Tag Archives: Paris

Toyota Reignites ‘Start Your Impossible’ Campaign: A Global Vision with Local Action, Emphasizing Belief that No Journey is Taken Alone

Commercials to air main as much as and throughout the Olympic and Paralympic Games Paris 2024

TOYOTA CITY, Japan (April 17, 2024)—Today, Toyota Motor Corporation (Toyota) launches the following chapter of the “Start Your Impossible” world advertising and marketing marketing campaign, igniting pleasure for the Olympic and Paralympic Games Paris 2024. The world marketing campaign showcases the ability of native communities rallying behind their athletes and emphasizes Toyota’s perception that no journey is taken alone.

The “Start Your Impossible” marketing campaign not solely showcases outstanding Olympic and Paralympic athletes but additionally sheds mild on the heroes behind their success   the coaches, teammates, mother and father, and followers the neighborhood that fuels their journey.  

The marketing campaign message celebrates that the place you come from – your neighborhood – issues. It’s this respect for native communities and long-standing dedication to sports activities that shines in Toyota’s help of greater than 200 Olympic and Paralympic athletes all over the world.

“Start Your Impossible” commercials embrace:

  • ‘Send Off’ highlights the highly effective impression of communities becoming a member of collectively to help their athletes as they head to the Olympic and Paralympic Games Paris 2024.
  • ‘Together Wins’ showcases how collectively, we are able to actually obtain the unimaginable.
  • ‘Love Conquers All’ shares U.S. Olympic BMX bike owner Alise Willoughby and her husband/coach Sam’s inspiring story concerning the transformative impression of affection and neighborhood help throughout difficult instances.
  • ‘Think Fast’ exhibits us that French Olympic Handball participant Nikola Karabatić with spontaneous teaching from his neighbors can take no matter life throws at him. 
  • Follow Canadian Paralympic Track and Field athlete Marissa Papaconstantinou in ‘Keep Marissa Running’ as she begins the journey from her Canadian hometown to the Paris 2024 Paralympic Games, along with her neighborhood cheering her on each step of the way in which.
  • ‘All For One’ reminds us that when you could have your neighborhood’s help, you’re unstoppable.

The absolutely built-in marketing campaign options greater than 20 distinctive Olympic and Paralympic athletes and spans varied platforms, together with broadcast commercials, digital video, digital content material, paid social, out of residence (OOH), and programmatic promoting. The six broadcast commercials listed above will range from :60, :30, and :15 seconds. Additionally, the marketing campaign incorporates a mixture of :06 and :15 social spots. 

The ‘Start Your Impossible’ theme highlights Toyota’s respect for numerous native cultures and the pivotal function communities play within the athletes’ journey. To honor the individuals behind the scenes, it took a monumental world strategic and inventive collaboration between long-standing company companions, Saatchi & Saatchi (Los Angeles and Dallas) and Dentsu (Tokyo). Through the 2024 marketing campaign, Toyota aspires to ignite the spark of limitless prospects that reside inside communities everywhere in the globe.

To study extra about Toyota’s “Start Your Impossible” marketing campaign go to www.startyourimpossible.com.

About Toyota
Toyota (NYSE:TM) has been part of the cultural cloth in North America for greater than 65 years, and is dedicated to advancing sustainable, next-generation mobility via our Toyota and Lexus manufacturers, plus our greater than 1,800 dealerships.

Toyota immediately employs greater than 63,000 individuals in North America who’ve contributed to the design, engineering, and meeting of practically 47 million automobiles and vehicles at our 13 manufacturing vegetation. By 2025, Toyota’s 14th plant in North Carolina will start to fabricate automotive batteries for electrified autos. With extra electrified autos on the highway than some other automaker, Toyota presently gives 27 electrified choices.

For extra details about Toyota, go to www.ToyotaNewsroom.com.

