Volkswagen is thrilled to announce its collaboration with Warner Bros. and Legendary Entertainment for the worldwide launch of “Godzilla x Kong: The New Empire.” Set to premiere globally starting March 27, this extremely anticipated blockbuster showcases Volkswagen’s progressive ID.4 mannequin in a groundbreaking cinematic expertise. In conjunction with the movie’s launch, Volkswagen Headquarter and Volkswagen Japan, the place Kong has turn out to be a worldwide popular culture icon, have co-developed partaking short-form content material for social media, additional solidifying the model’s partnership with the movie whereas reinforcing its dedication to international electrification.
The preliminary teaser trailer for “Godzilla x Kong: The New Empire,” unveiled in December 2023, has garnered over 100 million views. With the extremely anticipated launch simply across the nook, audiences worldwide have only some days to attend till the movie hits cinemas internationally starting March 27 and in North America March 29, adopted by its premiere in Germany on April 4. Alongside the anticipated return of Rebecca Hall, Bryan Tyree Henry and Kaylee Hottle, a brand new solid member has emerged: the Volkswagen ID.4, becoming a member of its human and monstrous counterparts on-screen.
Imelda Labbé, Member of the Volkswagen Brand Board of Management liable for Sales, Marketing and After Sales, stated: “At first glance one might wonder what the link is between an edge-of-your-seat, adrenaline-filled Monsterverse movie of such epic proportions, and the innovative, intuitive safe haven that is the ID.4. But it’s all about feelings, and emotive storytelling. As well as all the fast-paced monster action, the film has plenty of playful and heartwarming moments that really speak to us at Volkswagen. We collaborated closely with our Volkswagen Japan team on production to take the all-electric ID.4 closer to a broad group of customers in Japan and fire their enthusiasm for sustainable mobility.”
“In our exhilarating partnership with Volkswagen for ‘Godzilla x Kong: The New Empire,’ we’re thrilled to showcase the ID.4’s electrifying presence on display screen. This collaboration merges cutting-edge automotive innovation with the epic scale and growth of our Monsterverse world, bringing new dimensions to our beloved characters and tales whereas working alongside an iconic model,“ stated James Ngo, Executive Vice President, Franchise Management at Legendary Entertainment.
Twinkle within the Eye: Three items of content material for Social Media
To add an additional twist to the combo, the worldwide Volkswagen advertising staff and Volkswagen Japan partnered with Warner Bros. and Legendary Entertainment to prepare dinner up some social media magic. Enter three cleverly crafted clips infused with refined, light-hearted humor: “The Awakening,” “Need A Charge,” and “Coffee Run.” Set throughout the monstrous universe of “Godzilla x Kong: The New Empire,” these snippets supply a pleasant peek into the connection between the Volkswagen ID.4 and these iconic Titans. Not solely do they showcase the compact SUV’s efficiency and technical prowess, however additionally they weave in some heartwarming storytelling.
Japanese actress and social media sensation Chikako Fukuyama, finest recognized
for her function on the favored Japanese actuality present “Terrace House: Aloha State,” is taking the helm of this tradition content material sequence.
Relevance of worldwide advertising cooperations
Marketing collaborations are essential for rising consciousness of manufacturers and their merchandise, multiplying quick, medium and particularly long-term attain by way of earned media and to deal with a broad goal group in an progressive and environment friendly means.
By putting the Volkswagen ID.4 within the movie, an emotional storytelling connection is created that appeals to the altering client behaviors.
Repositioning of communication actions
Meanwhile, Volkswagen has been busy forging partnerships within the movie business as a part of its new model positioning. Recent collaborations embody “Miraculous: Ladybug & Cat Noir – The Movie” from ZAG and Mediawan Kids & Family; Marvel Studios’ “Ant-Man and The Wasp: Quantumania;” and the Disney+ Star Wars restricted sequence “Obi-Wan Kenobi,” “Andor,” and “Mandalorian.”
Background Information
About “Godzilla x Kong: The New Empire”
The epic battle continues! Legendary Pictures’ cinematic Monsterverse follows up the explosive showdown of “Godzilla vs. Kong” with an all-new journey that pits the almighty Kong and the fearsome Godzilla towards a colossal undiscovered menace hidden inside our world, difficult their very existence—and our personal. “Godzilla x Kong: The New Empire” delves additional into the histories of those Titans and their origins, in addition to the mysteries of Skull Island and past.
Once once more on the helm is director Adam Wingard. The movie stars Rebecca Hall, Brian Tyree Henry, Dan Stevens, Kaylee Hottle, Alex Ferns and Fala Chen.
The screenplay is by Terry Rossio and Simon Barrett and Jeremy Slater, from a narrative by Rossio & Wingard & Barrett, primarily based on the character “Godzilla” owned and created by TOHO Co., Ltd. The movie is produced by Mary Parent, Alex Garcia, Eric Mcleod, Thomas Tull and Brian Rogers. The government producers are Wingard, Jen Conroy, Jay Ashenfelter, Yoshimitsu Banno, and Kenji Okuhira. Once once more, Wingard is collaborating with director of images Ben Seresin, manufacturing designer Tom Hammock, editor Josh Schaeffer, costume designer Emily Seresin.The composers are Tom Holkenborg and Antonio Di Iorio.
Warner Bros. Pictures and Legendary Pictures Present a Legendary Pictures Production, A Film By Adam Wingard, “Godzilla x Kong: The New Empire.” It is slated for launch nationwide solely in theaters and IMAX on March 29, 2024 and starting 27 March 2024 internationally, distributed by Warner Bros. Pictures besides in Japan, the place the movie can be distributed by Toho Co., Ltd and in mainland China, the place will probably be distributed by Legendary East.
About the VW ID.4
The ID.4 is the primary all-electric compact SUV from the Volkswagen model. It is produced and supplied on the market in China, the USA, and Europe and, positioned as a world automotive by the model, supplied on the market in main markets worldwide. . The modular electrical drive matrix (MEB) types the technical spine of Volkswagen’s international electrical offensive. In the case of the ID.4, the design of the MEB platform permits for a really spacious inside. At the identical time, the automotive impresses with its robust driving efficiency and most ranges of as much as 512 kilometers or 531 kilometers (the 2 variations within the WLTP cycle). Its quick-charging functionality with as much as 135 kW helps it deal with lengthy distances.
