Tag Archives: commercials

ToyotaUk

Toyota Reignites ‘Start Your Impossible’ Campaign: A Global Vision with Local Action, Emphasizing Belief that No Journey is Taken Alone

Leave a comment

Commercials to air main as much as and throughout the Olympic and Paralympic Games Paris 2024

TOYOTA CITY, Japan (April 17, 2024)—Today, Toyota Motor Corporation (Toyota) launches the following chapter of the “Start Your Impossible” world advertising and marketing marketing campaign, igniting pleasure for the Olympic and Paralympic Games Paris 2024. The world marketing campaign showcases the ability of native communities rallying behind their athletes and emphasizes Toyota’s perception that no journey is taken alone.

The “Start Your Impossible” marketing campaign not solely showcases outstanding Olympic and Paralympic athletes but additionally sheds mild on the heroes behind their success —  the coaches, teammates, mother and father, and followers —the neighborhood that fuels their journey.  

The marketing campaign message celebrates that the place you come from – your neighborhood – issues. It’s this respect for native communities and long-standing dedication to sports activities that shines in Toyota’s help of greater than 200 Olympic and Paralympic athletes all over the world.

“Start Your Impossible” commercials embrace:

  • ‘Send Off’ highlights the highly effective impression of communities becoming a member of collectively to help their athletes as they head to the Olympic and Paralympic Games Paris 2024.
  • ‘Together Wins’ showcases how collectively, we are able to actually obtain the unimaginable.
  • ‘Love Conquers All’ shares U.S. Olympic BMX bike owner Alise Willoughby and her husband/coach Sam’s inspiring story concerning the transformative impression of affection and neighborhood help throughout difficult instances.
  • ‘‘Think Fast’ exhibits us that French Olympic Handball participant Nikola Karabatić — with spontaneous teaching from his neighbors — can take no matter life throws at him. 
  • Follow Canadian Paralympic Track and Field athlete Marissa Papaconstantinou in ‘Keep Marissa Running’ as she begins the journey from her Canadian hometown to the Paris 2024 Paralympic Games, along with her neighborhood cheering her on each step of the way in which.
  • ‘All For One’ reminds us that when you could have your neighborhood’s help, you’re unstoppable.

The absolutely built-in marketing campaign options greater than 20 distinctive Olympic and Paralympic athletes and spans varied platforms, together with broadcast commercials, digital video, digital content material, paid social, out of residence (OOH), and programmatic promoting. The six broadcast commercials listed above will range from :60, :30, and :15 seconds. Additionally, the marketing campaign incorporates a mixture of :06 and :15 social spots. 

The ‘Start Your Impossible’ theme highlights Toyota’s respect for numerous native cultures and the pivotal function communities play within the athletes’ journey. To honor the individuals behind the scenes, it took a monumental world strategic and inventive collaboration between long-standing company companions, Saatchi & Saatchi (Los Angeles and Dallas) and Dentsu (Tokyo). Through the 2024 marketing campaign, Toyota aspires to ignite the spark of limitless prospects that reside inside communities everywhere in the globe.

To study extra about Toyota’s “Start Your Impossible” marketing campaign go to www.startyourimpossible.com.

About Toyota
Toyota (NYSE:TM) has been part of the cultural cloth in North America for greater than 65 years, and is dedicated to advancing sustainable, next-generation mobility via our Toyota and Lexus manufacturers, plus our greater than 1,800 dealerships.

Toyota immediately employs greater than 63,000 individuals in North America who’ve contributed to the design, engineering, and meeting of practically 47 million automobiles and vehicles at our 13 manufacturing vegetation. By 2025, Toyota’s 14th plant in North Carolina will start to fabricate automotive batteries for electrified autos. With extra electrified autos on the highway than some other automaker, Toyota presently gives 27 electrified choices.

For extra details about Toyota, go to www.ToyotaNewsroom.com.

Cars

5 Retro Car Ads That Demonstrate the Charm of Old-School Advertising

In the early 1980s, Toyota’s television commercials revolved around the famous slogan “Oh, what a feeling,” accompanied by the protagonist leaping in the air with arms outstretched in a victorious pose. This iconic ad campaign stood out for its lighthearted and unconventional approach. One particular sub-campaign in 1986 brought unexpected charm to the table by featuring WWF (now WWE) wrestlers in Toyota ads. It is worth noting that car companies rarely partnered with pro wrestlers until crossover star John Cena became the voice of Hyundai in 2020. However, it wasn’t a concern in Australia, where the campaign exclusively ran in 1986.

These ads, typically lasting around 15 seconds, left a lasting impression. “Mean” Gene Okerlund, the WWF announcer, provided the voiceovers, while well-known wrestlers like The Iron Sheik, George “The Animal” Steele, The Killer Bees, and Okerlund himself, as well as lesser-known names such as Paul Roma, S.D. Jones, and Steve Lombardi, were featured. In each ad, the star of the commercial celebrated with their unique rendition of the “oh, what a feeling” catchphrase.

The standout ad featured The Iron Sheik, with Okerlund emphasizing the “freedom of the wind in your hair” as the Iranian wrestler’s bald head is revealed while he enjoys driving the Toyota vehicle. Meanwhile, George “The Animal” Steele showcased the durability of the Hilux pickup truck by attacking it. The villainous Moondogs, on the other hand, were knocked out after crashing into a van and a station wagon, allowing Okerlund to highlight Toyota’s crash protection features.

If you grew up in the ’80s and were a wrestling fan, these ads will certainly bring back nostalgia and entertainment, even if you didn’t have the chance to see them in Australia in 1986.

Link to Original Article