THINKING BIG WITH THE NEW E-5008, PEUGEOT OFFERS A REVOLUTIONARY 3D EXPERIENCE

A monumental revelation has taken place on the Gare du Nord practice station in Paris, capturing the eye of 1000’s of passers-by with a panoramic 3D set up. Accenture Song and PEUGEOT orchestrate a spectacular launch for the brand new PEUGEOT E-5008, with the marketing campaign #SomethingBigIsComing, underneath the banner of innovation and boldness.

An inventive set up that redefines the city expertise. The Gare du Nord practice station in Paris has been reworked right into a futuristic stage the place a mysterious 3D field has appeared, projecting majestic creatures, heralding this vital new improvement for PEUGEOT. The visible show is the work of the inventive studio Superbien, a pioneer within the multimedia artwork area, merging cutting-edge expertise and visible poetry.

The true nature of the 3D projections at Gare du Nord station is revealed, within the type of the brand new all-electric PEUGEOT E-5008. Something large has arrived. With options such because the Panoramic i-Cockpit®, embedded ChatGPT, a formidable electrical vary of 410 miles((WLTP cycle awaiting approval), and 7 spacious seats for class-above onboard area, the brand new E-5008 is able to redefine the requirements of electrical household autos.

The expertise would not cease on the Gare du Nord station. A dynamic and interactive digital marketing campaign has been deployed on social media, with 3D movies and fascinating activations getting ready the general public for this revelation. The 3D projection impact has been tailored to digital codecs for consistency and larger impression.

In addition, the marketing campaign advantages from a presence in DOOH (Digital Out-of-Home) throughout main European capitals, making certain international visibility.

This marketing campaign marks the start of a collection of initiatives between Accenture Song and PEUGEOT, following the partnership announcement in 2023. More campaigns will observe very quickly.

 

Jaguar C-X75 Stunt Car Gets A New Lease On Life With Road-Legal Conversion

The Jaguar C-X75 idea initially debuted on the 2010 Paris Motor Show. It appeared like the corporate was near placing the car into manufacturing, however Jaguar ultimately canceled the undertaking after constructing a couple of prototypes. Now, famed designer Ian Callum’s firm Callum has taken up the reigns, changing a kind of fashions right into a road-legal machine as a buyer fee.

The C-X75 that Callum made road-ready was one of many 4 surviving stunt vehicles from the filming of 2015’s Spectre. Dave Bautista’s Mr. Hinx character drove it in a chase scene towards Daniel Craig’s James Bond within the Aston Martin DB10.

Average Vehicle Size In The US And Europe Is Larger Than Ever

A recent announcement by the Paris government to make life extra sophisticated for heavy automobiles is an indication of the instances. SUVs have been main the worldwide markets for a decade now. Whether this can be a cheap measure or a political one, the reality is that there are different facets to contemplate other than simply weight. Physical measurement is an element, particularly on the subject of navigating slim roads or discovering a downtown parking area.

Vehicles are getting bigger. Logic says a bigger automobile will even be heavier, although the Paris ruling solely addresses weight. It prompted us to take a more in-depth have a look at sizes general, particularly since larger automobiles have not essentially translated to infrastructure modifications for extra space to make use of them.

Motor1 Numbers Vehicle Size

The USA Far And Wide:

Americans love huge issues: meals, streets, and naturally, automobiles. The United States is a paradise for large vehicles and huge SUVs, and since highways and parking tons are usually giant, it is unusual to drive small automobiles. It’s been this manner because the Nineteen Fifties.

According to JATO information for the yr 2003, the typical size of passenger automobiles within the US was 196.5 inches. For reference, that is the size of an govt sedan like a Mercedes-Benz E-Class. The common width that yr was 73.4 inches.

Motor1 Numbers Vehicle Size

As you would possibly anticipate, passenger automobiles have grown since then however chances are you’ll not understand how a lot. In 2013 the typical size rose to 203.1 inches and width elevated to 75.9 inches. This was the interval through which pickup vehicles and SUVs actually gained a foothold within the automotive market. But 10 years later issues are nonetheless rising, resulting in document averages for 2023.

