The BMW XM is undergoing some interesting changes. First, the “Label Red” name has been shortened to “Label”. Additionally, there’s now a substantial $9,900 discount on the performance SUV.

According to a BMW spokesperson who spoke with Motor1, the decision to change the name to XM Label was made in order to simplify it. We have reached out to other sources within the company for a more detailed explanation, but we have not received a response yet. Interestingly, the automaker has not made an official announcement about the name change.