The “Expedition into the Wild” experience with the Urus Performante in southern Gansu ignites a passion for adventure

Gansu, 10 July 2023 – Lamborghini Esperienza Avventura has arrived in China for the first time, marking a new chapter in Lamborghini’s experience program. The “Expedition into the Wild” allowed guests to travel nearly 900 km across varying road conditions in the Lamborghini Urus Performante. Along the way, they experienced dramatic landscapes as the Lamborghini Super SUV conquered the wilderness, starting from the golden city of Lanzhou.

“On the occasion of the brand’s 60th anniversary, the Lamborghini Esperienza Avventura enters China for the first time, demonstrating our confidence in and focus on the Chinese market once again,” said Konstantin Sychev, Managing Director of Automobili Lamborghini Chinese mainland, Hong Kong & Macao. “With this new program dedicated to the Urus family, our customers can participate in an authentic driving activity, with the brave spirit of Lamborghini and its Super SUVs delivering the ultimate lifestyle experience.”

During the four-day trip, a fleet of 12 Lamborghini Urus vehicles set off from Lanzhou and drove through the Ganjia Secret Land, which features distinct peaks, valleys, wild dirt roads, and highland meadows with stunning views of the Secret Land from the vast grasslands. On the Sangke Grasslands, the Urus Performante showcased its capabilities away from the road, as the powerful Super SUV drove through the summer grazing routes.

Guests had the opportunity to experience a unique blend of natural beauty and traditional culture with a blessing at Labrang Monastery, followed by a visit to Norlha Workshop to appreciate Tibetan textiles and styling. Finally, the fleet reached the Amigonghong rangeland to savor local cuisine, with the adventurers enjoying an exclusive Lamborghini outdoor evening celebration.

The Urus convoy demonstrated the versatility of the Urus SSUV and its V8 twin turbo engine, which ensured easy city driving, maximum comfort during long stretches, dynamic performance on the road, and powerful capabilities across various off-road routes, highlighted by a wide range of weather conditions.

Taking the fun-to-drive sportiness of the Super SUV to a new level on dirt tracks, the Urus Performante introduces a new Rally mode. This mode enhances the oversteer character of the vehicle with optimized anti-roll and damping systems for rough and extreme surfaces. The Active Torque Vectoring guarantees agility and precision on mountain roads under highland weather conditions with reduced grip. The Urus’ powerful terrain-conquering abilities and adventurous spirit are perfectly illustrated by its ability to navigate rough and uneven roads, making it the perfect choice for an “expedition into the wild.”

The bold brand spirit was showcased throughout the journey, both in terms of the different landscapes crossed by the Urus Performante and the highly adventurous nature of the event. The Urus Performante offers numerous Ad Personam configurations with a virtually limitless range of colors and personalization options, reflecting the individuality of Urus owners.