Adventure Awaits for the All-New 2024 Toyota Tacoma
PLANO, Texas (Feb. 5, 2024) – Built with extra energy than ever earlier than, the all-new 2024 Tacoma is totally redesigned and reimagined and able to tackle all of the motion. Launching at the moment, the “More Power for More Play” marketing campaign highlights the mannequin 2024 truck’s thrilling new i-FORCE and i-FORCE MAX powertrains, rugged capabilities, trendy know-how and options which can be assured to amplify life’s thrilling adventures and off-roading excursions.
“We’re thrilled to debut the all-new 2024 Tacoma,” mentioned Mike Tripp, group vp, Toyota Marketing, Toyota Motor North America. “Our ‘More Power for More Play’ campaign embodies the true essence of this redesigned icon featuring exciting new technology and capabilities with design rooted in Tacoma’s rich truck history.”
The absolutely built-in Tacoma marketing campaign was developed utilizing Toyota’s long-standing Total Toyota (T2) advertising and marketing mannequin. The T2 mannequin integrates efforts to create a cohesive advertising and marketing method inclusive of multicultural advertising and marketing and the mainstream market. The T2 company staff consists of Saatchi & Saatchi, Burrell Communications, Conill, and Intertrend Communications, with ZenithMedia inserting TV and out of doors media buys.
The marketing campaign showcases a unified model throughout all inventive all through the T2 company broadcast spots, that are highlighted beneath:
Intertrend Communications developed two spots, “Red Light” and “Hide & Seek,” that spotlight the all-new Tacoma. In “Red Light,” concentrating on the Chinese, Korean and Vietnamese markets, the 2 heroes use their Tacomas to race to the highest of a mountain in essentially the most epic recreation of Red Light, Green Light. In “Hide & Seek,” focused for the Asian Indian market, one participant makes use of his Tacoma Trailhunter to stealthily disguise from his pal, who’s in scorching pursuit in his TRD Pro. The spots have been directed by Kit Lynch-Robinson.
In “Voices,” created by Burrell Communications and directed by Wes Walker, a driver tunes out the well-meaning issues of family members and as an alternative follows his instinct and ventures out to take pleasure in an epic off-roading journey in his all-new 2024 Tacoma.
In the spots created by Saatchi & Saatchi and directed by Tarsem Singh, “Celebration” contains a group of out of doors fanatics traversing the adventurous terrain, growing in dimension alongside the best way. They cease to recruit one other member to affix their celebratory rally, asking him to “come out to play.” He enthusiastically responds “yes,” hopping into his 2024 Tacoma and driving on with the group. An extra spot can be launched at a later date.
“Undisclosed” created by Conill and directed by Goh Iromoto showcases mates taking up an journey whereas embracing these little off-road moments that solely a Tacoma can accomplish. The idea is a tribute to the freewheeling adventures Hispanics have once they’re on the highway – and off-roading – with their Tacoma, usually finest cherished simply between mates.
Media Placements
The Tacoma marketing campaign is a completely built-in marketing campaign extending throughout linear TV, digital video, digital content material, streaming audio, programmatic, paid social, and experiential. High-profile prime and sports activities programming consists of the NBA, MTV, ESPN, OWN, BET, Hulu Latino, Discovery en Español, WillowTV, Copa America on Univision, and extra. Digital content material/video consists of companions corresponding to Outside, Complex, Hearst, AccuWeather, UPROXX, GoPro, Roku, Slam, and extra. Partnerships embrace The Weather Channel, The Dyrt, Trip Advisor, STRAVA, and Huckberry, amongst others. Social is throughout Meta, Snapchat, TikTok, Pinterest, and Reddit.
The marketing campaign spots can be found for viewing here. For photos and credit, please click on here.
About the 2024 Toyota Tacoma
The Toyota Tacoma has dominated the mid-size pickup truck phase for almost twenty years, and the all-new 2024 Tacoma units a brand new commonplace for contemporary vehicles. Completely redesigned and reimagined for mannequin 12 months 2024, the Tacoma is able to assist drivers sort out their formidable journey bucket lists. For this new era of Tacoma, Toyota engineers targeted on its wealthy historical past of high quality, sturdiness and reliability – whereas incorporating trendy tech, rugged styling and go-anywhere functionality. The 2024 Tacoma is accessible in SR, SR5, TRD PreRunner, TRD Sport, TRD Off-Road, Limited, Trailhunter, and TRD Pro grades. Select fashions that includes the i-FORCE engine are at present on sale at Toyota dealerships, whereas these with the i-FORCE MAX hybrid powertrain, just like the first-ever Trailhunter and the Baja-inspired TRD Pro, can be obtainable in Spring 2024.
Key options embrace:
- Available i-FORCE MAX 2.4L Turbocharged Hybrid Powertrain with as much as 326 Horsepower and 465 lb. ft of Torque
- Standard i-FORCE 2.4L Turbocharged Engine with as much as 278 Horsepower and 317 lb.-ft. of Torque
- Unique Suspension Tuning for Each Grade with Available Coil Spring Rear Suspension
- Available 14-inch Touchscreen Display with Latest Toyota Audio Multimedia System
- Manufacturer’s Suggested Retail Pricing Starting at $31,500*
- Toyota Safety Sense 3.0
TRD Pro options:
- i-FORCE MAX 2.4L Turbocharged Hybrid Powertrain
- IsoDynamic Performance Front Seats
- TRD-tuned FOX® * QS3 Internal Bypass shocks
- 33-In. Rugged-Terrain Tires and 18-In. Black TRD Pro Wheels
Trailhunter options:
- i-FORCE MAX 2.4L Turbocharged Hybrid Powertrain with High-mount Air Intake
- Old Man Emu® cast monotube shocks
- High-clearance entrance bumper, rock rails and ARB® metal rear bumper with restoration hooks
- 33-In. Rugged-Terrain Tires and 18-In. Bronze-finished Trailhunter Wheels
