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Volkswagen

Volkswagen Teams Up with Warner Bros. and Legendary Entertainment for Global Release of “Godzilla x Kong: The New Empire” Movie Featuring the VW ID.4

Volkswagen is thrilled to announce its collaboration with Warner Bros. and Legendary Entertainment for the worldwide launch of “Godzilla x Kong: The New Empire.” Set to premiere globally starting March 27, this extremely anticipated blockbuster showcases Volkswagen’s progressive ID.4 mannequin in a groundbreaking cinematic expertise. In conjunction with the movie’s launch, Volkswagen Headquarter and Volkswagen Japan, the place Kong has turn out to be a worldwide popular culture icon, have co-developed partaking short-form content material for social media, additional solidifying the model’s partnership with the movie whereas reinforcing its dedication to international electrification.

The preliminary teaser trailer for “Godzilla x Kong: The New Empire,” unveiled in December 2023, has garnered over 100 million views. With the extremely anticipated launch simply across the nook, audiences worldwide have only some days to attend till the movie hits cinemas internationally starting March 27 and in North America March 29, adopted by its premiere in Germany on April 4. Alongside the anticipated return of Rebecca Hall, Bryan Tyree Henry and Kaylee Hottle, a brand new solid member has emerged: the Volkswagen ID.4, becoming a member of its human and monstrous counterparts on-screen.

Imelda Labbé, Member of the Volkswagen Brand Board of Management liable for Sales, Marketing and After Sales, stated: “At first glance one might wonder what the link is between an edge-of-your-seat, adrenaline-filled Monsterverse movie of such epic proportions, and the innovative, intuitive safe haven that is the ID.4. But it’s all about feelings, and emotive storytelling. As well as all the fast-paced monster action, the film has plenty of playful and heartwarming moments that really speak to us at Volkswagen. We collaborated closely with our Volkswagen Japan team on production to take the all-electric ID.4 closer to a broad group of customers in Japan and fire their enthusiasm for sustainable mobility.”

“In our exhilarating partnership with Volkswagen for ‘Godzilla x Kong: The New Empire,’ we’re thrilled to showcase the ID.4’s electrifying presence on display screen. This collaboration merges cutting-edge automotive innovation with the epic scale and growth of our Monsterverse world, bringing new dimensions to our beloved characters and tales whereas working alongside an iconic model,“ stated James Ngo, Executive Vice President, Franchise Management at Legendary Entertainment.

Twinkle within the Eye: Three items of content material for Social Media
To add an additional twist to the combo, the worldwide Volkswagen advertising staff and Volkswagen Japan partnered with Warner Bros. and Legendary Entertainment to prepare dinner up some social media magic. Enter three cleverly crafted clips infused with refined, light-hearted humor: “The Awakening,” “Need A Charge,” and “Coffee Run.” Set throughout the monstrous universe of “Godzilla x Kong: The New Empire,” these snippets supply a pleasant peek into the connection between the Volkswagen ID.4 and these iconic Titans. Not solely do they showcase the compact SUV’s efficiency and technical prowess, however additionally they weave in some heartwarming storytelling.

Japanese actress and social media sensation Chikako Fukuyama, finest recognized
for her function on the favored Japanese actuality present “Terrace House: Aloha State,” is taking the helm of this tradition content material sequence.

Relevance of worldwide advertising cooperations
Marketing collaborations are essential for rising consciousness of manufacturers and their merchandise, multiplying quick, medium and particularly long-term attain by way of earned media and to deal with a broad goal group in an progressive and environment friendly means.
By putting the Volkswagen ID.4 within the movie, an emotional storytelling connection is created that appeals to the altering client behaviors.

Repositioning of communication actions
Meanwhile, Volkswagen has been busy forging partnerships within the movie business as a part of its new model positioning. Recent collaborations embody “Miraculous: Ladybug & Cat Noir – The Movie” from ZAG and Mediawan Kids & Family; Marvel Studios’ “Ant-Man and The Wasp: Quantumania;” and the Disney+ Star Wars restricted sequence “Obi-Wan Kenobi,” “Andor,” and “Mandalorian.”

