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ToyotaUk

Toyota Signs Eli Manning and Brock Purdy as National Partners and Announces Plans for Super Bowl LVIII as The “Official Automotive Partner of the NFL”

Toyota Will Showcase the All-New 2024 Tacoma by means of Advertising, Live Content and Fan Experiences

PLANO, Texas (Feb. 2, 2024) – Toyota Motor North America (TMNA) in the present day unveiled a collection of bulletins and experiences as a part of its first Super Bowl activation because the Official Automotive Partner of the NFL.

  • Eli Manning and Brock Purdy named nationwide companions: TMNA in the present day introduced that Brock Purdy and Eli Manning have been named as nationwide companions. Both Purdy and Manning will seem in nationwide content material throughout digital and linear platforms and at experiences designed to interact followers and Toyota sellers.
    • Manning will seem in nationwide programming and content material for TMNA throughout linear and digital platforms and at fan experiences in Las Vegas. Manning powered the New York Giants to 2 Super Bowl championships (2008 and 2012). This deal expands Toyota’s present, longtime relationship with Manning as he has served as a model companion for the Greater New York Toyota Dealer Association since 2004.
    • Prior to the 2023 season, Purdy signed a deal to look in Toyota’s regional promoting efforts throughout tv and social media for the Northern California Toyota Dealers. This deal will advance Purdy’s partnership with Toyota to a nationwide degree. Purdy led all NFL gamers in fan votes for the 2024 Pro Bowl as he helped lead his workforce to the highest seed within the NFC playoffs earlier than guiding the 49ers to Super Bowl LVIII. The second-year quarterback drives a 2024 Toyota Sequoia SUV.
  • Return to Super Bowl air as advertiser: The model will function a 30-second business inside the Super Bowl LVIII sport broadcast on CBS. This marks Toyota’s return after not airing an advert within the 2023 sport broadcast – the primary event this had occurred since 2017. A separate spot, entitled “Undisclosed,” produced by Conill, Toyota’s Hispanic company of file, will run within the 4Q of the Univision broadcast.
  • Leading fan expertise supplier: The model will function lead sponsor of “Super Bowl Experience presented by Toyota,” an immersive fan competition that may deal with followers to the NFL’s soccer theme park from Wednesday, February 7 by means of Saturday, February 10. Toyota will even host its personal fan sport, “Toyota’s 4 Down Territory,” which challenges opponents to navigate previous 58,000 footballs to achieve an opportunity at a legendary prize that may unlock VIP entry to subsequent 12 months’s Super Bowl [LIX in New Orleans].
  • Media Center content material hub: Toyota will change into a high content material creator on the NFL’s Media Center, a fast-moving throughway that hosts 6,000 credentialed media through the week. Toyota’s custom-built studio will function the all-new 2024 Tacoma as its trail-dominating energy, legendary functionality and fascinating type arrives in dealerships this month.

Among the content material that Toyota will host in its footprint embody partnerships with top-rated podcasts “Green Light with Chris Long” and “The Dave Chang Show.”

  • “Green Light” is a football-themed present hosted by Chris Long, a two-time Super Bowl champion and a Walter Payton Man of the Year winner (2018). The hit podcast is the flagship collection from Long’s media firm, Yote House. In addition to internet hosting Green Light’s exhibits from its Tacoma Content Studio, Toyota will assist most well-liked charities of NFL gamers by teaming with Green Light to create a charity problem that prompts NFL personalities and gamers to attain in a trivia sport all through the week.
  • David Chang is an avid soccer fan who gained world acclaim because the founding father of the Momofuku eating places and Majordomo Media. He’s the creator and host of Netflix’s “Ugly Delicious” and the streamer’s first dwell collection, “Dinner Time with David Chang”. Chang will workforce up with Toyota to curate a football-inspired meals problem to his viewers in celebration of Lunar New Year.

Additional programming consists of internet hosting a panel on the heritage and way forward for Latinos in soccer together with a partnership with fellow NFL companion Frito-Lay.

  • “Behind the Tailgate with Toyota:” Toyota will stage a panel dialogue on the previous, current and way forward for Latino affect on soccer that includes panelists Anthony Muñoz (Pro Football Hall of Fame), Diana Flores (Captain and Quarterback of the Mexican Women’s National Flag Football workforce and Global Flag Ambassador for the NFL & IFAF) and Marissa Solis (NFL, Senior Vice President, Brand & Consumer Marketing).
  • Frito-Lay “Chip Strip” Fan promotion:  Toyota is driving shotgun with Frito-Lay to deliver much more to Las Vegas with an immersive fan expertise on the Frito-Lay Chip Strip. Fans in Vegas can have the chance to sit in the most well liked journey on the Strip, really feel the love on the Cheetos Chapel, strive their luck on the Frito-Lay Snackpot – and extra. The all-new 2024 Tacoma can be on show with a one-of-a-kind Doritos-inspired wrap, and one fortunate fan, 21+, can have an opportunity to win the Tacoma because the grand prize by taking part in Frito-Lay’s outsized slot machine on February 10. The Frito-Lay Chip Strip is situated on the Brooklyn Bridge at New York, New York Hotel & Casino and is open every day from Thursday, February 8 by means of Sunday, February 11.   