Last yr, the typical size of light-duty passenger automobiles within the US reached 206.4 inches, with the typical width as much as 77.1 inches. This is barely a pair inches away from a brand new Mercedes-Benz S-Class, and it is value noting the rise in measurement shouldn’t be linked to bigger households. In truth, the annual inhabitants change within the US decreased from 0.96 p.c in 2003 to 0.50 p.c final yr. The enhance in automotive measurement is extra associated to consolation, comfort, and security requirements.

Motor1 Numbers Vehicle Size

Does Europe Still Buy Small Cars?

In distinction to US patrons favoring giant automobiles, Europe has historically bought small automobiles. The incontrovertible fact that its cities had been conceived lengthy earlier than the arrival of the auto explains why parking is such a difficult activity. Additionally, Europe has been much less power self-sufficient than the United States, forcing drivers to average their gasoline consumption.

However, the recognition of bigger SUVs can’t be denied, even with patrons in Europe. In 2003, a number of years earlier than the mainstream arrival of SUVs within the Old Continent, the typical size of a passenger automobile was 169.8 inches, whereas common width was 68.3 inches. That’s akin to a brand new Volkswagen Golf. In 2013 these values had been as much as 174 inches lengthy and 70.7 inches vast. And final yr, issues in Europe had been larger than ever: 178.5 and 72.5 inches on common, to be precise.

Motor1 Numbers Vehicle Size

The pattern of bigger automobiles is a solution for offering extra consolation and comfort, elements that patrons naturally need in a automobile. The problem is discovering area on streets and parking tons. Will taxation cease this progress pattern? We’ll have to attend and see.

The writer of the article, Felipe Munoz, is an Automotive Industry Specialist at JATO Dynamics.

Anti-Noise Crusaders In Paris Want A Partial Motorcycle Ban

The metropolis council of Paris, France is reportedly contemplating a partial motorbike and scooter ban inside the town limits in February 2024. What’s the issue? According to proponents, it is the noise.

Combustion-powered bikes and scooters are the goal for that very motive. According to the present proposal championed by Parisian elected official Pierre-Yves Bournazel, electrical bikes, scooters, and mopeds of all sizes and styles wouldn’t be affected by the proposed ban.

What Would The Proposed Paris Moto Ban Cover?

France Noise Regulations 2024

Noise test, 1-2, 1-2.

Under the phrases as proposed, bikes and scooters with combustion engines can be banned from working in Paris between the hours of 10 p.m. and seven a.m. each night time. To be clear, as of February 8, 2024, the proposed ban has not been made regulation or enacted in any approach. It’s nonetheless underneath dialogue on the time of writing.

If the plan presently into consideration is enacted, the ban would truly be an experimental interval, lasting for a complete of 1 12 months to look at the consequences. In help of his measure, Bournazel cited a statistic of roughly 80 p.c of Parisians complaining about noise every day, however it’s unclear if that is an exaggeration. 

How Would This Potentially Affect Riders?

Pink Mobility Presents The Pop Plus Retro Electric Scooter In France

A pair of Pink Mobility Pop Plus electrical scooters, rolling collectively.

In addition to the proposed Parisian in a single day motorbike ban, Bournazel additionally desires to equip extra sound radars all through the town to help enforcement efforts.

Since many individuals journey bikes and scooters as a way of transportation (and never only for enjoyable), Bournazel additionally proposes doubling present monetary help applications to encourage combustion bike riders to strive different, quieter types of transport. Bicycles of all sorts, electrical scooters, and electrical bikes are all acceptable choices to proponents of this plan.

What About The Bread Bakers?

Katalis Spacebar - Right Side Bread Basket View

Katalis Spacebar outfitted with Bread Basket

Speaking as each a rider and a former skilled bread baker, this is a factor that you could be or could not find out about that individual career. Much of the recent bread that folks like to eat requires yeast to rise. Although there are methods to enhance its setting in order that it rises extra shortly, elevating any yeast bread takes time. Therefore, bread bakers have to begin work extraordinarily early to be able to get all that scrumptious bread prepared for individuals to purchase within the morning.

