DS Automobiles is rolling out an unique fleet of Paris Fashion Week® branded DS 7 E-TENSE and DS 9 E-TENSE fashions to escort journalists, influencers and expertise via the streets of Paris, for a trendy, zero-emissions expertise. Equipped with ChatGPT integrated into the DS IRIS SYSTEM, the DS 7 and DS 9, with E-TENSE plug-in hybrid drivetrains, embody the proper mixture of French luxurious and progressive know-how.

The Paris Fashion Week calendar begins this Tuesday 16^th January with six days devoted to Men’s Ready-to-Wear Fall/Winter 2024-2025, earlier than the Haute Couture Spring/Summer from Monday 22^nd to Thursday 25^th January. Women’s Fashion Fall/Winter 2024-2025 will observe from Monday 26^th February to Tuesday 5^th March.

Electrification stays on the coronary heart of the technique for DS Automobiles, with a totally electrified vary offered since 2019. From the 100% electrical DS 3 E-TENSE to the 360hp DS 9 E-TENSE plug-in hybrid, every mannequin demonstrates the model’s dedication to sustainable mobility and the power transition. From 2024, all new DS Automobiles fashions can be 100% electrical.

There are shut hyperlinks between DS Automobiles and the style world. Unique options such because the Pearl stitching, the Clous de Paris embossed inserts and the watchstrap design seat upholstery significantly resonate in artistic and progressive design circles.

For this Paris Fashion Week, DS Automobiles has a couple of surprises in retailer, together with a DS 9 that includes a beetle-effect interference color. Depending on exterior circumstances and the angle you take a look at it from, the notion of the color modifications and provides a hanging distinction towards the gloss black surfaces stretching to the bonnet.

Activations from DS in the course of Paris Fashion Week may be adopted on the @DS_automobiles Instagram. The activations can be devoted to iconic Parisian locations, design, and the delight of driving round Paris inside DS 7 and DS 9. The first one can be revealed on 18^th January.