A monumental revelation has taken place on the Gare du Nord practice station in Paris, capturing the eye of 1000’s of passers-by with a panoramic 3D set up. Accenture Song and PEUGEOT orchestrate a spectacular launch for the brand new PEUGEOT E-5008, with the marketing campaign #SomethingBigIsComing, underneath the banner of innovation and boldness.

An inventive set up that redefines the city expertise. The Gare du Nord practice station in Paris has been reworked right into a futuristic stage the place a mysterious 3D field has appeared, projecting majestic creatures, heralding this vital new improvement for PEUGEOT. The visible show is the work of the inventive studio Superbien, a pioneer within the multimedia artwork area, merging cutting-edge expertise and visible poetry.

The true nature of the 3D projections at Gare du Nord station is revealed, within the type of the brand new all-electric PEUGEOT E-5008. Something large has arrived. With options such because the Panoramic i-Cockpit®, embedded ChatGPT, a formidable electrical vary of 410 miles((WLTP cycle awaiting approval), and 7 spacious seats for class-above onboard area, the brand new E-5008 is able to redefine the requirements of electrical household autos.

The expertise would not cease on the Gare du Nord station. A dynamic and interactive digital marketing campaign has been deployed on social media, with 3D movies and fascinating activations getting ready the general public for this revelation. The 3D projection impact has been tailored to digital codecs for consistency and larger impression.

In addition, the marketing campaign advantages from a presence in DOOH (Digital Out-of-Home) throughout main European capitals, making certain international visibility.

This marketing campaign marks the start of a collection of initiatives between Accenture Song and PEUGEOT, following the partnership announcement in 2023. More campaigns will observe very quickly.