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ToyotaUk

La Toyota Tacoma tiene “Más potencia para más juego” en nueva campaña

La Totalmente Nueva Toyota Tacoma 2024: lista para la aventura

PLANO, Texas, 5 de febrero de 2024 /PRNewswire-HISPANIC PR WIRE/ — Construida con más potencia que nunca, la totalmente nueva Tacoma 2024 está completamente rediseñada,  renovada y lista para toda la acción. La campaña “Más potencia para más juego”, que se lanza hoy, destaca los nuevos y emocionantes i-FORCE e i-FORCE MAX trenes de potencia del modelo 2024, sus capacidades sólidas, su moderna tecnología y sus caracteristicas que garantizan amplificar las aventuras y excursiones todoterreno emocionantes de la vida.

“Estamos encantados del debut de la totalmente nueva Tacoma 2024”, dijo Mike  Tripp, vicepresidente, Toyota Marketing, Toyota Motor North America. “Nuestra campaña ‘Más potencia para más juego’ encarna la esencia de este ícono rediseñado con nuevos y emocionantes avances tecnológicos y capacidades en un diseño enraizado en la rica historia de las camionetas Tacoma”.

La campaña Tacoma, totalmente integrada, se desarrolló utilizando el modelo de advertising Total Toyota (T2) de Toyota. El modelo T2 integra los esfuerzos para crear un enfoque de advertising cohesivo que incluya el advertising multicultural y el mercado basic. El equipo de la agencia T2  incluye a Saatchi & Saatchi, Burrell Communications, Conill e Intertrend Communications, mientras que ZenithMedia se encarga de las compras de medios de televisión y exteriores.

La campaña muestra un estilo unificado en toda la creatividad a través de los anuncios emitidos por la agencia T2, que se destacan a continuación:

Intertrend Communications desarrolló dos anuncios, “Red Light” y “Hide & Seek”, que destacan la totalmente nueva Tacoma. En “Red Light ” (“Luz roja”), dirigido a los mercados chino, coreano y vietnamita, los dos héroes utilizan sus Tacomas para correr hasta la cima de una montaña en el juego más épico de Red Light, Green Light. En “Hide & Seek”, dirigido al mercado asiático indio, un jugador utiliza su Tacoma Trailhunter para esconderse sigilosamente de su amigo, que le persigue en su TRD Pro. Kit Lynch-Robinson dirigió ambos anuncios.

En “Voices”, creado por Burrell Communications y dirigido por Wes Walker, un conductor hace caso omiso de las preocupaciones con buena intención de sus seres queridos y, en su lugar, sigue su intuición y se aventura a disfrutar de una épica aventura todoterreno en su totalmente nueva Tacoma 2024.

En los anuncios creados por Saatchi & Saatchi y dirigidos por Tarsem Singh, “Celebration” muestra a un grupo de entusiastas de las actividades al aire libre que atraviesan un terreno lleno de aventuras, aumentando de tamaño a lo largo del camino. Se detienen para reclutar a otro miembro para que se une a la fiesta, pidiéndole que “salga a jugar”. Responde con entusiasmo que “sí”, se sube a su Tacoma 2024 y sale con el grupo. Se lanzará otro anuncio en fecha posterior.

“Undisclosed”, creado por Conill y dirigido por Goh Iromoto, muestra a unos amigos embarcados en una aventura mientras disfrutan de esos pequeños momentos todoterreno que sólo una Tacoma puede lograr. El concepto es un homenaje a las aventuras espontáneas que tienen los hispanos cuando están en la carretera – y en todoterreno – con su Tacoma, que muchas veces son más valoradas solo entre amigos.

Colocaciones en los medios
 La campaña de Tacoma es una campaña totalmente integrada que abarca la televisión lineal, el video digital, los contenidos digitales, la transmisión de audio, la programación, las redes sociales pagadas y advertising experiencial. La programación deportiva y de máxima audiencia incluye la NBA, MTV, ESPN, OWN, BET, Hulu Latino, Discovery en Español, WillowTV, la Copa América de Univisión y mucho más. El contenido audiovisual y digital incluye socios como Outside, Complex, Hearst, AccuWeather, UPROXX, GoPro, Roku y Slam, entre otros. Entre sus socios figuran The Weather Channel, The Dyrt, Trip Advisor, STRAVA y Huckberry. Las redes sociales abarcan Meta, Snapchat, TikTok, Pinterest y Reddit.

