Category Archives: Volkswagen

Transformation of Mobility in Astypalea: The Future of Sustainable Transportation

The Greek island of Astypalea is serving as a test bed for sustainable, smart mobility initiatives. The Volkswagen Group and the Hellenic Republic have partnered to slowly transform the island’s transportation system to include e-mobility, digital mobility solutions, and green energy. The initial results are promising. The digital mobility solutions, such as the ASTYBUS ride sharing service, show positive acceptance rates with 25% of the island’s population taking advantage of the service. In the last year alone, the service has completed over 200,000 customer kilometers. Electrification of the transportation system is also making strides. Almost all of the new cars registered on Astypalea are now fully electric.

The Volkswagen Group is investing its knowledge and expertise in mobility to help Astypalea achieve its goals. Volkswagen, Volkswagen Commercial Vehicles, Ducati, and SEAT MÓ have all provided vehicles to support the project. The transformation of Astypalea’s mobility sector is nearly complete. This includes the implementation of a public charging infrastructure, a special subsidy scheme for private customers and companies, the electrification of authority vehicles (such as police and airport vehicles), as well as mobility services such as ASTYBUS and astyGO. The number of electric vehicles on the small island has gone from zero to 84 in a short period of time.

ASTYBUS, the ride-sharing service, displace the limited traditional bus line that was the only means of local transportation on Astypalea. Unlike the bus line, ASTYBUS operates all year round, connecting many more places on the island. Depending on the season, up to five vehicles are used for this service. With astyGO, customers can rent electric cars from Volkswagen, e-scooters from SEAT MÓ, and e-bikes from Ducati. Users can easily book these vehicles through their smartphones by using the integrated astyMOVE app.

Maik Stephan, Head of Business Development of the Volkswagen Group, has commented “Over the next two decades, we will see many of the changes that make up the Astypalea project in other regions of Europe as well. Particularly impressive is the people’s change in mood from initial skepticism to great approval. This shows that rapid transformation is possible if companies, politicians, and society work together.”

Green Energy: 3 Megawatt Solar Park

The next phase of the project includes the renovation of the energy system, with a gradual switch towards locally produced renewable energy. The smaller existing solar plants currently power parts of the island’s electrical fleet with renewable energy. The construction of a hybrid power system is the next milestone in the project. This system is set to begin operating in 2024 and will consist of a 3.5-megawatt solar park and battery storage system. This park will provide 100% of the island’s energy needs for e-mobility transportation and 60% of its general energy needs. The Greece-first tender for this energy project has just recently closed.

By 2026, the island aims to have an energy system that covers around 80% of the total energy demand. Previously, Astypalea relied mainly on diesel generators to generate electricity that emitted up to 5,000 tons of CO2 per year.

Accompanying Scientific Study

An accompanying scientific study shows that people on the island overwhelmingly support the transformation – with 80% of the island residents having a positive view of e-mobility and mobility services. This signifies a significant improvement compared to the first survey taken at the beginning of the project in 2021, proving that providing relevant information about new technologies and services is crucial. Particularly impressive, the flexible and affordable ASTYBUS ride-sharing service is rated with a remarkable 97% approval. The study took place in two phases: in the winter of 2022-2023 and the summer of 2021, with a total of 211 and 221 people participating. Scientists from the University of the Aegean (Greece) and the University of Strathclyde (Scotland) will evaluate the project over several years.

Sustainability in the Volkswagen Group

Sustainability is among the 10 strategic fields of action that the Volkswagen Group is significantly prioritizing under the leadership of CEO Oliver Blume. This is evident in their emphasis on e-mobility and their ramp-up plans for all of the Group’s brands. In 2021, Volkswagen also strengthened their CO2 targets in production and intends to reduce CO2 emissions from passenger cars and light commercial vehicles by 50% by 2030.

Miraculous superheroes Ladybug and Cat Noir team up with fully electric Volkswagen

Volkswagen has partnered with ZAG and Mediawan Kids & Family to bring fully electric vehicles to the upcoming animated family movie “Miraculous: Ladybug & Cat Noir, The Movie”. Nelly Kennedy, Volkswagen CMO, said the collaboration was a perfect match, where the movie’s beloved characters will experience their adventures with different fully electric cars of Volkswagen ID family. The blockbuster is expected to play in more than 100 markets globally, after the global success of “Miraculous” series, which has become a pop culture phenomenon in over 130 countries with more than 33 billion views on YouTube and number one TV-rankings in many countries.

The movie, launching on July 5th, 2023 in theaters globally and July 28th, 2023, on streaming platform Netflix, will integrate fully electric vehicles in a meaningful way into the storyline. Two city cars with a futuristic look will be attributed to the main heroes: Cat Noir with the ID.4 and Ladybug with a concept car electric Beetle. The ID. Vizzon will be associated with the successful stylist Gabriel Agreste, and the iconic Volkswagen ID. Buzz will be Tom’s bakery delivery vehicle.

