BMW has recently launched the XM Label Red configurator on its website. Although the waiting list has been open since February, this is the first chance for customers to customize the large SUV, which has a starting price of $185,000 plus an additional $995 for destination fees. For this amount, buyers can choose from a variety of paint colors, including metallic shades like Anglesey Green Metallic, matte options like Frozen Black and Ruby Black Metallic, as well as Frozen Tulum Blue.
The standard size for the wheels is 22 inches, featuring double-spoke and bi-color M Light Alloys. However, buyers have the option to upgrade to 23-inch M Light Alloy Star-spoke wheels. There are also various tire packages to choose from, including all-season, performance, and high-performance compounds. The final price remains the same regardless of the wheel and tire package selected. Additionally, adding Toronto Red exterior trim or M Sport brakes with blue or red calipers does not affect the final price.
The interior of the BMW XM Label Red offers only full Merino leather upholstery with red accents and carbon fiber M Signature trim. However, customers can add the Bowers & Wilkins Diamond Surround Sound System for an additional $3,400. This system features exclusive Diamond Dome tweeters, fully active amplification channels, and QuantumLogic Surround/Dynamic Sound Equalizing.
Similar to other BMW performance vehicles, buyers of the BMW XM Label Red can opt for the $2,500 M Driver’s Package. In addition to increasing the top speed of the XM, this package also includes a one-day high-performance driving class at the BMW Performance Center. This allows drivers to experience the vehicle’s limits in a controlled environment through various high-speed exercises.
The final option to consider is the selection of BMW Ultimate Care+ bundles, which vary in price from $850 to $6,649 depending on the level of maintenance and duration. The highest-level bundle, BMW Ultimate Care+ 4, provides extended coverage and replacement of wear-and-tear items for an additional four years and 89,000 miles. This brings the total coverage to seven years or 125,000 miles and is transferable if the vehicle is sold.
The total cost of the BMW XM Label Red, including destination charges, is $198,544, which is only $12,549 more than the base price. BMW has surprisingly limited the available options for the XM Label Red, but it is worth noting that this package is already a limited edition. In comparison, choosing a base BMW X3 sDrive30i and adding various options can easily surpass $17,000 in additional costs.