Los anuncios de campaña están disponibles aquí. Para imágenes y créditos, por favor haga clic aquí.

Acerca de la Toyota Tacoma 2024

La Toyota Tacoma ha dominado el segmento de las camionetas medianas durante casi dos décadas y la totalmente nueva Tacoma 2024 establece un nuevo estándar para las camionetas modernas.

Completamente rediseñada y renovada para el año modelo 2024, la Tacoma está lista para ayudar a los conductores a encarar sus aventuras más ambiciosas. Para esta nueva generación de Tacoma, los ingenieros de Toyota se han centrado en su rica historia de calidad, durabilidad y fiabilidad, incorporando al mismo tiempo tecnología moderna, un estilo robusto y capacidad para ir a cualquier parte. La Tacoma 2024 está disponible en las versiones SR, SR5, TRD PreRunner, TRD Sport, TRD Off-Road, Limited, Trailhunter y TRD Pro. Los modelos elegidos con el motor i-FORCE ya están a la venta en los concesionarios Toyota, mientras que los que incorporan el sistema de propulsión híbrido i-FORCE MAX, como el primer Trailhunter y el TRD Pro inspirado en Baja, estarán disponibles en la primavera de 2024.

Algunas de sus funciones más importantes:

  • Sistema de propulsión híbrido turboalimentado i-FORCE MAX de 2.4L disponible con hasta 326 CV y 465 libras pie de par motor
  • Motor turboalimentado i-FORCE 2.4L de serie con hasta 278 CV y 317 libras pie de par motor
  • Ajuste de suspensión único para cada grado con suspensión trasera de muelles helicoidales disponible
  • Pantalla táctil de 14 pulgadas disponible con el último sistema multimedia Toyota Audio
  • Precio de venta recomendado por el fabricante a partir de $31,500*
  • Sensor de seguridad Toyota 3.0

Funciones del TRD Pro:

  • Sistema de propulsión híbrido turboalimentado i-FORCE MAX 2.4L
  • Asientos frontales con desempeño IsoDynamic
  • Amortiguadores TRD FOX® * QS3
  • Neumáticos rugged-terrain de 33 pulgadas y Ruedas negras TRD Pro de 18 pulgadas.

Funciones del Trailhunter:

  • Sistema de propulsión híbrido turboalimentado i-FORCE MAX de 2.4 l con entrada de aire de montaje alto
  • Amortiguadores monotubo y forjados marca Old Man Emu®
  • Paragolpes delantero de gran altura, barras antivuelco y paragolpes traseros de acero ARB® con ganchos de recuperación
  • Neumáticos rugged-terrain de 33 pulgadas y ruedas con recubrimiento de bronce Trailhunter de 18 pulgadas

Acerca de Toyota
 Toyota (NYSE:TM) forma parte del tejido cultural de Norteamérica desde hace más de 65 años, y está comprometida con el avance de la movilidad sostenible de nueva generación a través de nuestras marcas Toyota y Lexus, además de nuestros más de 1,800 concesionarios.

Toyota emplea directamente a más de 63,000 personas en Norteamérica que han contribuido al diseño, la ingeniería y el montaje de casi 45 millones de automóviles y camionetas en nuestras 13 plantas de fabricación. Para el 2025, la planta 14a de Toyota en Carolina del Norte comenzará a fabricar baterías para vehículos eléctricos. Con más vehículos eléctricos en circulación que cualquier otro fabricante de automóviles, Toyota ofrece actualmente 26 opciones de vehículos eléctricos.

Para obtener más información acerca de Toyota, visite www.ToyotaNewsroom.com.

ToyotaUk

Life is Bigger in the 2024 Toyota Grand Highlander Campaign

The first-ever three-row SUV is showcased in a full-fledged creative marketing material to highlight the spaciousness, design, and incredible Hybrid MAX powertrain.

