In mid-2022, Hyundai Motor Europe’s marketing chief, Andreas-Christoph Hofmann, confirmed the company’s plans to introduce an affordable electric car in Europe. He stated that the car would be priced around €20,000 (approximately $21,400) and acknowledged the challenges of developing a low-cost EV. These challenges include not only maintaining profitability but also addressing packaging concerns for small vehicles.
Now, in September 2023, the compact electric vehicle has been captured testing in Europe. Despite the heavy camouflage, the prototype already exhibits a familiar look as it is based on the Casper. Originally, the Casper was equipped with a naturally aspirated three-cylinder, 1.0-liter gasoline engine, but it is now being prepared for an all-electric powertrain.
The first-ever three-row SUV is showcased in a full-fledged creative marketing material to highlight the spaciousness, design, and incredible Hybrid MAX powertrain.
PLANO, Texas (September 8, 2023) — Go big with the highly anticipated Toyota Grand Highlander 2024. In the new marketing campaign, “Life’s Grander in the Grand Highlander,” Toyota is taking a broad approach to the most powerful midsize SUV the brand has ever built.
“The campaign showcases the first-ever 2024 Grand Highlander, the latest addition to Toyota’s bold SUV lineup,” said Lisa Materazzo, Group Vice President of Toyota Marketing at Toyota Motor North America. “By showcasing the beautiful design and spacious interior of the Grand Highlander, the campaign takes inspiration from the reality that life, with all its unexpected surprises, is quite grand.”
Toyota developed the integrated campaign for the Grand Highlander with its Total Toyota (T2) model in mind. The T2 model integrates efforts to create a cohesive marketing approach that includes multicultural marketing and the mass market.
The “Life’s Grander in the Grand Highlander” campaign showcases a unified creative style across all featured ads below.
In the Conill Advertising ad titled “Labor,” directed by Sebastian Strasser, nothing can be more special than the birth of a new family member, and that means the whole family comes to the hospital with the expectant parents. Thanks to the Grand Highlander’s spacious third row, even the baby’s godmother (and aunt) can travel with him.
InterTrend Communications developed two ads for the campaign, directed by Bruce St. Claire. In the ad “Yes Day,” a family says “yes” to an unexpected day of fun in the Grand Highlander after their kids’ private lessons were canceled. In “Grand Recruiting,” a family’s cricket match is almost missed due to a shortage of players. The Grand Highlander quickly saves the day by helping pick up more teammates along the way, including an unexpected last-minute recruit, international cricket star Unmukt Chand.
In the Burrell Communications Group ad “HBCU Tour,” a family’s college visit trip in the Grand Highlander becomes interesting as proud parents from rival universities engage in a tug of war to see which traditional HBCU their child will choose. In their ad “Back There,” playful children frolicking in the back seat of a Grand Highlander are warned by their mother, who adds a humorous and heartwarming twist to the phrase, “Don’t make me come back there!” The ads are the work of renowned director Kenya Barris, making his commercial directing debut after an acclaimed television career.
In the ad titled “Slamming Doors,” created by Saatchi & Saatchi, viewers see a teenage girl being picked up from school in a Grand Highlander. The annoyed teenager’s frown turns into a smile as her entire family, including her grandmother, starts singing together, “This is gonna be the best day of my life.” Saatchi & Saatchi also created “Rescue Run,” a humorous ad where, after a day at the lake, a family traveling back home quickly turns their Grand Highlander around to safely return a splashing, quietly kept live fish their son caught back into the water. The ads were directed by James Rouse with Biscuit.
Media Placements The “Life’s Grander in the Grand Highlander” campaign will be disseminated through linear TV, digital video, digital content, cinema, programming, paid social media, audio, and search. High-profile programming on Network Prime, cable, Prime Novelas and sports includes Thursday and Sunday Night Football, Premium Soccer, and the Billboard Latin Music Awards. Digital/video content includes partners like Hulu, YouTube, MAX, Sensical, and Pandora. Partners include Bustle’s “Camp Romper,” Moveable Feast, Amazon, Uber Eats, and The Weather Channel, among others. Paid social media advertising includes TikTok, Meta, Snapchat, Reddit, LinkedIn, and Pinterest.
The campaign ads are available for viewing here. For images and credits, click here.
About the 2024 Toyota Grand Highlander The 2024 Toyota Grand Highlander is the latest and largest addition to Toyota’s successful SUV lineup. Available in three models with three powertrains — the balanced 2.4L gasoline turbo engine, the efficient 2.5L hybrid, and the 362-horsepower Hybrid MAX powertrain — the Grand Highlander is perfectly equipped for the road trip ahead.
