New John Cooper Works logo debut: Bulldog Racing is once again competing with a MINI John Cooper Works.

New John Cooper Works logo debut: Bulldog Racing is once again competing with a MINI John Cooper Works.

New John Cooper Works logo debut: Bulldog Racing is once again competing with a MINI John Cooper Works.

Nürburg. The season finale of the Rundstrecken-Challenge Nürburgring 2023, one of Germany’s most thrilling motorsport events, was the perfect stage for Bulldog Racing to showcase the new John Cooper Works logo in action. The logo’s dynamic design reflects the performance of John Cooper Works and stood out amidst the thrilling, rainy racing action.

The new John Cooper Works logo embodies passion and the sporty character of the brand. It will replace the previous JCW logo on all vehicles in the new MINI family, which was unveiled in September. Stefanie Wurst, MINI Brand Director, says, “The new John Cooper Works logo is a testament to the boundless enthusiasm and pride we have for John Cooper Works. John Cooper Works and motorsport are at the heart of MINI’s DNA. They will continue to drive our innovative spirit and creativity in the future.”

During the wet race, the MINI John Cooper Works Edition with a 6-speed manual transmission and the number #616 put up a solid performance, finishing 53rd out of 158 cars after completing 13 laps. In the class for production-based cars with 1,600 to 2,000 cc engines and turbochargers, the black MINI John Cooper Works Edition secured the 13th position out of 23 competing cars.

The MINI John Cooper Works Edition was raced by Sebastian Sauerbrei and Friedhelm Thelen, both from Germany. Sebastian Sauerbrei achieved his personal best placement in a 24-hour race this year while driving this particular car. Friedhelm Thelen, an expert of the Nürburgring, served as the team boss of Bulldog Racing.