France, as I’m certain you do not want me to let you know, is a spot that’s completely mad for good bread. In order to have good bread prepared for the hungry public, you want to begin mixing, kneading, and proofing your dough a complete lot sooner than 7 a.m.

Just as one instance, the well-known Parisian bakery chain Maison Landemaine has a complete lot of areas that open for enterprise at 7 a.m. They proudly promote some bread varieties that require lengthy fermentation, which (you guessed it) implies that bakers are within the kitchen extraordinarily early to do their very scrumptious jobs.

Of course, they don’t seem to be the one ones. A proposal like this targets not solely the bread bakers who journey, however anybody who works overnights for any motive.

We do not need to make broad generalizations right here, however some professions (together with bread baking) that function primarily through the in a single day hours do not all the time pay very nicely. At least, not nicely sufficient to all of the sudden drop the whole lot and go purchase a complete new technique of transport as a result of your trusty bike simply obtained banned through the hours when you want to use it probably the most.

What Does The French Federation Of Angry Bikers Have To Say About The Matter?

French motorcyclists protest lane splitting ban Feb 2021

French motorcyclists protest a proposed lane-splitting ban in 2021.

The French Federation of Angry Bikers (or Fédération Française des Motards en Colère in precise French) is a bunch that repeatedly takes motion when it feels that biker rights in France are underneath menace. In 2022, it organized a campaign against motorcycle technical control inspections. Back in 2021, France took motion to ban lane splitting, so the biker association hit the streets to protest.

Like all different massive teams, members of the FFMC are many and diversified, and have a complete bunch of opinions. They’re not a monolith. We can let you know that one division, the French Federation of Angry Bikers of Loire Atlantique, made one very attention-grabbing connection that it desires Parisians to think about.

According to them, one in every of leaders of Ras le Scoot, a bunch that campaigns towards motorbikes basically, works for an e-bike and cargo bike firm as his day job (as is clearly proven on the person’s LinkedIn profile). The implication is that of course he’ll need extra individuals to really feel compelled to purchase e-bikes or cargo bikes, even when that is indirectly what he is saying.

Cities Are Noisy

Proposed Chicago Noise Cameras Pilot Program Map 2024

A map of Chicago areas the place a proposed noise digicam pilot program was raised in 2023.

At the time of writing, RideApart just isn’t primarily based in Paris. However, most of us have lived in cities. One factor they’ve in widespread is that they are loud. Full cease. I bear in mind particularly dwelling in a single condominium as a baby the place my bed room window was proper subsequent to a CTA bus cease. There was additionally a preferred bar throughout the road, so that you’d have loads of noise late into the night time that did not come from any sort of auto.

So, the query appears to be this, as it’s in so many circumstances: When you progress to a brand new place, do you anticipate it to vary your life in a significant approach? Or do you anticipate the place to magically adapt to fit your wants?

It’s one factor if it is contained in the partitions of your own home, the place you’ll be able to change what you want inside motive. But it is utterly one other if you happen to transfer to a brand new place and also you simply anticipate everybody else within the neighborhood to tiptoe round you since you’ve deigned to grace the realm together with your presence. On behalf of people that work (and journey to their jobs) in a single day, make it make sense.

BMW Group Partners with Dassault Systèmes to Bring the 3DEXPERIENCE Platform to Its Future Engineering Platform.

Vélizy-Villacoublay/Munich. Dassault Systèmes (Euronext Paris: FR0014003TT8, DSY.PA) and BMW Group as we speak launched into a long-term strategic partnership to develop BMW Group’s future engineering platform that includes Dassault Systèmes’ 3DEXPERIENCE platform at its core. More than 17,000 workers throughout a number of engineering disciplines on the premium vehicle producer will depend on the 3DEXPERIENCE platform to speed up the event of all automobiles, from their ideation to their manufacturing.