Designed by Calty Design Studios and built exclusively at the Toyota Motor Manufacturing plant in Princeton, Indiana, the 2024 Grand Highlander has a starting MSRP of $43,070 for gasoline models, $44,670 for the hybrid, and $54,040 for the Hybrid MAX powertrain.
As part of Toyota’s diverse approach to its carbon neutrality goals, the Grand Highlander Hybrid and Hybrid MAX are two additional products supporting Toyota’s efforts to achieve a “Beyond Zero” future. Beyond Zero is Toyota’s vision to achieve carbon neutrality through products, services, and operations, as well as finding new ways to make a positive impact on the planet and society.
Some key features include:
Available in three powertrains with a full-size third row and ample cargo space
Hybrid and Hybrid MAX powertrains for reduced carbon emissions
Powerful performance with 362 horsepower from the Hybrid MAX system
Available technology like Traffic Jam Assist, Head-Up Display (HUD), and digital rearview mirror
JBL® Premium Audio system
Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
About Toyota Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for over 65 years and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus nearly 1,500 dealerships.
Toyota directly employs more than 49,000 in the U.S. who have contributed to the design, engineering, and assembly of more than 33 million cars and trucks in our nine manufacturing plants. The tenth Toyota plant in North Carolina will begin manufacturing automotive batteries for electric vehicles in 2025. With more vehicles on the road than any other automaker, Toyota currently offers 24 electrified vehicle choices.
Through Toyota USA Foundation’s initiative, Driving Possibilities, $110 million has been committed to create innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company’s 14 operating plants in the U.S.
The First-Ever Three-Row SUV Featured in a Marketing Campaign Focusing on Spaciousness, Design, and the Hybrid MAX Powertrain
PLANO, Texas (September 8, 2023) – Toyota unveils the highly anticipated 2024 Toyota Grand Highlander, the brand’s most powerful Midsize SUV to date, in their new marketing campaign called “Life’s Grander in the Grand Highlander.”
Lisa Materazzo, group vice president of Toyota Marketing at Toyota Motor North America, explains, “The campaign shines a spotlight on the first-ever 2024 Grand Highlander – the latest addition to Toyota’s bold SUV lineup. Featuring the Grand Highlander’s beautiful design and spacious interior, the campaign is inspired by the reality that life, with all its unexpected surprises, is pretty grand.”
To create a cohesive marketing approach, Toyota developed the integrated Grand Highlander campaign using its Total Toyota (T2) model. This model integrates efforts to encompass multicultural marketing and the mainstream market.
The “Life’s Grander in the Grand Highlander” campaign showcases a unified creative style across various spots.
In Conill Advertising’s spot titled “Labor,” directed by Sebastian Strasser, a family accompanies expectant parents to the hospital for the birth of a new family member. Thanks to the Grand Highlander’s spacious third row, even the baby’s godmother and aunt can join the ride.
InterTrend Communications created two spots for the campaign, directed by Bruce St. Claire. In the spot “Yes Day,” a family spends an unexpected day of fun in the Grand Highlander after their kids’ tutoring lessons are canceled. In “Grand Recruiting,” a family almost forfeits their cricket game due to a lack of players. The Grand Highlander saves the day by helping them pick up more teammates, including a last-minute recruit, international cricket star Unmukt Chand.
In Burrell Communications Group’s spot, “HBCU Tour,” a family’s college visit turns into a friendly competition between parents from rival colleges, trying to convince their son to choose their respective alma maters. In their spot, “Back There,” playful kids in the backseat of a Grand Highlander are playfully warned by their mom not to misbehave. The spots are directed by Kenya Barris, making his commercial directorial debut after a successful career in TV.
In the spot titled “Slamming Doors,” created by Saatchi & Saatchi, a teenager is picked up from school in a Grand Highlander. The annoyed teenager’s mood quickly changes when the whole family, including the grandma, starts singing together. Saatchi & Saatchi also created “Rescue Run,” a humorous spot where a family on their way home from a day at the lake turns around in their Grand Highlander to safely return a live fish their son was trying to keep in a leaking bucket. The spots were directed by James Rouse with Biscuit.
Media Placements
The “Life’s Grander in the Grand Highlander” campaign spans various media platforms, including linear TV, digital video, digital content, cinema, programmatic, paid social, audio, and search. It will be featured on high-profile Network Prime, cable, Prime Novelas, and sports programming, including Thursday and Sunday Night Football, Premium Soccer, and the Billboard Latin Music Awards. Digital content/video partners include Hulu, YouTube, MAX, Sensical, and Pandora. Partnerships with Bustle’s “Camp Romper,” Moveable Feast, Amazon, Uber Eats, and The Weather Channel are also part of the campaign. Paid Social will run on platforms such as TikTok, Meta, Snapchat, Reddit, LinkedIn, and Pinterest.