Background Information

About “Godzilla x Kong: The New Empire”
The epic battle continues! Legendary Pictures’ cinematic Monsterverse follows up the explosive showdown of “Godzilla vs. Kong” with an all-new journey that pits the almighty Kong and the fearsome Godzilla towards a colossal undiscovered menace hidden inside our world, difficult their very existence—and our personal. “Godzilla x Kong: The New Empire” delves additional into the histories of those Titans and their origins, in addition to the mysteries of Skull Island and past.

Once once more on the helm is director Adam Wingard. The movie stars Rebecca Hall, Brian Tyree Henry, Dan Stevens, Kaylee Hottle, Alex Ferns and Fala Chen.

The screenplay is by Terry Rossio and Simon Barrett and Jeremy Slater, from a narrative by Rossio & Wingard & Barrett, primarily based on the character “Godzilla” owned and created by TOHO Co., Ltd. The movie is produced by Mary Parent, Alex Garcia, Eric Mcleod, Thomas Tull and Brian Rogers. The government producers are Wingard, Jen Conroy, Jay Ashenfelter, Yoshimitsu Banno, and Kenji Okuhira. Once once more, Wingard is collaborating with director of images Ben Seresin, manufacturing designer Tom Hammock, editor Josh Schaeffer, costume designer Emily Seresin.The composers are Tom Holkenborg and Antonio Di Iorio.

Warner Bros. Pictures and Legendary Pictures Present a Legendary Pictures Production, A Film By Adam Wingard, “Godzilla x Kong: The New Empire.” It is slated for launch nationwide solely in theaters and IMAX on March 29, 2024 and starting 27 March 2024 internationally, distributed by Warner Bros. Pictures besides in Japan, the place the movie can be distributed by Toho Co., Ltd and in mainland China, the place will probably be distributed by Legendary East.

About the VW ID.4
The ID.4 is the primary all-electric compact SUV from the Volkswagen model. It is produced and supplied on the market in China, the USA, and Europe and, positioned as a world automotive by the model, supplied on the market in main markets worldwide. . The modular electrical drive matrix (MEB) types the technical spine of Volkswagen’s international electrical offensive. In the case of the ID.4, the design of the MEB platform permits for a really spacious inside. At the identical time, the automotive impresses with its robust driving efficiency and most ranges of as much as 512 kilometers or 531 kilometers (the 2 variations within the WLTP cycle). Its quick-charging functionality with as much as 135 kW helps it deal with lengthy distances.

Lexus

LEXUS SIGNS WILL ZALATORIS TO GOLF AMBASSADOR PROGRAM

PLANO, Texas (March 14, 2024) — Lexus is thrilled to announce the addition of Dallas-based Will Zalatoris to its adorned roster of golf champions. The partnership begins at this time forward of the beginning of THE PLAYERS Championship at TPC Sawgrass in Ponte Vedra, Florida.

Lexus continues to double-down on its dedication to golf because the model mirrors the course of the sport, aiming to achieve a youthful, extra various viewers. In addition to the ambassador program, Lexus’ strategic golf partnership technique focuses on alternatives that attain key model audiences by integrations within the golf life-style house, together with a recent announcement because the official automotive companion of Malbon Golf.

“Lexus planted its roots in Texas in 2014, so we’re excited to partner with Will Zalatoris, a world-class golfer in our own backyard,” mentioned Kevin Higgins, normal supervisor, Lexus advertising and marketing. “With each addition to our golf ambassador roster, we’re breathing new life into the Lexus golf program, and we’re excited for Will to introduce the Lexus brand to new audiences and young people around the world.”

“As a Lexus owner and fan of the brand, I’m honored to partner with Lexus and be a part of their roster of golf champions,” mentioned Will Zalatoris. “I’m so excited to represent a world-class brand so close to home and I can’t wait to get the all-new GX when it arrives.”

