The “buy-one-get-one-free” technique is a brilliant advertising and marketing tactic for driving enterprise, but it surely’s not usually we see it utilized to used automobiles. We do not assume we have ever seen it used with automobiles of this caliber. But, a Florida dealership is at present providing a free Rolls-Royce Wraith to whomever purchases the Bugatti Chiron it has in stock. Sounds like an attention-grabbing deal to us.

Naples Motorsports printed a “special offer” to Facebook earlier this week saying it could throw in a 2018 Wraith without spending a dime with the acquisition of a 2021 Bugatti Chiron. The Chiron in query appears to be like to be in nice form, with simply over 2,000 miles on the clock and completed in a beautiful two-tone Grenade and Glacier exterior.

The Rolls-Royce is, coincidentally, very similarly-specced, with a silver and brown two-tone exterior coat. According to Naples Motorsports’ web site it has been pushed over 17,000 miles. Forgo the Chiron, and you will be paying an asking value of $239,995.

It’s robust to gauge the worth of any given Chiron, given how few are available on the market on the time and the distinctive specs of every instance. Naples Motorsport is asking $3.85 million for the Chiron right here, making it the costliest we might discover at present listed within the US. It additionally has fewer miles than these automobiles, which might account for the larger price ticket.

The extra doubtless situation is the value of the Rolls has already been factored into the Bugatti’s determine. Take away the value of the Rolls from the Bugatti, and also you’re round $3.6 million—extra in keeping with different Chirons available on the market proper now. 

So whereas this buy-one-get-one promo may not be the screaming deal it appears like, we commend this vendor for considering outdoors the field to get potential clients via the door.