The Honda Elevate was launched in India in September 2023 as an all-new product from India after 2017
The made-in-India Honda Elevate has additionally been launched in Japan, because the Honda WR-V
Honda India’s exporting markets embody Turkey, Mexico, the Middle East, South Africa, and Nepal.
The Japan-spec Honda WR-V makes use of the identical 1.5-litre engine however produces much less energy and torque.
In Japan, the Elevate is priced between Rs 11.54 lakh to Rs 13.69 lakh in INR (transformed).
In India, the Elevate is priced between Rs 11.58 lakh and Rs 16.20 lakh (ex-showroom pan India).
The Honda Elevate is the most recent providing from the Japanese automaker, with India as its first market. The Elevate was launched right here in September 2023 within the compact SUV area, and within the final six months since its launch, the compact SUV has reached 30,000 prospects in India.
Launched In Japan As WR-V
The ‘Made in India’ Honda Elevate has now been launched in Japan underneath the WR-V nameplate. Honda India has been exporting to each left-hand-drive markets (Turkey, Mexico, and Middle East) and right-hand-drive markets (Nepal, Bhutan, South Africa and SADC international locations). Now, Japan marks the latest addition to Honda India’s export enterprise.
The Japan-spec Honda Elevate, often called the WR-V there, employs the identical 1.5-litre naturally aspirated petrol engine because the India-spec mannequin however provides a decrease output of 118 PS and 142 Nm. For reference, the India-spec Honda Elevate generates 121 PS and 145 Nm with the identical engine. It’s vital to notice that the Honda WR-V in Japan is proscribed to the CVT automated gearbox, whereas in India it comes with the choice of each a 6-speed guide and a CVT.
The Japanese model of the Elevate comes with options like a smaller 9-inch touchscreen infotainment system with Apple CarPlay and Android Auto assist and electrically adjustable and foldable ORVMs, although it doesn’t get a sunroof. Safety is taken care of by six airbags, hill begin help, ABS with EBD, traction management system, and superior driver help programs (ADAS) like adaptive cruise management, lane departure warning, and automated emergency braking.
The India-spec Elevate is a little more feature-loaded than its Japanese counterpart, because it will get an even bigger 10.25-inch touchscreen infotainment system, a wi-fi telephone charger, and a sunroof.
With the all-new 2024 Dodge Charger Daytona lastly being revealed in all its glory, there isn’t a denying that the Detroit-based model is shifting right into a future pushed by electrical energy. As this would be the first all-electric muscle automobile to be launched, the Charger Daytona has garnered huge consideration all through the trade.
As Dodge completed its run of “Last Call” 2023 Chargers and Challengers, these fashions marked the end of the gas-powered HEMI V-8 being under the hood. These engines have been the guts and soul of Dodge’s muscle vehicles for many years, making followers unhappy to see them go.
However, even with the Charger’s future primarily centered on electrical energy in 2024 and past, two different gas-powered variants have also been announced for the redesigned muscle car. By providing gas-powered engine choices, Dodge broadens the Charger’s attraction whereas sustaining its historic fame for energy and efficiency. Planned to enter manufacturing within the first quarter of 2025, here is every part confirmed in regards to the new gas-powered Dodge Charger.
In order to provide the newest and correct data potential, the information used to compile this text was sourced from numerous producer web sites and different authoritative sources, together with Car and Driver.
Dodge plans on including a gasoline-powered mannequin to the brand new Charger lineup. Here’s every part we all know in regards to the 2025 Hurricane-powered Dodge Charger.
The Gas-Powered ’25 Dodge Charger Will Feature the Hurricane Inline-Six
Despite Dodge additionally providing a gas-powered model of the Charger, the “Last Call” models of the latest generation will retain their standing because the final of the HEMI V-8s. For the brand new Charger, the fashions will as an alternative be fitted with Hurricane inline-six engines. Due to the gas-powered fashions arriving later, efficiency specs aren’t but totally obtainable.
The combustion engines will drop the Daytona badge underneath which the electrical fashions might be produced and can as an alternative be referred to as the Charger Sixpack. Efficiency is a transparent motivator for Dodge’s father or mother firm, Stellanis, shifting into the longer term. Lower-trim 2023 Charger fashions got here with a 3.6-liter V-6, so switching to an inline-six as an alternative of the larger V-8 makes excellent sense as a result of higher MPG scores.
Two Different Engine Tunes
As with the Daytona fashions, which provide two totally different variants (the R/T and Scat Pack), the gas-powered six-pack fashions may even include two obtainable tunes for the Hurricane inline-six. Both Dodge Charger Sixpack variants will function the identical 3.0-liter twin-turbocharged Hurricane inline-six, however are available in normal output (S.O.) or High Output (H.O) tunes.
For the usual output model, the ’24 Charger Sixpack will produce 420 horsepower, with the excessive output tune rising the ability to supply 550 horsepower. Even with the usual output engine, the Hurricane inline-six beats out every V-6 trim from the 2023 Charger lineup, and it even beats the ’23 R/T’s V-8, which produces 375 horsepower.
The excessive output tune boasts equally spectacular feats, with the 550 horsepower managing to beat out final 12 months’s Scat Pack Charger’s V-8, which produces a lesser 485 horsepower. The 2023 SRT Hellcat Chargers are a bit out of attain for the Hurricane inline-six, with the Redeye trim delivering 797 horsepower. These numbers should be left to the electrical Daytona fashions to beat, with the upcoming Banshee trim anticipated to interrupt the 800 horsepower barrier.
