Aspen, CO 25 July 2023 – The Lamborghini Esperienza Giro celebrated Lamborghini’s 60th anniversary with a thrilling driving experience through the stunning Colorado scenery. From July 19 to 23, Lamborghini customers embarked on a 3-day journey from Aspen to Telluride, guided by Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, and Federico Foschini, Chief Marketing and Sales Officer.

During this special year, which marks 60 years since Lamborghini’s establishment in 1963, the Esperienza Giro brought together 40 Lamborghini super sports cars and super SUVs. The drive took participants through the picturesque mountainous terrain, showcasing the brand’s bold spirit and the joy of driving that Lamborghini customers and fans appreciate.

“To celebrate our 60th anniversary, we are delighted to offer our passionate customers an authentic Lamborghini driving program in our top global market, the United States. Witnessing Lamborghinis conquer the most beautiful landscapes in the U.S. emphasizes the exhilarating ‘fun-to-drive’ experience that our customers and fans cherish,” commented Winkelmann.

The journey commenced in Aspen and led participants to the charming town of Paonia, then through Colorado’s high plains in Montrose, ultimately arriving at the Mountain Village of Telluride. On the final day, drivers embarked on a memorable adventure to Ouray, experiencing the legendary Million Dollar Highway, a winding mountain road renowned for its breathtaking views of high peaks, steep cliffs, and awe-inspiring scenery.

As part of this customer event, the all-terrain Lamborghini Huracán Sterrato made its dynamic debut in the U.S. Designed to deliver maximum driving pleasure both on and off the asphalt, the Huracán Sterrato offers exceptional control and a whole new level of driving excitement. It can accelerate from 0 to 100 km/h (approximately 60 mph) in just 3.4 seconds and achieve a top speed of 260 km/h (approximately 160 mph).