Will Zalatoris grew up in San Francisco, California, the place he honed his golf recreation on the California Golf Club.  In 2014, Zalatoris received the US Junior Amateur and continued on to play collegiate golf at Wake Forest University. During his time at Wake Forest, Will was named First-Team All-American, a Walker Cup workforce member, and ACC Player of the Year.

Will turned skilled in 2018 and has taken the fast-track up the world golf rankings ever since, shifting from exterior the highest 2000 to inside the highest 50 inside only a few years. Zalatoris accomplished his first full season on the PGA tour in 2021, the place he secured eight top-10 finishes, together with a notable second-place end on the Masters. Following that success, Zalatoris was named PGA TOUR Rookie of the Year. In 2022, he earned his first PGA TOUR victory on the FEDEX St. Jude Championship at TPC Southwind. This season, Will has constructed unbelievable momentum with a number of prime finishes and not too long ago secured a spot within the Open Championship this summer time at Royal Troon. He lives in Dallas, Texas.

Zalatoris tees off at THE PLAYERS Championship on Thursday, March 14.

About Lexus   

Lexus’ ardour for courageous design, imaginative expertise, and exhilarating efficiency allows the posh life-style model to create superb experiences for its prospects. Lexus started its journey in 1989 with two luxurious sedans and a dedication to pursue perfection. Since then, Lexus has developed its lineup to satisfy the wants of world luxurious prospects in additional than 90 international locations. In the United States, Lexus automobiles are bought by 244 sellers providing a full lineup of luxurious automobiles. With eight fashions incorporating Lexus Hybrid Drive, Lexus is the posh hybrid chief. Lexus additionally provides 9 F SPORT fashions, one F efficiency mannequin and one F mannequin. Lexus is dedicated to being a visionary model that anticipates the longer term for luxurious prospects. 

www.facebook.com/lexus 
www.twitter.com/lexus 
www.youtube.com/LexusVehicles 
www.instagram.com/lexususa 
https://www.pinterest.com/lexususa  

Long-Term Review

BYD Atto 3 2024 long-term check

There are additionally just a few quirks that have thrilled my kids, comparable to door pockets whose sides are made not of plastic however a trio of tuned guitar strings (they actually to play three distinct notes). There’s an enormous rotating 15.6in touchscreen, too.

The trim is fairly quirky. Sit behind the wheel and simply rely the finishes: ‘vegan leather-based’ in not one however three completely different colors and a splash that blends a brushed steel impact with rolling curves in blue, black and white, with a small binnacle forward of the driving force and that huge central display screen dominating proceedings. 

As somebody who’s one thing of a stranger to the health club, I had to learn that this atmosphere was the inspiration for the inside styling. But even I obtained the trace with BYD’s color names, that are a reasonably lame try to cement these lively associations, with Surfing Blue, Skiing White, Climbing Grey and my automobile’s Parkour Red. It does not make me wish to begin leaping from railing to railing (not with my knees), but it surely no less than is a really engaging shade.

Try to not be blindsided by the gimmickry, although, as a result of the Atto 3 is a correctly sensible automobile. The cabin is way extra beneficiant for area than these of a lot of its rivals, and it feels remarkably well-screwed collectively. There’s an honest split-level boot again there too, albeit with a horribly flimsy cowl that jogs my memory of an early ’80s Vauxhall. 

The sense of high quality and solidity is additional enhanced on the highway. The BYD is a extremely sweet-riding machine, helped by its large doughnut tyres. The powertrain presents easy reasonably than astounding tempo, and whereas the chassis will not win any prizes for leisure, it’s as competent as the remainder of the package deal. 

I’ve had one slight downside, albeit when the automobile was getting used the monitoring images (snapper within the boot, harnessed up, capturing out the again as the topic automobile follows). That meant having the electrical tailgate open for a sustained interval whereas I drove round at comparatively low speeds, but it surely was sufficient to actually confuse the poor Atto 3, and afterwards, the boot refused to open absolutely or shut correctly – which was doubly annoying as a result of it disabled different methods, such because the cruise management, on the similar time. 