Their Power Compared To The All-Electric Daytona Models
Keeping on matter with the all-electric Charger Daytona fashions, the efficiency specs for the primary run of the brand new era have been revealed, letting us see how the Hurricane inline-six engine will fare in opposition to the electrified fashions. As anticipated, the Daytona R/T and the Scat Pack offer different power levels, however the Charger will retain its title of the quickest muscle automobile in the marketplace.
The Daytona R/T will produce as much as 496 horsepower and 404 pound-feet of torque, occupying a center floor between the 2 gas-powered Sixpack fashions. Moving as much as the Scat Pack trim, this variant would be the quickest muscle automobile till the Banshee arrives, producing a powerful 670 horsepower and 627 pound-feet of torque. Although the Sixpacks will not be essentially the most highly effective, the brand new inline-six’s uncooked energy nonetheless manages to topple among the V-8s from the Charger’s newest generations.
The 2024 Dodge Charger Daytona is the primary electrical muscle automobile, setting the tone for the way forward for the traditional all-American high-performance phase.
It Will Be Built On Stellantis’ New NLSA Platform
Stellantis
The Stellantis NLSA Platform, which may even underpin all upcoming fashions, can also be brand-new for the 2024 Dodge Charger. This full-size platform might be one of the vital versatile in the marketplace, supporting each combustion engines and electrical motors.
Dodge names the platform “multi-energy,” designed to extract as a lot efficiency from the powertrain as potential. The NLSA platform is BEV-native however totally able to supporting combustion engines and hybrid powertrains. While a new Dodge Charger hybrid version hasn’t been announced, Charger chief engineer Audrey Moore says, “Anything is possible” with the brand new Stellantis platform.
Available In Both Coupe and Sedan Form
Thanks to the massive platform, Stellantis can provide the all-new Dodge Charger in coupe and sedan kind, successfully leaving the Challenger identify to the previous. This applies to each the Charger Daytona and Charger Sixpack fashions. All four-door fashions are deliberate for manufacturing within the first quarter of 2025, however solely the two-door coupe variations of the Charger Daytona will see manufacturing in mid-2024.
In current years, Dodge’s Charger has been a four-door sedan, with the equally iconic Challenger being the model’s two-door coupe. However, Dodge’s CEO Tim Kuniskis says the company has no immediate plans for the Challenger, making the Charger the only muscle automobile for Dodge shifting ahead. By taking up from the Challenger on the two-door coupe entrance, the Charger returns to its late ’60s/early ’70s roots.
A Look Inside The New Dodge Charger
Dodge
Alongside the outside and efficiency specs for the brand new Dodge Charger, particulars in regards to the inside have additionally been revealed. As anticipated, the inside design has acquired a contemporary, glossy redesign to maintain up-to-date with the speedy development on this division all through the trade. While the inside photographs lately launched are for the electrical Daytona, the identical base options will be anticipated to hold over to the Sixpack fashions.
The ’24 Charger incorporates a 12.3-inch touchscreen show positioned in an angled middle stack to offer the motive force essentially the most exact, accessible display screen view. Behind the redesigned performance-oriented steering wheel is the usual 10.25 digital cluster display screen, which will be upgraded to a large 16-inch display screen. The instrument panel’s design goals to duplicate the ’68 Charger, combining the traditional really feel with trendy tech and supplies.
Speaking of the inside supplies for the brand new Charger, the seats are upholstered in fabric and vinyl as normal. Still, they are often upgraded to premium choices, together with heated Black Nappa leather-based and Demonic Red Nappa leather-based. Cutting-edge know-how can also be embraced, with a head-up show and a 64-color inside lighting system obtainable. Interior badging will match your chosen mannequin, with the Hurricane inline-six variants receiving the Sixpack badge and the EVs that includes the Daytona badge.
The new Dodge Charger Daytona arrives first as an electrical car, and later with a gasoline engine. The automobile may even be provided as a coupe or a sedan.
Keeping The Charger In Competition On All Fronts
Dodge
Offering a gas-powered Dodge Charger alongside the ground-breaking all-electric Daytona mannequin retains the Charger on the very forefront of the muscle scene. The Brotherhood of Muscle nonetheless has an upcoming Charger on the horizon that can ship a novel expertise, while the Daytona can set an entirely new standard in the segment.
As nicely as providing the Charger Sixpack in each normal and excessive output tunes, having the choice between coupe and sedan kinds appeals to the broadest viewers potential. Firstly, it retains the practicality of the earlier Charger (much more this time round with the extra environment friendly inline-six) whereas holding the spirit of the Challenger alive with the coupe.
The Sixpack’s Hurricane Inline-Six Compared To The Ford Mustang’s Coyote Engine
Ford
Ever for the reason that Dodge Challenger was reintroduced in 2008, the coupe muscle automobile has been in direct competitors with the Ford Mustang, with the four-door Charger competing nearer with Cadillac’s CTS-V. However, now that the Charger has taken up the coupe reigns for the model, it’ll discover itself taking up Ford’s long-standing muscle automobile.
For 2024, Ford is retaining the V-8 under the hood of its flagship muscle automobile, with the four-generation Coyote engine making its debut within the new top-spec Mustang. The Dark Horse Mustang trim provides essentially the most energy, with 500 horsepower and 418 pound-feet of torque.
