Tag Archives: emotional

BMW

BMW M Motorsport News, fifth December 2023

MBEDDED: Emotional insights into the FIA GT World Cup in Macau .

There isn’t any extra spectacular road race in GT sports activities than the FIA GT World Cup in Macau. In 2023, BMW M Motorsport returned to the tight streets of the Asian playing mecca for the primary time since 2019. The new episode of the BMW M Motorsport video documentary collection MBEDDED captures the distinctive, electrifying ambiance in Macau and follows BMW M works drivers Augusto Farfus (BRA) and Sheldon van der Linde (RSA) as they dance between the guardrails with the BMW M4 GT3 up shut. Veteran Farfus seems to be again at his emotional Macau victory in 2018 with Charly Lamm originally of the episode and celebrates once more on the rostrum on the finish. Van der Linde experiences the fascination of Macau as a rookie for the primary time and impresses with a powerful efficiency – however and not using a joyful ending.

Link to the complete episode: https://b.mw/MBEDDED_Macau .

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ALMS: Project 1 begins the season in Sepang .

Last weekend, the 2023/2024 season of the Asian Le Mans Series (ALMS) started with two 4-hour races in Sepang (MAS). The BMW M Motorsport group Project 1 began with two BMW M4 GT3s and was supported by BMW M works driver Dan Harper (GBR). In the primary race on Saturday, Harper and his teammates Darren Leung (GBR) and Christian Bogle (USA) had been on track for a top-ten end, however retired because of a unfastened wheel after a pit cease shortly earlier than the top and had been categorised 18th within the GT class. In the sister automotive, Sean Gelael (INA), Maxime Oosten (NED), and Huilin Han (CHN) completed in twentieth place. On Sunday, Harper, Leung, and Bogle completed in tenth place of their second try and safe a top-ten end. The second automotive was doing properly within the race for a very long time, however then fell again to 18th place because of a drive-through penalty for a collision.

“It’s been a fantastic experience making my Asian Le Mans Series debut, getting to work with Darren, Christian and Project 1, and learning a fantastic new circuit in Sepang,” stated Harper. “Unfortunately, we didn’t have the ultimate pace to challenge at the front of the field this weekend, with tyre degradation in particular making it tough for us, but the team did a brilliant job.”

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Sim racing: The champions of the BMW M SIM Cup have been topped .

Dominik Hofmann (AUT) has been topped champion on the season finale of the BMW M SIM Cup on iRacing. In the final of ten races on the Suzuka (JPN) circuit, the Austrian, alongside Daniel Alves Lourenco (GER), completed third within the digital #90 BMW M Hybrid V8, however secured the title due to the quickest lap, forward of his teammate from URANO eSports.

“Even if our qualifying sessions were not always optimal, we always found a way to work our way to the top and score important points. The fact that this work is rewarded with the championship in the end is of great significance,” stated Hofmann. Even earlier than the tenth race, it was determined that Hofmann and Lourenco would compete for the title. However, Hofmann began the season finale with a one-point lead.

On the digital Suzuka International Racing Course, the dominant #90 BMW M Hybrid V8 with Hofmann and Lourenco made it to the rostrum for the ninth time in ten races. The 25-year-old Austrian drove the quickest lap once more within the 66th lap of the season finale, securing his second bonus level of the season and thus the title within the BMW M SIM Cup on iRacing – with a two-point lead over Lourenco. Third within the general standings was Matt J. Farrow (GBR) from Team Williams Esports Mahle, who completed his robust season alongside Josh Lad (GBR) within the digital #11 BMW M Hybrid V8 with the day’s victory.

The championship within the GT3 class of the BMW M SIM Cup on iRacing was additionally determined between two teammates. In the final race, Diogo C. Pinto (POR) and Chris Lulham (GBR) within the #20 BMW M4 GT3 from Team Redline achieved their fifth victory of the 12 months, thus crowning their dominant season. Since each drivers had additionally every pushed two quickest laps within the ten races, the Portuguese and the Briton shared the title ultimately with a big lead.

BMW

Drive to Glory: Opening of the 44th Ryder Cup with Worldwide Partner BMW.

The 44th Ryder Cup is set to begin with an emotional opening ceremony in Rome. BMW, the Worldwide Partner, will provide an all-electric vehicle fleet for the teams and organizers. In addition, BMW will offer a unique brand experience for customers and fans. The first tee will have the “best seats in the house” for spectators, and exclusive live broadcasts will be available in the new BMW 7 Series and other models.