“We see our comprehensive Super Bowl activation as a way to amplify our NFL partnership.  Fans can get closer to the sport they love and we can create experiences and content to help us unveil the exciting new Toyota Tacoma as it begins rolling into dealerships this month.”  mentioned Michael Tripp, group vice chairman, Toyota division advertising. “Our relationship with both Eli and Brock began at the regional marketing level and now we’re proud to have them both along for the ride as national partners.” 

Toyota vehicles will even play a sponsorship position in declaring probably the most highly effective gamers within the NFL on the Pro Bowl Games on February 4 at Camping World Stadium in Orlando, FL. Toyota will sponsor the Tug-of-War ability sport that may air as a part of the Pro Bowl Games’ presentation on ESPN, ABC, Disney XD, ESPN+, ESPN Deportes and NFL. Two Toyota autos can be positioned to border the competitors’s two battling groups of gamers whereas the model additionally advertises inside the sport broadcast with a number of spots.

At a regional degree, Toyota additionally at the moment sponsors eleven NFL groups by means of its community of supplier associations. Local activations can be pushed by Toyota’s 1,200+ sellers throughout the U.S. Together, these partnerships will deliver the shared mission of Toyota and the NFL into the residing rooms and communities of followers throughout the nation.

About Toyota

Toyota (NYSE:TM) has been part of the cultural material in North America for greater than 65 years, and is dedicated to advancing sustainable, next-generation mobility by means of our Toyota and Lexus manufacturers, plus our greater than 1,800 dealerships.

Toyota straight employs greater than 63,000 folks in North America who’ve contributed to the design, engineering, and meeting of practically 45 million vehicles and vehicles at our 13 manufacturing vegetation. By 2025, Toyota’s 14th plant in North Carolina will start to fabricate automotive batteries for electrified autos. With extra electrified autos on the street than some other automaker, Toyota at the moment provides 26 electrified choices.

For extra details about Toyota, go to www.ToyotaNewsroom.com.

About the NFL

The National Football League is America’s hottest sports activities league, comprising 32 franchises that compete every year to win the Super Bowl, the world’s largest annual sporting occasion. Founded in 1920, the NFL developed the mannequin for the profitable trendy sports activities league, together with nationwide and worldwide distribution, in depth income sharing, aggressive excellence, and powerful franchises throughout the nation.

Motorsport

Here’s How Honda Made One Of The Best Car Commercials Of All Time

Advertising for automobiles has modified fairly a bit over the historical past of the car. We’re bombarded with advertisements at present that we’re desperate to ignore, however a Honda industrial from 20 years in the past reminds us that some advertisements transcend attempting to promote you one thing and deserve recognition for his or her artistry. A brand new video explores how the advert was made and the behind-the-scenes DVD that was accessible.

The Honda Cog industrial from 2003 made a critical splash when it first aired, solely enjoying in its entirety simply 10 occasions. It additionally solely aired in three markets – the UK, Sweden, and Australia. The web has made it extensively accessible to view, however when you missed the advert in 2003 within the UK, you possible by no means knew the industrial had its personal brief, behind-the-scenes  making-of documentary.

Viewers within the UK with Sky’s interactive distant who noticed the 30-second minimize of the advert might decide to see the complete model and even request a DVD concerning the then-new seventh-generation Honda Accord that the industrial was highlighting. More than 10,000 folks apparently signed as much as obtain the brochure and DVD.

The industrial took seven months to finish, with 4 of these devoted to creating and testing the setup. Simple variations like temperature or wind precipitated issues throughout filming, as did the situation. The advert was too lengthy to shoot in a single full take, so there may be one secret minimize. It was stitched collectively in post-production. 

Everything else you see occurred on-camera with out the usage of any CGI, together with the magical wheels. They rolled up the ramp with the assistance of additional weights added to the highest, making them seem to defy gravity. Even the strolling windshield wipers have been actual.

Wieden & Kennedy, the company behind Nike’s “Just Do It” slogan, produced the advert. It pitched Honda the thought in 2002, receiving a million kilos ($2.6 million in at present’s cash and change price) to finish it. After the advert aired in 2003, Honda’s UK web site noticed its greatest visitors day ever. When was the final time a automobile industrial had you requesting DVDs and visiting web sites?

ToyotaUk

Toyota Quarterly Supplement for Takata Recalls Fourth Quarter 2023

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ToyotaUk

Toyota Quarterly Supplement for Takata Recalls Second Quarter 2023

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