Despite the Hurricane engine being smaller, the Charger Sixpack H.O. will nonetheless produce extra energy, displaying the potential of Stellantis’ new engine. The low output trim falls in need of the Mustang GT Premium, which produces 480 horsepower however comfortably beats the two.3-liter inline-four that comes with decrease trims.
While many feared {that a} gas-powered Dodge muscle automobile was a factor of the previous, confirming that the Charger will return to its roots with a two-door coupe variant flips that worry completely, as an alternative respiratory new life into the way forward for the Charger, even when the Daytona EVs might be main the model into the longer term.
The greatest debut at this yr’s Geneva Motor Show is the all-new Renault 5. Yes, the supermini as soon as often known as the “Le Car” within the United States is formally again in Europe, however this time it is fully electrical.
Discontinued in 1996, the brand new Renault 5 is able to deal with the city jungle. The French model hasn’t messed an excessive amount of with the design in comparison with the concept car from early 2021. We’re being informed the electrical supermini—identified by its full title because the Renault 5 E-Tech Electric—adopts retro-futuristic styling that provides it a contemporary look whereas staying true to its roots.
The cute headlights and vertical taillights are a nod to the Renault 5 earlier than it, very similar to the distinguished wheel arches. Renault determined to combine the rear door handles on the base of the C-pillars to provide the phantasm of a three-door physique fashion akin to the unique. While the primary two generations supplied a selection of three or 5 doorways, the brand new mannequin is a five-door-only affair. Some variations get purple physique accents as a nod to the R5 Turbo. By the way in which, a sizzling hatch will observe later in 2024 within the form of the Alpine A290.
For the inside, vertical stitching on the dashboard harkens again to unique, as do the oblong air vents. The giant body for the digital instrument cluster and infotainment is a throwback to the blocky sprint used again within the day. The driver’s show measures 7.0 or 10.0 inches relying on the model, whereas the touchscreen all the time has a ten.0-inch diagonal.
The 2024 Renault 5 is 154.3 inches (3.92 meters) lengthy, 69.7 inches (1.77 meters) broad, and 59 inches (1.5 meters) tall, with a wheelbase of 100.0 inches (2.54 meters). Despite being a petite automotive, the cargo capability is 11.5 cubic ft (326 liters) and it rides on giant 18-inch wheels with 195/55 R18 tires. The new EV is greater than the Twingo however smaller than the Clio and is the primary mannequin to trip on the AmpR Small platform—beforehand often known as CMF-B EV.
The lightest model with the smaller 40.0-kilowatt-hour battery pack ideas the scales at 2,976 kilos (1,350 kilograms) whereas the heaviest one with the 52.0-kWh battery weighs 3,197 kilos (1,450 kilograms). Stick to the bottom battery and the front-mounted motor will ship 95 horsepower and 156 pound-feet of torque (215 Newton-meters), or 120 hp and 166 lb-ft (225 Nm). Step as much as the upgraded battery and the e-motor will produce 150 hp and 181 lb-ft (245 Nm), through which case 0 to 62 mph will take lower than eight seconds whereas 50 to 75 mph (80 to 120 km/h) might be carried out in underneath seven seconds. Flat out, the top-spec mannequin can do an electronically capped 93 mph (150 km/h).
The base battery will get you 186 miles (300 kilometers) of vary within the WLTP mixed cycle whereas the upgraded pack has sufficient juice for 249 miles (400 kilometers). The AC most charging energy is 11 kilowatts, however DC is supported at 80 kilowatts for the smaller battery and 100 kilowatts for the larger one. Using DC, it takes half an hour to cost from 15 to 80 % for each batteries. It’s price noting the entry-level Renault 5 with the 95-hp motor does not supply DC charging.
Unusual for a mannequin on this phase, EV or not, the brand new Renault 5 has a multi-link rear impartial suspension. The cute electrical metropolis automotive has been engineered with bidirectional charging to energy your home equipment, a warmth pump to shortly heat up the cabin, and brake power recuperation to juice up the battery. One get together trick is discovered on the hood the place the outsized 5 brand doubles as a battery cost indicator mild.
The most cost-effective model cash can purchase prices round €25,000 in Europe. At present alternate charges, that works out to roughly $27,000. Renault will make the reborn R5 at dwelling in France and can observe up by bringing again the R4 as effectively. It too might be fully electrical, very similar to the next-generation Twingo. Both have already been teased with idea vehicles forward of their market launches in 2025 and 2026, respectively.
Huntsville-Built Engine Drives the All-New, More Powerful Tacoma
Emphasizes Job Stability
HUNTSVILLE, Ala. (Feb. 21, 2024) – Today, Toyota Alabama proclaims the beginning of manufacturing on its i-FORCE 2.4-liter turbo engine line for the all-new Tacoma. Powered by a earlier funding of $222 million, the brand new line furthers Toyota’s dedication to diversified powertrains that align with buyer demand.
“The completion of the i-FORCE 2.4-liter turbo engine line marks a significant milestone for Toyota Alabama and further supports job stability for our 2,000 employees,” mentioned Jason Puckett, president of Toyota Alabama. “Now, with Tacoma offering a hybrid option, every line at our plant includes engines for hybrid vehicles. It’s our team and their skills that have paved the way for this plant to play a critical role in Toyota’s electrified future.”
Globally, Toyota continues to go massive in its dedication to carbon-reducing and carbon-neutral merchandise, with plans to take a position greater than $70 billion in car electrification by means of 2030.
