Tag Archives: 2024 Toyota

Toyota Recalls Certain LS500 and LS500h Vehicles

PLANO, Texas (April 17, 2024)—Toyota is conducting a Noncompliance Safety Recall involving sure LS500 and LS500h autos in North America and Asia. Approximately 1,000 autos are concerned on this recall.

The Occupant Classification System (OCS) sensor within the entrance passenger seat might not function as designed and may have an effect on airbag deployment. This may end up in a noncompliance with security necessities in some areas or international locations and may enhance the danger of an harm to a entrance seat passenger in a crash.

For all concerned autos, Lexus sellers will examine the entrance passenger seat, and, if vital, modify a stopper and seat body meeting close to the sensor and recalibrate the system.

Owners of concerned autos shall be notified by early June 2024.

Information about automotive remembers, together with however not restricted to the listing of concerned autos, is present as of right this moment’s submitting date and is topic to alter thereafter. To see in case your automobile is concerned in a security recall go to Toyota.com/recall or nhtsa.gov/recalls and enter your Vehicle Identification Number (VIN) or license plate info.

For any extra questions, Lexus buyer assist can be obtainable by calling the Lexus Brand Engagement Center (1-800-225-3987) for Lexus autos.

Toyota Reignites ‘Start Your Impossible’ Campaign: A Global Vision with Local Action, Emphasizing Belief that No Journey is Taken Alone

Commercials to air main as much as and throughout the Olympic and Paralympic Games Paris 2024

TOYOTA CITY, Japan (April 17, 2024)—Today, Toyota Motor Corporation (Toyota) launches the following chapter of the “Start Your Impossible” world advertising and marketing marketing campaign, igniting pleasure for the Olympic and Paralympic Games Paris 2024. The world marketing campaign showcases the ability of native communities rallying behind their athletes and emphasizes Toyota’s perception that no journey is taken alone.

The “Start Your Impossible” marketing campaign not solely showcases outstanding Olympic and Paralympic athletes but additionally sheds mild on the heroes behind their success   the coaches, teammates, mother and father, and followers the neighborhood that fuels their journey.  

The marketing campaign message celebrates that the place you come from – your neighborhood – issues. It’s this respect for native communities and long-standing dedication to sports activities that shines in Toyota’s help of greater than 200 Olympic and Paralympic athletes all over the world.

“Start Your Impossible” commercials embrace:

  • ‘Send Off’ highlights the highly effective impression of communities becoming a member of collectively to help their athletes as they head to the Olympic and Paralympic Games Paris 2024.
  • ‘Together Wins’ showcases how collectively, we are able to actually obtain the unimaginable.
  • ‘Love Conquers All’ shares U.S. Olympic BMX bike owner Alise Willoughby and her husband/coach Sam’s inspiring story concerning the transformative impression of affection and neighborhood help throughout difficult instances.
  • ‘Think Fast’ exhibits us that French Olympic Handball participant Nikola Karabatić with spontaneous teaching from his neighbors can take no matter life throws at him. 
  • Follow Canadian Paralympic Track and Field athlete Marissa Papaconstantinou in ‘Keep Marissa Running’ as she begins the journey from her Canadian hometown to the Paris 2024 Paralympic Games, along with her neighborhood cheering her on each step of the way in which.
  • ‘All For One’ reminds us that when you could have your neighborhood’s help, you’re unstoppable.

The absolutely built-in marketing campaign options greater than 20 distinctive Olympic and Paralympic athletes and spans varied platforms, together with broadcast commercials, digital video, digital content material, paid social, out of residence (OOH), and programmatic promoting. The six broadcast commercials listed above will range from :60, :30, and :15 seconds. Additionally, the marketing campaign incorporates a mixture of :06 and :15 social spots. 

The ‘Start Your Impossible’ theme highlights Toyota’s respect for numerous native cultures and the pivotal function communities play within the athletes’ journey. To honor the individuals behind the scenes, it took a monumental world strategic and inventive collaboration between long-standing company companions, Saatchi & Saatchi (Los Angeles and Dallas) and Dentsu (Tokyo). Through the 2024 marketing campaign, Toyota aspires to ignite the spark of limitless prospects that reside inside communities everywhere in the globe.

To study extra about Toyota’s “Start Your Impossible” marketing campaign go to www.startyourimpossible.com.

About Toyota
Toyota (NYSE:TM) has been part of the cultural cloth in North America for greater than 65 years, and is dedicated to advancing sustainable, next-generation mobility via our Toyota and Lexus manufacturers, plus our greater than 1,800 dealerships.

