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Toyota Reignites ‘Start Your Impossible’ Campaign: A Global Vision with Local Action, Emphasizing Belief that No Journey is Taken Alone

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Commercials to air main as much as and throughout the Olympic and Paralympic Games Paris 2024

TOYOTA CITY, Japan (April 17, 2024)—Today, Toyota Motor Corporation (Toyota) launches the following chapter of the “Start Your Impossible” world advertising and marketing marketing campaign, igniting pleasure for the Olympic and Paralympic Games Paris 2024. The world marketing campaign showcases the ability of native communities rallying behind their athletes and emphasizes Toyota’s perception that no journey is taken alone.

The “Start Your Impossible” marketing campaign not solely showcases outstanding Olympic and Paralympic athletes but additionally sheds mild on the heroes behind their success —  the coaches, teammates, mother and father, and followers —the neighborhood that fuels their journey.  

The marketing campaign message celebrates that the place you come from – your neighborhood – issues. It’s this respect for native communities and long-standing dedication to sports activities that shines in Toyota’s help of greater than 200 Olympic and Paralympic athletes all over the world.

“Start Your Impossible” commercials embrace:

  • ‘Send Off’ highlights the highly effective impression of communities becoming a member of collectively to help their athletes as they head to the Olympic and Paralympic Games Paris 2024.
  • ‘Together Wins’ showcases how collectively, we are able to actually obtain the unimaginable.
  • ‘Love Conquers All’ shares U.S. Olympic BMX bike owner Alise Willoughby and her husband/coach Sam’s inspiring story concerning the transformative impression of affection and neighborhood help throughout difficult instances.
  • ‘‘Think Fast’ exhibits us that French Olympic Handball participant Nikola Karabatić — with spontaneous teaching from his neighbors — can take no matter life throws at him. 
  • Follow Canadian Paralympic Track and Field athlete Marissa Papaconstantinou in ‘Keep Marissa Running’ as she begins the journey from her Canadian hometown to the Paris 2024 Paralympic Games, along with her neighborhood cheering her on each step of the way in which.
  • ‘All For One’ reminds us that when you could have your neighborhood’s help, you’re unstoppable.

The absolutely built-in marketing campaign options greater than 20 distinctive Olympic and Paralympic athletes and spans varied platforms, together with broadcast commercials, digital video, digital content material, paid social, out of residence (OOH), and programmatic promoting. The six broadcast commercials listed above will range from :60, :30, and :15 seconds. Additionally, the marketing campaign incorporates a mixture of :06 and :15 social spots. 

The ‘Start Your Impossible’ theme highlights Toyota’s respect for numerous native cultures and the pivotal function communities play within the athletes’ journey. To honor the individuals behind the scenes, it took a monumental world strategic and inventive collaboration between long-standing company companions, Saatchi & Saatchi (Los Angeles and Dallas) and Dentsu (Tokyo). Through the 2024 marketing campaign, Toyota aspires to ignite the spark of limitless prospects that reside inside communities everywhere in the globe.

To study extra about Toyota’s “Start Your Impossible” marketing campaign go to www.startyourimpossible.com.

About Toyota
Toyota (NYSE:TM) has been part of the cultural cloth in North America for greater than 65 years, and is dedicated to advancing sustainable, next-generation mobility via our Toyota and Lexus manufacturers, plus our greater than 1,800 dealerships.

Toyota immediately employs greater than 63,000 individuals in North America who’ve contributed to the design, engineering, and meeting of practically 47 million automobiles and vehicles at our 13 manufacturing vegetation. By 2025, Toyota’s 14th plant in North Carolina will start to fabricate automotive batteries for electrified autos. With extra electrified autos on the highway than some other automaker, Toyota presently gives 27 electrified choices.

For extra details about Toyota, go to www.ToyotaNewsroom.com.

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Team Toyota’s Daryl Homer: Excited About the Future

Daryl Homer, a fencer for Team Toyota, won a silver medal at the 2016 Olympic Games in Rio after years of hard work. Now, as he trains for the 2024 Olympic Games in Paris, he has come to realize that his athletic career doesn’t have to follow a linear path.

Homer is focused on changing his mindset and no longer seeing success as something finite. He believes in being excited about what’s next and challenging the notion of what is impossible. He understands the importance of embracing change and looking forward to new opportunities.

As a three-time U.S. Olympian in men’s sabre, Homer has competed in London, Rio, and Tokyo. His silver medal in Rio made him the first U.S. medalist in men’s sabre since 1984. Over the years, he has learned to appreciate his accomplishments and the rarity of competing in the Olympics. He is now working on celebrating his past achievements while simultaneously training for future milestones.