The i-FORCE 2.4-liter turbo engine line marks the plant’s sixth constructing growth and brings Toyota Alabama’s complete funding to $1.5 billion. In 2023, the plant achieved file manufacturing, assembling greater than 777,000 engines for Toyota autos manufactured in North America. The plant produces four-cylinder and six-cylinder engines for common Toyota autos such because the Tundra, Sequoia, Corolla, Corolla Cross, Tacoma, Highlander, Sienna and RAV4.
The new line demonstrates Toyota’s dedication to long-term employment and the success of our operational communities. Last 12 months, Toyota introduced two key initiatives:
A $49 million solar array, in partnership with Huntsville Utilities and Toyota Tsusho, to provide greater than 70 p.c of Toyota Alabama’s power wants when accomplished.
Grants of as much as $6.7 million to assist put together Huntsville City Schools’ college students for future careers in science, know-how, engineering and math. The grants are a part of Toyota USA Foundation’s Driving Possibilities initiative and can fund a five-year phased rollout of programming in choose faculties.
About Toyota
Toyota (NYSE:TM) has been part of the cultural material within the U.S. for greater than 65 years, and is dedicated to advancing sustainable, next-generation mobility by means of our Toyota and Lexus manufacturers, plus our almost 1,500 dealerships.
Toyota instantly employs greater than 49,000 folks within the U.S. who’ve contributed to the design, engineering, and meeting of greater than 34 million vehicles and vans at our 9 manufacturing vegetation. By 2025, Toyota’s tenth plant in North Carolina will start to fabricate automotive batteries for electrified autos. With extra electrified autos on the highway than every other automaker, Toyota at the moment presents 27 electrified choices.
To assist encourage the following era for a profession in STEM-based fields, together with mobility, Toyota launched its digital schooling hub at www.TourToyota.com with an immersive expertise and likelihood to nearly go to a lot of our U.S. manufacturing services. The hub additionally features a sequence of free STEM-based classes and curriculum by means of Toyota USA Foundation companions, digital discipline journeys and extra.
For extra details about Toyota, go to www.ToyotaNewsroom.com.
Sir William Lyons and his brainiac engineers began conceiving the all-new XK engine amid fire-watching duties throughout WWII. The firm had a operating four-cylinder prototype after the struggle, and it had the bottom elements of what would finally evolve into the Jaguar XK engine: Dual overhead camshafts, two valves per cylinder, hemispherical combustion chambers, and polished cam covers.
Moreover, the XK inline-six has two units of three cylinders with wider spacing within the center to enhance the coolant movement. Each cylinder has a forged aluminum piston with twin compression rings, a single oil ring, and a full-floating wrist-pin design to attenuate friction. Each piston has a dome on prime to ship an 8.0:1 compression ratio in early fashions of the XK 120.
Sealing the deal are shiny aluminum parts like a forged aluminum head, entrance timing cowl, cam covers, and oil pan. The resolution to make use of an aluminum head saved 70 kilos, however the XK’s cast-iron engine block and transmission casing meant your complete powertrain tipped the scales at about 700 kilos.
All-new Fiat 500e, Stellantis’ first BEV providing in North America, awarded 2024 Urban Green Car of the Year™ by Green Car Journal.
500e is most awarded FIAT ever: 43 International awards in 10 international locations since its European launch in 2020.
Green Car Journal has named the Fiat 500e 2024 Urban Green Car of the Year™.
The 500e is electrifying North America with its sustainable mobility mission as Stellantis’ first BEV providing within the area. Green Car Journal editors famous the compelling mixture of effectivity, affordability, fashion and zero-emission motoring with a cool Italian vibe.
“FIAT’s new 500e is innately appealing with its compact form, Italian fashion sense, and zero emission driving,” mentioned Ron Cogan, Editor and Publisher of Green Car Journal and GreenCarJournal.com. “It’s also right-sized for urban life, which means easier maneuvering and parking in crowded environs.”
Olivier Francois, FIAT CEO and CMO Global of Stellantis, acknowledged: “The Fiat 500e since its launch established itself in Europe as the leader of the electric city car segment and collected so far 42 awards becoming the most awarded FIAT ever. Now that its journey to the North America has officially begun, I’m extremely proud to receive a new important award, the first in the US, that will pave the way to its launch and is the best appreciation from the US for our Italian icon which is going to meet the new American customers.”
The 500e registered greater than 185,000 items globally since its launch and it’s taking part in a related function within the inexperienced transition of worldwide metropolises. The 500e is at present bought in 44 international locations across the globe, persevering with the Brand electrification journey all over the world.
In 2023 the 500e was number one in Europe within the A+B BEV section with a market share of 14,7%, elevated by 0,3 p.p. in comparison with 2022, regardless of the lower of the section -5%. In Europe, Fiat 500e bought almost 65,000 items.
Fiat 500e has received 43 International awards in 10 international locations (Germany, France, UK, Italy, Poland, Belgium, Greece, Netherlands, Israel and the US) since its European launch in 2020.
The Hyundai Creta facelift comes with an all-new cabin, extra highly effective turbo-petrol engine and extra options than ever earlier than
Hyundai opened its order books for the 2024 Creta within the first week of January, whereas its costs have been introduced on January 16.
The 2024 Creta acquired complete design adjustments in and out.
It now options an 10.25-inch built-in dual-screen setup for the infotainment and driver’s show.