NewsNew

NATIONAL HARE & HOUND ASSOCIATION PREPARES FOR 2024

PRESS RELEASE: The National Hare & Hound Association (NHHA) is thrilled to move into 2024 as soon as once more as the marketing physique for each the AMA National Hare & Hound Championship Series and the AMA West Hare Scrambles (WHS) Regional Championship Series.

Hare & hound (H&H) racing has been a staple of motorbike competitors within the western U.S. and is, by AMA definition, an off-road race normally within the desert and on unimproved terrain over a marked course with a minimal distance of 60 miles. It might be both point-to-point or run over at the very least two loops, nearly all of every loop run solely as soon as.

A hare scrambles, then again, “…is carried out over a closed course, utilizing trails and paths over pure terrain. These races are run for both a specified variety of laps or chief’s general time; for the Pro/AA race, that is two and a half to a few hours. Hare scrambles are usually on tighter trails within the woods on programs 10-15 miles lengthy.

While the AMA is the game’s sanctioning physique, the NHHA is a promotions group initially created in 2009 by 4 AMA District 37 golf equipment—100s M.C., Desert M.C., Four Aces M.C. and Vikings M.C.—who’d earned the marketing rights from the AMA. The NHHA acquired the rights to the WHS sequence in 2014.

Since 2015, Meg Argubright and Jacob Michna have captained the NHHA, Argubright serving as Chairman and Michna the Race Director. Since then, the duo have grown and advanced each sequence’ right into a constant, skilled, trendy expertise for racers, spectators and sponsors alike. Most not too long ago, Argubright acquired NHHA possession in early 2023, alongside Michna.

Change is, nevertheless, inevitable and after eight years of continued innovation and development in each sequence, Jacob Michna has determined to shift gears and transfer on to a brand new profession path. While he’ll be sorely missed, his effort within the sport has laid a strong basis for the NHHA group to proceed constructing on.

Argubright will assume the NHHA management position going ahead and notes, “Our organization is what it is today thanks to the efforts of Jacob Michna and his relentless hard work and passion for the sport of off-road motorcycle racing. The impact he made for our sport raised the bar of expectation for professional off-road motorcycle racing in the greater Western United States and we are better because of him.”

“Moving into the 2024 season, I am incredibly excited to continue pursuing our vision—alongside our talented NHHA team—through our mission of elevating the National Hare & Hound and West Hare Scrambles series by providing a truly authentic, consistent and professional experience.”

News

2024 KTM 890 SMT Is Officially On Its Way To North America

Back in April 2023, KTM thrilled many riders and also probably broke a few hearts when it announced the 890 SMT. It looked impressive, but at the time, the intention was for a European release, not a North American one.

International motorcycle manufacturers sometimes have phased international rollouts, so just because a bike isn’t released in your market right now doesn’t mean it won’t happen.

Now that it’s late November 2023, KTM has announced that the 890 SMT is officially headed to North America. The bike has a primarily black and gray color scheme on the bodywork with pops of KTM orange on the wheels and accents.


2024 KTM 890 SMT - Parked

15 Photos

Engine

The 2024 KTM 890 SMT is powered by the same 889cc LC8c parallel twin engine that powers the 890 Adventure R. It makes a claimed 105 horsepower at 8,000 rpm and 73.7 pound-feet of torque at 6,500 rpm. Amenities like an up and down quickshifter and cruise control are available as options.

KTM’s goal in bringing back the SMT was to bridge the gap between the 790 Duke and the 890 Adventure R. In short, it’s a KTM crossover, supermoto-style.

Chassis

2024 KTM 890 SMT - Studio - Front Right Low Angle Closeup

The frame is CroMo steel, and the suspension is a fully adjustable WP Apex setup with 43mm upside-down open cartridge front fork and a WP Apex rear shock. Riders get full adjustability at both ends, with 180mm (about seven inches) of travel. 

The 2024 KTM 890 SMT rides on a pair of bright KTM orange 17-inch alloy wheels wrapped in Michelin PowerGP rubber. Braking is handled by four-piston front brake calipers and 330mm discs on the front and a two-piston caliper and a 260mm disc on the rear.