PLANO, Texas (September 8, 2023) — Go big with the highly anticipated Toyota Grand Highlander 2024. In the new marketing campaign, “Life’s Grander in the Grand Highlander,” Toyota is taking a broad approach to the most powerful midsize SUV the brand has ever built.

View the full interactive multi-channel press release here: https://www.multivu.com/players/English/9198451-toyota-2024-grand-highlander-campaign/

“The campaign showcases the first-ever 2024 Grand Highlander, the latest addition to Toyota’s bold SUV lineup,” said Lisa Materazzo, Group Vice President of Toyota Marketing at Toyota Motor North America. “By showcasing the beautiful design and spacious interior of the Grand Highlander, the campaign takes inspiration from the reality that life, with all its unexpected surprises, is quite grand.”

Toyota developed the integrated campaign for the Grand Highlander with its Total Toyota (T2) model in mind. The T2 model integrates efforts to create a cohesive marketing approach that includes multicultural marketing and the mass market.

The “Life’s Grander in the Grand Highlander” campaign showcases a unified creative style across all featured ads below.

In the Conill Advertising ad titled “Labor,” directed by Sebastian Strasser, nothing can be more special than the birth of a new family member, and that means the whole family comes to the hospital with the expectant parents. Thanks to the Grand Highlander’s spacious third row, even the baby’s godmother (and aunt) can travel with him.

InterTrend Communications developed two ads for the campaign, directed by Bruce St. Claire. In the ad “Yes Day,” a family says “yes” to an unexpected day of fun in the Grand Highlander after their kids’ private lessons were canceled. In “Grand Recruiting,” a family’s cricket match is almost missed due to a shortage of players. The Grand Highlander quickly saves the day by helping pick up more teammates along the way, including an unexpected last-minute recruit, international cricket star Unmukt Chand.

In the Burrell Communications Group ad “HBCU Tour,” a family’s college visit trip in the Grand Highlander becomes interesting as proud parents from rival universities engage in a tug of war to see which traditional HBCU their child will choose. In their ad “Back There,” playful children frolicking in the back seat of a Grand Highlander are warned by their mother, who adds a humorous and heartwarming twist to the phrase, “Don’t make me come back there!” The ads are the work of renowned director Kenya Barris, making his commercial directing debut after an acclaimed television career.

In the ad titled “Slamming Doors,” created by Saatchi & Saatchi, viewers see a teenage girl being picked up from school in a Grand Highlander. The annoyed teenager’s frown turns into a smile as her entire family, including her grandmother, starts singing together, “This is gonna be the best day of my life.” Saatchi & Saatchi also created “Rescue Run,” a humorous ad where, after a day at the lake, a family traveling back home quickly turns their Grand Highlander around to safely return a splashing, quietly kept live fish their son caught back into the water. The ads were directed by James Rouse with Biscuit.

Media Placements
The “Life’s Grander in the Grand Highlander” campaign will be disseminated through linear TV, digital video, digital content, cinema, programming, paid social media, audio, and search. High-profile programming on Network Prime, cable, Prime Novelas and sports includes Thursday and Sunday Night Football, Premium Soccer, and the Billboard Latin Music Awards. Digital/video content includes partners like Hulu, YouTube, MAX, Sensical, and Pandora. Partners include Bustle’s “Camp Romper,” Moveable Feast, Amazon, Uber Eats, and The Weather Channel, among others. Paid social media advertising includes TikTok, Meta, Snapchat, Reddit, LinkedIn, and Pinterest.

The campaign ads are available for viewing here. For images and credits, click here.

About the 2024 Toyota Grand Highlander
The 2024 Toyota Grand Highlander is the latest and largest addition to Toyota’s successful SUV lineup. Available in three models with three powertrains — the balanced 2.4L gasoline turbo engine, the efficient 2.5L hybrid, and the 362-horsepower Hybrid MAX powertrain — the Grand Highlander is perfectly equipped for the road trip ahead.

Designed by Calty Design Studios and built exclusively at the Toyota Motor Manufacturing plant in Princeton, Indiana, the 2024 Grand Highlander has a starting MSRP of $43,070 for gasoline models, $44,670 for the hybrid, and $54,040 for the Hybrid MAX powertrain.