Toyota immediately employs greater than 63,000 individuals in North America who’ve contributed to the design, engineering, and meeting of practically 47 million automobiles and vehicles at our 13 manufacturing vegetation. By 2025, Toyota’s 14th plant in North Carolina will start to fabricate automotive batteries for electrified autos. With extra electrified autos on the highway than some other automaker, Toyota presently gives 27 electrified choices.

For extra details about Toyota, go to www.ToyotaNewsroom.com.

Toyota Recalls Certain 2022 and 2023 Toyota Tacoma Trucks

PLANO, Texas (Feb. 27, 2024) –Toyota is conducting a security recall involving sure MY22 to MY23 Toyota Tacoma vehicles within the U.S. Approximately 381,000 autos are concerned on this recall.

Welding particles left on the ends of the rear axle meeting throughout manufacturing might trigger sure retaining nuts to loosen over time and ultimately fall off, probably inflicting an element to separate from the axle. If separation happens, this may have an effect on automobile stability and brake efficiency, rising the chance of a crash.

For all concerned autos, Toyota sellers will examine the rear axle meeting and retighten the axle retaining nuts for gratis to prospects. If axle elements are broken because of this situation, they are going to be repaired or changed, if crucial, primarily based on inspection standards.

Customers shall be notified about this difficulty by means of the mail by late April 2024.

Information about automotive remembers, together with however not restricted to the checklist of concerned autos, is present as of at the moment’s submitting date and is topic to alter thereafter. To see in case your automobile is concerned in a security recall go to Toyota.com/recall or nhtsa.gov/recalls and enter your Vehicle Identification Number (VIN) or license plate info.

For any further questions, Toyota buyer help can also be obtainable by calling the Toyota Brand Engagement Center (1-800-331-4331) for Toyota autos.

Toyota Recalls Certain 2023 Toyota Mirai, and Certain 2023-2024 Lexus LS, LC and ES

PLANO, Texas (Feb. 21, 2024) – Toyota is conducting a security recall involving sure Toyota and Lexus autos in Japan, North America and Asia. The recall includes sure Mirai and LS, LC, ES in North America. For the U.S., roughly 19,000 autos are concerned on this recall.

Due to a software program programming situation, the rearview picture might not show inside the time period required by sure U.S. security rules after the motive force shifts the car into reverse, growing the chance of a crash whereas backing the car.

For all concerned autos, Toyota and Lexus sellers will replace the software program for the Panoramic View Monitor system for gratis to clients.

Owners of concerned autos might be notified by late April 2024.

Information about automotive recollects, together with however not restricted to the listing of concerned autos, is present as of in the present day’s submitting date and is topic to alter thereafter. To see in case your car is concerned in a security recall go to Toyota.com/recall or nhtsa.gov/recalls and enter your Vehicle Identification Number (VIN) or license plate data.

For any extra questions, Toyota buyer help can also be obtainable by calling the Toyota Brand Engagement Center (1-800-331-4331) for Toyota autos. Customer help can also be obtainable by calling the Lexus Brand Engagement Center (1-800-255-3987) for Lexus autos.

Toyota Recalls Certain 2023-2024 Toyota Camry, Camry Hybrid Vehicles

PLANO, Texas (Feb. 21, 2024) – Toyota is conducting a security recall involving sure Toyota Camry and Camry Hybrid autos within the U.S. Approximately 4,000 autos are concerned on this recall.

The two head restraints on the 60% portion of the rear fold down seats within the concerned autos might have poor welds on a bracket that may trigger the autos to not adjust to a federal security customary. This can have an effect on head restraint efficiency and improve the chance of damage throughout sure collisions.

For all relevant autos, Toyota sellers will change the 60% rear seat again body sub-assembly for free of charge to clients. Owners of concerned autos might be notified by late April 2024.

Information about automotive recollects, together with however not restricted to the listing of concerned autos, is present as of in the present day’s submitting date and is topic to vary thereafter. To see in case your car is concerned in a security recall go to Toyota.com/recall or nhtsa.gov/recalls and enter your Vehicle Identification Number (VIN) or license plate data.

For any further questions, Toyota buyer help can be obtainable by calling the Toyota Brand Engagement Center (1-800-331-4331) for Toyota autos.

Toyota Recalls Certain 2022-2024 Toyota Tundra, Sequoia and Lexus LX 600 Models

PLANO, Texas (Feb. 21, 2024) – Toyota is conducting a security recall involving sure Toyota Tundra, Sequoia and Lexus LX 600 autos within the U.S. Approximately 280,000 autos are concerned on this recall.