The Creta now additionally comes with a alternative of a 1.5-litre turbo-petrol engine (160 PS / 253 Nm), mated to a 7-speed twin clutch transmission (DCT).
The Hyundai Creta has been given a midlife replace in January 2024, receiving a contemporary design and a number of recent options. Hyundai began accepting orders for the facelifted Creta within the first week of January, and in simply over a month, the compact SUV has garnered over 51,000 bookings.
What Does It Offer?
The 2024 Hyundai Creta has acquired complete updates when it comes to options. It is supplied with twin 10.25-inch shows (one for the infotainment and the opposite for the motive force’s show), twin zone AC, an 8-speaker Bose sound system, a panoramic sunroof, wi-fi telephone charging, an 8-way power-adjustable driver’s seat, and ventilated entrance seats.
The passenger security is taken care of by six airbags, digital stability management (ESC), a 360-degree digicam, a tyre stress monitoring system (TPMS), and superior driver help programs (ADAS) together with adaptive cruise management, lane preserve and departure help, and automated emergency braking.
Hyundai is providing the 2024 Creta with three engine choices, and 4 transmission choices. Their specs are detailed within the desk under:
Engine
1.5-litre NA Petrol
1.5-litre Turbo-petrol
1.5-litre diesel
Power
115 PS
160 PS
116 PS
Torque
144 Nm
253 Nm
250 Nm
Transmission
6-MT / CVT
7-DCT
6-MT / 6-AT
The 1.5-litre turbo-petrol engine is at present restricted to the twin clutch transmission (DCT). However, Hyundai is more likely to supply the choice of a guide transmission with its turbo-petrol engine choice, with the introduction of the Hyundai Creta N Line. You can head right here for more information on the N Line version of the SUV.
The 2024 Hyundai Creta is priced between Rs 11 lakh and Rs 20.15 lakh (ex-showroom pan India). It goes up towards the likes of the Kia Seltos, Maruti Grand Vitara, Skoda Kushaq, Volkswagen Taigun, Honda Elevate, and Citroen C3 Aircross.
Adventure Awaits for the All-New 2024 Toyota Tacoma
PLANO, Texas (Feb. 5, 2024) – Built with extra energy than ever earlier than, the all-new 2024 Tacoma is totally redesigned and reimagined and able to tackle all of the motion. Launching at the moment, the “More Power for More Play” marketing campaign highlights the mannequin 2024 truck’s thrilling new i-FORCE and i-FORCE MAX powertrains, rugged capabilities, trendy know-how and options which can be assured to amplify life’s thrilling adventures and off-roading excursions.
“We’re thrilled to debut the all-new 2024 Tacoma,” mentioned Mike Tripp, group vp, Toyota Marketing, Toyota Motor North America. “Our ‘More Power for More Play’ campaign embodies the true essence of this redesigned icon featuring exciting new technology and capabilities with design rooted in Tacoma’s rich truck history.”
The absolutely built-in Tacoma marketing campaign was developed utilizing Toyota’s long-standing Total Toyota (T2) advertising and marketing mannequin. The T2 mannequin integrates efforts to create a cohesive advertising and marketing method inclusive of multicultural advertising and marketing and the mainstream market. The T2 company staff consists of Saatchi & Saatchi, Burrell Communications, Conill, and Intertrend Communications, with ZenithMedia inserting TV and out of doors media buys.
The marketing campaign showcases a unified model throughout all inventive all through the T2 company broadcast spots, that are highlighted beneath:
Intertrend Communications developed two spots, “Red Light” and “Hide & Seek,” that spotlight the all-new Tacoma. In “Red Light,” concentrating on the Chinese, Korean and Vietnamese markets, the 2 heroes use their Tacomas to race to the highest of a mountain in essentially the most epic recreation of Red Light, Green Light. In “Hide & Seek,” focused for the Asian Indian market, one participant makes use of his Tacoma Trailhunter to stealthily disguise from his pal, who’s in scorching pursuit in his TRD Pro. The spots have been directed by Kit Lynch-Robinson.
In “Voices,” created by Burrell Communications and directed by Wes Walker, a driver tunes out the well-meaning issues of family members and as an alternative follows his instinct and ventures out to take pleasure in an epic off-roading journey in his all-new 2024 Tacoma.
In the spots created by Saatchi & Saatchi and directed by Tarsem Singh, “Celebration” contains a group of out of doors fanatics traversing the adventurous terrain, growing in dimension alongside the best way. They cease to recruit one other member to affix their celebratory rally, asking him to “come out to play.” He enthusiastically responds “yes,” hopping into his 2024 Tacoma and driving on with the group. An extra spot can be launched at a later date.
“Undisclosed” created by Conill and directed by Goh Iromoto showcases mates taking up an journey whereas embracing these little off-road moments that solely a Tacoma can accomplish. The idea is a tribute to the freewheeling adventures Hispanics have once they’re on the highway – and off-roading – with their Tacoma, usually finest cherished simply between mates.
Media Placements
The Tacoma marketing campaign is a completely built-in marketing campaign extending throughout linear TV, digital video, digital content material, streaming audio, programmatic, paid social, and experiential. High-profile prime and sports activities programming consists of the NBA, MTV, ESPN, OWN, BET, Hulu Latino, Discovery en Español, WillowTV, Copa America on Univision, and extra. Digital content material/video consists of companions corresponding to Outside, Complex, Hearst, AccuWeather, UPROXX, GoPro, Roku, Slam, and extra. Partnerships embrace The Weather Channel, The Dyrt, Trip Advisor, STRAVA, and Huckberry, amongst others. Social is throughout Meta, Snapchat, TikTok, Pinterest, and Reddit.