In an trade the place fast time to market of sustainable mobility options with superior expertise is a aggressive differentiator, the partnership between Dassault Systèmes and BMW Group is testimony to the elemental position of the 3DEXPERIENCE platform in enabling corporations to ship merchandise quicker. The platform’s digital twin experiences streamline enterprise-wide collaboration and ship data-driven approaches to handle the exponential complexity carmakers are dealing with in related, autonomous automobile engineering.

“We will only optimize our engineering process if we think digital, work connected and rely on an integrated data. For the BMW Group the 3DEXPERIENCE platform will support this approach and help to reach a higher level of quality in our processes,” stated Julien Hohenstein, Vice President Processes, Digitalization, Governance Idea to Offer on the BMW Group analysis and growth.

With the 3DEXPERIENCE platform on the core of BMW Group’s future product growth surroundings, all BMW Group engineering disciplines will probably be engaged on a digital twin of a automobile that may be configured for the variants of every mannequin with real-time, built-in knowledge. Teams can reuse parts extra simply, grasp the complexity of automobile variability, and enhance the engineering to manufacturing cycle time. In addition, BMW Group can seamlessly migrate knowledge from its present IT options and prolong its engineering platform to different disciplines reminiscent of modeling and simulation.

The strategic partnership between Dassault Systèmes and BMW Group marks the subsequent section of their long-term collaboration. For a long time, the 2 corporations have pooled their data and know-how to advance technological innovation in areas together with manufacturing planning and scheduling, half design and manufacturing effectivity.

“BMW Group and Dassault Systèmes are technology-driven companies that are entering a new era of shared innovation to deliver best-in-class products,” stated Laurence Montanari, Vice President, Transportation & Mobility Industry, Dassault Systèmes. “With the 3DEXPERIENCE platform, BMW Group can rethink its engineering development process to deliver the most personalized and sustainable experiences to its customers.”

DS AUTOMOBILES IS OFFICIAL AUTOMOTIVE PARTNER FOR PARIS FASHION WEEK

DS Automobiles is rolling out an unique fleet of Paris Fashion Week® branded DS 7 E-TENSE and DS 9 E-TENSE fashions to escort journalists, influencers and expertise via the streets of Paris, for a trendy, zero-emissions expertise. Equipped with ChatGPT integrated into the DS IRIS SYSTEM, the DS 7 and DS 9, with E-TENSE plug-in hybrid drivetrains, embody the proper mixture of French luxurious and progressive know-how.

The Paris Fashion Week calendar begins this Tuesday 16th January with six days devoted to Men’s Ready-to-Wear Fall/Winter 2024-2025, earlier than the Haute Couture Spring/Summer from Monday 22nd to Thursday 25th January. Women’s Fashion Fall/Winter 2024-2025 will observe from Monday 26th February to Tuesday 5th March.

Electrification stays on the coronary heart of the technique for DS Automobiles, with a totally electrified vary offered since 2019. From the 100% electrical DS 3 E-TENSE to the 360hp DS 9 E-TENSE plug-in hybrid, every mannequin demonstrates the model’s dedication to sustainable mobility and the power transition. From 2024, all new DS Automobiles fashions can be 100% electrical.

There are shut hyperlinks between DS Automobiles and the style world. Unique options such because the Pearl stitching, the Clous de Paris embossed inserts and the watchstrap design seat upholstery significantly resonate in artistic and progressive design circles.

For this Paris Fashion Week, DS Automobiles has a couple of surprises in retailer, together with a DS 9 that includes a beetle-effect interference color. Depending on exterior circumstances and the angle you take a look at it from, the notion of the color modifications and provides a hanging distinction towards the gloss black surfaces stretching to the bonnet.

Activations from DS in the course of Paris Fashion Week may be adopted on the @DS_automobiles Instagram. The activations can be devoted to iconic Parisian locations, design, and the delight of driving round Paris inside DS 7 and DS 9. The first one can be revealed on 18th January.