Certain elements of the transmission might not instantly disengage when the automobile is shifted to the impartial place. This can permit some engine energy to proceed to be transferred to the wheels and may permit the automobile to inadvertently creep ahead at a low velocity when it’s on a flat floor and no brakes are utilized, resulting in an elevated threat of a crash.

For all concerned autos, Toyota and Lexus sellers will replace the software program for the transmission without charge to clients. Owners of concerned autos shall be notified by late April 2024.

Information about automotive recollects, together with however not restricted to the listing of concerned autos, is present as of right now’s submitting date and is topic to alter thereafter. To see in case your automobile is concerned in a security recall go to Toyota.com/recall or nhtsa.gov/recalls and enter your Vehicle Identification Number (VIN) or license plate data.

For any extra questions, Toyota buyer help can also be obtainable by calling the Toyota Brand Engagement Center (1-800-331-4331) for Toyota autos. Customer help can also be obtainable by calling the Lexus Brand Engagement Center (1-800-255-3987) for Lexus autos.

Could The Toyota Urban Cruiser Taisor Be The Rebadged Maruti Fronx?


Toyota will likely launch its own version of the Maruti Fronx crossover SUV sometime in 2024

Maruti Fronx

  • Toyota currently has no SUV in the sub-4m SUV space with prices starting under Rs 10 lakh (ex-showroom).

  • It had trademarked the name ‘Taisor’ towards the end of 2022.

  • With the axing of the Urban Cruiser SUV, we believe it could use it as a prefix with ‘Taisor’ like it did in the case of the Hyryder.

  • The Fronx-based SUV will have cosmetic differences inside and out with a near-identical features list.

  • To get the same petrol, turbo-petrol and CNG powertrains as the Maruti Fronx.

  • Prices could start from Rs 8 lakh (ex-showroom).

We recently brought to you that the Maruti Fronx will likely be rebadged as a Toyota crossover SUV in 2024. Now, recent trademark filing suggests it may be called the Toyota Urban Cruiser Taisor.

What Makes Us Think So?

Maruti Fronx side

Toyota doesn’t have a sub-4m SUV offering following the discontinuation of the Urban Cruiser towards the end of 2022. So we feel it could be eyeing the subcompact space by introducing its own version of the Maruti Fronx under this moniker. This will help Toyota have a presence in the sub-Rs 10 lakh (ex-showroom) starting price SUV space.

Toyota Urban Cruiser Hyryder

Another reason why we feel this nameplate will be a fit for a new Toyota SUV is because it already had trademarked the name ‘Taisor’ in the latter half of 2022. It has followed in its own footsteps as before the launch of the Urban Cruiser Hyryder, the carmaker had only trademarked the ‘Hyryder’ name.

Also Read: Maruti Ertiga-Based Toyota Rumion MPV Debuts In India; Launch In Festive Season

What’s Known About Toyota’s Fronx

The Maruti Fronx-based Toyota crossover SUV will likely have cosmetic changes inside and out as prevalent on recently shared models between the two, like the Maruti Ertiga-Toyota Rumion, and Toyota Innova Hycross-Maruti Invicto.

Maruti Fronx interior

It will also have almost the same equipment as its Maruti counterpart, which includes a 9-inch touchscreen, auto climate control, a heads-up display, and cruise control. In terms of safety, it should get up to six airbags, ISOFIX child seat anchorages, a 360-degree camera, and electronic stability programme (ESP).

To Borrow The Maruti Fronx’ Powertrains

The Toyota SUV should get the same engine-gearbox options as the Maruti Fronx. They are as follows:

Specification

1.2-litre Petrol

1-litre Turbo-petrol

1.2-litre Petrol+CNG

Power

90PS

100PS

77.5PS

Torque

113Nm

148Nm

98.5Nm

Transmission

5-speed MT, 5-speed AMT

5-speed MT, 6-speed AT

5-speed MT

The Maruti Fronx’ 1-litre turbo-petrol engine gets mild-hybrid technology. Toyota might introduce the CNG variants later.

Also Read: Will We See A Panoramic Sunroof In A Sub-Compact SUV?

Cost And Competition

Maruti Fronx rear

We believe Toyota could price the Fronx-based SUV from Rs 8 lakh (ex-showroom). It will rival the Maruti Fronx, Citroen C3 and other subcompact SUVs such as the Kia Sonet, Tata Nexon, Maruti Brezza, Nissan Magnite, Mahindra XUV300, Renault Kiger, and Hyundai Venue.

Read More on : Maruti FRONX AMT