The marketing campaign spots can be found for viewing here. For photos and credit, please click on here.
About the 2024 Toyota Tacoma
The Toyota Tacoma has dominated the mid-size pickup truck phase for almost twenty years, and the all-new 2024 Tacoma units a brand new commonplace for contemporary vehicles. Completely redesigned and reimagined for mannequin 12 months 2024, the Tacoma is able to assist drivers sort out their formidable journey bucket lists. For this new era of Tacoma, Toyota engineers targeted on its wealthy historical past of high quality, sturdiness and reliability – whereas incorporating trendy tech, rugged styling and go-anywhere functionality. The 2024 Tacoma is accessible in SR, SR5, TRD PreRunner, TRD Sport, TRD Off-Road, Limited, Trailhunter, and TRD Pro grades. Select fashions that includes the i-FORCE engine are at present on sale at Toyota dealerships, whereas these with the i-FORCE MAX hybrid powertrain, just like the first-ever Trailhunter and the Baja-inspired TRD Pro, can be obtainable in Spring 2024.
Key options embrace:
Available i-FORCE MAX 2.4L Turbocharged Hybrid Powertrain with as much as 326 Horsepower and 465 lb. ft of Torque
Standard i-FORCE 2.4L Turbocharged Engine with as much as 278 Horsepower and 317 lb.-ft. of Torque
Unique Suspension Tuning for Each Grade with Available Coil Spring Rear Suspension
Available 14-inch Touchscreen Display with Latest Toyota Audio Multimedia System
Manufacturer’s Suggested Retail Pricing Starting at $31,500*
Toyota Safety Sense 3.0
TRD Pro options:
i-FORCE MAX 2.4L Turbocharged Hybrid Powertrain
IsoDynamic Performance Front Seats
TRD-tuned FOX® * QS3 Internal Bypass shocks
33-In. Rugged-Terrain Tires and 18-In. Black TRD Pro Wheels
Trailhunter options:
i-FORCE MAX 2.4L Turbocharged Hybrid Powertrain with High-mount Air Intake
Old Man Emu® cast monotube shocks
High-clearance entrance bumper, rock rails and ARB® metal rear bumper with restoration hooks
33-In. Rugged-Terrain Tires and 18-In. Bronze-finished Trailhunter Wheels
Toyota Will Showcase the All-New 2024 Tacoma by means of Advertising, Live Content and Fan Experiences
PLANO, Texas (Feb.2, 2024) – Toyota Motor North America (TMNA) in the present day unveiled a collection of bulletins and experiences as a part of its first Super Bowl activation because the Official Automotive Partner of the NFL.
Eli Manning and Brock Purdy named nationwide companions: TMNA in the present day introduced that Brock Purdy and Eli Manning have been named as nationwide companions. Both Purdy and Manning will seem in nationwide content material throughout digital and linear platforms and at experiences designed to interact followers and Toyota sellers.
Manning will seem in nationwide programming and content material for TMNA throughout linear and digital platforms and at fan experiences in Las Vegas. Manning powered the New York Giants to 2 Super Bowl championships (2008 and 2012). This deal expands Toyota’s present, longtime relationship with Manning as he has served as a model companion for the Greater New York Toyota Dealer Association since 2004.
Prior to the 2023 season, Purdy signed a deal to look in Toyota’s regional promoting efforts throughout tv and social media for the Northern California Toyota Dealers. This deal will advance Purdy’s partnership with Toyota to a nationwide degree. Purdy led all NFL gamers in fan votes for the 2024 Pro Bowl as he helped lead his workforce to the highest seed within the NFC playoffs earlier than guiding the 49ers to Super Bowl LVIII. The second-year quarterback drives a 2024 Toyota Sequoia SUV.
Return to Super Bowl air as advertiser: The model will function a 30-second business inside the Super Bowl LVIII sport broadcast on CBS. This marks Toyota’s return after not airing an advert within the 2023 sport broadcast – the primary event this had occurred since 2017. A separate spot, entitled “Undisclosed,” produced by Conill, Toyota’s Hispanic company of file, will run within the 4Q of the Univision broadcast.
Leading fan expertise supplier: The model will function lead sponsor of “Super Bowl Experience presented by Toyota,” an immersive fan competition that may deal with followers to the NFL’s soccer theme park from Wednesday, February 7 by means of Saturday, February 10. Toyota will even host its personal fan sport, “Toyota’s 4 Down Territory,” which challenges opponents to navigate previous 58,000 footballs to achieve an opportunity at a legendary prize that may unlock VIP entry to subsequent 12 months’s Super Bowl [LIX in New Orleans].
Media Center content material hub: Toyota will change into a high content material creator on the NFL’s Media Center, a fast-moving throughway that hosts 6,000 credentialed media through the week. Toyota’s custom-built studio will function the all-new 2024 Tacoma as its trail-dominating energy, legendary functionality and fascinating type arrives in dealerships this month.
Among the content material that Toyota will host in its footprint embody partnerships with top-rated podcasts “Green Light with Chris Long” and “The Dave Chang Show.”