Speaking on the collaboration, Kennedy said it was an important element of the realignment of the brand and marketing activities of Volkswagen, which includes other successful partnerships in the past few months such as Marvel Studios’ “Ant-Man and The Wasp: Quantumania,” and Disney’s Obi-Wan-Kenobi, Andor, and “Mandalorian.” The partnership also aligns with Volkswagen’s commitment to becoming climate-neutral by 2050 and its plan to launch ten new all-electric models until 2026, including the already presented ID.3, ID.7 and ID. Buzz.

The producers of the film, Aton Soumache and Emmanuel Jacomet, and director Jérémy Zag said they had a lot of fun adapting the iconic vehicles of the Volkswagen brand in the Miraculous universe and seamlessly integrating them into the film and the Parisian settings. They added Ladybug and Cat Noir represent the new generation, and the vehicles in the film embody modernity.

Health.Care.Run.: Volkswagen employees around the world to run for a good cause

Volkswagen is organizing its first “International Health.Care.Run.” this year, with employees from a total of 21 locations in 11 countries around the world taking part. The initiative is more about supporting a good cause than having a good time, for the proceeds will go to charity.

The event kicked off in mid-May, with some 500 employees taking part at the plant in Bratislava, Slovakia, where Volkswagen produces models such as the Touareg and the up!. As things currently stand, the inter-site series will finish at the end of June with the run in Anchieta, Brazil, where, for example, the Polo is manufactured for the South American market.

“We have three difficult years behind us due to Covid – years in which it was virtually impossible to hold large-scale events,” said Dr. Lars Nachbar, Head of Volkswagen Group Health Care and Occupational Safety. “This is why we are delighted that with the Health.Care.Run. format we can finally organize another shared sporting experience for our employees – one that will be held at all sites.” The team organizing the event expects up to 20,000 people around the world to take part.

The length of the run will vary from plant to plant. In Wolfsburg, where the run will take place on June 17, employees can choose between a 3,300-meter and a 5,800-meter lap. “The fact that the runs will generally take place on the company premises is likely to be an additional motivating factor for many employees,” Nachbar said. “After all, it’s not every day that you get the chance to jog through the plant, possibly even past your own workplace.”

The patron of the international run is the Volkswagen brand Board of Management member for Production Christian Vollmer, himself an enthusiastic athlete. “Sport connects people. Many employees also see it as a chance to unwind from work. This is one of the reasons why I have supported the idea of Health.Care.Run. right from the start. Not to mention that it’s also for a good cause!” added Vollmer, who himself will be taking part in the run at the Wolfsburg headquarters in mid-June. “I hope that many colleagues around the world will do the same and that we will collectively make a very substantial donation.”

Volkswagen will calculate a donation based on the total number of kilometers its employees run during the Health.Care.Run. “That in itself is a good reason to take part in the run and may even motivate colleagues in Wolfsburg to opt for the longer distance,” said Daniela Cavallo, Chair of the Group Works Council. The money will go towards the ‘a chance to play’ project, which helps disadvantaged children and young people close to the Volkswagen plans and focuses on preventing violence as well as providing opportunities for learning and education.

“Children are our future. Projects that help improve their chances of living an independent life free of violence make an important contribution to society. With ‘a chance to play’ we can be certain that our donation will go where it is needed and be put to good use,” Cavallo underlined.

The projects funded by the ‘a chance to play’ initiative have been implemented with local partner organizations for over 20 years through cooperation between the Group Works Council and the international children’s charity Terre des hommes, and meet internationally recognized standards.

Overview of Health.Care.Run.

Location

Date

Zwickau, Bratislava (Slovakia)

May 14

Kassel

June 3

Pune (India)

June 5

Dresden

June 6

Palmela (Portugal)

June 8

Salzgitter, Hanover, Emden, Osnabrück, Navarra (Spain)

June 10

Wolfsburg, Braunschweig

June 17

Kariega (South Africa)

June 20

Chattanooga (USA)

June 24

Puebla, Silao (Mexico)

June 25

Anchieta (Brazil)

June 28

Poznan, Polkowice (Poland), Córdoba (Argentina)

TBD

Electric VW bus for North America and Europe: world premiere of the ID. Buzz with long wheelbase

A vehicle like a rock song. Good vibrations. Whenever it appears, people smile: the ID.Buzz. The icon among electric vehicles. The latest addition to the family is now here: the ID. Buzz with long wheelbase. It is “Made in Germany” for Europe – as well as for Canada and the US. Because Volkswagen is starting the comeback of the VW bus in North America with the ID. Buzz with long wheelbase. The world premiere will also take place there on June 2, at surfer hotspot Huntington Beach, on the Pacific Coast Highway near Los Angeles. The vehicle will be revealed as part of the largest VW Bus festival in the USA as a tribute to the fans and the country. At the same time, America will welcome the ID. Buzz with a generous gesture: from New York to San Francisco, June 2 will in future be celebrated as a holiday, “Volkswagen Bus Day”. This bus tour will continue in Germany in just three weeks with the European debut of the long ID. Buzz. The date and location are also perfect: June 23 to 25 at the international VW Bus Festival in Hanover – Europe’s largest VW Bus meetup.