Viewers can watch the broadcast spots here. For images and credits, please click here.
About the 2024 Toyota Grand Highlander
The 2024 Toyota Grand Highlander is the latest addition to Toyota’s successful SUV lineup. It is available in three powertrains and three grades: the well-balanced 2.4L turbo gas engine, the efficient 2.5L hybrid, and the high-performance 362 horsepower Hybrid MAX. Designed by Calty Design Studios and assembled exclusively at the Toyota Motor Manufacturing plant in Princeton, Indiana, the 2024 Grand Highlander has a starting MSRP of $43,070 for gas engine models, $44,670 for the hybrid, and $54,040 for the Hybrid MAX powertrain.
The Grand Highlander Hybrid and Hybrid MAX support Toyota’s efforts to achieve a “Beyond Zero” future as part of the company’s diverse approach to carbon neutrality. Beyond Zero represents Toyota’s commitment to reaching carbon neutrality through its products, services, and operations while making a positive impact on the planet and society.
Key Features of the 2024 Toyota Grand Highlander Include:
Available in three powertrains with a spacious third row and ample cargo space
Hybrid and Hybrid MAX Powertrains for reduced carbon emissions
Powerful performance with a 362-horsepower Hybrid MAX system
Available tech features like Traffic Jam Assist, Head-Up Display, and Digital Rearview Mirror
JBL® Premium Audio system
Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA)
All the information contained on this website is intended for editorial use only. Using these materials for advertising, marketing, or any other commercial purposes is strictly prohibited. You are allowed to crop the materials but cannot modify them in any other way. In order to download these materials, you must agree to abide by these terms.
The Range Rover Sport, introduced in 2004, offers a sleeker and more stylish alternative to the full-size Range Rover while retaining its off-roading capabilities. The latest generation of the Range Rover Sport has made significant advancements in performance and design.
The top-of-the-line version of the Range Rover Sport is equipped with a BMW-sourced twin-turbocharged V8 engine that produces either 523 or 626 horsepower. The styling of the Sport has been updated with smaller lighting elements and a more minimalist design. It also benefits from the suspension and luxury features of its larger sibling.
The Sport First Edition is a comfortable SUV that is ideal for city driving. Its plush interior and powerful engine make it a joy to navigate through crowded streets. While it may not be as dynamic as some of its competitors on twisty roads, it offers a comfortable and luxurious driving experience.
The Range Rover Sport features sleek exterior styling with softened lines and smaller lighting elements. Its door handles are relatively small, but its wheels are larger than ever at 23 inches. Overall, the Sport retains an aggressive and stylish stance.
Under the hood, the Range Rover Sport is equipped with a BMW-sourced 4.4-liter twin-turbocharged V8 engine that delivers impressive acceleration. It can accelerate from 0 to 60 mph in just 4.3 seconds. The Sport’s steering is tuned for comfort, making it easy to maneuver in tight city streets.
The interior of the Range Rover Sport is luxurious and comfortable. It features adjustable heated and ventilated seats that offer excellent support. The cabin is well-insulated, providing a quiet and peaceful driving experience. The infotainment system includes a digital instrument cluster and a touchscreen with the latest technology.
The Range Rover Sport First Edition starts at $122,975, but with optional extras, the price can reach $132,575. Despite its high price tag, the Sport offers a level of luxury and performance that is on par with its competitors.
In conclusion, the 2023 Range Rover Sport combines luxury, comfort, and performance to offer the best of both worlds. It is a comfortable and powerful SUV that excels in city driving while still retaining its off-roading capabilities.
Before the Samsung Unpacked event on July 26, there have been leaks revealing some interesting details about the upcoming foldable phones from Samsung.
The rumored Galaxy Z Fold 5 and Galaxy Z Flip 5 will feature a significant design change – the two halves of the foldable phones will close shut without any gap. This is a major improvement from previous Samsung foldable phones, which had a V-shaped wedge gap that allowed liquid and solid particles to enter the device. With the new design, the risk of damage from such elements is greatly reduced.
The Galaxy Z Flip 5 will also have a larger cover display this time, making it more functional. This is similar to Motorola’s latest Razr-series foldable phone, which also emphasizes a larger cover display for improved usability.