“Green Light” is a football-themed present hosted by Chris Long, a two-time Super Bowl champion and a Walter Payton Man of the Year winner (2018). The hit podcast is the flagship collection from Long’s media firm, Yote House. In addition to internet hosting Green Light’s exhibits from its Tacoma Content Studio, Toyota will assist most well-liked charities of NFL gamers by teaming with Green Light to create a charity problem that prompts NFL personalities and gamers to attain in a trivia sport all through the week.
David Chang is an avid soccer fan who gained world acclaim because the founding father of the Momofuku eating places and Majordomo Media. He’s the creator and host of Netflix’s “Ugly Delicious” and the streamer’s first dwell collection, “Dinner Time with David Chang”. Chang will workforce up with Toyota to curate a football-inspired meals problem to his viewers in celebration of Lunar New Year.
Additional programming consists of internet hosting a panel on the heritage and way forward for Latinos in soccer together with a partnership with fellow NFL companion Frito-Lay.
“Behind the Tailgate with Toyota:” Toyota will stage a panel dialogue on the previous, current and way forward for Latino affect on soccer that includes panelists Anthony Muñoz (Pro Football Hall of Fame), Diana Flores (Captain and Quarterback of the Mexican Women’s National Flag Football workforce and Global Flag Ambassador for the NFL & IFAF) and Marissa Solis (NFL, Senior Vice President, Brand & Consumer Marketing).
Frito-Lay “Chip Strip” Fan promotion: Toyotais driving shotgun with Frito-Lay to deliver much more to Las Vegas with an immersive fan expertise on the Frito-Lay Chip Strip. Fans in Vegas can have the chance to sitinthe most well liked journey on the Strip, really feel the love on the Cheetos Chapel, strive their luck on the Frito-LaySnackpot– and extra.The all-new 2024 Tacoma can be on show with a one-of-a-kind Doritos-inspired wrap, andone fortunate fan,21+,can have an opportunity to win the Tacoma because the grand prize bytaking partin Frito-Lay’s outsized slot machineon February 10.The Frito-Lay Chip Strip issituatedon the Brooklyn Bridge at New York, New York Hotel & Casino and is open every day from Thursday, February 8 by means of Sunday, February 11.
“We see our comprehensive Super Bowl activationas a way toamplify our NFL partnership. Fans can get closer to the sport theyloveand we can create experiences and content to help us unveil the exciting new Toyota Tacoma as it begins rolling into dealerships this month.” mentioned Michael Tripp, group vice chairman, Toyota division advertising. “Our relationship with both Eli and Brock began at the regional marketing level and now we’re proud to have them both along for the ride as national partners.”
Toyota vehicles will even play a sponsorship position in declaring probably the most highly effective gamers within the NFL on the Pro Bowl Games on February 4 at Camping World Stadium in Orlando, FL. Toyota will sponsor the Tug-of-War ability sport that may air as a part of the Pro Bowl Games’ presentation on ESPN, ABC, Disney XD, ESPN+, ESPN Deportes and NFL. Two Toyota autos can be positioned to border the competitors’s two battling groups of gamers whereas the model additionally advertises inside the sport broadcast with a number of spots.
At a regional degree, Toyota additionally at the moment sponsors eleven NFL groups by means of its community of supplier associations. Local activations can be pushed by Toyota’s 1,200+ sellers throughout the U.S. Together, these partnerships will deliver the shared mission of Toyota and the NFL into the residing rooms and communities of followers throughout the nation.
About Toyota
Toyota (NYSE:TM) has been part of the cultural material in North America for greater than 65 years, and is dedicated to advancing sustainable, next-generation mobility by means of our Toyota and Lexus manufacturers, plus our greater than 1,800 dealerships.
Toyota straight employs greater than 63,000 folks in North America who’ve contributed to the design, engineering, and meeting of practically 45 million vehicles and vehicles at our 13 manufacturing vegetation. By 2025, Toyota’s 14th plant in North Carolina will start to fabricate automotive batteries for electrified autos. With extra electrified autos on the street than some other automaker, Toyota at the moment provides 26 electrified choices.
The National Football League is America’s hottest sports activities league, comprising 32 franchises that compete every year to win the Super Bowl, the world’s largest annual sporting occasion. Founded in 1920, the NFL developed the mannequin for the profitable trendy sports activities league, together with nationwide and worldwide distribution, in depth income sharing, aggressive excellence, and powerful franchises throughout the nation.
Major launches in January embody facelifts from Kia and Hyundai, together with an all-new EV from Tata
In January 2024, a plethora of recent launches happened from manufacturers equivalent to Hyundai, Kia, Tata, Mercedes-Benz, and even Porsche. In addition, a number of automakers—Renault, Mahindra, and Land Rover—launched MY24 (mannequin 12 months) updates for his or her current merchandise. Let’s delve into the main points of all the brand new fashions and facelifts launched in the course of the month of January.
The main highlights embody a ten.25-inch touchscreen infotainment show, a ten.25-inch digital driver’s show, and a 4-way powered driver seat.The Sonet now additionally options six airbags throughout all variants, whereas the top-spec trim doesn’t additionally include a 360-degree digicam. Kia has additionally reintroduced the choice of a guide transmission for the diesel variant of the Sonet.
Hyundai Creta Facelift
Price Range: Rs 11 lakh to Rs 20.15 lakh
Another a lot awaited model which received the mid life update last month is the Hyundai Creta. This compact SUV from Hyundai has undergone intensive design adjustments each in and out, accompanied by a variety of recent options. The 2024 Creta boasts facilities equivalent to twin 10.25-inch screens (one for the infotainment and one for the motive force’s show), dual-zone AC, an 8-speaker Bose sound system, and a panoramic sunroof. The Creta’s security is enhanced by the inclusion of superior driver help techniques (ADAS).
