Valencia. The finale of the 2023 MotoGP™ season in the Spanish city of Valencia showcased the BMW XM Label Red twice on Saturday. First, the winner of the 2023 BMW M Award, Francesco Bagnaia, was presented with the top-of-the-range variant of the first BMW M high-performance car with an electric drive system. Later, the new BMW XM Label Red Safety Car for the 2024 MotoGP™ season was unveiled by BMW M GmbH.
BMW M Award: The most powerful BMW M car for the fastest qualifier.
BMW M GmbH celebrated the 25th year as the “Official Car of MotoGP™” by presenting the BMW XM Label Red as the prize car for the BMW M Award. It combines a performance-enhanced M HYBRID system and individual design accents. Francesco Bagnaia, the Ducati rider, claimed the 2023 BMW M Award for the second time in a row, after consistently securing top results in qualifying throughout the season. With seven pole positions and eight front row starts, Bagnaia accumulated 369 points in the BMW M Award, 93 more than his closest rival Jorge Martín.
Bagnaia expressed his excitement for winning the award again and thanked BMW M for the recognition. He also promised to strive for another win next year.
High-performance for the racetrack: the BMW XM Label Red Safety Car.
The BMW XM Label Red will make its debut as the new MotoGP™ Safety Car in the upcoming 2024 season, marking the first time an electric high-performance car will lead the field in motorcycle racing. The BMW XM Label Red Safety Car was officially unveiled at the Valencia season finale and will be seen on the track for the first time at the opening round of the 2024 season in Qatar in March.
The CEO of Dorna Sports, Carmelo Ezpeleta, and CEO of BMW M, Franciscus van Meel, expressed their anticipation for the new safety car, emphasizing its powerful drive system and exceptional driving dynamics for MotoGP™ safety purposes.
The new BMW XM Label Red MotoGP™ Safety Car features a V8 engine, an e-motor integrated in the 8-speed M Steptronic gearbox, and various safety car elements, including additional flashing lights, safety car roof bar, front splitter, Recaro seats, six-point racing harness, and a fire extinguisher.
For more information about BMW M GmbH and the involvement as the ‘Official Car of MotoGP™’, see: www.bmw-m.com
* BMW XM Label Red: combined fuel consumption: 2.0 – 1.6 l/ 100 km; combined electricity consumption: 33.5 – 32.5 kWh/100 km; combined CO₂ emissions: 45 – 35 g/km in the WLTP cycle; figures for the NEDC cycle: –
The BMW XM is undergoing some interesting changes. First, the “Label Red” name has been shortened to “Label”. Additionally, there’s now a substantial $9,900 discount on the performance SUV.
According to a BMW spokesperson who spoke with Motor1, the decision to change the name to XM Label was made in order to simplify it. We have reached out to other sources within the company for a more detailed explanation, but we have not received a response yet. Interestingly, the automaker has not made an official announcement about the name change.
The BMW XM Label Red is no normal BMW. In fact, it is no normal car. The XM exists as a fashion icon, as a statement. It is a car you will mostly see rolling down a high-end city street rather than taking kids to school. BMW named the Label Red the ‘Rock Star‘, which says a lot about the personality of this behemoth. The XM is based on the same architecture as the BMW X7, even featuring the same wheelbase. However, aside from the base of the vehicle, pretty much every other part is new, including the floors. Here’s what you need to know about the company’s most powerful M-model and an SUV that is pretty much a fashion item.
Information regarding the XM Label Red has been gathered from BMW and CarandDriver.
However, the rest of the car, even though huge, manages to look sporty yet elegant, which is a design not many SUVs manage to achieve. The bulging bonnet, raked windscreen, aggressive headlights, and slightly retro-looking roof lines make for an otherwise aesthetically pleasing design. Also, details such as the laser-engraved BMW logos in the rear window elevate the design to a whole other level. One thing to note is that the frozen black color with the red accents shown on the debut model is a color combination limited to just 500 vehicles.
XM Red Label Key Points
A unique aesthetic with distinctive red accents enhances visual appeal.
Its luxurious interior boasts extravagant details and advanced tech features.
Exclusive fashion-focused model with sporty, and luxurious design elements.
The XM strikes a design balance between luxury and aggressive sportiness.
Now, a part that is rather extravagant are the optional 23-inch wheels, which carry over the red and black accents from the rest of the vehicles. What’s for sure here is that you want to avoid potholes at all costs. That will be an expensive fix. Interestingly, BMW chose to stick with normal door handles here. That being said, the design of these “normal” door handles makes them look premium and fitting to the rest of the exterior.
The interior of the BMW XM Label Red is much like the exterior: extravagant. The seats are half red-half black and, as the name of the vehicle suggests, there are red accents all over the place (the color combination can be had on all XM Models). Furthermore, the XM badges, M Steering Wheel, carbon fiber paddle shifters, M logos on the kick plates, aluminum pedals, M-specific dials, and much more make the Label Red feel sportier than the competition. Red-accented HVAC vents, stitched surfaces, a 12.3-inch digital gauge cluster, a 14.9-inch touchscreen with iDrive 8.5, a head-up display, and a 3D headliner, are some of the other niceties offered here.
On top of the dashboard, you get a huge, curved infotainment system that incorporates everything from the gauge cluster to the actual infotainment screen. The infotainment system itself can be a bit confusing, but you can plug in your phone and use wireless Apple Car Play or Android Auto. Ambient lighting is also plentiful, and the seats lean on the sporty side. The headliner does have a cool 3D look to it, but the truth must be said. The interior on the Label Red goes for a more extroverted “look at me” design. It isn’t subtle and elegant like the one on an Aston Martin DBX, for example.