The opening tee off will take place at the Marco Simone Golf & Country Club in Rome, in front of an impressive grandstand. With tens of thousands of fans in attendance, the best golfers from host Europe and defending champions USA will compete in match play over three days. The Ryder Cup is not about prize money, but about achieving glory and honor for their respective continents.

At the opening ceremony, the unique emotions associated with the Ryder Cup were palpable, and the excitement for the 28 matches (four Foursomes and four Fourballs on both Friday and Saturday, twelve singles matches on Sunday) is immeasurable. BMW aims to transport the fascination of this renowned sporting event to customers, fans, and visitors using its vehicles, both in Rome and globally.

To support the smooth running of the Ryder Cup, BMW has provided a fleet of 120 all-electric vehicles, ensuring zero emissions transportation for the golf and organizational teams. Sustainability and electromobility are emphasized in the Ryder Cup Village and other areas on the event site, showcasing vehicles such as the new BMW i5, BMW i7, and BMW iX. Fans can also enjoy various activities in the BMW Fan Zone.

For an exceptional experience, spectators will have the opportunity to sit in the luxurious seats of the BMW i7 located at the first tee. Six seats have been installed in the stand, which will be allocated to fans on-site. There is also a chance for those without tickets to secure one of the six “best seats in the house” and enjoy the unparalleled comfort of the BMW i7 while experiencing the grandeur of the event.

For BMW customers unable to attend the Ryder Cup in person, they can still immerse themselves in the sporting drama and electrifying atmosphere that the event is renowned for worldwide. For the first time in Ryder Cup history, live broadcasts will be available in cars, enabling customers to follow every shot in a wide range of BMW models. Additionally, extensive on-demand content will be available for streaming.

Customers of the new BMW 7 Series can enjoy the feeling of being right on the fairways and greens. The Ryder Cup in-car app allows second-row passengers to watch the event on the BMW Theatre Screen, a 31-inch panorama display with 8K resolution in 32:9 format. This transforms the back of the new BMW 7 Series into an exclusive private cinema experience on wheels. The on-board 5G-enabled antenna system ensures optimal streaming speeds. While stationary, the front-row BMW Curved Display can also be used to view all the content. However, playing premium sports content is restricted for safety reasons while driving.

The live broadcasts and streaming of the Ryder Cup will be available in numerous countries, including the United States, Australia, Canada, Germany, Italy, Japan, Singapore, Spain, and many others.

The BMW models that will support the live broadcasts are the BMW 7 Series (G70), BMW iX (produced after 03/23), BMW X5, BMW X6, BMW X7 (after 04/23), and BMW XM (after 08/23).

Volkswagen

Miraculous superheroes Ladybug and Cat Noir team up with fully electric Volkswagen

Volkswagen has partnered with ZAG and Mediawan Kids & Family to bring fully electric vehicles to the upcoming animated family movie “Miraculous: Ladybug & Cat Noir, The Movie”. Nelly Kennedy, Volkswagen CMO, said the collaboration was a perfect match, where the movie’s beloved characters will experience their adventures with different fully electric cars of Volkswagen ID family. The blockbuster is expected to play in more than 100 markets globally, after the global success of “Miraculous” series, which has become a pop culture phenomenon in over 130 countries with more than 33 billion views on YouTube and number one TV-rankings in many countries.

The movie, launching on July 5th, 2023 in theaters globally and July 28th, 2023, on streaming platform Netflix, will integrate fully electric vehicles in a meaningful way into the storyline. Two city cars with a futuristic look will be attributed to the main heroes: Cat Noir with the ID.4 and Ladybug with a concept car electric Beetle. The ID. Vizzon will be associated with the successful stylist Gabriel Agreste, and the iconic Volkswagen ID. Buzz will be Tom’s bakery delivery vehicle.

Speaking on the collaboration, Kennedy said it was an important element of the realignment of the brand and marketing activities of Volkswagen, which includes other successful partnerships in the past few months such as Marvel Studios’ “Ant-Man and The Wasp: Quantumania,” and Disney’s Obi-Wan-Kenobi, Andor, and “Mandalorian.” The partnership also aligns with Volkswagen’s commitment to becoming climate-neutral by 2050 and its plan to launch ten new all-electric models until 2026, including the already presented ID.3, ID.7 and ID. Buzz.

The producers of the film, Aton Soumache and Emmanuel Jacomet, and director Jérémy Zag said they had a lot of fun adapting the iconic vehicles of the Volkswagen brand in the Miraculous universe and seamlessly integrating them into the film and the Parisian settings. They added Ladybug and Cat Noir represent the new generation, and the vehicles in the film embody modernity.