Miraculous superheroes Ladybug and Cat Noir team up with fully electric Volkswagen
Volkswagen

Miraculous superheroes Ladybug and Cat Noir team up with fully electric Volkswagen

Miraculous superheroes Ladybug and Cat Noir team up with fully electric Volkswagen

Volkswagen has partnered with ZAG and Mediawan Kids & Family to bring fully electric vehicles to the upcoming animated family movie “Miraculous: Ladybug & Cat Noir, The Movie”. Nelly Kennedy, Volkswagen CMO, said the collaboration was a perfect match, where the movie’s beloved characters will experience their adventures with different fully electric cars of Volkswagen ID family. The blockbuster is expected to play in more than 100 markets globally, after the global success of “Miraculous” series, which has become a pop culture phenomenon in over 130 countries with more than 33 billion views on YouTube and number one TV-rankings in many countries.

The movie, launching on July 5th, 2023 in theaters globally and July 28th, 2023, on streaming platform Netflix, will integrate fully electric vehicles in a meaningful way into the storyline. Two city cars with a futuristic look will be attributed to the main heroes: Cat Noir with the ID.4 and Ladybug with a concept car electric Beetle. The ID. Vizzon will be associated with the successful stylist Gabriel Agreste, and the iconic Volkswagen ID. Buzz will be Tom’s bakery delivery vehicle.

Speaking on the collaboration, Kennedy said it was an important element of the realignment of the brand and marketing activities of Volkswagen, which includes other successful partnerships in the past few months such as Marvel Studios’ “Ant-Man and The Wasp: Quantumania,” and Disney’s Obi-Wan-Kenobi, Andor, and “Mandalorian.” The partnership also aligns with Volkswagen’s commitment to becoming climate-neutral by 2050 and its plan to launch ten new all-electric models until 2026, including the already presented ID.3, ID.7 and ID. Buzz.

The producers of the film, Aton Soumache and Emmanuel Jacomet, and director Jérémy Zag said they had a lot of fun adapting the iconic vehicles of the Volkswagen brand in the Miraculous universe and seamlessly integrating them into the film and the Parisian settings. They added Ladybug and Cat Noir represent the new generation, and the vehicles in the film embody modernity.