The handlebars offer a full 30mm (1.18 inches) of range spread across six different positions of adjustability. The fuel tank and single-piece supermoto seat position the rider more deeply into the bike. LED lighting is present all around from the factory.

Electronics and Rider Aids

2024 KTM 890 SMT - Studio - Cockpit View

In the cockpit, the 890 SMT features a five-inch TFT dash that KTM says is both scratch and glare resistant. The bike comes with three standard ride modes: Rain, Street, and Sport, with an option to unlock a Track mode.

Cornering motorcycle traction control (CMTC), cornering ABS, and supermoto ABS come standard, as does Bluetooth smartphone connectivity via the KTMConnect app.

Pricing and Availability

KTM North America has not yet revealed pricing information on the 2024 890 SMT in our market. However, the good news is that it should be available in KTM North America dealers beginning in December 2023, so you should be able to see it in person and ask lots of questions of your local dealer soon.

Lexus

LEXUS SIGNS GOLF SENSATIONS HINAKO SHIBUNO AND AMARI AVERY AHEAD OF U.S. WOMEN’S OPEN

Lexus is excited to announce that it has added Hinako Shibuno and Amari Avery to its roster of sponsored golf champions. Shibuno is a 24-year-old Japanese golfer, while Avery is a 19-year-old rising star in women’s golf. Their sponsorship will begin at the 2023 U.S. Women’s Open Championship, which will be held at Pebble Beach Golf Links.

Nicole Peterson, from Lexus Partnerships, expressed her enthusiasm for the partnership, stating that both Shibuno and Avery are talented players who will help introduce the Lexus brand to new audiences and young people worldwide.

Shibuno, who has always dreamed of working with Lexus, shared her excitement for representing a luxury brand that she admires. She even purchased a Lexus NX with her professional earnings. Avery, on the other hand, is thrilled to be partnering with Lexus and sees the brand’s commitment to performance as inspiring for her amateur and future professional golf career.

Hinako Shibuno

Hinako Shibuno began playing golf in Okayama, Japan, at the age of 8. She turned professional in 2018 and quickly made a name for herself. In 2019, she became the youngest tournament champion at The World Ladies Salonpas Cup and won her second title at the Shiseido Anessa Ladies in her first-ever playoff.

In the same year, Shibuno made her debut at the AIG Women’s British Open and won her first major, becoming the second Japanese woman to achieve this feat since 1977. Her captivating smile earned her the nickname “Smiling Cinderella.” In 2020, she finished fourth at the U.S. Women’s Open and continued to excel in major tournaments.

Shibuno also runs her own YouTube channel, where she shares behind-the-scenes stories of her life on the US tour. She is also involved in organizing the “Hinako Shibuno Cup Okayama Softball Tournament” and giving back to her hometown of Okayama.

Shibuno is currently ranked 54th in the Rolex World Rankings.

Amari Avery

Amari Avery, at only 19 years old, has already made a name for herself in the world of golf. She has had success in her junior, amateur, and collegiate career, reaching as high as #5 in the World Amateur Golf Rankings. She has participated in prestigious tournaments such as the Augusta National Women’s Amateur and the U.S. Women’s Open, showcasing her talent.

During her time at the University of Southern California, Avery has achieved four individual victories and shattered records in USC women’s golf history. She has received multiple honors and continues to impress with her dedication and skills on the course.

Avery’s diverse racial and ethnic background, with an African American father and Filipino mother, is an important aspect of her identity that she proudly represents. She gained early exposure through the 2013 Netflix documentary “The Short Game,” which featured her journey to the U.S. Kids Golf World Championship.

About Lexus

Lexus is a luxury lifestyle brand known for its bold design, innovative technology, and exhilarating performance. Since its inception in 1989, Lexus has expanded its lineup to meet the needs of luxury customers worldwide. In the United States, Lexus vehicles are available through 244 dealerships, offering a full range of luxury vehicles. Lexus is a leader in luxury hybrid technology with seven models incorporating Lexus Hybrid Drive. The brand also offers F SPORT models and performance models. Lexus is committed to being a visionary brand that anticipates the future needs of luxury customers.