Federico Foschini, Chief Marketing and Sales Officer, shares the story behind Lamborghini’s first V12 hybrid plug-in, the Revuelto

Sant’Agata Bolognese, June 01, 2023 – On March 29, Lamborghini introduced the Revuelto, a groundbreaking V12 plug-in hybrid HPEV. Federico Foschini, Chief Marketing and Sales Officer at Automobili Lamborghini, provides insight into the project and the positioning strategy for the model in a series of three short films.

“The history of Lamborghini is truly magical,” says Foschini. “This iconic brand gained fame through revolutionary cars that pushed the boundaries of automotive innovation. These vehicles surpassed their time and left a lasting impact on the market. For us, innovation is essential, and with the Revuelto, we are embracing electrification while remaining true to our DNA of delivering thrilling driving experiences and exceptional performance. This car represents Lamborghini’s take on the electrification trend, hence the name HPEV: High Performance Electrified Vehicle.”