Park City, Utah, sees professional drivers behind the wheel of GR sports cars, including TGR-NA drivers Frederic Aasbø and Ken Gushi, and Ryan Tuerck. They bring the creative team’s ideas to life while the executives continue to give them notes. The episode also pays tribute to an old Corolla commercial from Australia. It is the conclusion of a three-part series that launched the TOYOTA GAZOO Racing brand and the U.S. lineup.
In the debut episode, “The Pitch” (2021), GR Supra was the starring model, and the GR badged model was launched in the US. “The Focus Group” (2022) saw the newly added GR86 appeared.
The episodes, created by Sweatpants Media in association with TOYOTA GAZOO Racing, showcased the self-expression and fun-to-drive characteristics of Toyota’s stylish sports cars. They sought to establish the brand’s unique identity in the eyes of young Americans.
The GR Corolla, available in Core Grade, Circuit Edition, and ultra-limited MORIZO Edition, features the GR-Four All Wheel Drive, a 1.6L Turbo 3 Cylinder G16E-GTS engine, and 6-speed intelligent Manual Transmission. The car is Toyota’s hot-hatch entry in the GR sports car lineup.
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The GR Corolla hot hatch’s final exciting campaign will target sports car enthusiasts and auto intenders alike, sharing across different digital and social media platforms.
The epic finale of “The Pitch” campaign, “The Shoot,” sees the 300-HP Rally Inspired Toyota GR Corolla Hot Hatch bring more GR to the streets for a final series of stunts. The episode brings Sweatpants Media and TOYOTA GAZOO Racing’s partnership to an eye-catching end, showcasing the self-expression and fun-to-drive attributes of Toyota’s lineup of stylish sports cars.