As part of Toyota’s diverse approach to its carbon neutrality goals, the Grand Highlander Hybrid and Hybrid MAX are two additional products supporting Toyota’s efforts to achieve a “Beyond Zero” future. Beyond Zero is Toyota’s vision to achieve carbon neutrality through products, services, and operations, as well as finding new ways to make a positive impact on the planet and society.

Some key features include:

  • Available in three powertrains with a full-size third row and ample cargo space
  • Hybrid and Hybrid MAX powertrains for reduced carbon emissions
  • Powerful performance with 362 horsepower from the Hybrid MAX system
  • Available technology like Traffic Jam Assist, Head-Up Display (HUD), and digital rearview mirror
  • JBL® Premium Audio system
  • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for over 65 years and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus nearly 1,500 dealerships.

Toyota directly employs more than 49,000 in the U.S. who have contributed to the design, engineering, and assembly of more than 33 million cars and trucks in our nine manufacturing plants. The tenth Toyota plant in North Carolina will begin manufacturing automotive batteries for electric vehicles in 2025. With more vehicles on the road than any other automaker, Toyota currently offers 24 electrified vehicle choices.

Through Toyota USA Foundation’s initiative, Driving Possibilities, $110 million has been committed to create innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company’s 14 operating plants in the U.S.

RollsRoyce

Rolls-Royce Unveils La Rose Noire: The First Droptail Coachbuild Commission

  • The first of four unique Rolls-Royce Droptail commissions, named ‘La Rose Noire’
  • Inspired by the romance and allure of the Black Baccara rose
  • Features the most complex expression of parquetry in Rolls-Royce history
  • 1,603 wood pieces hand-finished and placed over nearly two years
  • New exterior paint process required 150 iterations to perfect
  • Includes a matching Champagne Chest and an Audemars Piguet Royal Oak Concept timepiece


 Rolls-Royce has unveiled the La Rose Noire Droptail, a stunning coachbuilt motor car that represents a love story and the deep partnership of a prominent international family. It is a testament to the brand’s pursuit of perfection and the harmonization of artistry and a client’s vision. La Rose Noire Droptail incorporates design elements that echo Rolls-Royce’s heritage and the character of the clients. This historic commission will forever be a part of Rolls-Royce history.

The design team behind La Rose Noire Droptail explored new artisanal processes and expressive gestures to create a unique luxury language. The wood elements of the motor car, in particular, showcase the brand’s dedication to exquisite craftsmanship. This commission showcases the ambition of Rolls-Royce clients and the creative capabilities of the brand’s designers, positioning Rolls-Royce as a leading force in applied art.

La Rose Noire Droptail draws inspiration from the Black Baccara rose, capturing its dark, bold, and powerful allure. The motor car has a captivating form and flawless, elegant details. The exterior is finished in a lustrous and complex red shade named ‘True Love’. The surface finish specialists developed a new paint process to achieve the rich variation of the color. The dark finish of the brightwork, named Hydroshade, and the treatment of the alloy wheels further enhance the motor car’s formidable and glamorous character.

The interior of La Rose Noire Droptail is the most remarkable feature. It showcases the most complex expression of parquetry ever created by Rolls-Royce. The artwork symbolizes falling rose petals and is made from 1,603 handcrafted wood veneer triangles. Each triangle is cut, sanded, and precisely positioned by hand. The intricate pattern on the wood veneer took nearly two years of development and precise craftsmanship to achieve. It creates a luxurious and embracing environment for the passengers.

In addition to its breathtaking design, La Rose Noire Droptail features a one-of-a-kind timepiece by Audemars Piguet, specially commissioned by the clients. The timepiece is integrated into the motor car’s fascia and can also be removed and worn on a strap. The motor car also comes with a bespoke Champagne Chest, designed to match the color palette and materials of La Rose Noire Droptail.

Rolls-Royce La Rose Noire Droptail is a celebration of the commissioning family’s passion for detail and their commitment to creating meaningful and memorable experiences. It is not only a testament to their legacy but also adds to the rich history of Rolls-Royce Motor Cars.