The up to date Creta now additionally comes with the selection of a 1.5-litre turbo-petrol engine (160 PS / 253 Nm) mated to a 7-speed twin clutch transmission (DCT).
Tata Punch EV
Price Range: Rs 10.99 lakh to Rs 15.49 lakh
Tata introduced the Punch EV as the most recent member of its all-electric lineup. The electrical Punch will get an up to date fascia and extra options over its common ICE (inside combustion engine) counterpart. The Tata Punch EV is the primary electrical car from Tata to be primarily based on the Acti.ev platform.
The Punch EV is provided with a ten.25-inch touchscreen infotainment with wi-fi Android Auto and Apple CarPlay, a ten.25-inch digital driver’s show, an air air purifier, ventilated entrance seats, and a sunroof. On the protection entrance, it will get six airbags, a 360-degree digicam, digital stability management (ESC), and an digital parking brake with auto maintain. Tata is providing the Punch EV in each 25 kWh medium vary and 35 kWh lengthy vary battery pack choices, providing a variety of as much as 421 km.
Land Rover Range Rover Evoque Facelift
Price: Rs 67.90 lakh
Land Rover gave a minor makeover to its entry-level Range Rover SUV, the Evoque. Following the facelift, the entry-level Range Rover SUV is now extra reasonably priced by over Rs 5 lakh. The updates embody delicate design adjustments and the addition of a brand new 11.4-inch curved touchscreen infotainment show.
It will get two powertrain choices: a 2-litre turbo-petrol engine and a 2-litre diesel engine. Both models are mated to a 9-speed computerized transmission that delivers energy to all 4 wheels.
Mercedes-Benz GLA Facelift
Price Range: Rs 50.50 lakh to Rs 56.90 lakh
The Mercedes-Benz GLA facelift made its international debut in mid 2023, and it’s lastly launched in India last month. The updates on the GLA facelift are delicate, and it additionally will get some important characteristic updates, which incorporates an up to date 10.25-inch infotainment system which now helps wi-fi Android Auto and Apple CarPlay.
The 2024 GLA is being provided with the identical powertrain choices as earlier than, together with a 1.3-litre turbo-petrol and a 2-litre diesel engine The latter comes with all-wheel-drive (AWD) drivetrain.
Mercedes-Benz GLS Facelift
Price Range: Rs 1.32 Crore to Rs 1.37 Crore
Another facelift launched by Mercedes-Benz final month was the updated GLS SUV. The refreshed GLS now sports activities a extra rugged look and consists of minor cabin updates with extra options. Notable highlights comprise twin 12.3-inch screens (MBUX infotainment show and digital driver’s show), 5-zone local weather management, a 13-speaker Burmester 3D sound system, ambient lighting, a powered tailgate, and a panoramic sunroof.
The facelifted GLS SUV is obtainable with both a 3-litre 6-cylinder turbo-petrol or a 3-litre 6-cylinder diesel engine, each outfitted with an all-wheel-drive (AWD) drivetrain as customary.
Porsche Macan EV
Price: Rs 1.65 Crore (Macan Turbo)
Porsche introduced its second all-electric model in India in the form of Macan EV, which can be the model’s first pure electrical SUV. The bookings for the Macan EV are open, whereas its deliveries are scheduled to start from the second half of 2024. The Macan EV will likely be provided in two variants: Macan 4 and Macan Turbo, and the worth for the Macan 4 is but to be introduced.
The electrical Macan utilises a 100 kWh battery pack, out of which 95 kWh is usable. It comes with two powertrain choices providing a WLTP claimed vary of as much as 613 km.
It is powered by a 3-litre 6 cylinder twin cylinder petrol engine (435 PS / 560 Nm) mated to a 9-speed computerized transmission. The unit comes mated to a 48V delicate hybrid setup which affords an extra increase of 20 PS and 200 Nm.
All costs are ex-showroom
MY24 (Model Year) Updates
Renault Kwid, Kiger, And Triber:Renault has rolled out updates for its entire lineup in 2024, enhancing options and implementing worth reductions throughout all fashions. The Kwid now boasts an 8-inch touchscreen system, whereas the Triber inherits a 7-inch digital driver’s show from the Kiger. Notably, the Kiger now will get options like robotically foldable ORVMs and an computerized AC. Additionally, the turbo variants include red-painted brake callipers.
Mahindra XUV400 EV: As a part of the mannequin 12 months replace, Mahindra replaced the earlier trims of the XUV400 EV with new Pro variants: EC Pro and EL Pro. With the replace, the XUV400 EV acquired an up to date dashboard, new steering wheel, and new options equivalent to a much bigger 10.25-inch touchscreen, a ten.25-inch digital driver’s show, new local weather management panel which options dual-zone AC, and rear AC vents.
Mahindra XUV700:Mahindra also updated its flagship SUV, the XUV700 EV, with new options and seating configuration. The three-row Mahindra SUV now will get the choice of 6-seater structure with captain seats within the center row, out there with the top-spec AX7 and AX7L variants. The XUV700 additionally acquired new options equivalent to ventilated entrance seats, and the motive force’s seat reminiscence operate now additionally helps you to save the positioning of the ORVMs. Lastly, Mahindra additionally launched a brand new Napoli Black exterior paint choice with the XUV700.
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