Lamborghini’s new podcast reveals the stories of the people behind the iconic cars and introduces special guests
Sant’Agata Bolognese, 11 July 2023 – Lamborghini is renowned for its groundbreaking super sports cars. However, the company also takes immense pride in the individuals who work tirelessly behind the scenes. And now, a brand-new podcast series is set to open the doors of the prestigious Sant’Agata factory and provide a unique guided tour for listeners.
Beyond: A Lamborghini Podcast puts the spotlight on key Lamborghini personnel, offering an inside look into their lives and work at the company. They will share personal anecdotes, insights into the ever-evolving automotive world, and engage in conversations with special guests from diverse fields outside of the car industry who share similar roles and inspirations with senior Lamborghini figures.
The podcast is hosted by Lamborghini’s Director of Communications, Tim Bravo, and broadcaster Giulia Salvi, known for her work with Virgin Radio Italy and her expertise in lifestyle and music. Beyond: A Lamborghini Podcast breaks the standard notion of brand interaction by covering a wide range of subjects including music, art, design, science, fashion, and more. Its goal is to bring a fresh perspective to the world of Lamborghini and truly go beyond expectations.
The series will debut on July 11, featuring the Chairman and CEO of Automobili Lamborghini, Stephan Winkelmann, as the first guest. As Lamborghini celebrates its 60th anniversary and achieves record sales and turnover, it is an opportune moment for Winkelmann to reflect on the company’s success, discuss the ‘Direzione Cor Tauri’ plan for the future, and share some of his personal achievements. Listeners will witness a reflective and inspiring side of Winkelmann seldom seen.
Winkelmann remarks, “Going beyond is about what we do and how we do it, creating icons that will endure for decades. Additionally, we want to be recognized for our approach. We are a team of people based here in the ‘Motor Valley,’ and I’m not just referring to our automotive business. I’m talking about how we tackle challenges and opportunities in a broader sense.”
In the first episode of Beyond: A Lamborghini Podcast, Winkelmann also opens up about the challenges Lamborghini faces during this transformative period for the automotive industry as a whole. The decisions made now will shape the company’s future and Winkelmann’s legacy.
“When you commit yourself to the same company for such a long time, you become part of its history, as well as the history of its products,” he explains. “You bear tremendous responsibility because we are a small company with high investments…so we cannot afford to make any mistakes. Now, we must navigate the company through this revolutionary transition phase, from internal combustion engine cars to plug-in hybrids, and potentially, to fully electric cars, considering all the opportunities and challenges. Being part of this journey brings immense pressure and responsibility.”
Beyond: A Lamborghini Podcast is available for listening on Spotify and Apple Podcasts, for watching on YouTube to fully immerse oneself, and through the dedicated podcast hub on Lamborghini.com/podcast. A new episode will be released each month.