Additionally, the upcoming foldables will come equipped with a new Qualcomm flagship processor, indicating enhanced performance. Leaks also suggest camera upgrades and a larger battery for improved overall experience.
In addition to the foldable phones, there are rumors about the Galaxy Watch 6 Classic making an appearance at the event. Alleged renders of the Galaxy Watch 6 Classic reveal a familiar design, including the much-loved rotating physical bezel, which was absent in the previous Galaxy Watch 5 series.
Lastly, there are reports of three tablets in the Galaxy Tab S9 series being unveiled at the Unpacked event. These new Android tablets are expected to follow a similar design pattern to the Galaxy Tab S8 series, with the absence of a pill-shaped camera island. The standard Galaxy Tab S9 is also rumored to have a single rear camera, instead of the dual-camera setup seen in its predecessor.
Gretchen Saegh-Fleming has been selected to lead Volvo Cars’ global marketing team, starting from July 3rd. Her role will involve contributing to the company’s growth and strengthening the emotional connection between Volvo Cars and consumers. Additionally, she will play a crucial part in supporting the company’s efforts to expand its online business and establish direct consumer relations.
Gretchen comes to Volvo Cars after serving as the Chief Commercial Officer at connected fitness company Hydrow. Prior to that, she spent eight years at L’Oreal, where she held various executive positions, the most recent being the leader of the marketing function in the US. During her time at L’Oreal, Gretchen contributed to the brand’s growth through the implementation of new marketing strategies, acceleration of digital innovation, and establishment of strategic partnerships across their wide range of iconic brands.
Björn Annwall, Chief Commercial Officer and Deputy CEO of Volvo Cars, expresses confidence in Gretchen’s appointment, stating, “Gretchen is a results-driven and digital-first business leader with an impressive track record, and I feel confident that this will be a great match.”
Gretchen’s professional history includes successful contributions to business growth and profit improvement at companies such as General Electric and web startups. She is an accomplished marketing leader, recognized for her expertise in accelerating e-commerce, and a strong advocate for diversity and inclusion.
Björn adds, “With her extensive experience in leading marketing teams and developing direct-to-consumer businesses, Gretchen will play a vital role in growing our brand and attracting more fans to Volvo Cars as we progress in our journey towards full electrification.”
Gretchen joins Volvo Cars during a transformative period for the company, marked by changes in their product offerings, sales strategies, and distribution channels. This transformation is vital to the long-term ambitions and growth of the company.
Volvo Cars plans to achieve full electrification by 2030, introduce new methods of accessing their vehicles, provide a seamless online and in-store retail experience, and establish closer relationships with their expanding consumer base worldwide.
Gretchen expresses her enthusiasm for joining Volvo Cars, stating, “I’m truly thrilled to be joining Volvo Cars! Our family has been a customer of the brand for many years, and I now look forward to meeting my new colleagues across the world. Together, as one global marketing team, we will help position the company for a profitable, successful, and exciting future.”
Gretchen will be based at Volvo Cars’ US headquarters in Mahwah, New Jersey. She will report directly to Björn Annwall and become a member of the Group Management Team (GMT).
All content on this website is intended for editorial use only. It is strictly prohibited to use these materials for advertising, marketing, or any other commercial purposes. You are allowed to crop the materials, but any other modifications are not permitted. In order to download these materials, you must agree to comply with these terms.
All information on this website is intended for editorial use only. It is strictly prohibited to use this information for advertising, marketing, or any other commercial purpose. The materials may be cropped, but no other modifications are allowed. In order to download these materials, you must consent to these terms.
Federico Foschini, Chief Marketing and Sales Officer, shares the story behind Lamborghini’s first V12 hybrid plug-in, the Revuelto
Sant’Agata Bolognese, June 01, 2023 – On March 29, Lamborghini introduced the Revuelto, a groundbreaking V12 plug-in hybrid HPEV. Federico Foschini, Chief Marketing and Sales Officer at Automobili Lamborghini, provides insight into the project and the positioning strategy for the model in a series of three short films.
“The history of Lamborghini is truly magical,” says Foschini. “This iconic brand gained fame through revolutionary cars that pushed the boundaries of automotive innovation. These vehicles surpassed their time and left a lasting impact on the market. For us, innovation is essential, and with the Revuelto, we are embracing electrification while remaining true to our DNA of delivering thrilling driving experiences and exceptional performance. This car represents Lamborghini’s take on the electrification trend, hence the name HPEV: High Performance Electrified Vehicle.”
[1] The Revuelto is not available for purchase yet and is therefore not subject to Directive 1999/94/EC. Fuel consumption and emissions data are still in the approval stage.
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