Volkswagen R will open its personal pavilion within the Autostadt in Wolfsburg in summer season 2024. This will create each a brand new assembly place for the premium efficiency model’s rising fan base and an occasion location the place Volkswagen R’s mannequin variety, the R attract and new applied sciences will probably be introduced sooner or later.
Reinhold Ivenz, Head of Volkswagen R explains: “With our high-performance top models, we have established ourselves as an integral part of the Volkswagen model portfolio – both in the brand and in the Group. With our own pavilion in the Autostadt, we are now taking the next step to further increase the awareness of us as a performance brand. With our transition to an all-electric brand, we will also intensify the R customer experience through exclusive insights into concept cars and new technologies.”
With the pavilion, Volkswagen R may have its personal model presence within the Autostadt for the primary time. A light-weight-flooded presentation space for automobiles and reveals in addition to a lounge space will probably be created throughout round 100 sq. metres. Motorsport fanatics can compete right here with digital racing professionals in driving simulators. The e-gaming expertise won’t solely be reserved for specialists however can also be meant to supply pleasure for households.
Armin Maus, Chairman of the Autostadt Management Board: “In the new Volkswagen R pavilion, innovation and sportiness will be combined with the fascination for technical perfection. With the premium performance brand Volkswagen R, we have a strong partner that perfectly complements the Autostadt as a centre of automotive enthusiasm and enriches it with a genuine attraction for our guests.”
Exclusive buyer and membership occasions deliberate
In the longer term, the model will current altering exhibitions from the Volkswagen R theme world within the new pavilion. This consists of innovation-related subjects, new efficiency and design ideas, small collection manufacturing automobiles, efficiency elements and life-style equipment. In addition, the brand new location will present the precise setting for unique buyer and neighborhood occasions for the quickly rising Volkswagen R fan neighborhood – such because the ‘Friends of R’ group or the legendary ‘R & Coffee’ fan meet-up. Press conferences, car shows and technical and knowledgeable talks may also happen within the Volkswagen R Pavilion.
Peter Jost, Head of Sales and Marketing at Volkswagen R, says: “The new Volkswagen R pavilion in the Autostadt does not just offer us a new venue where we can showcase ourselves even better as a premium performance brand within the Volkswagen brand world. With this pavilion, we are also creating a meeting point for the Volkswagen R community and are thus becoming even more accessible and authentic as a brand. We will quickly fill this promise to the R Community with life.”
About Volkswagen R
Volkswagen R is Volkswagen’s premium efficiency model and is answerable for the sportiest automobiles that complement the product vary. Five enhanced manufacturing automobiles with elevated energy at present fill clients with pleasure. With greater than 35,000 automobiles produced, 2023 was a report yr for the Volkswagen R. A complete of greater than 300,000 R fashions have been delivered because the model was established in 2002. Volkswagen R is now realigning itself for the longer term. Based on the 4 pillars of efficiency, design, innovation and high quality, the portfolio will probably be progressively modified by the introduction of all-electric R fashions.
Volkswagen R was based in 2002 as Volkswagen Individual GmbH. Since 2020, the division has been a separate enterprise unit throughout the Volkswagen model. The ‘R’ within the title continues to symbolise the eagerness for motor sport and racing as much as the current day.