Being an SUV, the interior is also practical with heated and cooled cup holders, a wireless charger, and plenty of storage space. The second row is a great place to be and might actually top the first row in terms of comfort. The seats are covered in leather and are soft and reclined, which makes them extremely comfortable. Of course, a center armrest is available, and so are climate controls and USB-C ports. A thorough passage to the trunk is also available and makes carrying longer items or grabbing something from the trunk much easier.
Well, the power on offer from this vehicle is astonishing. However, firstly, we shall begin by giving you an idea of the size of the vehicle. The XM Label Red is on the same platform as the X7; however, it comes in at 1.96 inches shorter as it loses the third-row seats. That being said, it is still longer than an X5. Therefore, size-wise, it sits right in between the two. Worth noting is that the lines of the roof are also different and are a bit more reminiscent of a coupe rather than an SUV, like those of the X7 and X5 are.
Now to the exciting bits. The XM Label Red features a 4.4-liter V-8 paired with a hybrid system that, when combined, produces 738 horsepower and 738 pound-feet of torque. As you might have gathered from the above dimensions, this is no small SUV. It weighs an astonishing 6,062 pounds, which means its 0-60 time sits at 3.7 seconds. Sure, 3.7 seconds is by no means slow, but it definitely isn’t as fast as the power of the vehicle suggests.
BMW XM Red Label Specs
Engine
4.4-liter, twin-turbo V-8 hybrid
Horsepower
738 horses
Torque
738 pound-feet
Transmission
Eight-speed automatic
Drivetrain
Rear-biased all-wheel-drive system
0-60 mph
3.7 seconds
Top Speed
155 mph (175 mph with optional M Driver’s package)
Of course, the XM Label Red also features an Adaptive M Suspension Professional and an M xDrive with M Sport Differential for all-weather grip and high-performance driving dynamics. At over 6,000 pounds, don’t expect it to feel like an M3. This, once again, is mostly a fashion exercise. People who want a proper driver’s car will never get an XM Label Red.
Pricing isn’t official yet, but expect the Label Red to be priced at over $185,000. Of course, there are plenty of cars and SUVs to get at that price tag, so making a case for an XM Label Red is rather difficult. However, one thing is for sure. If you want a car that offers great technology and also manages to look unlike anything else on the road (regardless if its uniqueness is perceived as good or bad), then the Label Red is a good choice. It is a car that will be at home on the most expensive streets in the world and is more of a “look at me” statement rather than a sporty SUV. You should know that BMW will make only 500 copies of this super SUV.
When it comes to organizing your Notion pages, custom icons can be incredibly useful. For example, you can use a shopping cart icon to represent your grocery list, a calendar icon for your monthly schedule, or a cash icon for your budget planner. Icons provide a great alternative to page emojis, especially considering the limited collection of emojis available. However, icons are not limited to just the page header; they can also be utilized in your databases.
If you frequently use a table database in Notion, you may have noticed that the properties (column names in your table) come with default icons. Unfortunately, these icons often do not correspond well with the names you assign to the properties. Take the “Number” property, for instance, which is represented by a hashtag icon. If you change the property name to “Amount Purchased,” the hashtag icon may not make much sense. Thankfully, you can easily change the icon by clicking on the property name, selecting the icon next to it, and choosing a different icon from the library.
Similarly, you have the ability to change the icon of the database view itself. To do this, click on the name of the database view and select “Edit view” from the drop-down menu. In the View Options, click on the icon box to the left of the database view name, and select the new icon you want to use.
BMW has recently launched the XM Label Red configurator on its website. Although the waiting list has been open since February, this is the first chance for customers to customize the large SUV, which has a starting price of $185,000 plus an additional $995 for destination fees. For this amount, buyers can choose from a variety of paint colors, including metallic shades like Anglesey Green Metallic, matte options like Frozen Black and Ruby Black Metallic, as well as Frozen Tulum Blue.
The standard size for the wheels is 22 inches, featuring double-spoke and bi-color M Light Alloys. However, buyers have the option to upgrade to 23-inch M Light Alloy Star-spoke wheels. There are also various tire packages to choose from, including all-season, performance, and high-performance compounds. The final price remains the same regardless of the wheel and tire package selected. Additionally, adding Toronto Red exterior trim or M Sport brakes with blue or red calipers does not affect the final price.
The interior of the BMW XM Label Red offers only full Merino leather upholstery with red accents and carbon fiber M Signature trim. However, customers can add the Bowers & Wilkins Diamond Surround Sound System for an additional $3,400. This system features exclusive Diamond Dome tweeters, fully active amplification channels, and QuantumLogic Surround/Dynamic Sound Equalizing.
Similar to other BMW performance vehicles, buyers of the BMW XM Label Red can opt for the $2,500 M Driver’s Package. In addition to increasing the top speed of the XM, this package also includes a one-day high-performance driving class at the BMW Performance Center. This allows drivers to experience the vehicle’s limits in a controlled environment through various high-speed exercises.
The final option to consider is the selection of BMW Ultimate Care+ bundles, which vary in price from $850 to $6,649 depending on the level of maintenance and duration. The highest-level bundle, BMW Ultimate Care+ 4, provides extended coverage and replacement of wear-and-tear items for an additional four years and 89,000 miles. This brings the total coverage to seven years or 125,000 miles and is transferable if the vehicle is sold.
The total cost of the BMW XM Label Red, including destination charges, is $198,544, which is only $12,549 more than the base price. BMW has surprisingly limited the available options for the XM Label Red, but it is worth noting that this package is already a limited edition. In comparison, choosing a base BMW X3 sDrive30i and adding various options can easily surpass $17,000 in additional costs.
Unlock Your Automotive Passion and Explore the Road Ahead