Homer understands the challenge of maintaining focus and motivation, especially in a mentally demanding sport like fencing. He draws inspiration from his favorite athletes who have reinvented themselves and found continued success throughout their careers. He acknowledges that fencing is like physical chess and requires self-awareness, emotional control, creativity, and bravery to take calculated risks.

Early Beginnings and Transformative “Firsts”

Homer was born in the U.S. Virgin Islands and moved to the Bronx with his family at the age of 5. He developed an interest in fencing and started taking lessons at the Peter Westbrook Foundation in Manhattan. The foundation, led by Olympians and former Olympians, including Homer’s mentor Peter Westbrook and fencer Keeth Smart, played a significant role in his development.

Initially drawn to basketball, Homer found fencing to be a natural fit for him. He began fencing at 11 years old and started taking the sport seriously a year later. He admits to balancing his athletic pursuits with simply being a kid, but eventually, he prioritized fencing and witnessed the results of his hard work. Beating an older fencer in a competition was a transformative experience that boosted his confidence and motivated him to continue pushing forward.

Building a Support System

Heading into his fourth Olympic cycle, Homer values the support system he has established. His family, fencing club, and local community provide him with the encouragement and assistance he needs to succeed. Homer appreciates the support he received from his neighborhood after the disappointment of not winning a medal in Tokyo. He also acknowledges the support he receives as part of Team Toyota, having formed close bonds with fellow athletes who joined the team around the same time.

Homer considers his teammates, the marketing department, and the entire organization as his extended family. Their unwavering support empowers him on his journey and motivates him to keep striving for excellence.

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Olympian Gabby Thomas Is Making Strides with Team Toyota

Gabby Thomas, an accomplished athlete and Team Toyota member, made her mark at the Olympic Games Tokyo 2020 by clinching two medals. But she wants to be remembered not only for her achievements on the track but also for her character.

Thomas expressed her desire to be seen as a role model who exemplifies hard work. She aims to demonstrate excellence and dedication both in her athletic pursuits and in her personal life.

Thomas secured a silver medal in the 4x100m relay and a bronze medal in the individual 200m event in Tokyo. Her impressive performance at the trials, where she broke the Olympic Trials record with a time of 21.61, earned her a spot on Team USA for the 200 meters sprint. Recently having completed her master’s degree in public health from the University of Texas at Austin, Thomas now sets her sights on qualifying for the Olympic Games Paris 2024.

Joining Team Toyota’s prestigious roster, Thomas seamlessly fits among the remarkable lineup of athletes. She interprets Toyota’s motto, “Let’s Go Places,” as an invitation to tackle any challenges head-on. It signifies embracing the journey, striving to be the best version of oneself, and embarking on seemingly impossible endeavors.

New Dreams

Originally from Northampton, Massachusetts, the 26-year-old Thomas graduated from Harvard in 2019. In addition to her academic accomplishments, she excelled in the NCAA Indoor and Outdoor Track and Field Championships, even setting the collegiate record in the 200m event in 2018. Although Thomas initially aimed to pursue a career in medicine, her athletic success prompted a shift in her aspirations.

She explains, “I’ve discovered new dreams – Olympic dreams. Things have clearly changed, and that’s perfectly fine. I often tell people that your journey will evolve, and it’s okay to take detours.”

Instead of medical school, Thomas pursued a master’s degree in public health with a focus on epidemiology. After obtaining her bachelor’s degree, she relocated to Austin to join a training group while simultaneously attending graduate school. While Thomas has developed a passion for track and field, she remains dedicated to her education.

Thomas acknowledges the significance of having diverse support networks. Besides her team, she values the friendship and guidance of her advisor and classmates. Knowing that she has people supporting her in various aspects of her life, beyond just athletics, provides her with a sense of grounding.

Leading by Example

Although balancing the demands of being a master’s student and an athlete presented challenges, Thomas attributes her perseverance to the numerous support systems in her life. With a lifelong involvement in athletics, particularly team sports, she feels that her experiences have equipped her with the necessary skills to collaborate effectively with others. Thomas thrives in team environments, whether it be with Team Toyota or her running teammates in Austin.

She takes on a leadership role within her training group, leading through her actions rather than through loud declarations. Thomas believes in setting an example and embodying the qualities of a leader.

Despite her exceptional achievements, Thomas understands that pursuing ambitious dreams often entails overcoming significant obstacles. As a young African American woman hailing from the Northeast and attending Harvard University, she has faced her fair share of challenges. However, these experiences have helped shape her into the person she is today.

Thomas believes in confronting obstacles head-on, even when they seem insurmountable. She recalls a devastating hamstring injury that kept her out of the World Championships last year. While heartbreaking, Thomas used this setback as an opportunity to showcase her resilience. Returning for the latter half of the season, she achieved remarkable results, exemplifying her unwavering dedication to both her athletic endeavors and personal pursuits.